Kia Niro Kia Niro 2018 Toyota Prius Prime Toyota Prius Prime 2018

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Kia Niro vs. Toyota Prius Prime Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Niro vs. Toyota Prius Prime Invoice Comparison

Lowest Total Price: $30,452

Toyota Prius Prime Advanced   
Difference: $2,168

Lowest Total Invoice: $28,877

Toyota Prius Prime Advanced   
Difference: $2,009

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182018
ModelNiroNiroPrius Prime
TrimEXTouringAdvanced
Body4dr SUV4dr SUV4dr Hatch
Base Price $26,150 $32,000 $33,300
Base Invoice $24,843 $30,370 $31,968
Premium Package 5,300    
Floor mats 135 135 224
Cargo mat 95 95  
Bodyside moldings     209
Illuminated door sill trim plates     299
Premium Package 4,917    
Floor mats 108 108 139
Cargo mat 78 78  
Bodyside moldings     125
Illuminated door sill trim plates     225
Options (change) 5,530 230 732
Options (change) 5,103 186 489
Destination 940 940 920
Gas Tax 0 0 -4,500
Total Price $32,620 $33,170 $30,452
Total Invoice $30,886 $31,496 $28,877

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Niro dealer quotes or Toyota Prius Prime dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Niro vs. Toyota Prius Prime

Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced
TrueDelta Adjusted Price Difference: $518
TrueDelta Adjusted Invoice Difference: $447
Model Year201820182018
ModelNiroNiroPrius Prime
TrimEXTouringAdvanced
Body4dr SUV4dr SUV4dr Hatch
Engine104hp I4 H104hp I4 H95hp I4 PiH
TransmissionS6S6CVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)51/46 MPG51/46 MPG55/53 MPG
Audio (watts, speakers)315, 8315, 8?, 10
Tire (rear if not all the same)205/60-16225/45-18195/65-15
Total Price$32,620$33,170$30,452
Adjustments for Features-1,650-2,0000
Feature-Adjusted Total Price$30,970$31,170$30,452
Cost Above Minimum$0$200$0
Total Invoice$30,886$31,496$28,877
Adjustments for Features-1,562-1,8990
Feature-Adjusted Total Invoice$29,324$29,597$28,877
Cost Above Minimum$0$273$0

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Features Comparison: Kia Niro vs. Toyota Prius Prime

Model Year201820182018
ModelNiroNiroPrius Prime
TrimEXTouringAdvanced
Body4dr SUV4dr SUV4dr Hatch
Transmission and Drivetrain 
6-speed automated manual$1100$1100 
CVT  $1000
FWD$0$0$0
Accessories 
AC power outlet$100$100 
Adaptive cruise control$600$600 
Adaptive cruise control, all-speed  $850
Proximity trunk or liftgate opener$125$125 
Remote climate control  $25
Semi-automated parking system  $500
Universal garage door opener  $100
Brakes, Airbags, and Other Safety 
911 assist$25$25 
Active or whiplash-reducing head restraints, front seats  $0
Backup collision intervention  $150
Radar- or camera-based collision preparation system  $0
Rollover sensor$50$50 
Seat cushion airbag, passenger  $75
Vehicle health reports$0$0 
Cargo Management 
Console with shifter$150$150 
Console without shifter  $150
Roof rails$250$250 
Second-row low console  $100
Climate Control 
Dual-zone climate control$125$125 
Interior air filter  $0
Ionizing air filtration$50$50 
Rain-sensing wipers  $175
Rear air vents$100$100 
Rear wiper$175$175 
Variable intermittent wipers$75$75 
Engine / Motor 
3.3 kW onboard charger  $0
9 kWh battery pack  $0
Exterior 
Deep-tinted rear windows$275$275 
Rear spoiler$200$200 
Sunroof$900$900 
Wheel-lip moldings$75$75 
Infotainment 
Android Auto support$100$100 
Apple CarPlay support$100$100 
CD player  $125
DVD-compatible player  $0
Larger infotainment display  $0
MP3-compatible player  $50
Rear seat USB outlets (optional)$0$0 
Siri Eyes Free support  $0
Surround sound$250$250 
Telematics service, such as OnStar  $200
Traffic + travel information  $25
Traffic information$25$25 
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Approach detection$25$25 
Auto-dimming headlights  $200
Digital instruments  $0
Head-up display (HUD)  $350
Interior ambient lighting$150$150 
LED headlights  $1000
Power-folding mirrors$50$50 
Predictive driving advice  $0
Xenon HID headlights$500$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300$300 
Door sill trim plates$100$100 
Illuminated door sill trim plates  $200
Leather seating surfaces$900$900 
Leather-wrapped steering wheel$150$150 
Manual height adjuster, passenger seat$50$50 
Memory system, driver seat$200$200 
Synthetic leather seating surfaces  $0
Suspension, Wheels, and Tires 
Alloy wheels $350$350
Total Value of Features$7,275$7,625$5,625
Value of Feature Adjustments$1,650$2,000$0
Value of Feature Adjustments-1,562-1,8990

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Specifications Comparison: Kia Niro vs. Toyota Prius Prime

Model Year20182018
ModelNiroPrius Prime
Body4dr SUV4dr Hatch
Wheelbase106.3 in106.3 in
Length171.5 in182.9 in
Width71.1 in69.3 in
Height60.4 in57.9 in
Curb Weight3,106 lb.3,365 lb.
Fuel Capacity11.9 gal.11.3 gal.
Row 1 Headroom40.1 in39.4 in
Row 1 Shoulder Room56.0 in54.2 in
Row 1 Hip Room53.7 in53.7 in
Row 1 Legroom41.7 in43.2 in
Row 2 Headroom39.1 in37.2 in
Row 2 Shoulder Room55.2 in53.0 in
Row 2 Hip Room48.3 in51.6 in
Row 2 Legroom37.4 in33.4 in
Cargo Volume,
Minimum
19.4 ft319.8 ft3
Cargo Volume,
Maximum
54.5 ft30.0 ft3

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Option Package Details
Kia Niro EX

Premium Package
FeatureValueRequested?
Sunroof900No
Xenon HID headlights500Yes
Cooled or ventilated front seats300No
Memory system, driver seat200No
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Heated steering wheel100Yes
AC power outlet100No
Door sill trim plates100Yes
Wireless charging station75Yes
Leather seating surfaces450No
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100Yes
Power fore-aft adjuster, driver seat100Yes
Adaptive cruise control450Yes
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200Yes
Pedestrian detection50Yes
Surround sound250No
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Navigation system600Yes
Harman/Kardon, 315W, 8 speakers (with subwoofer)350No
Total Requested390060%
Total Not Requested255040%

Option Package Details
Toyota Prius Prime Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

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