BMW 7-Series BMW 7-Series 2016 Lincoln Continental Lincoln Continental 2018

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BMW 7-Series vs. Lincoln Continental Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Lincoln Continental Invoice Comparison

Lowest Total Price: $77,160

Lincoln Continental Black Label   
Difference: $40,335

Lowest Total Invoice: $71,158

Lincoln Continental Black Label   
Difference: $37,502

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  Down Payment Interest Rate Term
Model Year20162018
Model7-SeriesContinental
Trim750iBlack Label
Body4dr Sedan, ext.4dr Sedan
Base Price $94,400 $65,255
Base Invoice $87,530 $60,180
Driver Assistance Plus 1,900  
Individual Composition 7,100  
Luxury Seating Package with Cold Weather 3,900  
Executive Package 3,200  
Driver Assistance Plus II 1,700  
Temporary spare tire 150  
Active steering 1,150  
AWD 3,000 2,000
30-way Perfect Position front seats with Active Motion   1,500
Technology Package   4,215
3.0L V6   3,265
Driver Assistance Plus 1,730  
Individual Composition 6,460  
Luxury Seating Package with Cold Weather 3,550  
Executive Package 2,910  
Driver Assistance Plus II 1,545  
Temporary spare tire 135  
Active steering 1,045  
AWD 2,760 1,880
30-way Perfect Position front seats with Active Motion   1,365
Technology Package   3,836
3.0L V6   2,972
Options (change) 22,100 10,980
Options (change) 20,135 10,053
Destination 995 925
Total Price $117,495 $77,160
Total Invoice $108,660 $71,158

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TrueDelta Value Comparison: BMW 7-Series vs. Lincoln Continental

Lowest Adjusted Price and Invoice: Lincoln Continental Black Label
TrueDelta Adjusted Price Difference: $36,275
TrueDelta Adjusted Invoice Difference: $33,747
Model Year20162018
Model7-SeriesContinental
Trim750iBlack Label
Body4dr Sedan, ext.4dr Sedan
Engine445hp V8400hp V6
TransmissionT8T6
DrivetrainAWDAWD
EPA Fuel Economy (city/highway)16/25 MPG16/24 MPG
Audio (watts, speakers)600, 16?, 13
Tire (rear if not all the same)245/45-19245/40-20
Total Price$117,495$77,160
Adjustments for Features-4,0600
Feature-Adjusted Total Price$113,435$77,160
Total Invoice$108,660$71,158
Adjustments for Features-3,7550
Feature-Adjusted Total Invoice$104,905$71,158

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Features Comparison: BMW 7-Series vs. Lincoln Continental

Model Year20162018
Model7-SeriesContinental
Trim750iBlack Label
Body4dr Sedan, ext.4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300 
6-speed manually-shiftable automatic $1100
AWD$1700$1700
Accessories 
AC power outlet $100
Active noise reduction $0
Adaptive cruise control, all-speed $850
Adaptive cruise control, all-speed, road sign aware$1000 
Keyless entry keypad $50
Low-speed semi-autonomous driving$100 
Remote climate control $25
Remote start $150
Sunshades, second row, power$225 
Brakes, Airbags, and Other Safety 
911 assist $25
Active glove box $100
Active or whiplash-reducing head restraints, front seats$0 
Driver drowsiness monitor$150 
Hill descent control$250 
Inflatable rear seat belts $200
Knee airbag, passenger$75 
Lane departure prevention, steering-based $200
Lane keeping assist$400 
Rollover sensor$50 
Safety key $5
Side collision intervention$200 
Tires, run-flat$150 
Torque vectoring, brake-based $100
Vehicle health reports $0
Wide-view rear camera $0
Cargo Management 
Air-conditioned storage compartment$50 
Cargo net $40
Console with shifter$150 
Console without shifter $150
Overhead sunglass holder $25
Ski sack$50 
Climate Control 
Automatic air recirculation$100 
Heated windshield washer nozzles$15 
Rear dual-zone climate control$125 
Residual heat$50 
Engine / Motor 
Automatic start / stop$150 
Regenerative braking$0 
Exterior 
Laminated front side windows $200
Laminated rear side windows $100
Infotainment 
Android Auto support $100
Apple CarPlay support $100
Aux input$50 
CD player$125 
CD player, remote $100
Concierge Services - 3 year subscription$150 
Concierge Services - 4 year subscription $200
DVD-compatible player$0 
Gesture control system$100 
Handwriting recognition$200 
In-vehicle Internet$150 
Media drive$15 
Navigation map updates, three years$0 
S Voice support$0 
Satellite radio $200
Satellite radio - one year subscription$250 
Siri Eyes Free support$0 
Telematics service, such as OnStar$200 
Text dictation$50 
Voice recorder$0 
Wireless charging station$75 
Instruments, Lights, and Mirrors 
Approach detection $25
Auto-dimming passenger-side mirror$75 
Boost gauge $75
Cornering lights$50 
Fog lights$125 
Illuminated vanity mirrors, rear seat$100 
Mirror tilt-down in reverse$25 
Seats and Interior Trim 
Ceramic controls$0 
Cooled or ventilated second row seats$200 
Folding second row seats $300
Heated front row armrests$100 
Heated second row armrests$100 
Leather-wrapped steering wheel $150
Massage, second row seats$150 
Power 4-way lumbar adjuster, second row seats$225 
Power headrest fore-aft adjuster, driver seat $50
Power headrest fore-aft adjuster, passenger seat $50
Power headrest height adjuster, second row seats$75 
Power recliner, second row seats$150 
Power thigh bolsters, driver seat $100
Power thigh bolsters, passenger seat $100
Power thigh support height adjusters, left and right, driver seat $200
Power thigh support height adjusters, left and right, passenger seat $200
Power thigh support length adjuster, driver seat$100 
Power thigh support length adjuster, passenger seat$100 
Power thigh support length adjusters, left and right, driver seat $200
Power thigh support length adjusters, left and right, passenger seat $200
Power tilt adjuster, second row seats$150 
Power upper seatback recliner, second row seats$150 
Upgraded floor mats $0
Wood/leather-wrapped steering wheel$150 
Suspension, Wheels, and Tires 
Alloy wheels$350 
Polished alloy wheels $350
Rear air springs, auto-leveling$350 
Rear wheel steering$1500 
Transmission 
Launch control$100 
Steering-wheel-mounted transmission controls $100
Total Value of Features$11,980$7,920
Value of Feature Adjustments$4,060$0
Value of Feature Adjustments-3,7550

