BMW 7-Series BMW 7-Series 2006 Lincoln Continental Lincoln Continental 2018

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BMW 7-Series vs. Lincoln Continental Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Lincoln Continental Invoice Comparison

Lowest Total Price: $72,945

Lincoln Continental Black Label   
Difference: $44,945

Lowest Total Invoice: $67,322

Lincoln Continental Black Label   
Difference: $40,353

Calculate Payments

  Down Payment Interest Rate Term
Model Year20062018
Model7-SeriesContinental
Trim760iBlack Label
Body4dr Sedan4dr Sedan
Base Price $111,500 $65,255
Base Invoice $101,645 $60,180
Convenience Package 1,000  
Sunshade, rear, power 750  
HD radio 500  
Proximity key 1,000  
Satellite radio 595  
Heated steering wheel 150  
30-way Perfect Position front seats with Active Motion   1,500
3.0L V6   3,265
AWD   2,000
Convenience Package 910  
Sunshade, rear, power 685  
HD radio 455  
Proximity key 910  
Satellite radio 540  
Heated steering wheel 135  
30-way Perfect Position front seats with Active Motion   1,365
3.0L V6   2,972
AWD   1,880
Options (change) 3,995 6,765
Options (change) 3,635 6,217
Destination 695 925
Gas Tax 1,700 0
Total Price $117,890 $72,945
Total Invoice $107,675 $67,322

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 7-Series vs. Lincoln Continental

Lowest Adjusted Price and Invoice: Lincoln Continental Black Label
TrueDelta Adjusted Price Difference: $50,675
TrueDelta Adjusted Invoice Difference: $45,641
Model Year20062018
Model7-SeriesContinental
Trim760iBlack Label
Body4dr Sedan4dr Sedan
Engine438hp V12400hp V6
TransmissionT6T6
DrivetrainRWDAWD
EPA Fuel Economy (city/highway)15/23 MPG16/24 MPG
Audio (watts, speakers)420, 13?, 19
Tire (rear if not all the same)245/40-20245/40-20
Total Price$117,890$72,945
Adjustments for Features0-5,730
Feature-Adjusted Total Price$117,890$67,215
Total Invoice$107,675$67,322
Adjustments for Features0-5,288
Feature-Adjusted Total Invoice$107,675$62,034

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Features Comparison: BMW 7-Series vs. Lincoln Continental

Model Year20062018
Model7-SeriesContinental
Trim760iBlack Label
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100
RWD$0 
AWD $1700
Accessories 
AC power outlet $100
Active noise reduction $0
Hands-free trunk or liftgate $100
Integrated hands-free telephone$500 
Keyless entry keypad $50
Remote app $25
Remote climate control $25
Remote start $150
Sunshades, second row, power$225 
Brakes, Airbags, and Other Safety 
911 assist $25
Active glove box $100
Active or whiplash-reducing head restraints, front seats$0 
Blind spot warning system $200
Cross-traffic warning, rear $100
Inflatable rear seat belts $200
Knee airbag, passenger$75 
Rearview camera $200
Safety key $5
Torque vectoring, brake-based $100
Vehicle health reports $0
Cargo Management 
Air-conditioned storage compartment$50 
Cargo net $40
Overhead sunglass holder $25
Rear seat pass-through $100
Climate Control 
Heated windshield washer nozzles$15 
Rear air vents with automatic controls $250
Rear air vents with manual controls$150 
Rear dual-zone climate control$125 
Residual heat$50 
Exterior 
Active grille shutters $0
Bright-finished exhaust tip(s) $25
Laminated front side windows $200
Laminated rear side windows $100
Panoramic sunroof $1200
Sunroof$900 
Infotainment 
4G LTE connectivity $0
Android Auto support $100
App support $0
Apple CarPlay support $100
Bluetooth audio streaming $25
CD changer, in-dash$325 
CD player, remote $100
Concierge Services - 4 year subscription $200
SMS text-to-speech reader $25
Telematics service, such as OnStar$200 
Traffic + travel information $25
Voice control for external devices $0
Wi-Fi hotspot $50
Instruments, Lights, and Mirrors 
Approach detection $25
Auto-dimming headlights $200
Auto-dimming passenger-side mirror$75 
Boost gauge $75
Fog light, rear$100 
Fog lights$125 
Headlight washers$50 
Illuminated vanity mirrors, rear seat$100 
Interior ambient lighting, configurable $150
Large color reconfigurable instrument cluster display $250
LED headlights $1000
Mirror tilt-down in reverse$25 
Power-folding mirrors $50
Xenon HID headlights$500 
Seats and Interior Trim 
Folding second row seats $300
Illuminated door sill trim plates $200
Massage, passenger seat $100
Power headrest fore-aft adjuster, driver seat $50
Power headrest fore-aft adjuster, passenger seat $50
Power seat belt height adjusters, front row$25 
Power thigh bolsters, driver seat $100
Power thigh bolsters, passenger seat $100
Power thigh support height adjusters, left and right, driver seat $200
Power thigh support height adjusters, left and right, passenger seat $200
Power thigh support length adjuster, driver seat$100 
Power thigh support length adjuster, passenger seat$100 
Power thigh support length adjusters, left and right, driver seat $200
Power thigh support length adjusters, left and right, passenger seat $200
Upgraded floor mats $0
Wood trim$300 
Wood trim, alternative type $300
Suspension, Wheels, and Tires 
Active stabilizer bars$500 
Active steering $1000
Alloy wheels$350 
Electronic systems calibration selector $200
Polished alloy wheels $350
Rear air springs, auto-leveling$350 
Transmission 
Steering-wheel-mounted transmission controls $100
Total Value of Features$6,415$12,145
Value of Feature Adjustments$0$5,730
Value of Feature Adjustments0-5,288

