The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,745 Kia Optima SX | ||||
Difference: $15,305 | ||||
Lowest Total Invoice: $32,293 Kia Optima SX | ||||
Difference: $14,314 | ||||
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Model Year | 2018 | 2010 | 2010 | 2010 |
Model | Optima | A5 / S5 | A5 / S5 | A5 / S5 |
Trim | SX | A5 2.0T | A5 3.2 | S5 4.2 |
Body | 4dr Sedan | 2dr Coupe | 2dr Coupe | 2dr Coupe |
Base Price | $30,500 | $36,000 | $44,000 | $52,400 |
Base Invoice | $28,380 | $33,480 | $40,920 | $48,732 |
Technology Package | 3,000 | |||
Universal garage door opener | 350 | |||
Driver Assist Package | 900 | 900 | 900 | |
Prestige Package | 8,300 | 4,800 | 5,700 | |
Sport Package | 1,450 | 1,450 | ||
Adaptive cruise control | 2,100 | 2,100 | 2,100 | |
Metallic paint (extra cost) | 475 | 475 | 475 | |
Technology Package | 2,727 | |||
Universal garage door opener | 291 | |||
Driver Assist Package | 837 | 837 | 837 | |
Prestige Package | 7,719 | 4,464 | 5,302 | |
Sport Package | 1,349 | 1,349 | ||
Adaptive cruise control | 1,954 | 1,954 | 1,954 | |
Metallic paint (extra cost) | 443 | 443 | 443 | |
Options (change) | 3,350 | 13,225 | 9,725 | 9,175 |
Options (change) | 3,018 | 12,302 | 9,047 | 8,536 |
Destination | 895 | 825 | 825 | 825 |
Gas Tax | 0 | 0 | 0 | 1,300 |
Total Price | $34,745 | $50,050 | $54,550 | $63,700 |
Total Invoice | $32,293 | $46,607 | $50,792 | $59,393 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
TrueDelta Adjusted Price Difference: $17,540 | ||||
TrueDelta Adjusted Invoice Difference: $16,391 | ||||
Model Year | 2018 | 2010 | 2010 | 2010 |
Model | Optima | A5 / S5 | A5 / S5 | A5 / S5 |
Trim | SX | A5 2.0T | A5 3.2 | S5 4.2 |
Body | 4dr Sedan | 2dr Coupe | 2dr Coupe | 2dr Coupe |
Engine | 245hp I4 | 211hp I4 | 265hp V6 | 354hp V8 |
Transmission | T6 | M6 | T6 | M6 |
Drivetrain | FWD | AWD | AWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 630, 10 | 505, 14 | 505, 14 | 505, 14 |
Tire (rear if not all the same) | 235/45-18 | 255/35-19 | 255/35-19 | 255/35-19 |
Total Price | $34,745 | $50,050 | $54,550 | $63,700 |
Adjustments for Features | -2,235 | 0 | -950 | -250 |
Feature-Adjusted Total Price | $32,510 | $50,050 | $53,600 | $63,450 |
Cost Above Minimum | $0 | $0 | $3,550 | $13,400 |
Total Invoice | $32,293 | $46,607 | $50,792 | $59,393 |
Adjustments for Features | -2,077 | 0 | -885 | -233 |
Feature-Adjusted Total Invoice | $30,216 | $46,607 | $49,907 | $59,160 |
Cost Above Minimum | $0 | $0 | $3,300 | $12,553 |
Model Year | 2018 | 2010 | 2010 | 2010 |
Model | Optima | A5 / S5 | A5 / S5 | A5 / S5 |
Trim | SX | A5 2.0T | A5 3.2 | S5 4.2 |
Body | 4dr Sedan | 2dr Coupe | 2dr Coupe | 2dr Coupe |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | ||
6-speed manual | $150 | $150 | ||
FWD | $0 | |||
AWD | $1700 | $1700 | $1700 | |
Accessories | ||||
Adaptive cruise control | $600 | $600 | $600 | |
Adaptive cruise control, all-speed | $850 | |||
Power rear side windows | $200 | |||
Proximity trunk or liftgate opener | $125 | |||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | |||
Automatic braking, high-speed or partial | $200 | |||
Automatic braking, low-speed | $200 | |||
Cross-traffic warning, rear | $100 | |||
Knee airbag, passenger | $75 | $75 | $75 | |
Lane departure warning | $200 | |||
Radar- or camera-based collision preparation system | $0 | $0 | $0 | |
Rollover sensor | $50 | |||
Vehicle health reports | $0 | |||
Cargo Management | ||||
Cargo mat | $40 | |||
Overhead sunglass holder | $25 | |||
Rear seat pass-through | $100 | $100 | $100 | |
Second-row low console | $100 | $100 | $100 | |
Climate Control | ||||