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Specifications Comparison: BMW 7-Series vs. Lincoln Continental

Model Year20162018
Model7-SeriesContinental
Body4dr Sedan, ext.4dr Sedan
Wheelbase126.4 in117.9 in
Length206.6 in201.4 in
Width74.8 in75.3 in
Height58.2 in58.5 in
Curb Weight4,610 lb.4,547 lb.
Fuel Capacity20.6 gal.18.0 gal.
Row 1 Headroom39.9 in39.3 in
Row 1 Shoulder Room61.2 in58.3 in
Row 1 Hip Room0.0 in55.9 in
Row 1 Legroom41.4 in42.3 in
Row 2 Headroom38.9 in37.7 in
Row 2 Shoulder Room61.0 in55.9 in
Row 2 Hip Room0.0 in54.8 in
Row 2 Legroom44.4 in41.3 in
Cargo Volume18.2 ft316.7 ft3

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Option Package Details
BMW 7-Series 750i

Driver Assistance Plus
FeatureValueRequested?
Parking guidance system - active500Yes
Rear cross-traffic detection100Yes
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested1900100%
Total Not Requested00%
Individual Composition
FeatureValueRequested?
Leather upholstery, extended coverage0No
Wood/leather-wrapped steering wheel0No
Paint, special0No
Wood trim, alternative type0Yes
Synthetic suede headliner650Yes
Illuminated door sill trim plates100Yes
Upholstered instrument panel, leather700Yes
Total Requested1450100%
Total Not Requested00%
Luxury Seating Package with Cold Weather
FeatureValueRequested?
Massage, second row seats150No
Cooled or ventilated second row seats200No
Power recliner, second row seats150No
Power 4-way lumbar adjuster, second row seats225No
Power headrest height adjuster, second row seats75No
Power tilt adjuster, second row seats150No
Power upper seatback recliner, second row seats150No
Heated second row armrests100No
Heated front row armrests100No
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30018%
Total Not Requested135082%
Executive Package
FeatureValueRequested?
Massage, driver seat100Yes
Massage, passenger seat100Yes
Cooled or ventilated front seats300Yes
Sunshades, second row, power225No
Upholstered instrument panel, leather700Yes
Ceramic controls0No
Total Requested120084%
Total Not Requested22516%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested20011%
Total Not Requested155089%

Option Package Details
Lincoln Continental Black Label

30-way Perfect Position front seats with Active Motion
FeatureValueRequested?
Massage, driver seat100Yes
Massage, passenger seat100Yes
Power thigh support height adjusters, left and right, driver seat200No
Power thigh support height adjusters, left and right, passenger seat200No
Power thigh support length adjusters, left and right, driver seat200Yes
Power thigh support length adjusters, left and right, passenger seat200Yes
Power upper seatback recliner, driver seat100Yes
Power headrest height adjuster, passenger seat50Yes
Power 4-way lumbar adjuster, passenger seat50Yes
Power thigh bolsters, passenger seat100No
Power seatback bolsters, passenger seat100Yes
Power upper seatback recliner, passenger seat100Yes
Memory system, passenger seat150Yes
Power headrest fore-aft adjuster, driver seat50No
Power headrest fore-aft adjuster, passenger seat50No
Cooled or ventilated front seats300Yes
Power headrest height adjuster, driver seat50Yes
Power 4-way lumbar adjuster, driver seat50Yes
Power thigh bolsters, driver seat100No
Power seatback bolsters, driver seat100Yes
Total Requested165070%
Total Not Requested70030%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Semi-automated parking system500Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Wide-view front camera150Yes
Wide-view rear camera0No
Lane departure prevention, steering-based200Yes
Pedestrian detection50Yes
Total Requested3050100%
Total Not Requested00%
turbocharged
3.0L V6
DOHC-4v
400 hp@5750
400 lb-ft@2750
FeatureValueRequested?
turbocharged
3.0L V6
DOHC-4v
400 hp@5750
400 lb-ft@2750
1000Yes
Torque vectoring, brake-based100No
Total Requested100091%
Total Not Requested1009%

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