BMW 3-Series BMW 3-Series 2013 Lincoln Continental Lincoln Continental 2018

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BMW 3-Series vs. Lincoln Continental Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Lincoln Continental Invoice Comparison

Lowest Total Price: $54,325

BMW 3-Series 328i   
Difference: $16,190

Lowest Total Invoice: $50,065

BMW 3-Series 328i   
Difference: $15,010

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  Down Payment Interest Rate Term
Model Year2013201320182018
Model3-Series3-SeriesContinentalContinental
Trim328i335iReserveBlack Label
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $36,850 $43,150 $54,625 $65,255
Base Invoice $34,080 $39,880 $50,460 $60,180
Premium Package 3,100 2,200    
Driver Assistance Package 1,900 1,900    
Harman/Kardon 600W 16 speakers 875 875    
Steering-linked headlights 900      
Cold Weather Package 950 950    
Technology Package 3,100 3,100 4,215 4,215
Driver Assistance Plus 700 700    
Sunshade, rear, power 575 575    
Metallic paint (extra cost) 550 550    
Adaptive dampers - electrical 1,000 1,000    
Adaptive cruise control, all-speed 2,400 2,400    
Semi-automated parking system 500 500    
6-speed manual 0 0    
Sport Line   1,950    
Climate Package     850  
CD player, remote     335  
Rear Seat Package     4,300  
3.0L V6     3,265 3,265
AWD     2,000 2,000
Premium Package 2,820 2,000    
Driver Assistance Package 1,730 1,730    
Harman/Kardon 600W 16 speakers 795 795    
Steering-linked headlights 820      
Cold Weather Package 865 865    
Technology Package 2,820 2,820 3,836 3,836
Driver Assistance Plus 635 635    
Sunshade, rear, power 525 525    
Metallic paint (extra cost) 500 500    
Adaptive dampers - electrical 910 910    
Adaptive cruise control, all-speed 2,185 2,185    
Semi-automated parking system 455 455    
6-speed manual 0 0    
Sport Line   1,775    
Climate Package     774  
CD player, remote     305  
Rear Seat Package     3,913  
3.0L V6     2,972 2,972
AWD     1,890 1,880
Options (change) 16,550 16,700 14,965 9,480
Options (change) 15,060 15,195 13,690 8,688
Destination 925 925 925 925
Total Price $54,325 $60,775 $70,515 $75,660
Total Invoice $50,065 $56,000 $65,075 $69,793

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TrueDelta Value Comparison: BMW 3-Series vs. Lincoln Continental

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $7,350
TrueDelta Adjusted Invoice Difference: $6,852
Model Year2013201320182018
Model3-Series3-SeriesContinentalContinental
Trim328i335iReserveBlack Label
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine240hp I4300hp I6400hp V6400hp V6
TransmissionM6M6T6T6
DrivetrainRWDRWDAWDAWD
EPA Fuel Economy (city/highway)18/26 MPG18/26 MPG16/24 MPG16/24 MPG
Audio (watts, speakers)600, 16600, 16?, 13?, 13
Tire (rear if not all the same)225/50-17225/45-18255/45-19245/40-20
Total Price$54,325$60,775$70,515$75,660
Adjustments for Features0-375-8,840-9,465
Feature-Adjusted Total Price$54,325$60,400$61,675$66,195
Cost Above Minimum$0$6,075$0$4,520
Total Invoice$50,065$56,000$65,075$69,793
Adjustments for Features0-346-8,158-8,731
Feature-Adjusted Total Invoice$50,065$55,654$56,917$61,062
Cost Above Minimum$0$5,589$0$4,145

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Features Comparison: BMW 3-Series vs. Lincoln Continental

