BMW 7-Series BMW 7-Series 2009 Lincoln Continental Lincoln Continental 2018

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BMW 7-Series vs. Lincoln Continental Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Lincoln Continental Invoice Comparison

Lowest Total Price: $77,160

Lincoln Continental Black Label   
Difference: $16,760

Lowest Total Invoice: $71,158

Lincoln Continental Black Label   
Difference: $15,312

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  Down Payment Interest Rate Term
Model Year20092018
Model7-SeriesContinental
Trim750iBlack Label
Body4dr Sedan4dr Sedan
Base Price $80,300 $65,255
Base Invoice $74,055 $60,180
Luxury Seating Package 2,500  
Driver Assistance Package 1,350  
Convenience Package 1,700  
Head-up display (HUD) 1,300  
Adaptive cruise control, all-speed 2,400  
Around view cameras 750  
Upholstered instrument panel, leather 1,200  
Satellite radio - one year subscription 595  
30-way Perfect Position front seats with Active Motion   1,500
Technology Package   4,215
3.0L V6   3,265
AWD   2,000
Luxury Seating Package 2,275  
Driver Assistance Package 1,230  
Convenience Package 1,545  
Head-up display (HUD) 1,090  
Adaptive cruise control, all-speed 2,135  
Around view cameras 685  
Upholstered instrument panel, leather 1,090  
Satellite radio - one year subscription 540  
30-way Perfect Position front seats with Active Motion   1,365
Technology Package   3,836
3.0L V6   2,972
AWD   1,880
Options (change) 11,795 10,980
Options (change) 10,590 10,053
Destination 825 925
Gas Tax 1,000 0
Total Price $93,920 $77,160
Total Invoice $86,470 $71,158

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 7-Series vs. Lincoln Continental

Lowest Adjusted Price and Invoice: Lincoln Continental Black Label
TrueDelta Adjusted Price Difference: $24,850
TrueDelta Adjusted Invoice Difference: $22,773
Model Year20092018
Model7-SeriesContinental
Trim750iBlack Label
Body4dr Sedan4dr Sedan
Engine400hp V8400hp V6
TransmissionT6T6
DrivetrainRWDAWD
EPA Fuel Economy (city/highway)15/22 MPG16/24 MPG
Audio (watts, speakers)205, 10?, 13
Tire (rear if not all the same)245/50-18245/40-20
Total Price$93,920$77,160
Adjustments for Features0-8,090
Feature-Adjusted Total Price$93,920$69,070
Total Invoice$86,470$71,158
Adjustments for Features0-7,461
Feature-Adjusted Total Invoice$86,470$63,697

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Features Comparison: BMW 7-Series vs. Lincoln Continental

Model Year20092018
Model7-SeriesContinental
Trim750iBlack Label
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100
RWD$0 
AWD $1700
Accessories 
AC power outlet $100
Active noise reduction $0
Hands-free trunk or liftgate $100
Keyless entry keypad $50
Remote app $25
Remote climate control $25
Remote start $150
Semi-automated parking system $500
Sunshades, second row, power$225 
Brakes, Airbags, and Other Safety 
911 assist $25
Active glove box $100
Active or whiplash-reducing head restraints, front seats$0 
Automatic braking, high-speed or partial $200
Automatic braking, low-speed $200
Cross-traffic warning, rear $100
Forward collision warning $200
Inflatable rear seat belts $200
Knee airbag, passenger$75 
Lane departure prevention, steering-based $200
Pedestrian detection $50
Radar- or camera-based collision preparation system $0
Safety key $5
Temporary spare tire $150
Tires, run-flat$150 
Torque vectoring, brake-based $100
Vehicle health reports $0
Wide-view front camera $150
Wide-view rear camera $0
Cargo Management 
Air-conditioned storage compartment$50 
Cargo net $40
Console with shifter$150 
Console without shifter $150
Overhead sunglass holder $25
Ski sack$50 
Climate Control 
Automatic air recirculation$100 
Heated windshield washer nozzles$15 
Rear dual-zone climate control$125 
Residual heat$50 
Exterior 
Active grille shutters $0
Laminated front side windows $200
Laminated rear side windows $100
Panoramic sunroof $1200
Sunroof$900 
Infotainment 
4G LTE connectivity $0
Android Auto support $100
App support $0
Apple CarPlay support $100
Aux input$50 
Bluetooth audio streaming $25
CD player$125 
CD player, remote $100
Concierge Services - 4 year subscription $200
Media drive$15 
MP3-compatible player $50
Satellite radio $200
Satellite radio - one year subscription$250 
SMS text-to-speech reader $25
Surround sound $250
Telematics service, such as OnStar$200 
Traffic + travel information $25
Traffic information$25 
Voice control for external devices $0
Wi-Fi hotspot $50
Instruments, Lights, and Mirrors 
Approach detection $25
Auto-dimming passenger-side mirror$75 
Boost gauge $75
Cornering lights$50 
Fog lights$125 
Headlight washers$50 
Illuminated vanity mirrors, rear seat$100 
Interior ambient lighting$150 
Interior ambient lighting, configurable $150
Large color reconfigurable instrument cluster display $250
LED headlights $1000
Mirror tilt-down in reverse$25 
Xenon HID headlights$500 
Seats and Interior Trim 
Door sill trim plates$100 
Folding second row seats $300
Illuminated door sill trim plates $200
Massage, passenger seat $100
Power headrest fore-aft adjuster, driver seat $50
Power headrest fore-aft adjuster, passenger seat $50
Power thigh bolsters, driver seat $100
Power thigh bolsters, passenger seat $100
Power thigh support height adjusters, left and right, driver seat $200
Power thigh support height adjusters, left and right, passenger seat $200
Power thigh support length adjuster, driver seat$100 
Power thigh support length adjuster, passenger seat$100 
Power thigh support length adjusters, left and right, driver seat $200
Power thigh support length adjusters, left and right, passenger seat $200
Synthetic suede headliner $650
Upgraded floor mats $0
Wood trim$300 
Wood trim, alternative type $300
Suspension, Wheels, and Tires 
Active steering $1000
Alloy wheels$350 
Polished alloy wheels $350
Total Value of Features$5,680$13,770
Value of Feature Adjustments$0$8,090
Value of Feature Adjustments0-7,461

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Specifications Comparison: BMW 7-Series vs. Lincoln Continental

Model Year20092018
Model7-SeriesContinental
Body4dr Sedan4dr Sedan
Wheelbase120.9 in117.9 in
Length199.8 in201.4 in
Width74.9 in75.3 in
Height58.3 in58.5 in
Curb Weight4,564 lb.4,547 lb.
Fuel Capacity21.7 gal.18.0 gal.
Row 1 Headroom40.6 in39.3 in
Row 1 Shoulder Room59.2 in58.3 in
Row 1 Hip Room0.0 in55.9 in
Row 1 Legroom41.2 in42.3 in
Row 2 Headroom38.5 in37.7 in
Row 2 Shoulder Room57.2 in55.9 in
Row 2 Hip Room0.0 in54.8 in
Row 2 Legroom38.4 in41.3 in
Cargo Volume17.7 ft316.7 ft3

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Option Package Details
BMW 7-Series 750i

Luxury Seating Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row, power225No
Sunshade, rear, power225Yes
Massage, driver seat100Yes
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested102579%
Total Not Requested27521%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Lane departure warning system200Yes
Blind spot warning system200Yes
Total Requested600100%
Total Not Requested00%
Convenience Package
FeatureValueRequested?
Power door closers300Yes
Power decklid350Yes
Proximity key250Yes
Total Requested900100%
Total Not Requested00%

Option Package Details
Lincoln Continental Black Label

30-way Perfect Position front seats with Active Motion
FeatureValueRequested?
Massage, driver seat100Yes
Massage, passenger seat100No
Power thigh support height adjusters, left and right, driver seat200No
Power thigh support height adjusters, left and right, passenger seat200No
Power thigh support length adjusters, left and right, driver seat200Yes
Power thigh support length adjusters, left and right, passenger seat200Yes
Power upper seatback recliner, passenger seat100Yes
Memory system, passenger seat150Yes
Power headrest fore-aft adjuster, driver seat50No
Power headrest fore-aft adjuster, passenger seat50No
Cooled or ventilated front seats300Yes
Power headrest height adjuster, driver seat50Yes
Power 4-way lumbar adjuster, driver seat50Yes
Power thigh bolsters, driver seat100No
Power seatback bolsters, driver seat100Yes
Power upper seatback recliner, driver seat100Yes
Power headrest height adjuster, passenger seat50Yes
Power 4-way lumbar adjuster, passenger seat50Yes
Power thigh bolsters, passenger seat100No
Power seatback bolsters, passenger seat100Yes
Total Requested155066%
Total Not Requested80034%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
Radar- or camera-based collision preparation system0No
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Semi-automated parking system500No
Around view cameras300Yes
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Forward collision warning200No
Wide-view front camera150No
Wide-view rear camera0No
Lane departure prevention, steering-based200No
Pedestrian detection50No
Total Requested155051%
Total Not Requested150049%
turbocharged
3.0L V6
DOHC-4v
400 hp@5750
400 lb-ft@2750
FeatureValueRequested?
turbocharged
3.0L V6
DOHC-4v
400 hp@5750
400 lb-ft@2750
1000Yes
Torque vectoring, brake-based100No
Total Requested100091%
Total Not Requested1009%

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