Automatic air recirculation | $100 | $100 | $100 | |
Heated windshield washer nozzles | $15 | $15 | $15 | |
Rain-sensing wipers | $175 | $175 | $175 | |
Rear air vents | $100 | |||
Rear air vents with automatic controls | $250 | $250 | $250 | |
Variable intermittent wipers | $75 | |||
Exterior | ||||
Black exterior trim (optional) | $0 | |||
Laminated front side windows | $200 | |||
Painted brake calipers (optional) | $0 | |||
Panoramic sunroof | $1200 | |||
Power-venting glass roof panel | $300 | $300 | $300 | |
Rear spoiler | $200 | |||
Infotainment | ||||
Android Auto support | $100 | |||
App support | $0 | |||
Apple CarPlay support | $100 | |||
Bluetooth audio streaming | $25 | |||
CD player | $125 | $125 | $125 | |
DVD-compatible player | $0 | $0 | $0 | |
HD radio | $50 | |||
iPod integration | $100 | $100 | $100 | |
Media drive | $15 | $15 | $15 | |
MP3-compatible player | $50 | $50 | $50 | |
SD Card slot | $25 | $25 | $25 | |
SMS text-to-speech reader | $25 | |||
USB port | $25 | |||
Voice control for external devices | $0 | |||
Instruments, Lights, and Mirrors | ||||
Approach detection | $25 | |||
Auto-dimming driver-side mirror | $75 | $75 | $75 | |
Auto-dimming headlights | $200 | |||
Auto-dimming passenger-side mirror | $75 | $75 | $75 | |
Fog light, rear | $100 | $100 | $100 | |
LED headlights | $1000 | |||
Power-folding mirrors | $50 | |||
Steering-linked headlights | $150 | |||
Xenon HID headlights | $500 | $500 | $500 | |
Seats and Interior Trim | ||||
Aluminum trim | $100 | $100 | $100 | |
Cooled or ventilated front seats | $300 | |||
Door sill trim plates | $100 | $100 | $100 | |
Leather door panel trim | $250 | |||
Manual thigh support length adjuster, driver seat | $50 | $50 | $50 | |
Manual thigh support length adjuster, passenger seat | $50 | $50 | $50 | |
Metal pedals | $75 | |||
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | |
Power lumbar adjuster, passenger seat | $100 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | |||
Machined alloy wheels | $350 | |||
Performance steering system (optional) | $0 | |||
Total Value of Features | $7,665 | $5,430 | $6,380 | $5,680 |
Value of Feature Adjustments | $2,235 | $0 | $950 | $250 |
Value of Feature Adjustments | -2,077 | 0 | -885 | -233 |
Model Year | 2018 | 2010 |
Model | Optima | A5 / S5 |
Body | 4dr Sedan | 2dr Coupe |
Wheelbase | 110.4 in | 108.3 in |
Length | 191.1 in | 182.1 in |
Width | 73.2 in | 73.0 in |
Height | 57.7 in | 54.0 in |
Curb Weight | 3,220 lb. | 3,683 lb. |
Fuel Capacity | 18.5 gal. | 16.9 gal. |
Row 1 Headroom | 39.8 in | 39.1 in |
Row 1 Shoulder Room | 58.1 in | 54.3 in |
Row 1 Hip Room | 56.0 in | 0.0 in |
Row 1 Legroom | 45.5 in | 41.3 in |
Row 2 Headroom | 37.8 in | 36.0 in |
Row 2 Shoulder Room | 56.4 in | 52.8 in |
Row 2 Hip Room | 56.0 in | 0.0 in |
Row 2 Legroom | 35.6 in | 31.7 in |
Cargo Volume | 15.9 ft3 | 12.0 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Forward collision warning | 200 | Yes |
Surround sound | 250 | Yes |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | No |
Total Requested | 1175 | 38% |
Total Not Requested | 1900 | 62% |
Adaptive cruise control | ||
Feature | Value | Requested? |
Adaptive cruise control | 450 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Forward collision alert | 200 | Yes |
Total Requested | 650 | 100% |
Total Not Requested | 0 | 0% |
Driver Assist Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Rearview camera | 200 | Yes |
Blind spot warning system | 200 | Yes |
Total Requested | 650 | 100% |
Total Not Requested | 0 | 0% |
Prestige Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Memory system, driver seat | 200 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Compass | 0 | Yes |
