Ford Focus Ford Focus 2012 Ford Taurus Ford Taurus 2012

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Ford Focus vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Focus vs. Ford Taurus Invoice Comparison

Lowest Total Price: $26,395

Ford Focus SEL   
Difference: $12,860

Lowest Total Invoice: $24,345

Ford Focus SEL   
Difference: $11,599

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220122012
ModelFocusFocusTaurus
TrimSELTitaniumLimited
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $20,105 $21,805 $32,155
Base Invoice $18,766 $20,313 $29,635
Premium Package 1,395 1,295  
Winter Package 470 470  
Cargo organizer 115 115 160
Navigation system 795 795 1,850
MyFord Touch and Sony Package 995    
Keyless entry keypad 95 95  
Remote start 445 445 425
Sunroof 795 795 995
Door sill trim plates 95 95  
Polished alloy wheels 295 295  
All-weather floor mats     75
Package 303A     2,800
Premium Package 1,214 1,127  
Winter Package 409 409  
Cargo organizer 100 100 139
Navigation system 692 692 1,610
MyFord Touch and Sony Package 866    
Keyless entry keypad 83 83  
Remote start 387 387 398
Sunroof 692 692 866
Door sill trim plates 83 83  
Polished alloy wheels 258 258  
All-weather floor mats     65
Package 303A     2,436
Options (change) 5,495 4,400 6,305
Options (change) 4,784 3,831 5,514
Destination 795 795 795
Total Price $26,395 $27,000 $39,255
Total Invoice $24,345 $24,939 $35,944

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Ford Focus vs. Ford Taurus

Lowest Adjusted Price and Invoice: Ford Focus SEL
TrueDelta Adjusted Price Difference: $9,970
TrueDelta Adjusted Invoice Difference: $8,958
Model Year201220122012
ModelFocusFocusTaurus
TrimSELTitaniumLimited
Body4dr Sedan4dr Sedan4dr Sedan
Engine160hp I4160hp I4263hp V6
TransmissionS6M5T6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)355, 10355, 10390, 12
Tire (rear if not all the same)215/50-17215/50-17255/45-19
Total Price$26,395$27,000$39,255
Adjustments for Features-6500-3,540
Feature-Adjusted Total Price$25,745$27,000$35,715
Cost Above Minimum$0$1,255$0
Total Invoice$24,345$24,939$35,944
Adjustments for Features-6000-3,241
Feature-Adjusted Total Invoice$23,745$24,939$32,703
Cost Above Minimum$0$1,194$0

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Features Comparison: Ford Focus vs. Ford Taurus

Model Year201220122012
ModelFocusFocusTaurus
TrimSELTitaniumLimited
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed automated manual$1100  
5-speed manual $0 
6-speed manually-shiftable automatic  $1100
FWD$0$0$0
Accessories 
Power-adjustable pedals  $125
Proximity key $250$250
Sunshade, rear, power  $225
Brakes, Airbags, and Other Safety 
Blind spot warning system  $200
Cross-traffic warning, rear  $100
Rearview camera  $200
Rollover sensor  $50
Torque vectoring, brake-based$100$100 
Climate Control 
Rear air vents  $100
Exterior 
Bright-finished exhaust tip(s)  $25
Rear spoiler $200 
Infotainment 
DVD-compatible player  $0
Media drive  $15
SD Card slot$25$25 
Surround sound  $250
Wi-Fi hotspot capability$0$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror  $75
Auto-dimming headlights  $200
Fog lights$125$125 
Spotter mirror(s)$50$50 
Turn signals on or near mirrors$25$25 
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Heated second row seats  $200
Leather-wrapped steering wheel$150$150 
Manual lumbar adjuster, driver seat$50$50 
Memory system, driver seat  $200
Power lumbar adjuster, driver seat  $100
Power lumbar adjuster, passenger seat  $100
Power recliner, passenger seat  $100
Power tilt adjuster, driver seat  $100
Wood/leather-wrapped steering wheel  $150
Suspension, Wheels, and Tires 
Chrome-clad alloy wheels  $600
Polished alloy wheels$350$350 
Touring suspension (upgrade) $0 
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$1,975$1,325$4,865
Value of Feature Adjustments$650$0$3,540
Value of Feature Adjustments-6000-3,241

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Specifications Comparison: Ford Focus vs. Ford Taurus

Model Year20122012
ModelFocusTaurus
Body4dr Sedan4dr Sedan
Wheelbase104.3 in112.9 in
Length178.5 in202.9 in
Width71.8 in76.2 in
Height57.7 in60.7 in
Curb Weight2,908 lb.4,016 lb.
Fuel Capacity12.4 gal.20.0 gal.
Row 1 Headroom38.3 in39.0 in
Row 1 Shoulder Room55.6 in57.9 in
Row 1 Hip Room53.9 in56.3 in
Row 1 Legroom41.9 in41.9 in
Row 2 Headroom38.0 in37.8 in
Row 2 Shoulder Room53.7 in56.9 in
Row 2 Hip Room52.7 in55.8 in
Row 2 Legroom33.2 in38.1 in
Cargo Volume13.2 ft320.1 ft3

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Option Package Details
Ford Focus SEL

Premium Package
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Rain-sensing wipers100Yes
Obstacle detection, rear250Yes
215/50HR17 tires400No
Leather seating surfaces900Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Manual lumbar adjuster, driver seat50Yes
Center armrest(s), second row50Yes
Total Requested175081%
Total Not Requested40019%
Winter Package
FeatureValueRequested?
Heated mirrors25Yes
Heated front seats200Yes
All-weather floor mats75Yes
Perimeter approach lighting25No
Total Requested30092%
Total Not Requested258%
MyFord Touch and Sony Package
FeatureValueRequested?
Satellite radio200Yes
HD radio50Yes
Sony, 355W, 10 speakers (with subwoofer)350No
A/V input jacks25No
SD Card slot25No
Wi-Fi hotspot capability0No
Total Requested25038%
Total Not Requested40062%

Option Package Details
Ford Focus Titanium

Premium Package
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Rain-sensing wipers100Yes
Obstacle detection, rear250Yes
215/50HR17 tires400No
Leather seating surfaces900Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Manual lumbar adjuster, driver seat50Yes
Center armrest(s), second row50Yes
Total Requested175081%
Total Not Requested40019%
Winter Package
FeatureValueRequested?
Heated mirrors25Yes
Heated front seats200Yes
All-weather floor mats75Yes
Perimeter approach lighting25No
Total Requested30092%
Total Not Requested258%

Option Package Details
Ford Taurus Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
HD radio50Yes
Media drive, large15No
Total Requested72598%
Total Not Requested152%
Package 303A
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Sunshade, rear, power225No
Blind spot warning system200No
Rear cross-traffic detection100No
Rain-sensing wipers100Yes
Auto-dimming driver-side mirror75No
Power-adjustable pedals125No
Surround sound250No
Auto-dimming headlights200No
Proximity key250Yes
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested55021%
Total Not Requested202579%

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