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Specifications Comparison: BMW 7-Series vs. Lincoln Continental

Model Year20062018
Model7-SeriesContinental
Body4dr Sedan4dr Sedan
Wheelbase117.7 in117.9 in
Length198.4 in201.4 in
Width74.9 in75.3 in
Height58.7 in58.5 in
Curb Weight4,839 lb.4,547 lb.
Fuel Capacity23.3 gal.18.0 gal.
Row 1 Headroom39.2 in39.3 in
Row 1 Shoulder Room59.3 in58.3 in
Row 1 Hip Room0.0 in55.9 in
Row 1 Legroom41.3 in42.3 in
Row 2 Headroom38.5 in37.7 in
Row 2 Shoulder Room58.7 in55.9 in
Row 2 Hip Room0.0 in54.8 in
Row 2 Legroom37.2 in41.3 in
Cargo Volume18.0 ft316.7 ft3

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Option Package Details
BMW 7-Series 760i

Convenience Package
FeatureValueRequested?
Power door closers300Yes
Power decklid350Yes
Total Requested650100%
Total Not Requested00%

Option Package Details
Lincoln Continental Black Label

30-way Perfect Position front seats with Active Motion
FeatureValueRequested?
Massage, driver seat100Yes
Massage, passenger seat100No
Power thigh support height adjusters, left and right, driver seat200No
Power thigh support height adjusters, left and right, passenger seat200No
Power thigh support length adjusters, left and right, driver seat200Yes
Power thigh support length adjusters, left and right, passenger seat200Yes
Power 4-way lumbar adjuster, passenger seat50Yes
Power thigh bolsters, passenger seat100No
Power seatback bolsters, passenger seat100Yes
Power upper seatback recliner, passenger seat100Yes
Memory system, passenger seat150Yes
Power headrest fore-aft adjuster, driver seat50No
Power headrest fore-aft adjuster, passenger seat50No
Cooled or ventilated front seats300Yes
Power headrest height adjuster, driver seat50Yes
Power 4-way lumbar adjuster, driver seat50Yes
Power thigh bolsters, driver seat100No
Power seatback bolsters, driver seat100Yes
Power upper seatback recliner, driver seat100Yes
Power headrest height adjuster, passenger seat50Yes
Total Requested155066%
Total Not Requested80034%
turbocharged
3.0L V6
DOHC-4v
400 hp@5750
400 lb-ft@2750
FeatureValueRequested?
turbocharged
3.0L V6
DOHC-4v
400 hp@5750
400 lb-ft@2750
1000Yes
Torque vectoring, brake-based100No
Total Requested100091%
Total Not Requested1009%

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