The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $35,990 Kia Optima SX | ||||||
Difference: $10,245 | ||||||
Lowest Total Invoice: $33,428 Kia Optima SX | ||||||
Difference: $9,595 | ||||||
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Model Year | 2018 | 2018 | 2018 | 2018 | 2016 | 2016 |
Model | Q50 | Q50 | Q50 | Q50 | Optima | Optima |
Trim | 3.0t Luxe | Hybrid Luxe | 3.0t Sport | 3.0t Red Sport | SX | SX Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $38,950 | $50,600 | $40,650 | $51,000 | $29,940 | $36,040 |
Base Invoice | $36,224 | $47,058 | $37,805 | $47,430 | $27,865 | $33,435 |
Essential Package | 2,650 | 2,500 | ||||
Cargo Package | 225 | 225 | 225 | 225 | ||
ProASSIST Package Infiniti | 1,650 | 1,650 | ||||
Rear spoiler | 430 | 430 | 430 | 430 | ||
Interior ambient lighting | 335 | 335 | 335 | |||
Leather seating surfaces | 1,000 | |||||
Premium Technology Package | 4,800 | |||||
Cargo net | 50 | 50 | ||||
Universal garage door opener | 350 | 350 | ||||
Essential Package | 2,465 | 2,325 | ||||
Cargo Package | 195 | 195 | 195 | 195 | ||
ProASSIST Package Infiniti | 1,535 | 1,535 | ||||
Rear spoiler | 403 | 403 | 403 | 403 | ||
Interior ambient lighting | 276 | 276 | 276 | |||
Leather seating surfaces | 930 | |||||
Premium Technology Package | 4,380 | |||||
Cargo net | 42 | 42 | ||||
Universal garage door opener | 291 | 291 | ||||
Options (change) | 6,290 | 655 | 5,140 | 990 | 5,200 | 400 |
Options (change) | 5,804 | 598 | 4,734 | 874 | 4,713 | 333 |
Destination | 995 | 995 | 995 | 995 | 850 | 850 |
Total Price | $46,235 | $52,250 | $46,785 | $52,985 | $35,990 | $37,290 |
Total Invoice | $43,023 | $48,651 | $43,534 | $49,299 | $33,428 | $34,618 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||||
TrueDelta Adjusted Price Difference: $11,305 | ||||||
TrueDelta Adjusted Invoice Difference: $10,580 | ||||||
Model Year | 2018 | 2018 | 2018 | 2018 | 2016 | 2016 |
Model | Q50 | Q50 | Q50 | Q50 | Optima | Optima |
Trim | 3.0t Luxe | Hybrid Luxe | 3.0t Sport | 3.0t Red Sport | SX | SX Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 300hp V6 | 302hp V6 H | 300hp V6 | 400hp V6 | 245hp I4 | 245hp I4 |
Transmission | T7 | T7 | T7 | T7 | T6 | T6 |
Drivetrain | RWD | RWD | RWD | RWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 6 | ?, 16 | ?, 6 | ?, 6 | 630, 10 | 630, 10 |
Tire (rear if not all the same) | 225/50-18 | 245/40-19 | 245/40-19 | 245/40-19 | 235/45-18 | 235/45-18 |
Total Price | $46,235 | $52,250 | $46,785 | $52,985 | $35,990 | $37,290 |
Adjustments for Features | 0 | -3,425 | 0 | -675 | -1,060 | -1,360 |
Feature-Adjusted Total Price | $46,235 | $48,825 | $46,785 | $52,310 | $34,930 | $35,930 |
Cost Above Minimum | $0 | $2,590 | $550 | $6,075 | $0 | $1,000 |
Total Invoice | $43,023 | $48,651 | $43,534 | $49,299 | $33,428 | $34,618 |
Adjustments for Features | 0 | -3,189 | 0 | -628 | -985 | -1,263 |
Feature-Adjusted Total Invoice | $43,023 | $45,462 | $43,534 | $48,671 | $32,443 | $33,355 |
Cost Above Minimum | $0 | $2,439 | $511 | $5,648 | $0 | $912 |
Model Year | 2018 | 2018 | 2018 | 2018 | 2016 | 2016 |
Model | Q50 | Q50 | Q50 | Q50 | Optima | Optima |
Trim | 3.0t Luxe | Hybrid Luxe | 3.0t Sport | 3.0t Red Sport | SX | SX Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||
7-speed manually-shiftable automatic | $1200 | $1200 | $1200 | $1200 | ||
6-speed manually-shiftable automatic | $1100 | $1100 | ||||
RWD | $0 | $0 | $0 | $0 | ||
FWD | $0 | $0 | ||||
Accessories | ||||||
Adaptive cruise control, all-speed | $850 | $850 | $850 | |||
Cruise control | $150 | $150 | $150 | |||
Eco accelerator | $100 | |||||
Proximity trunk or liftgate opener | $125 | $125 | ||||
Remote app | $25 | $25 | $25 | $25 | ||
Remote start | $150 | $150 | $150 | |||
Remote window/roof operation | $15 | $15 | $15 | $15 | ||
Sunshades, second row | $125 | $125 | ||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | |
Tilt/telescoping steering wheel, power | $350 | |||||
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | $25 | ||||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | ||||
Around view cameras | $500 | $500 | $500 | $500 | $500 | |
Automatic braking, low-speed | $200 | $200 | ||||
Backup collision intervention | $150 | $150 | $150 | $150 | ||
Blind spot collision prevention | $150 | |||||
Forward collision warning | $200 | $200 | ||||
Knee airbag, driver | $75 | $75 | ||||
Lane departure warning | $200 | $200 | $200 | |||
Lane keeping assist | $400 | |||||
Moving object detection, front | $25 | $25 | $25 | $25 | ||
Moving object detection, rear | $25 | $25 | $25 | $25 | ||
Obstacle detection, front | $150 | $150 | $150 | $150 | ||
Predictive forward collision warning | $250 | $250 | $250 | $250 | ||
Radar- or camera-based collision preparation system | $0 | |||||
Rearview camera | $200 | |||||
Rollover sensor | $50 | $50 | ||||
Temporary spare tire | $150 | $150 | ||||
Tires, run-flat | $150 | $150 | $150 | $150 | ||
Torque vectoring, brake-based | $100 | $100 | $100 | $100 | ||
Vehicle health reports | $0 | $0 | ||||
Cargo Management | ||||||
Rear seat pass-through | $100 | $100 | $100 | |||
Climate Control | ||||||
Automatic air recirculation | $100 | |||||
Ionizing air filtration | $50 | |||||
Rain-sensing wipers | $175 | $175 | $175 | $175 | ||
Variable intermittent wipers | $75 | $75 | ||||
Engine / Motor | ||||||
Automatic start / stop | $150 | |||||
Exterior | ||||||
Laminated front side windows | $200 | $200 | ||||
Painted brake calipers (optional) | $0 | $0 | $0 | |||
Panoramic sunroof | $1200 | $1200 | ||||
Self-repairing paint | $0 | $0 | $0 | $0 | ||
Sunroof | $900 | $900 | $900 | $900 | ||
Infotainment | ||||||
Android Auto support | $100 | $100 | ||||
CD player | $125 | $125 | $125 | $125 | ||
Concierge Services - 1 year subscription | $50 | $50 | $50 | $50 | ||
MP3-compatible player | $50 | $50 | $50 | $50 | ||
Surround sound | $250 | $250 | $250 | |||
Telematics service, such as OnStar | $200 | $200 | $200 | $200 | ||
Traffic + travel information | $25 | $25 | $25 | $25 | ||
Traffic information | $25 | $25 | ||||
Voice control for external devices | $0 | $0 | ||||
Instruments, Lights, and Mirrors | ||||||
Approach detection | $25 | $25 | ||||
Auto-dimming driver-side mirror | $75 | |||||
Auto-dimming headlights | $200 | $200 | $200 | |||
Auto-dimming passenger-side mirror | $75 | |||||
Compass | $0 | $0 | ||||
Fog lights | $125 | $125 | $125 | $125 | ||
LED headlights | $1000 | $1000 | $1000 | $1000 | ||
Mirror tilt-down in reverse | $25 | |||||
Power-folding mirrors | $50 | $50 | ||||
Steering-linked headlights | $150 | $150 | $150 | |||
Xenon HID headlights | $500 | $500 | ||||
Seats and Interior Trim | ||||||
Aluminum trim | $100 | $100 | ||||
Cooled or ventilated front seats | $300 | $300 | ||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Heated front row armrests | $100 | $100 | ||||
Heated front seats | $200 | $200 | $200 | $200 | ||
Heated second row seats | $200 | $200 | ||||
Manual thigh support length adjuster, driver seat | $50 | $50 | ||||
Manual thigh support length adjuster, passenger seat | $50 | $50 | ||||
Memory system, driver seat | $200 | $200 | $200 | |||
Metal pedals | $75 | $75 | $75 | |||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | ||||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | ||
Power lumbar adjuster, passenger seat | $100 | $100 | ||||
Power seatback bolsters, driver seat | $100 | $100 | ||||
Wood trim | $300 | $300 | ||||
Suspension, Wheels, and Tires | ||||||
Active steering, electronic link | $1000 | |||||
Adaptive dampers - electrical | $500 | |||||
Alloy wheels | $350 | $350 | $350 | |||
Crosswind stabilization | $50 | |||||
Machined alloy wheels | $350 | $350 | $350 | |||
Performance steering system (optional) | $0 | $0 | $0 | $0 | ||
Sport suspension (upgrade) | $0 | $0 | $0 | |||
Wheels, dark finish | $0 | |||||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
Total Value of Features | $7,140 | $10,565 | $7,140 | $7,815 | $8,200 | $8,500 |
Value of Feature Adjustments | $0 | $3,425 | $0 | $675 | $1,060 | $1,360 |
Value of Feature Adjustments | 0 | -3,189 | 0 | -628 | -985 | -1,263 |
Model Year | 2018 | 2016 |
Model | Q50 | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 112.2 in | 110.4 in |
Length | 189.6 in | 191.1 in |
