| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 7-Series vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 7-Series vs. Kia Optima Invoice Comparison
Lowest Total Price: $36,845 Kia Optima SX | |||||
| Difference: $50,100 | |||||
Lowest Total Invoice: $34,218 Kia Optima SX | |||||
| Difference: $46,482 | |||||
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Calculate Payments |
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| Model Year | 2016 | 2016 | 2016 | 2016 | 2018 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | Optima |
| Trim | 740i | 740i M Sport | 750i | 750i M Sport | SX |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan |
| Base Price | $81,300 | $84,700 | $94,400 | $97,400 | $30,500 |
| Base Invoice | $75,475 | $78,570 | $87,530 | $90,260 | $28,380 |
| Driver Assistance Plus | 1,900 | 1,900 | 1,900 | 1,900 | |
| Driver Assistance Plus II | 1,700 | 1,700 | 1,700 | 1,700 | |
| Cold Weather Package | 400 | 400 | 400 | 400 | |
| Cooled or ventilated front seats | 500 | 500 | 500 | 500 | |
| Temporary spare tire | 150 | 150 | 150 | 150 | |
| Technology Package | 3,000 | ||||
| Universal garage door opener | 350 | ||||
| Limited Package | 2,100 | ||||
| Driver Assistance Plus | 1,730 | 1,730 | 1,730 | 1,730 | |
| Driver Assistance Plus II | 1,545 | 1,545 | 1,545 | 1,545 | |
| Cold Weather Package | 365 | 365 | 365 | 365 | |
| Cooled or ventilated front seats | 455 | 455 | 455 | 455 | |
| Temporary spare tire | 135 | 135 | 135 | 135 | |
| Technology Package | 2,727 | ||||
| Universal garage door opener | 291 | ||||
| Limited Package | 1,925 | ||||
| Options (change) | 4,650 | 4,650 | 4,650 | 4,650 | 5,450 |
| Options (change) | 4,230 | 4,230 | 4,230 | 4,230 | 4,943 |
| Destination | 995 | 995 | 995 | 995 | 895 |
| Total Price | $86,945 | $90,345 | $100,045 | $103,045 | $36,845 |
| Total Invoice | $80,700 | $83,795 | $92,755 | $95,485 | $34,218 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 7-Series dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 7-Series vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima SX | |||||
| TrueDelta Adjusted Price Difference: $43,795 | |||||
| TrueDelta Adjusted Invoice Difference: $40,630 | |||||
| Model Year | 2016 | 2016 | 2016 | 2016 | 2018 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | Optima |
| Trim | 740i | 740i M Sport | 750i | 750i M Sport | SX |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan |
| Engine | 320hp I6 | 320hp I6 | 445hp V8 | 445hp V8 | 245hp I4 |
| Transmission | T8 | T8 | T8 | T8 | T6 |
| Drivetrain | RWD | RWD | RWD | RWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 600, 16 | 600, 16 | 600, 16 | 600, 16 | 630, 10 |
| Tire (rear if not all the same) | 245/50-18 | 245/45-19 | 245/45-19 | 245/45-19 | 235/45-18 |
| Total Price | $86,945 | $90,345 | $100,045 | $103,045 | $36,845 |
| Adjustments for Features | -6,305 | -6,305 | -7,405 | -7,405 | 0 |
| Feature-Adjusted Total Price | $80,640 | $84,040 | $92,640 | $95,640 | $36,845 |
| Cost Above Minimum | $0 | $3,400 | $12,000 | $15,000 | $0 |
| Total Invoice | $80,700 | $83,795 | $92,755 | $95,485 | $34,218 |
| Adjustments for Features | -5,852 | -5,848 | -6,865 | -6,862 | 0 |
| Feature-Adjusted Total Invoice | $74,848 | $77,947 | $85,890 | $88,623 | $34,218 |
| Cost Above Minimum | $0 | $3,099 | $11,042 | $13,775 | $0 |
Features Comparison: BMW 7-Series vs. Kia Optima
| Model Year | 2016 | 2016 | 2016 | 2016 | 2018 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | Optima |
| Trim | 740i | 740i M Sport | 750i | 750i M Sport | SX |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan |
| Transmission and Drivetrain | |||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 | |
| 6-speed manually-shiftable automatic | $1100 | ||||
| RWD | $0 | $0 | $0 | $0 | |
| FWD | $0 | ||||
| Accessories | |||||
| Adaptive cruise control, all-speed | $850 | ||||
| Adaptive cruise control, all-speed, road sign aware | $1000 | $1000 | $1000 | $1000 | |
| Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | |
| Low-speed semi-autonomous driving | $100 | $100 | $100 | $100 | |
| Power door closers | $300 | $300 | $300 | $300 | |
| Power trunk closer | $350 | $350 | $350 | $350 | |
| Proximity trunk or liftgate opener | $125 | ||||
| Remote app | $25 | $25 | $25 | $25 | |
| Remote window/roof operation | $15 | $15 | $15 | $15 | |
| Semi-automated parking system | $500 | $500 | $500 | $500 | |
| Sunshade, rear, power | $225 | $225 | $225 | $225 | |
| Sunshades, second row | $125 | ||||
| Tilt/telescoping steering wheel, manual | $250 | ||||
| Tilt/telescoping steering wheel, power | $350 | $350 | $350 | $350 | |
| Brakes, Airbags, and Other Safety | |||||
| 911 assist | $25 | ||||
| Driver drowsiness monitor | $150 | $150 | $150 | $150 | |
| Knee airbag, passenger | $75 | $75 | $75 | $75 | |
| Lane keeping assist | $400 | $400 | $400 | $400 | |
| Obstacle detection, front | $150 | $150 | $150 | $150 | |
| Pedestrian detection | $50 | $50 | $50 | $50 | |
| Radar- or camera-based collision preparation system | $0 | $0 | $0 | $0 | |
| Side collision intervention | $200 | $200 | $200 | $200 | |
| Tires, run-flat | $150 | $150 | $150 | $150 | |
| Vehicle health reports | $0 | ||||
| Wide-view front camera | $150 | $150 | $150 | $150 | |
| Cargo Management | |||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | |
| Cargo mat | $40 | ||||
| Overhead sunglass holder | $25 | ||||
| Rear seat pass-through | $100 | $100 | $100 | $100 | |
| Ski sack | $50 | $50 | $50 | $50 | |
| Climate Control | |||||
| Automatic air recirculation | $100 | $100 | $100 | $100 | |
| Heated windshield washer nozzles | $15 | $15 | $15 | $15 | |
| Rain-sensing wipers | $175 | $175 | $175 | $175 | |
| Rear air vents | $100 | ||||
| Rear air vents with automatic controls | $250 | $250 | $250 | $250 | |
| Rear dual-zone climate control | $125 | $125 | $125 | $125 | |
| Residual heat | $50 | $50 | $50 | $50 | |
| Variable intermittent wipers | $75 | ||||
| Wiper de-icer | $25 | $25 | $25 | $25 | |
| Engine / Motor | |||||
| Automatic start / stop | $150 | $150 | $150 | $150 | |
| Regenerative braking | $0 | $0 | $0 | $0 | |
| Exterior | |||||
| Active grille shutters | $0 | $0 | $0 | $0 | |
| Black exterior trim (optional) | $0 | $0 | |||
| Laminated front side windows | $200 | ||||
| Painted brake calipers (optional) | $0 | ||||
| Rear spoiler | $200 | ||||
| Infotainment | |||||
| 4G LTE connectivity | $0 | $0 | $0 | $0 | |
| Android Auto support | $100 | ||||
| Apple CarPlay support | $100 | ||||
| CD player | $125 | $125 | $125 | $125 | |
| Concierge Services - 3 year subscription | $150 | $150 | $150 | $150 | |
| DVD-compatible player | $0 | $0 | $0 | $0 | |
| Gesture control system | $100 | $100 | $100 | $100 | |
| Handwriting recognition | $200 | $200 | $200 | $200 | |
| In-vehicle Internet | $150 | $150 | $150 | $150 | |
| Media drive | $15 | $15 | $15 | $15 | |
| MP3-compatible player | $50 | $50 | $50 | $50 | |
| Navigation map updates, three years | $0 | $0 | $0 | $0 | |
| S Voice support | $0 | $0 | $0 | $0 | |
| Satellite radio | $200 | ||||
| Satellite radio - one year subscription | $250 | $250 | $250 | $250 | |
| Siri Eyes Free support | $0 | $0 | $0 | $0 | |
| Telematics service, such as OnStar | $200 | $200 | $200 | $200 | |
| Text dictation | $50 | $50 | $50 | $50 | |
| Traffic + travel information | $25 | $25 | $25 | $25 | |
| Traffic information | $25 | ||||
| Voice recorder | $0 | $0 | $0 | $0 | |
| Wi-Fi hotspot | $50 | $50 | $50 | $50 | |
| Wireless charging station | $75 | $75 | $75 | $75 | |
| Instruments, Lights, and Mirrors | |||||
| Approach detection | $25 | ||||
| Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | |
| Auto-dimming passenger-side mirror | $75 | $75 | $75 | $75 | |
| Cornering lights | $50 | $50 | $50 | $50 | |
| Head-up display (HUD) | $350 | $350 | |||
| Illuminated vanity mirrors, rear seat | $100 | $100 | $100 | $100 | |
| Interior ambient lighting | $150 | ||||
| Interior ambient lighting, configurable | $150 | $150 | $150 | $150 | |
| Large color reconfigurable instrument cluster display | $250 | $250 | $250 | $250 | |
| Mirror tilt-down in reverse | $25 | $25 | $25 | $25 | |
| Seats and Interior Trim | |||||
| Door sill trim plates | $100 | $100 | $100 | $100 | |
| Folding second row seats | $300 | ||||
| Leather door panel trim | $250 | $250 | $250 | $250 | |
| Memory system, passenger seat | $150 | $150 | |||
| Metal pedals | $75 | ||||
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | |
| Power headrest height adjuster, driver seat | $50 | $50 | $50 | $50 | |
| Power headrest height adjuster, passenger seat | $50 | $50 | $50 | $50 | |
| Power lumbar adjuster, passenger seat | $100 | ||||
| Power seatback bolsters, driver seat | $100 | $100 | |||
| Power seatback bolsters, passenger seat | $100 | $100 | |||
| Power thigh support length adjuster, driver seat | $100 | $100 | |||
| Power thigh support length adjuster, passenger seat | $100 | $100 | |||
| Power upper seatback recliner, driver seat | $100 | $100 | |||
| Power upper seatback recliner, passenger seat | $100 | $100 | |||
| Upholstered instrument panel | $300 | $300 | $300 | $300 | |
| Wood trim | $300 | $300 | $300 | $300 | |
| Suspension, Wheels, and Tires | |||||
| Adaptive dampers - electrical | $500 | $500 | $500 | $500 | |
| Alloy wheels | $350 | $350 | $350 | $350 | |
| Chrome-plated alloy wheels | $850 | ||||
| Performance steering system (optional) | $0 | ||||
| Rear air springs, auto-leveling | $350 | $350 | $350 | $350 | |
| Sport suspension (upgrade) | $0 | ||||
| Transmission | |||||
| Launch control | $100 | $100 | $100 | $100 | |
| Total Value of Features | $11,345 | $11,345 | $12,445 | $12,445 | $5,040 |
| Value of Feature Adjustments | $6,305 | $6,305 | $7,405 | $7,405 | $0 |
| Value of Feature Adjustments | -5,852 | -5,848 | -6,865 | -6,862 | 0 |
Specifications Comparison: BMW 7-Series vs. Kia Optima
| Model Year | 2016 | 2018 |
| Model | 7-Series | Optima |
| Body | 4dr Sedan, ext. | 4dr Sedan |
| Wheelbase | 126.4 in | 110.4 in |
| Length | 206.6 in | 191.1 in |
| Width | 74.8 in | 73.2 in |
| Height | 58.2 in | 57.7 in |
| Curb Weight | 4,226 lb. | 3,220 lb. |
| Fuel Capacity | 20.6 gal. | 18.5 gal. |
| Row 1 Headroom | 39.9 in | 39.8 in |
| Row 1 Shoulder Room | 61.2 in | 58.1 in |
| Row 1 Hip Room | 0.0 in | 56.0 in |
| Row 1 Legroom | 41.4 in | 45.5 in |
| Row 2 Headroom | 38.9 in | 37.8 in |
| Row 2 Shoulder Room | 61.0 in | 56.4 in |
| Row 2 Hip Room | 0.0 in | 56.0 in |
| Row 2 Legroom | 44.4 in | 35.6 in |
| Cargo Volume | 18.2 ft3 | 15.9 ft3 |
Option Package Details
BMW 7-Series 740i
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Parking guidance system - active | 500 | No |
| Rear cross-traffic detection | 100 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | Yes |
| Wide-view front camera | 150 | No |
| Lane departure warning system | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 1200 | 63% |
| Total Not Requested | 700 | 37% |
| Driver Assistance Plus II | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | No |
| Automatic braking, high-speed or partial | 200 | Yes |
| Lane keeping assist system | 400 | No |
| Adaptive cruise control, all-speed and road sign aware | 850 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Side collision prevention | 200 | No |
| Total Requested | 200 | 11% |
| Total Not Requested | 1550 | 89% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 86% |
| Total Not Requested | 50 | 14% |
Option Package Details
BMW 7-Series 740i M Sport
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Parking guidance system - active | 500 | No |
| Rear cross-traffic detection | 100 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | Yes |
| Wide-view front camera | 150 | No |
| Lane departure warning system | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 1200 | 63% |
| Total Not Requested | 700 | 37% |
| Driver Assistance Plus II | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | No |
| Automatic braking, high-speed or partial | 200 | Yes |
| Lane keeping assist system | 400 | No |
| Adaptive cruise control, all-speed and road sign aware | 850 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Side collision prevention | 200 | No |
| Total Requested | 200 | 11% |
| Total Not Requested | 1550 | 89% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 86% |
| Total Not Requested | 50 | 14% |
Option Package Details
BMW 7-Series 750i
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Parking guidance system - active | 500 | No |
| Rear cross-traffic detection | 100 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | Yes |
| Wide-view front camera | 150 | No |
| Lane departure warning system | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 1200 | 63% |
| Total Not Requested | 700 | 37% |
| Driver Assistance Plus II | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | No |
| Automatic braking, high-speed or partial | 200 | Yes |
| Lane keeping assist system | 400 | No |
| Adaptive cruise control, all-speed and road sign aware | 850 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Side collision prevention | 200 | No |
| Total Requested | 200 | 11% |
| Total Not Requested | 1550 | 89% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 86% |
| Total Not Requested | 50 | 14% |
Option Package Details
BMW 7-Series 750i M Sport
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Parking guidance system - active | 500 | No |
| Rear cross-traffic detection | 100 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | Yes |
| Wide-view front camera | 150 | No |
| Lane departure warning system | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 1200 | 63% |
| Total Not Requested | 700 | 37% |
| Driver Assistance Plus II | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | No |
| Automatic braking, high-speed or partial | 200 | Yes |
| Lane keeping assist system | 400 | No |
| Adaptive cruise control, all-speed and road sign aware | 850 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Side collision prevention | 200 | No |
| Total Requested | 200 | 11% |
| Total Not Requested | 1550 | 89% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 86% |
| Total Not Requested | 50 | 14% |
Option Package Details
Kia Optima SX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Compass | 0 | Yes |
| Total Requested | 100 | 100% |
| Total Not Requested | 0 | 0% |
| Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed or partial | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Surround sound | 250 | Yes |
| Lane departure warning | 200 | Yes |
| Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
| Traffic information | 25 | Yes |
| HD radio | 50 | Yes |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Total Requested | 2725 | 89% |
| Total Not Requested | 350 | 11% |
| Limited Package | ||
| Feature | Value | Requested? |
| Upgraded leather upholstery | 0 | No |
| Heated second row seats | 200 | Yes |
| Sunshades, second row | 125 | No |
| Heated steering wheel | 100 | Yes |
| Additional chrome trim | 0 | No |
| Special interior trim | 0 | No |
| Dark-colored headliner (optional) | 0 | No |
| Around view cameras | 300 | Yes |
| Chrome-plated alloy wheels | 500 | No |
| Total Requested | 600 | 49% |
| Total Not Requested | 625 | 51% |
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