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Hyundai Tucson vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Hyundai Tucson vs. Kia Optima Invoice Comparison

Lowest Total Price: $28,300

Kia Optima EX   
Difference: $1,350

Lowest Total Invoice: $26,310

Kia Optima EX   
Difference: $1,767

Calculate Payments

  Down Payment Interest Rate Term
Model Year2013201220122012
ModelTucsonOptimaOptimaOptima
TrimLimitedEXEX TurboSX
Body4dr SUV4dr Sedan4dr Sedan4dr Sedan
Base Price $25,595 $23,200 $25,100 $26,500
Base Invoice $24,322 $21,675 $23,455 $24,760
Auto-dimming rearview mirror 250      
Premium Package 2,850 2,950 2,950 2,950
Floor mats 100      
Navigation system   1,400 1,400 1,400
Auto-dimming rearview mirror 226      
Premium Package 2,594 2,635 2,635 2,635
Floor mats 80      
Navigation system   1,250 1,250 1,250
Options (change) 3,200 4,350 4,350 4,350
Options (change) 2,900 3,885 3,885 3,885
Destination 855 750 750 750
Total Price $29,650 $28,300 $30,200 $31,600
Total Invoice $28,077 $26,310 $28,090 $29,395

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Hyundai Tucson dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Hyundai Tucson vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $1,150
TrueDelta Adjusted Invoice Difference: $1,578
Model Year2013201220122012
ModelTucsonOptimaOptimaOptima
TrimLimitedEXEX TurboSX
Body4dr SUV4dr Sedan4dr Sedan4dr Sedan
Engine176hp I4200hp I4274hp I4274hp I4
TransmissionT6T6T6T6
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)360, 7550, 12550, 12550, 12
Tire (rear if not all the same)225/55-18215/55-17215/55-17225/45-18
Total Price$29,650$28,300$30,200$31,600
Adjustments for Features-20000-625
Feature-Adjusted Total Price$29,450$28,300$30,200$30,975
Cost Above Minimum$0$0$1,900$2,675
Total Invoice$28,077$26,310$28,090$29,395
Adjustments for Features-18900-581
Feature-Adjusted Total Invoice$27,888$26,310$28,090$28,814
Cost Above Minimum$0$0$1,780$2,504

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Features Comparison: Hyundai Tucson vs. Kia Optima

Model Year2013201220122012
ModelTucsonOptimaOptimaOptima
TrimLimitedEXEX TurboSX
Body4dr SUV4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100$1100
FWD$0$0$0$0
Accessories 
Heated steering wheel $100$100 
Brakes, Airbags, and Other Safety 
Hill descent control$250   
Rollover sensor$50   
Temporary spare tire$150 $150 
Cargo Management 
Air-conditioned storage compartment $50$50$50
Cargo cover$75   
Climate Control 
Ionizing air filtration$50   
Rear air vents $100$100$100
Rear wiper$175   
Wiper de-icer$25   
Exterior 
Body kit   $0
Bodyside cladding (gray/black)$250   
Deep-tinted rear windows$275   
Rear spoiler$200  $200
Infotainment 
HD radio $50$50$50
Instruments, Lights, and Mirrors 
Interior ambient lighting $150 $150
Power-folding mirrors $50$50$50
Speaker lights $100$100$100
Xenon HID headlights   $500
Seats and Interior Trim 
Aluminum trim   $100
Cooled or ventilated front seats $300$300$300
Door sill trim plates$100   
Heated second row seats $200$200$200
Illuminated door sill trim plates   $200
Leather seating surfaces$900$900$900 
Memory system, driver seat $200$200$200
Metal pedals   $75
Partial leather seating sufaces   $450
Power fore-aft adjuster, passenger seat $100$100$100
Power recliner, passenger seat $100$100$100
Suspension, Wheels, and Tires 
Adaptive dampers - mechanical$100   
Sport suspension (upgrade)   $0
Transmission 
Steering-wheel-mounted transmission controls   $100
Total Value of Features$3,700$3,500$3,500$4,125
Value of Feature Adjustments$200$0$0$625
Value of Feature Adjustments-18900-581

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See a complete comparison of Hyundai Tucson vs. Kia Optima features.

Specifications Comparison: Hyundai Tucson vs. Kia Optima

Model Year20132012
ModelTucsonOptima
Body4dr SUV4dr Sedan
Wheelbase103.9 in110.0 in
Length173.2 in190.7 in
Width71.7 in72.1 in
Height65.2 in57.3 in
Curb Weight3,180 lb.3,207 lb.
Fuel Capacity15.3 gal.18.5 gal.
Row 1 Headroom39.4 in40.0 in
Row 1 Shoulder Room57.1 in57.2 in
Row 1 Hip Room55.5 in54.7 in
Row 1 Legroom42.1 in45.5 in
Row 2 Headroom39.1 in37.6 in
Row 2 Shoulder Room55.1 in55.7 in
Row 2 Hip Room53.4 in54.5 in
Row 2 Legroom38.7 in34.7 in
Cargo Volume,
Minimum		25.7 ft315.4 ft3
Cargo Volume,
Maximum		55.8 ft315.4 ft3

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See a complete comparison of Hyundai Tucson vs. Kia Optima specs.

Option Package Details
Hyundai Tucson Limited

Premium Package
FeatureValueRequested?
Panoramic sunroof1200Yes
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Unbranded, 360W, 7 speakers (with subwoofer)350No
Total Requested215086%
Total Not Requested35014%

Option Package Details
Kia Optima EX

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested725100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Heated steering wheel100No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200Yes
Power-folding mirrors50No
HD radio50No
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Infinity, 550W, 12 speakers (with subwoofer)350No
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Media drive, small5No
Rearview camera200Yes
Voice control for external devices0No
Total Requested162552%
Total Not Requested148048%

Option Package Details
Kia Optima EX Turbo

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested725100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Heated steering wheel100No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200Yes
Power-folding mirrors50No
HD radio50No
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Infinity, 550W, 12 speakers (with subwoofer)350No
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Media drive, small5No
Rearview camera200Yes
Voice control for external devices0No
Total Requested162552%
Total Not Requested148048%

Option Package Details
Kia Optima SX

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested725100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200Yes
Power-folding mirrors50No
HD radio50No
Infinity, 550W, 12 speakers (with subwoofer)350No
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Media drive, small5No
Rearview camera200Yes
Voice control for external devices0No
Total Requested162554%
Total Not Requested138046%

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