Surround sound | 250 | Yes |
DVD-compatible player | 0 | No |
Proximity key | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Auto-dimming passenger-side mirror | 75 | No |
Traffic information | 25 | Yes |
Media drive, large | 15 | No |
Bang & Olufsen, 505W, 14 speakers (with subwoofer) | 350 | No |
Heated front seats | 200 | Yes |
Rear air vents with automatic controls | 150 | No |
Universal garage door opener | 100 | Yes |
Rain-sensing wipers | 100 | No |
Automatic headlights | 125 | Yes |
Xenon HID headlights | 500 | Yes |
Bluetooth cell phone link | 100 | Yes |
Dual-zone climate control | 125 | Yes |
iPod integration | 100 | Yes |
Total Requested | 2825 | 79% |
Total Not Requested | 765 | 21% |
Sport Package | ||
Feature | Value | Requested? |
Sport suspension (upgrade) | 250 | Yes |
Manual thigh support adjuster, driver seat | 50 | No |
Power 4-way lumbar adjuster, passenger seat | 150 | No |
Manual thigh support adjuster, passenger seat | 50 | No |
Front sport buckets | 100 | No |
Steering-wheel-mounted transmission controls | 100 | Yes |
255/35YR19 tires | 400 | No |
Total Requested | 350 | 32% |
Total Not Requested | 750 | 68% |
Adaptive cruise control | ||
Feature | Value | Requested? |
Adaptive cruise control | 450 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Forward collision alert | 200 | Yes |
Total Requested | 650 | 100% |
Total Not Requested | 0 | 0% |
Driver Assist Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Rearview camera | 200 | Yes |
Blind spot warning system | 200 | Yes |
Total Requested | 650 | 100% |
Total Not Requested | 0 | 0% |
Prestige Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Memory system, driver seat | 200 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Compass | 0 | Yes |
Surround sound | 250 | Yes |
DVD-compatible player | 0 | No |
Proximity key | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Auto-dimming passenger-side mirror | 75 | No |
Traffic information | 25 | Yes |
Media drive, large | 15 | No |
Bang & Olufsen, 505W, 14 speakers (with subwoofer) | 350 | No |
Total Requested | 1575 | 75% |
Total Not Requested | 515 | 25% |
Sport Package | ||
Feature | Value | Requested? |
Sport suspension (upgrade) | 250 | Yes |
Manual thigh support adjuster, driver seat | 50 | No |
Power 4-way lumbar adjuster, passenger seat | 150 | No |
Manual thigh support adjuster, passenger seat | 50 | No |
Front sport buckets | 100 | No |
Steering-wheel-mounted transmission controls | 100 | Yes |
255/35YR19 tires | 400 | No |
Total Requested | 350 | 32% |
Total Not Requested | 750 | 68% |
Adaptive cruise control | ||
Feature | Value | Requested? |
Adaptive cruise control | 450 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Forward collision alert | 200 | Yes |
Total Requested | 650 | 100% |
Total Not Requested | 0 | 0% |
Driver Assist Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Rearview camera | 200 | Yes |
Blind spot warning system | 200 | Yes |
Total Requested | 650 | 100% |
Total Not Requested | 0 | 0% |
Prestige Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Memory system, driver seat | 200 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Compass | 0 | Yes |
Surround sound | 250 | Yes |
DVD-compatible player | 0 | No |
Proximity key | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Auto-dimming passenger-side mirror | 75 | No |
Traffic information | 25 | Yes |
Media drive, large | 15 | No |
Bang & Olufsen, 505W, 14 speakers (with subwoofer) | 350 | No |
Total Requested | 1575 | 75% |
Total Not Requested | 515 | 25% |