Width | 71.8 in | 73.2 in |
Height | 57.2 in | 57.7 in |
Curb Weight | 3,672 lb. | 3,220 lb. |
Fuel Capacity | 20.0 gal. | 18.5 gal. |
Row 1 Headroom | 40.2 in | 39.8 in |
Row 1 Shoulder Room | 56.7 in | 58.1 in |
Row 1 Hip Room | 53.2 in | 56.0 in |
Row 1 Legroom | 44.5 in | 45.5 in |
Row 2 Headroom | 37.5 in | 37.8 in |
Row 2 Shoulder Room | 56.1 in | 56.4 in |
Row 2 Hip Room | 52.5 in | 56.0 in |
Row 2 Legroom | 35.1 in | 35.6 in |
Cargo Volume | 13.2 ft3 | 15.9 ft3 |
Essential Package | ||
Feature | Value | Requested? |
Remote start | 150 | No |
Folding second row seats | 300 | Yes |
Second-row 2-section 3-person split bench | 100 | No |
Navigation system | 600 | Yes |
Heated front seats | 200 | No |
Power lumbar adjuster, driver seat | 50 | Yes |
Telematics service, such as OnStar | 200 | No |
Heated steering wheel | 100 | Yes |
Voice control for nav and audio | 75 | Yes |
Traffic + travel information | 25 | No |
Remote app | 25 | No |
Total Requested | 1125 | 62% |
Total Not Requested | 700 | 38% |
Cargo Package | ||
Feature | Value | Requested? |
Cargo net | 40 | Yes |
Cargo mat | 40 | Yes |
First-aid kit | 15 | No |
Total Requested | 80 | 84% |
Total Not Requested | 15 | 16% |
ProASSIST Package Infiniti | ||
Feature | Value | Requested? |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | Yes |
Around view cameras | 300 | Yes |
Cross-traffic warning, rear | 100 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Backup collision intervention | 150 | No |
Moving object detection, front | 25 | No |
Moving object detection, rear | 25 | No |
Predictive forward collision warning | 250 | Yes |
Total Requested | 1300 | 79% |
Total Not Requested | 350 | 21% |
Cargo Package | ||
Feature | Value | Requested? |
Cargo net | 40 | Yes |
Cargo mat | 40 | Yes |
First-aid kit | 15 | No |
Total Requested | 80 | 84% |
Total Not Requested | 15 | 16% |
Essential Package | ||
Feature | Value | Requested? |
Remote start | 150 | No |
Folding second row seats | 300 | Yes |
Second-row 2-section 3-person split bench | 100 | No |
Navigation system | 600 | Yes |
Heated front seats | 200 | No |
Telematics service, such as OnStar | 200 | No |
Heated steering wheel | 100 | Yes |
Voice control for nav and audio | 75 | Yes |
Traffic + travel information | 25 | No |
Remote app | 25 | No |
Total Requested | 1075 | 61% |
Total Not Requested | 700 | 39% |
Cargo Package | ||
Feature | Value | Requested? |
Cargo net | 40 | Yes |
Cargo mat | 40 | Yes |
First-aid kit | 15 | No |
Total Requested | 80 | 84% |
Total Not Requested | 15 | 16% |
ProASSIST Package Infiniti | ||
Feature | Value | Requested? |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | Yes |
Around view cameras | 300 | Yes |
Cross-traffic warning, rear | 100 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Backup collision intervention | 150 | No |
Moving object detection, front | 25 | No |
Moving object detection, rear | 25 | No |
Predictive forward collision warning | 250 | Yes |
Total Requested | 1300 | 79% |
Total Not Requested | 350 | 21% |
Cargo Package | ||
Feature | Value | Requested? |
Cargo net | 40 | Yes |
Cargo mat | 40 | Yes |
First-aid kit | 15 | No |
Total Requested | 80 | 84% |
Total Not Requested | 15 | 16% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | No |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Premium Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Lane departure warning system | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Upgraded stability control | 0 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Power lumbar adjuster, passenger seat | 100 | No |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Rear reading lights | 0 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Heated second row seats | 200 | No |
Surround sound | 250 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Rear cross-traffic detection | 100 | Yes |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | Yes |
Total Requested | 1300 | 26% |
Total Not Requested | 3700 | 74% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | No |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |