BMW 7-Series BMW 7-Series 2017 Lincoln Continental Lincoln Continental 2018

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BMW 7-Series vs. Lincoln Continental Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Lincoln Continental Invoice Comparison

Lowest Total Price: $71,895

Lincoln Continental Black Label   
Difference: $22,380

Lowest Total Invoice: $66,306

Lincoln Continental Black Label   
Difference: $22,009

Calculate Payments

  Down Payment Interest Rate Term
Model Year20172017201720172018
Model7-Series7-Series7-Series7-SeriesContinental
Trim740i740e iPerformance750iM760iBlack Label
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan
Base Price $81,500 $89,100 $94,600 $153,800 $65,255
Base Invoice $76,475 $83,545 $88,660 $143,715 $60,180
Cold Weather Package 400 400 400    
Driver Assistance Plus 1,900 1,900 1,900    
Massage, driver seat 1,000 1,000      
Executive Package 4,100 4,100 3,200    
Driver Assistance Plus II 1,700 1,700 1,700 1,700  
Active steering 1,150 1,150 1,150    
Temporary spare tire 150   150    
Apple CarPlay support 300 300 300    
Wood trim, alternative type 1,080 1,080 1,080 1,080  
Synthetic suede headliner       0  
Dark-colored headliner (optional)       0  
30-way Perfect Position front seats with Active Motion         1,500
Technology Package         4,215
Cold Weather Package 370 370 370    
Driver Assistance Plus 1,750 1,750 1,750    
Massage, driver seat 920 920      
Executive Package 3,770 3,770 2,945    
Driver Assistance Plus II 1,565 1,565 1,565 1,565  
Active steering 1,060 1,060 1,060    
Temporary spare tire 140   140    
Apple CarPlay support 275 275 275    
Wood trim, alternative type 995 995 995 995  
Synthetic suede headliner       0  
Dark-colored headliner (optional)       0  
30-way Perfect Position front seats with Active Motion         1,365
Technology Package         3,836
Options (change) 11,780 11,630 9,880 2,780 5,715
Options (change) 10,845 10,705 9,100 2,560 5,201
Destination 995 995 995 995 925
Gas Tax 0 -4,668 0 1,700 0
Total Price $94,275 $97,057 $105,475 $159,275 $71,895
Total Invoice $88,315 $90,577 $98,755 $148,970 $66,306

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 7-Series vs. Lincoln Continental

Lowest Adjusted Price and Invoice: Lincoln Continental Black Label
TrueDelta Adjusted Price Difference: $20,345
TrueDelta Adjusted Invoice Difference: $20,103
Model Year20172017201720172018
Model7-Series7-Series7-Series7-SeriesContinental
Trim740i740e iPerformance750iM760iBlack Label
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan
Engine320hp I6255hp I4 PiH445hp V8601hp V12335hp V6
TransmissionT8T8T8T8T6
DrivetrainRWDAWDRWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)600, 16600, 16600, 16600, 16?, 13
Tire (rear if not all the same)245/50-18245/50-18245/45-19245/40-20245/40-20
Total Price$94,275$97,057$105,475$159,275$71,895
Adjustments for Features-2,035-3,785-2,035-7,4100
Feature-Adjusted Total Price$92,240$93,272$103,440$151,865$71,895
Cost Above Minimum$0$1,032$11,200$59,625$0
Total Invoice$88,315$90,577$98,755$148,970$66,306
Adjustments for Features-1,906-3,532-1,905-6,9310
Feature-Adjusted Total Invoice$86,409$87,045$96,850$142,039$66,306
Cost Above Minimum$0$636$10,441$55,630$0

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Features Comparison: BMW 7-Series vs. Lincoln Continental