Model Year2013201320182018
Model3-Series3-SeriesContinentalContinental
Trim328i335iReserveBlack Label
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150  
6-speed manually-shiftable automatic  $1100$1100
RWD$0$0  
AWD  $1700$1700
Accessories 
AC power outlet  $100$100
Active noise reduction  $0$0
Keyless entry keypad  $50$50
Power door closers  $300$300
Power trunk closer  $350$350
Proximity key  $250$250
Remote climate control  $25$25
Remote start  $150$150
Sunshades, second row$125$125$125 
Tilt/telescoping steering wheel, manual$250$250  
Tilt/telescoping steering wheel, power  $350$350
Brakes, Airbags, and Other Safety 
911 assist  $25$25
Active glove box  $100$100
Active or whiplash-reducing head restraints, front seats$0$0  
Automatic braking, high-speed or partial  $200$200
Automatic braking, low-speed  $200$200
Cross-traffic warning, rear  $100$100
Inflatable rear seat belts  $200$200
Knee airbag, passenger$75$75  
Lane departure prevention, steering-based  $200$200
Pedestrian detection  $50$50
Radar- or camera-based collision preparation system  $0$0
Safety key  $5$5
Temporary spare tire  $150$150
Tires, run-flat$150$150  
Torque vectoring, brake-based  $100$100
Vehicle health reports  $0$0
Wide-view rear camera  $0$0
Cargo Management 
Air-conditioned storage compartment$50$50  
Cargo net  $40$40
Console with shifter$150$150  
Console without shifter  $150$150
Overhead sunglass holder  $25$25
Rear seat pass-through  $100$100
Climate Control 
Automatic air recirculation$100$100  
Heated windshield washer nozzles$15$15  
Rear air vents with automatic controls  $250$250
Rear air vents with manual controls$150$150  
Residual heat$50$50  
Wiper de-icer  $25$25
Engine / Motor 
Automatic start / stop$150$150  
Regenerative braking$0$0  
Exterior 
Active grille shutters  $0$0
Bright-finished exhaust tip(s)$25 $25$25
Laminated front side windows  $200$200
Laminated rear side windows  $100$100
Panoramic sunroof  $1200$1200
Sunroof$900$900  
Infotainment 
4G LTE connectivity  $0$0
Android Auto support  $100$100
Apple CarPlay support  $100$100
Aux input$50$50  
CD player$125$125  
CD player, remote  $100$100
Concierge Services - 4 year subscription   $200
DVD-compatible player$0$0  
Media drive$15$15  
Rear seat audio controls  $25 
Satellite radio  $200$200
Satellite radio - one year subscription$250$250  
Telematics service, such as OnStar$200$200  
Traffic + travel information  $25$25
Traffic information$25$25  
Wi-Fi hotspot  $50$50
Instruments, Lights, and Mirrors 
Approach detection  $25$25
Auto-dimming headlights  $200$200
Auto-dimming passenger-side mirror$75$75  
Boost gauge  $75$75
Fog lights$125$125  
Headlight washers$50$50  
Interior ambient lighting$150$150  
Interior ambient lighting, configurable  $150$150
Large color reconfigurable instrument cluster display  $250$250
LED headlights   $1000
Mirror tilt-down in reverse$25$25  
Xenon HID headlights$500$500$500 
Seats and Interior Trim 
Cooled or ventilated front seats  $300 
Cooled or ventilated second row seats  $200 
Door sill trim plates $100  
Folding second row seats$300$300 $300
Illuminated door sill trim plates  $200$200
Leather door panel trim   $250
Manual thigh support length adjuster, driver seat $50  
Manual thigh support length adjuster, passenger seat $50  
Memory system, passenger seat  $150 
Power 4-way lumbar adjuster, driver seat$150$150$150 
Power 4-way lumbar adjuster, passenger seat$150$150$150 
Power 4-way lumbar adjuster, second row seats  $225 
Power headrest fore-aft adjuster, driver seat  $50 
Power headrest fore-aft adjuster, passenger seat  $50 
Power headrest height adjuster, driver seat  $50 
Power headrest height adjuster, passenger seat  $50 
Power lumbar adjuster, driver seat   $100
Power lumbar adjuster, passenger seat   $100
Power recliner, second row seats  $150 
Power seatback bolsters, driver seat $100$100 
Power seatback bolsters, passenger seat $100$100 
Power thigh bolsters, driver seat  $100 
Power thigh bolsters, passenger seat  $100 
Power thigh support length adjuster, driver seat  $100 
Power thigh support length adjuster, passenger seat  $100 
Power upper seatback recliner, driver seat  $100 
Power upper seatback recliner, passenger seat  $100 
Synthetic suede headliner   $650
Upgraded floor mats   $0
Upholstered instrument panel, leather   $1000
Wood trim$300$300$300 
Wood trim, alternative type   $300
Suspension, Wheels, and Tires 
Active steering  $1000$1000
Alloy wheels$350$350  
Polished alloy wheels  $350$350
Sport suspension (upgrade)$0$0  
Transmission 
Steering-wheel-mounted transmission controls  $100$100
Total Value of Features$5,180$5,555$14,020$14,645
Value of Feature Adjustments$0$375$8,840$9,465
Value of Feature Adjustments0-346-8,158-8,731

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Specifications Comparison: BMW 3-Series vs. Lincoln Continental

Model Year20132018
Model3-SeriesContinental
Body4dr Sedan4dr Sedan
Wheelbase110.6 in117.9 in
Length182.5 in201.4 in
Width71.3 in75.3 in
Height56.3 in58.5 in
Curb Weight3,569 lb.4,547 lb.
Fuel Capacity15.8 gal.18.0 gal.
Row 1 Headroom40.3 in39.3 in
Row 1 Shoulder Room55.1 in58.3 in
Row 1 Hip Room0.0 in55.9 in
Row 1 Legroom42.0 in42.3 in
Row 2 Headroom37.7 in37.7 in
Row 2 Shoulder Room55.1 in55.9 in
Row 2 Hip Room0.0 in54.8 in
Row 2 Legroom35.1 in41.3 in
Cargo Volume13.0 ft316.7 ft3

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Option Package Details
BMW 3-Series 328i

Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100Yes
Satellite radio - one year subscription250No
Sunroof900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Total Requested220090%
Total Not Requested25010%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Blind spot warning system200Yes
Around view cameras500Yes
Wide-view front camera150Yes
Total Requested1250100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Total Requested50091%
Total Not Requested509%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
App support0Yes
Media drive, large15No
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio100Yes
Traffic information25Yes
Remote app25Yes
Telematics service, such as OnStar200No
SMS text-to-speech reader25Yes
Bluetooth audio streaming25Yes
Total Requested115084%
Total Not Requested21516%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Forward collision alert200Yes
Speed limit information0No
Total Requested400100%
Total Not Requested00%

Option Package Details
BMW 3-Series 335i

Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250No
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
225/45VR18 tires400No
Door sill trim plates100Yes
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100Yes
Manual thigh support adjuster, passenger seat50Yes
Power seatback bolsters, passenger seat100Yes
Front sport buckets100No
Total Requested40035%
Total Not Requested75065%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100Yes
Satellite radio - one year subscription250No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Total Requested130084%
Total Not Requested25016%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Blind spot warning system200Yes
Around view cameras500Yes
Wide-view front camera150Yes
Total Requested1250100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Total Requested50091%
Total Not Requested509%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
App support0Yes
Media drive, large15No
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio100Yes
Traffic information25Yes
Remote app25Yes
Telematics service, such as OnStar200No
SMS text-to-speech reader25Yes
Bluetooth audio streaming25Yes
Total Requested115084%
Total Not Requested21516%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Forward collision alert200Yes
Speed limit information0No
Total Requested400100%
Total Not Requested00%

Option Package Details
Lincoln Continental Reserve

CD player, remote
FeatureValueRequested?
CD player, remote100Yes
MP3-compatible player50Yes
Total Requested150100%
Total Not Requested00%
Climate Package
FeatureValueRequested?
Heated second row seats200Yes
Auto-dimming rearview mirror150Yes
Rain-sensing wipers100Yes
Heated steering wheel100Yes
Wiper de-icer25No
Auto-dimming headlights200No
Total Requested55071%
Total Not Requested22529%
Technology Package
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Rain-sensing wipers100Yes
Head-up display (HUD)350Yes
Wiper de-icer25No
Radar- or camera-based collision preparation system0No
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Semi-automated parking system500Yes
Around view cameras300Yes
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Forward collision warning200Yes
Wide-view front camera150Yes
Wide-view rear camera0No
Lane departure prevention, steering-based200No
Pedestrian detection50No
Total Requested265080%
Total Not Requested67520%
Rear Seat Package
FeatureValueRequested?
Heated second row seats200Yes
Cooled or ventilated second row seats200No
Power recliner, second row seats150No
Sunshades, second row125Yes
Panoramic sunroof1200No
Rear seat audio controls25No
Power 4-way lumbar adjuster, second row seats225No
Second-row 3-section 3-person split bench150Yes
Inflatable rear seat belts200No
Total Requested47519%
Total Not Requested200081%
turbocharged
3.0L V6
DOHC-4v
400 hp@5750
400 lb-ft@2750
FeatureValueRequested?
turbocharged
3.0L V6
DOHC-4v
400 hp@5750
400 lb-ft@2750
1000Yes
Torque vectoring, brake-based100No
Total Requested100091%
Total Not Requested1009%

Option Package Details
Lincoln Continental Black Label

Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
Radar- or camera-based collision preparation system0No
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Semi-automated parking system500Yes
Around view cameras300Yes
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Forward collision warning200Yes
Wide-view front camera150Yes
Wide-view rear camera0No
Lane departure prevention, steering-based200No
Pedestrian detection50No
Total Requested240079%
Total Not Requested65021%
turbocharged
3.0L V6
DOHC-4v
400 hp@5750
400 lb-ft@2750
FeatureValueRequested?
turbocharged
3.0L V6
DOHC-4v
400 hp@5750
400 lb-ft@2750
1000Yes
Torque vectoring, brake-based100No
Total Requested100091%
Total Not Requested1009%

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