BMW 7-Series BMW 7-Series 2013 Lincoln Continental Lincoln Continental 2018

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BMW 7-Series vs. Lincoln Continental Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Lincoln Continental Invoice Comparison

Lowest Total Price: $71,895

Lincoln Continental Black Label   
Difference: $25,080

Lowest Total Invoice: $66,306

Lincoln Continental Black Label   
Difference: $23,039

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  Down Payment Interest Rate Term
Model Year201320132018
Model7-Series7-SeriesContinental
Trim740i750iBlack Label
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $73,600 $86,800 $65,255
Base Invoice $67,890 $80,035 $60,180
Cold Weather Package 800 800  
Executive Package 4,800 4,600  
Individual Composition 6,400 6,400  
LED headlights 1,900 1,900  
Driver Assistance Package 1,900 1,900  
Massage, driver seat 1,000 1,000  
Enhanced Active Cruise Control 2,400 2,400  
Active steering 1,750 1,750  
Semi-automated parking system 500 500  
Sunshade, rear, power 1,000    
30-way Perfect Position front seats with Active Motion     1,500
Technology Package     4,215
Cold Weather Package 730 730  
Executive Package 4,370 4,185  
Individual Composition 5,915 5,915  
LED headlights 1,730 1,730  
Driver Assistance Package 1,730 1,730  
Massage, driver seat 910 910  
Enhanced Active Cruise Control 2,185 2,185  
Active steering 1,595 1,595  
Semi-automated parking system 455 455  
Sunshade, rear, power 910    
30-way Perfect Position front seats with Active Motion     1,365
Technology Package     3,836
Options (change) 22,450 21,250 5,715
Options (change) 20,530 19,435 5,201
Destination 925 925 925
Total Price $96,975 $108,975 $71,895
Total Invoice $89,345 $100,395 $66,306

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 7-Series vs. Lincoln Continental

Lowest Adjusted Price and Invoice: Lincoln Continental Black Label
TrueDelta Adjusted Price Difference: $24,945
TrueDelta Adjusted Invoice Difference: $22,915
Model Year201320132018
Model7-Series7-SeriesContinental
Trim740i750iBlack Label
Body4dr Sedan4dr Sedan4dr Sedan
Engine315hp I6445hp V8335hp V6
TransmissionT8T8T6
DrivetrainRWDRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)600, 16600, 16?, 13
Tire (rear if not all the same)245/50-18245/45-19245/40-20
Total Price$96,975$108,975$71,895
Adjustments for Features-135-1350
Feature-Adjusted Total Price$96,840$108,840$71,895
Cost Above Minimum$0$12,000$0
Total Invoice$89,345$100,395$66,306
Adjustments for Features-124-1240
Feature-Adjusted Total Invoice$89,221$100,271$66,306
Cost Above Minimum$0$11,050$0

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Features Comparison: BMW 7-Series vs. Lincoln Continental

Model Year201320132018
Model7-Series7-SeriesContinental
Trim740i750iBlack Label
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300 
6-speed manually-shiftable automatic  $1100
RWD$0$0 
FWD  $0
Accessories 
AC power outlet  $100
Active noise reduction  $0
Keyless entry keypad  $50
Remote climate control  $25
Remote start  $150
Sunshades, second row, power$225$225 
Brakes, Airbags, and Other Safety 
911 assist  $25
Active glove box  $100
Active or whiplash-reducing head restraints, front seats$0$0 
Cross-traffic warning, rear  $100
Driver drowsiness monitor$150$150 
Inflatable rear seat belts  $200
Knee airbag, passenger$75$75 
Lane departure collision mitigation$50$50 
Lane departure prevention, steering-based  $200
Pedestrian detection  $50
Safety key  $5
Temporary spare tire  $150
Tires, run-flat$150$150 
Vehicle health reports  $0
Wide-view rear camera  $0
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo net  $40
Console with shifter$150$150 
Console without shifter  $150
Overhead sunglass holder  $25
Ski sack$50$50 
Climate Control 
Automatic air recirculation$100$100 
Heated windshield washer nozzles$15$15 
Rear dual-zone climate control$125$125 
Residual heat$50$50 
Engine / Motor 
Automatic start / stop$150$150 
Regenerative braking$0$0 
Exterior 
Active grille shutters  $0
Laminated front side windows  $200
Laminated rear side windows  $100
Panoramic sunroof  $1200
Sunroof$900$900 
Infotainment 
4G LTE connectivity  $0
Android Auto support  $100
Apple CarPlay support  $100
Aux input$50$50 
CD player$125$125 
CD player, remote  $100
Concierge Services - 4 year subscription  $200
Media drive$15$15 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
Telematics service, such as OnStar$200$200 
Text dictation$50$50 
Traffic + travel information  $25
Traffic information$25$25 
Wi-Fi hotspot  $50
Instruments, Lights, and Mirrors 
Approach detection  $25
Auto-dimming passenger-side mirror$75$75 
Boost gauge  $75
Cornering lights$50$50 
Fog lights$125$125 
Headlight washers$50$50 
Illuminated vanity mirrors, rear seat$100$100 
Large color reconfigurable instrument cluster display  $250
Mirror tilt-down in reverse$25$25 
Seats and Interior Trim 
Ceramic controls $0 
Folding second row seats  $300
Power headrest fore-aft adjuster, driver seat  $50
Power headrest fore-aft adjuster, passenger seat  $50
Power thigh bolsters, driver seat  $100
Power thigh bolsters, passenger seat  $100
Power thigh support height adjusters, left and right, driver seat  $200
Power thigh support height adjusters, left and right, passenger seat  $200
Power thigh support length adjuster, driver seat$100$100 
Power thigh support length adjuster, passenger seat$100$100 
Power thigh support length adjusters, left and right, driver seat  $200
Power thigh support length adjusters, left and right, passenger seat  $200
Upgraded floor mats  $0
Suspension, Wheels, and Tires 
Alloy wheels$350$350 
Polished alloy wheels  $350
Rear air springs, auto-leveling$350$350 
Rear wheel steering$1500$1500 
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$7,080$7,080$6,945
Value of Feature Adjustments$135$135$0
Value of Feature Adjustments-124-1240

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Specifications Comparison: BMW 7-Series vs. Lincoln Continental

Model Year20132018
Model7-SeriesContinental
Body4dr Sedan4dr Sedan
Wheelbase120.9 in117.9 in
Length199.8 in201.4 in
Width74.9 in75.3 in
Height58.3 in58.5 in
Curb Weight4,311 lb.4,225 lb.
Fuel Capacity21.7 gal.18.0 gal.
Row 1 Headroom40.6 in39.3 in
Row 1 Shoulder Room59.2 in58.3 in
Row 1 Hip Room0.0 in55.9 in
Row 1 Legroom41.2 in42.3 in
Row 2 Headroom38.5 in37.7 in
Row 2 Shoulder Room57.2 in55.9 in
Row 2 Hip Room0.0 in54.8 in
Row 2 Legroom38.4 in41.3 in
Cargo Volume17.7 ft316.7 ft3

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Option Package Details
BMW 7-Series 740i

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested40089%
Total Not Requested5011%
Executive Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Power door closers300Yes
Power decklid350Yes
Head-up display (HUD)350Yes
Surround sound250Yes
Unbranded, 600W, 16 speakers (with subwoofer)350No
Smartphone integration0No
App support0Yes
Power thigh support adjuster, driver seat100Yes
Power seatback bolsters, driver100Yes
Power upper seatback recliner, driver seat100Yes
Power thigh support adjuster, passenger seat100Yes
Power seatback bolsters, passenger seat100Yes
Power upper seatback recliner, passenger seat100Yes
Memory system, passenger seat150Yes
Front sport buckets100No
Total Requested230084%
Total Not Requested45016%
Individual Composition
FeatureValueRequested?
Upgraded leather upholstery0No
Leather upholstery, extended coverage0No
Special exterior trim0No
Wood trim, alternative type0Yes
Synthetic suede headliner650Yes
Illuminated door sill trim plates100Yes
Upholstered instrument panel, leather700Yes
Total Requested1450100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Speed limit information0No
Lane departure collision mitigation50No
Total Requested85094%
Total Not Requested506%
Enhanced Active Cruise Control
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed200Yes
Forward collision alert200Yes
Total Requested1300100%
Total Not Requested00%

Option Package Details
BMW 7-Series 750i

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested40089%
Total Not Requested5011%
Individual Composition
FeatureValueRequested?
Leather upholstery, extended coverage0No
Special exterior trim0No
Wood trim, alternative type0Yes
Synthetic suede headliner650Yes
Illuminated door sill trim plates100Yes
Upholstered instrument panel, leather700Yes
Total Requested1450100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Speed limit information0No
Lane departure collision mitigation50No
Total Requested85094%
Total Not Requested506%
Executive Package
FeatureValueRequested?
Smartphone integration0No
App support0Yes
Cooled or ventilated front seats300Yes
Sunshades, second row, power225No
Sunshade, rear, power225Yes
Head-up display (HUD)350Yes
Upholstered instrument panel, leather700Yes
Ceramic controls0No
Total Requested157588%
Total Not Requested22512%
Enhanced Active Cruise Control
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed200Yes
Forward collision alert200Yes
Total Requested1300100%
Total Not Requested00%

Option Package Details
Lincoln Continental Black Label

30-way Perfect Position front seats with Active Motion
FeatureValueRequested?
Massage, driver seat100Yes
Massage, passenger seat100Yes
Power thigh support height adjusters, left and right, driver seat200No
Power thigh support height adjusters, left and right, passenger seat200No
Power thigh support length adjusters, left and right, driver seat200Yes
Power thigh support length adjusters, left and right, passenger seat200Yes
Power upper seatback recliner, passenger seat100Yes
Memory system, passenger seat150Yes
Power headrest fore-aft adjuster, driver seat50No
Power headrest fore-aft adjuster, passenger seat50No
Cooled or ventilated front seats300Yes
Power headrest height adjuster, driver seat50Yes
Power 4-way lumbar adjuster, driver seat50Yes
Power thigh bolsters, driver seat100No
Power seatback bolsters, driver seat100Yes
Power upper seatback recliner, driver seat100Yes
Power headrest height adjuster, passenger seat50Yes
Power 4-way lumbar adjuster, passenger seat50Yes
Power thigh bolsters, passenger seat100No
Power seatback bolsters, passenger seat100Yes
Total Requested165070%
Total Not Requested70030%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Semi-automated parking system500Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Wide-view front camera150Yes
Wide-view rear camera0No
Lane departure prevention, steering-based200No
Pedestrian detection50No
Total Requested280092%
Total Not Requested2508%

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