Model Year20172017201720172018
Model7-Series7-Series7-Series7-SeriesContinental
Trim740i740e iPerformance750iM760iBlack Label
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300$1300 
6-speed manually-shiftable automatic    $1100
RWD$0 $0  
AWD $1700 $1700 
FWD    $0
Accessories 
AC power outlet    $100
Active noise reduction    $0
Adaptive cruise control, all-speed    $850
Adaptive cruise control, all-speed, road sign aware$1000$1000$1000$1000 
Display key$50$50$50$50 
Keyless entry keypad    $50
Low-speed semi-autonomous driving$100$100$100$100 
Remote climate control $25  $25
Remote start    $150
Sunshades, second row, power$225$225$225$225 
Brakes, Airbags, and Other Safety 
911 assist    $25
Active glove box    $100
Active or whiplash-reducing head restraints, front seats$0$0$0$0 
Driver drowsiness monitor$150$150$150$150 
Hill descent control $250 $250 
Inflatable rear seat belts    $200
Knee airbag, passenger$75$75$75$75 
Lane departure prevention, steering-based    $200
Lane keeping assist$400$400$400$400 
Rollover sensor$50$50$50$50 
Safety key    $5
Side collision intervention$200$200$200$200 
Temporary spare tire$150 $150 $150
Tires, run-flat$150$150$150$150 
Vehicle health reports    $0
Wide-view rear camera    $0
Cargo Management 
Air-conditioned storage compartment$50$50$50$50 
Cargo net    $40
Console with shifter$150$150$150$150 
Console without shifter    $150
Overhead sunglass holder    $25
Ski sack$50$50$50$50 
Climate Control 
Automatic air recirculation$100$100$100$100 
Electric A/C (optional) $0   
Electric heater (optional) $0   
Heated windshield washer nozzles$15$15$15$15 
Rear dual-zone climate control$125$125$125$125 
Residual heat$50$50$50$50 
Engine / Motor 
3.6 kW onboard charger $0   
9 kWh battery pack $0   
Automatic start / stop$150$150$150$150 
Dual-mode exhaust, switchable   $500 
Raised top speed limiter   $0 
Regenerative braking$0    
Exterior 
Laminated front side windows   $200$200
Laminated rear side windows   $100$100
Painted brake calipers (optional)   $0 
Rear spoiler   $200 
Infotainment 
Android Auto support    $100
Aux input$50$50$50$50 
CD player$125$125$125$125 
CD player, remote    $100
Concierge Services - 3 year subscription$150$150$150$150 
Concierge Services - 4 year subscription    $200
DVD-compatible player$0$0$0$0 
Gesture control system$100$100$100$100 
Handwriting recognition$200$200$200$200 
In-vehicle Internet$150$150$150$150 
Media drive$15$15$15$15 
Navigation map updates, three years$0$0$0$0 
S Voice support$0$0$0$0 
Satellite radio    $200
Satellite radio - one year subscription$250$250$250$250 
Telematics service, such as OnStar$200$200$200$200 
Text dictation$50$50$50$50 
Voice recorder$0$0$0$0 
Wireless charging station$75$75$75$75 
Instruments, Lights, and Mirrors 
Approach detection    $25
Boost gauge    $75
Cornering lights$50$50$50$50 
Fog lights$125$125$125  
Illuminated vanity mirrors, rear seat$100$100$100$100 
Large energy flow and fuel economy display $25   
Mirror tilt-down in reverse$25$25$25$25 
Seats and Interior Trim 
Ceramic controls$0$0$0$0 
Cooled or ventilated second row seats   $200 
Door sill trim plates$100$100$100  
Folding second row seats    $300
Illuminated door sill trim plates   $200$200
Power 4-way lumbar adjuster, second row seats   $225 
Power headrest fore-aft adjuster, driver seat    $50
Power headrest fore-aft adjuster, passenger seat    $50
Power headrest height adjuster, second row seats   $75 
Power recliner, second row seats   $150 
Power thigh bolsters, driver seat    $100
Power thigh bolsters, passenger seat    $100
Power thigh support height adjusters, left and right, driver seat    $200
Power thigh support height adjusters, left and right, passenger seat    $200
Power thigh support length adjuster, driver seat$100$100$100$100 
Power thigh support length adjuster, passenger seat$100$100$100$100 
Power thigh support length adjusters, left and right, driver seat    $200
Power thigh support length adjusters, left and right, passenger seat    $200
Power tilt adjuster, second row seats   $150 
Power upper seatback recliner, second row seats   $150 
Synthetic suede headliner   $650$650
Upgraded floor mats    $0
Suspension, Wheels, and Tires 
Active stabilizer bars   $500 
Alloy wheels$350$350$350$350 
Camera-linked adaptive suspension   $500 
Polished alloy wheels    $350
Rear air springs, auto-leveling$350$350$350$350 
Rear wheel steering$1500$1500$1500$1500 
Sport suspension (upgrade)   $0 
Transmission 
Launch control$100 $100$100 
Total Value of Features$8,805$10,555$8,805$14,180$6,770
Value of Feature Adjustments$2,035$3,785$2,035$7,410$0
Value of Feature Adjustments-1,906-3,532-1,905-6,9310

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Specifications Comparison: BMW 7-Series vs. Lincoln Continental

