

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $32,220 Kia Optima SX | ||||
Difference: $12,365 | ||||
Lowest Total Invoice: $29,961 Kia Optima SX | ||||
Difference: $11,527 | ||||
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Model Year | 2018 | 2018 | 2018 | 2018 |
Model | Q50 | Q50 | Q50 | Optima |
Trim | 3.0t Luxe | 3.0t Sport | 3.0t Red Sport | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $38,950 | $40,650 | $51,000 | $30,500 |
Base Invoice | $36,224 | $37,805 | $47,430 | $28,380 |
Essential Package | 2,650 | 2,500 | ||
Cargo Package | 225 | 225 | 225 | |
Rear spoiler | 430 | 430 | 430 | |
Interior ambient lighting | 335 | 335 | 335 | |
Leather seating surfaces | 1,000 | |||
Cargo net | 50 | |||
Universal garage door opener | 350 | |||
Remote start | 425 | |||
Essential Package | 2,465 | 2,325 | ||
Cargo Package | 195 | 195 | 195 | |
Rear spoiler | 403 | 403 | 403 | |
Interior ambient lighting | 276 | 276 | 276 | |
Leather seating surfaces | 930 | |||
Cargo net | 42 | |||
Universal garage door opener | 291 | |||
Remote start | 353 | |||
Options (change) | 4,640 | 3,490 | 990 | 825 |
Options (change) | 4,269 | 3,199 | 874 | 686 |
Destination | 995 | 995 | 995 | 895 |
Total Price | $44,585 | $45,135 | $52,985 | $32,220 |
Total Invoice | $41,488 | $41,999 | $49,299 | $29,961 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
TrueDelta Adjusted Price Difference: $12,800 | ||||
TrueDelta Adjusted Invoice Difference: $11,932 | ||||
Model Year | 2018 | 2018 | 2018 | 2018 |
Model | Q50 | Q50 | Q50 | Optima |
Trim | 3.0t Luxe | 3.0t Sport | 3.0t Red Sport | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 300hp V6 | 300hp V6 | 400hp V6 | 245hp I4 |
Transmission | T7 | T7 | T7 | T6 |
Drivetrain | RWD | RWD | RWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 6 | ?, 6 | ?, 6 | ?, 6 |
Tire (rear if not all the same) | 225/50-18 | 245/40-19 | 245/40-19 | 235/45-18 |
Total Price | $44,585 | $45,135 | $52,985 | $32,220 |
Adjustments for Features | 0 | 0 | -2,325 | -435 |
Feature-Adjusted Total Price | $44,585 | $45,135 | $50,660 | $31,785 |
Cost Above Minimum | $0 | $550 | $6,075 | $0 |
Total Invoice | $41,488 | $41,999 | $49,299 | $29,961 |
Adjustments for Features | 0 | 0 | -2,163 | -405 |
Feature-Adjusted Total Invoice | $41,488 | $41,999 | $47,136 | $29,556 |
Cost Above Minimum | $0 | $511 | $5,648 | $0 |
Model Year | 2018 | 2018 | 2018 | 2018 |
Model | Q50 | Q50 | Q50 | Optima |
Trim | 3.0t Luxe | 3.0t Sport | 3.0t Red Sport | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
7-speed manually-shiftable automatic | $1200 | $1200 | $1200 | |
6-speed manually-shiftable automatic | $1100 | |||
RWD | $0 | $0 | $0 | |
FWD | $0 | |||
Accessories | ||||
Heated steering wheel | $100 | $100 | $100 | |
Proximity trunk or liftgate opener | $125 | |||
Remote app | $25 | $25 | $25 | |
Remote window/roof operation | $15 | $15 | $15 | |
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | |||
Active or whiplash-reducing head restraints, front seats | $0 | |||
Around view cameras | $500 | |||
Automatic braking, high-speed or partial | $200 | |||
Backup collision intervention | $150 | |||
Blind spot warning system | $200 | $200 | ||
Cross-traffic warning, rear | $100 | $100 | ||
Knee airbag, driver | $75 | |||
Moving object detection, front | $25 | |||
Moving object detection, rear | $25 | |||
Obstacle detection, front | $150 | |||
Obstacle detection, rear | $250 | $250 | ||
Predictive forward collision warning | $250 | |||
Rearview camera | $200 | $200 | $200 | |
Rollover sensor | $50 | |||
Temporary spare tire | $150 | |||
Tires, run-flat | $150 | $150 | $150 | |
Torque vectoring, brake-based | $100 | $100 | $100 | |
Vehicle health reports | $0 | |||
Cargo Management | ||||
Rear seat pass-through | $100 | $100 | $100 | |
Climate Control | ||||
Rain-sensing wipers | $175 | $175 | $175 | |
Variable intermittent wipers | $75 | |||
Exterior | ||||
Black exterior trim (optional) | $0 | |||
Laminated front side windows | $200 | |||
Painted brake calipers (optional) | $0 | $0 | ||
Panoramic sunroof | $1200 | |||
Self-repairing paint | $0 | $0 | $0 | |
