BMW 3-Series BMW 3-Series 2017 Volkswagen Touareg Volkswagen Touareg 2010
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BMW 3-Series vs. Volkswagen Touareg Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Volkswagen Touareg Invoice Comparison

Lowest Total Price: $52,695

BMW 3-Series 328d   
Difference: $1,605

Lowest Total Invoice: $49,576

Volkswagen Touareg V6 TDI   
Difference: $94

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  Down Payment Interest Rate Term
Model Year20172010
Model3-SeriesTouareg
Trim328dV6 TDI
Body4dr Wagon4dr SUV
Base Price $44,450 $44,350
Base Invoice $42,020 $40,830
Driver Assistance Package 950  
Premium Package 1,700  
Luxury Package 0  
Leather seating surfaces 1,450  
Navigation system 1,950  
Metallic paint (extra cost) 700  
Heated front seats 500  
Technology Package   5,200
Lux Limited Package   5,100
Driver Assistance Package 875  
Premium Package 1,565  
Luxury Package 0  
Leather seating surfaces 1,335  
Navigation system 1,775  
Metallic paint (extra cost) 645  
Heated front seats 460  
Technology Package   4,592
Lux Limited Package   4,504
Options (change) 7,250 10,300
Options (change) 6,655 9,096
Destination 995 800
Gas Tax 0 -1,150
Total Price $52,695 $54,300
Total Invoice $49,670 $49,576

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation BMW 3-Series dealer quotes or Volkswagen Touareg dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: BMW 3-Series vs. Volkswagen Touareg

Lowest Adjusted Price and Invoice: BMW 3-Series 328d
TrueDelta Adjusted Price Difference: $2,970
TrueDelta Adjusted Invoice Difference: $1,193
Model Year20172010
Model3-SeriesTouareg
Trim328dV6 TDI
Body4dr Wagon4dr SUV
Engine180hp I4 D225hp V6 D
TransmissionT8T6
DrivetrainAWDAWD w/4L
EPA Fuel Economy (city/highway)30/40 MPG0/0 MPG
Audio (watts, speakers)205, 9300, 11
Tire (rear if not all the same)225/50-17275/40-20
Total Price$52,695$54,300
Adjustments for Features-1,3650
Feature-Adjusted Total Price$51,330$54,300
Total Invoice$49,670$49,576
Adjustments for Features-1,2870
Feature-Adjusted Total Invoice$48,383$49,576

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Features Comparison: BMW 3-Series vs. Volkswagen Touareg

Model Year20172010
Model3-SeriesTouareg
Trim328dV6 TDI
Body4dr Wagon4dr SUV
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300 
6-speed manually-shiftable automatic $1100
AWD$1700 
AWD w/low range $2200
Accessories 
AC power outlet $100
Hands-free trunk or liftgate$100 
Heated steering wheel $100
Power liftgate $350
Remote app$25 
Remote window/roof operation$15 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Knee airbag, driver$75 
Knee airbag, passenger$75 
Rollover sensor $50
Temporary spare tire $150
Tires, run-flat$150 
Cargo Management 
Cargo area partition net$40 
Liftglass or two-piece tailgate$150 
Overhead sunglass holder $25
Rear seat pass-through $100
Storage compartment under front seat(s) $50
Climate Control 
Rear air vents $100
Rear air vents with manual controls$150 
Drivetrain 
Lockable center differential $150
Engine / Motor 
Automatic start / stop$150 
Regenerative braking$0 
Exterior 
Body kit $0
Deep-tinted rear windows $275
Panoramic sunroof$1200 
Rear bumper protector $40
Sunroof $900
Infotainment 
4G LTE connectivity$0 
App support$0 
Bluetooth audio streaming$25 
CD player$125 
Handwriting recognition$200 
HD radio$50 
In-vehicle Internet$150 
MP3-compatible player$50 
Navigation map updates, three years$0 
S Voice support$0 
Satellite radio $200
Satellite radio - one year subscription$250 
SD Card slot $25
Siri Eyes Free support$0 
Telematics service, such as OnStar$200 
Traffic + travel information$25 
Voice control for external devices$0 
Voice control for nav and audio$100 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75 
Headlight washers $50
LED headlights$1000 
Power-folding mirrors$50 
Steering-linked headlights $150
Xenon HID headlights $500
Seats and Interior Trim 
Leather door panel trim $250
Manual thigh support length adjuster, driver seat$50 
Manual thigh support length adjuster, passenger seat$50 
Memory system, driver seat$200 
Power seatback bolsters, driver seat$100 
Power seatback bolsters, passenger seat$100 
Wood trim$300 
Wood trim, alternative type $300
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200 
Transmission 
Steering-wheel-mounted transmission controls$100 
Total Value of Features$8,530$7,165
Value of Feature Adjustments$1,365$0
Value of Feature Adjustments-1,2870

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See a complete comparison of BMW 3-Series vs. Volkswagen Touareg features.

Specifications Comparison: BMW 3-Series vs. Volkswagen Touareg

Model Year20172010
Model3-SeriesTouareg
Body4dr Wagon4dr SUV
Wheelbase110.6 in112.4 in
Length182.0 in187.2 in
Width71.3 in75.9 in
Height56.3 in68.0 in
Curb Weight3,856 lb.5,286 lb.
Fuel Capacity15.8 gal.26.4 gal.
Row 1 Headroom40.4 in38.7 in
Row 1 Shoulder Room55.1 in57.7 in
Row 1 Legroom42.0 in41.3 in
Row 2 Headroom38.3 in38.3 in
Row 2 Shoulder Room55.1 in57.4 in
Row 2 Legroom35.0 in35.6 in
Cargo Volume,
Minimum		17.5 ft331.0 ft3
Cargo Volume,
Maximum		53.0 ft371.0 ft3

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See a complete comparison of BMW 3-Series vs. Volkswagen Touareg specs.

Option Package Details
BMW 3-Series 328d

Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
LED headlights1000No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested55029%
Total Not Requested135071%
Luxury Package
FeatureValueRequested?
Roof rails250Yes
Additional chrome trim0No
Bright-finished exhaust tip(s)25Yes
Chrome interior accents (optional)0No
Total Requested275100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
DVD-compatible player0Yes
Voice control for nav and audio100No
Media drive15Yes
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0No
Remote app25No
Total Requested61555%
Total Not Requested50045%

Option Package Details
Volkswagen Touareg V6 TDI

Technology Package
FeatureValueRequested?
Navigation system600Yes
Steering-linked headlights150No
Xenon HID headlights500Yes
Rearview camera200Yes
Headlight washers50No
DVD-compatible player0Yes
Proximity key250Yes
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Media drive, large15Yes
USB port25Yes
SD Card slot25No
Total Requested164074%
Total Not Requested57526%
Lux Limited Package
FeatureValueRequested?
Upgraded leather upholstery0No
Body kit0No
Bright-finished exhaust tip(s)25Yes
275/40HR20 tires400No
Wood trim, alternative type300Yes
Upholstered door panels, leather250No
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat50Yes
Heated steering wheel100No
Leather seating surfaces900Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power 4-way lumbar adjuster, passenger seat100Yes
Total Requested162568%
Total Not Requested75032%

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