Model Year20172018
Model7-SeriesContinental
Body4dr Sedan, ext.4dr Sedan
Wheelbase126.4 in117.9 in
Length206.6 in201.4 in
Width74.8 in75.3 in
Height58.2 in58.5 in
Curb Weight4,226 lb.4,225 lb.
Fuel Capacity20.6 gal.18.0 gal.
Row 1 Headroom39.9 in39.3 in
Row 1 Shoulder Room61.2 in58.3 in
Row 1 Hip Room0.0 in55.9 in
Row 1 Legroom41.4 in42.3 in
Row 2 Headroom38.9 in37.7 in
Row 2 Shoulder Room61.0 in55.9 in
Row 2 Hip Room0.0 in54.8 in
Row 2 Legroom44.4 in41.3 in
Cargo Volume18.2 ft316.7 ft3

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Option Package Details
BMW 7-Series 740i

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500Yes
Rear cross-traffic detection100Yes
Around view cameras300Yes
Wide-view front camera150Yes
Blind spot warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Lane departure warning system200Yes
Total Requested1900100%
Total Not Requested00%
Executive Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row, power225No
Head-up display (HUD)350Yes
Upholstered instrument panel, leather700Yes
Ceramic controls0No
Power seatback bolsters, driver seat100Yes
Power upper seatback recliner, driver seat100Yes
Power thigh support length adjuster, passenger seat100Yes
Power seatback bolsters, passenger seat100Yes
Power upper seatback recliner, passenger seat100Yes
Memory system, passenger seat150Yes
Power thigh support length adjuster, driver seat100Yes
Front sport buckets100No
Total Requested210087%
Total Not Requested32513%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested20011%
Total Not Requested155089%

Option Package Details
BMW 7-Series 740e iPerformance

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500Yes
Rear cross-traffic detection100Yes
Around view cameras300Yes
Wide-view front camera150Yes
Blind spot warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Lane departure warning system200Yes
Total Requested1900100%
Total Not Requested00%
Executive Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row, power225No
Head-up display (HUD)350Yes
Upholstered instrument panel, leather700Yes
Ceramic controls0No
Power seatback bolsters, driver seat100Yes
Power upper seatback recliner, driver seat100Yes
Power thigh support length adjuster, passenger seat100Yes
Power seatback bolsters, passenger seat100Yes
Power upper seatback recliner, passenger seat100Yes
Memory system, passenger seat150Yes
Power thigh support length adjuster, driver seat100Yes
Front sport buckets100No
Total Requested210087%
Total Not Requested32513%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested20011%
Total Not Requested155089%

Option Package Details
BMW 7-Series 750i

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500Yes
Rear cross-traffic detection100Yes
Around view cameras300Yes
Wide-view front camera150Yes
Blind spot warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Lane departure warning system200Yes
Total Requested1900100%
Total Not Requested00%
Executive Package
FeatureValueRequested?
Massage, driver seat100Yes
Massage, passenger seat100Yes
Sunshades, second row, power225No
Upholstered instrument panel, leather700Yes
Ceramic controls0No
Cooled or ventilated front seats300Yes
Total Requested120084%
Total Not Requested22516%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested20011%
Total Not Requested155089%

Option Package Details
BMW 7-Series M760i

Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested20011%
Total Not Requested155089%

Option Package Details
Lincoln Continental Black Label

30-way Perfect Position front seats with Active Motion
FeatureValueRequested?
Massage, driver seat100Yes
Massage, passenger seat100Yes
Power thigh support height adjusters, left and right, driver seat200No
Power thigh support height adjusters, left and right, passenger seat200No
Power thigh support length adjusters, left and right, driver seat200Yes
Power thigh support length adjusters, left and right, passenger seat200Yes
Memory system, passenger seat150Yes
Power headrest fore-aft adjuster, driver seat50No
Power headrest fore-aft adjuster, passenger seat50No
Cooled or ventilated front seats300Yes
Power headrest height adjuster, driver seat50Yes
Power 4-way lumbar adjuster, driver seat50Yes
Power thigh bolsters, driver seat100No
Power seatback bolsters, driver seat100Yes
Power upper seatback recliner, driver seat100Yes
Power headrest height adjuster, passenger seat50Yes
Power 4-way lumbar adjuster, passenger seat50Yes
Power thigh bolsters, passenger seat100No
Power seatback bolsters, passenger seat100Yes
Power upper seatback recliner, passenger seat100Yes
Total Requested165070%
Total Not Requested70030%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Semi-automated parking system500Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Wide-view front camera150Yes
Wide-view rear camera0No
Lane departure prevention, steering-based200Yes
Pedestrian detection50Yes
Total Requested3050100%
Total Not Requested00%

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