Sunroof | $900 | $900 | $900 | |
Infotainment | ||||
Android Auto support | $100 | |||
Apple CarPlay support | $100 | |||
CD player | $125 | $125 | $125 | |
Concierge Services - 1 year subscription | $50 | $50 | $50 | |
HD radio | $50 | $50 | $50 | |
MP3-compatible player | $50 | $50 | $50 | |
Navigation system | $600 | $600 | $600 | |
Telematics service, such as OnStar | $200 | $200 | $200 | |
Traffic + travel information | $25 | $25 | $25 | |
Voice control for external devices | $0 | |||
Voice control for nav and audio | $100 | $100 | $100 | |
Instruments, Lights, and Mirrors | ||||
Approach detection | $25 | |||
Compass | $0 | |||
Power-folding mirrors | $50 | |||
Steering-linked headlights | $150 | |||
Seats and Interior Trim | ||||
Aluminum trim | $100 | $100 | ||
Cooled or ventilated front seats | $300 | |||
Door sill trim plates | $100 | $100 | $100 | |
Manual thigh support length adjuster, driver seat | $50 | $50 | ||
Manual thigh support length adjuster, passenger seat | $50 | $50 | ||
Memory system, driver seat | $200 | |||
Metal pedals | $75 | $75 | ||
Power 4-way lumbar adjuster, driver seat | $150 | |||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | |
Power lumbar adjuster, passenger seat | $100 | |||
Power seatback bolsters, driver seat | $100 | $100 | ||
Wood trim | $300 | |||
Suspension, Wheels, and Tires | ||||
Adaptive dampers - electrical | $500 | |||
Alloy wheels | $350 | $350 | ||
Machined alloy wheels | $350 | $350 | ||
Performance steering system (optional) | $0 | $0 | ||
Sport suspension (upgrade) | $0 | |||
Wheels, dark finish | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | $100 | ||
Total Value of Features | $5,015 | $5,015 | $7,340 | $5,450 |
Value of Feature Adjustments | $0 | $0 | $2,325 | $435 |
Value of Feature Adjustments | 0 | 0 | -2,163 | -405 |
Model Year | 2018 | 2018 |
Model | Q50 | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 112.2 in | 110.4 in |
Length | 189.6 in | 191.1 in |
Width | 71.8 in | 73.2 in |
Height | 57.2 in | 57.7 in |
Curb Weight | 3,672 lb. | 3,220 lb. |
Fuel Capacity | 20.0 gal. | 18.5 gal. |
Row 1 Headroom | 40.2 in | 39.8 in |
Row 1 Shoulder Room | 56.7 in | 58.1 in |
Row 1 Hip Room | 53.2 in | 56.0 in |
Row 1 Legroom | 44.5 in | 45.5 in |
Row 2 Headroom | 37.5 in | 37.8 in |
Row 2 Shoulder Room | 56.1 in | 56.4 in |
Row 2 Hip Room | 52.5 in | 56.0 in |
Row 2 Legroom | 35.1 in | 35.6 in |
Cargo Volume | 13.2 ft3 | 15.9 ft3 |
Essential Package | ||
Feature | Value | Requested? |
Remote start | 150 | Yes |
Folding second row seats | 300 | Yes |
Second-row 2-section 3-person split bench | 100 | No |
Navigation system | 600 | No |
Heated front seats | 200 | Yes |
Power lumbar adjuster, driver seat | 50 | Yes |
Telematics service, such as OnStar | 200 | No |
Heated steering wheel | 100 | No |
Voice control for nav and audio | 75 | No |
Traffic + travel information | 25 | No |
Remote app | 25 | No |
Total Requested | 700 | 38% |
Total Not Requested | 1125 | 62% |
Cargo Package | ||
Feature | Value | Requested? |
Cargo net | 40 | Yes |
Cargo mat | 40 | Yes |
First-aid kit | 15 | No |
Total Requested | 80 | 84% |
Total Not Requested | 15 | 16% |
Essential Package | ||
Feature | Value | Requested? |
Remote start | 150 | Yes |
Folding second row seats | 300 | Yes |
Second-row 2-section 3-person split bench | 100 | No |
Navigation system | 600 | No |
Heated front seats | 200 | Yes |
Telematics service, such as OnStar | 200 | No |
Heated steering wheel | 100 | No |
Voice control for nav and audio | 75 | No |
Traffic + travel information | 25 | No |
Remote app | 25 | No |
Total Requested | 650 | 37% |
Total Not Requested | 1125 | 63% |
Cargo Package | ||
Feature | Value | Requested? |
Cargo net | 40 | Yes |
Cargo mat | 40 | Yes |
First-aid kit | 15 | No |
Total Requested | 80 | 84% |
Total Not Requested | 15 | 16% |
Cargo Package | ||
Feature | Value | Requested? |
Cargo net | 40 | Yes |
Cargo mat | 40 | Yes |
First-aid kit | 15 | No |
Total Requested | 80 | 84% |
Total Not Requested | 15 | 16% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | No |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |