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Kia Optima vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Ford Taurus Invoice Comparison

Lowest Total Price: $24,120

Kia Optima EX   
Difference: $14,635

Lowest Total Invoice: $22,335

Kia Optima EX   
Difference: $14,355

Calculate Payments

  Down Payment Interest Rate Term
Model Year200820162016
ModelOptimaTaurusTaurus
TrimEXLimitedSHO
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $19,895 $34,460 $40,275
Base Invoice $18,510 $32,565 $38,060
Stability control 650    
Convenience Package 700    
Appearance Package 700    
Premium Package 1,300    
Rear spoiler 200 275  
Sunroof   995 995
Package 301A / 401A   2,150 2,000
Stability control 580    
Convenience Package 625    
Appearance Package 625    
Premium Package 1,160    
Rear spoiler 160 261  
Sunroof   945 945
Package 301A / 401A   2,044 1,900
Options (change) 3,550 3,420 2,995
Options (change) 3,150 3,250 2,845
Destination 675 875 875
Total Price $24,120 $38,755 $44,145
Total Invoice $22,335 $36,690 $41,780

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Ford Taurus

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $10,515
TrueDelta Adjusted Invoice Difference: $10,455
Model Year200820162016
ModelOptimaTaurusTaurus
TrimEXLimitedSHO
Body4dr Sedan4dr Sedan4dr Sedan
Engine162hp I4288hp V6365hp V6
TransmissionT5T6T6
DrivetrainFWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)360, 7390, 12390, 12
Tire (rear if not all the same)215/50-17255/45-19245/45-20
Total Price$24,120$38,755$44,145
Adjustments for Features0-4,120-6,495
Feature-Adjusted Total Price$24,120$34,635$37,650
Cost Above Minimum$0$0$3,015
Total Invoice$22,335$36,690$41,780
Adjustments for Features0-3,900-6,147
Feature-Adjusted Total Invoice$22,335$32,790$35,633
Cost Above Minimum$0$0$2,843

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Features Comparison: Kia Optima vs. Ford Taurus

Model Year200820162016
ModelOptimaTaurusTaurus
TrimEXLimitedSHO
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000  
6-speed manually-shiftable automatic $1100$1100
FWD$0$0 
AWD  $1700
Accessories 
Heated steering wheel $100$100
Keyless entry keypad $50$50
Proximity key $250$250
Remote start $150$150
Sunshade, rear$125  
Sunshade, rear, power $225$225
Tilt/telescoping steering wheel, manual$250  
Tilt/telescoping steering wheel, power $350$350
Brakes, Airbags, and Other Safety 
911 assist $25$25
Active or whiplash-reducing head restraints, front seats$0  
Blind spot warning system $200$200
Cross-traffic warning, rear $100$100
Curve control $50$50
Obstacle detection, rear $250$250
Rearview camera $200$200
Rollover sensor $50$50
Safety key $5$5
Torque vectoring, brake-based $100$100
Vehicle health reports $0$0
Cargo Management 
Cargo net $40$40
Climate Control 
Dual-zone climate control $125$125
Rain-sensing wipers $175$175
Rear air vents $100$100
Variable intermittent wipers$75  
Exterior 
Bodyside moldings$75  
Bright-finished exhaust tip(s) $25$25
Infotainment 
App support $0$0
Bluetooth audio streaming $25$25
Bluetooth cell phone link $100$100
CD changer, in-dash$325  
CD player $125$125
HD radio $50$50
Satellite radio $200$200
SMS text-to-speech reader $25$25
Surround sound $250$250
USB port $25$25
Voice control for audio system $25$25
Voice control for external devices $0$0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75
Auto-dimming headlights $200$200
Compass $0$0
Fog lights$125  
Interior ambient lighting $150$150
Large color reconfigurable instrument cluster display $250$250
Turn signals on or near mirrors$25  
Xenon HID headlights  $500
Seats and Interior Trim 
Aluminum trim$100  
Cooled or ventilated front seats $300$300
Heated second row seats $200$200
Leather-wrapped steering wheel$150 $150
Manual lumbar adjuster, driver seat$50  
Memory system, driver seat $200$200
Metal pedals  $75
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, driver seat $100$100
Power lumbar adjuster, passenger seat $100$100
Power tilt adjuster, passenger seat $100$100
Synthetic suede inserts in leather seating surfaces  $0
Wood/leather-wrapped steering wheel $150 
Suspension, Wheels, and Tires 
Sport suspension (upgrade)  $0
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$2,300$6,420$8,795
Value of Feature Adjustments$0$4,120$6,495
Value of Feature Adjustments0-3,900-6,147

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See a complete comparison of Kia Optima vs. Ford Taurus features.

Specifications Comparison: Kia Optima vs. Ford Taurus

Model Year20082016
ModelOptimaTaurus
Body4dr Sedan4dr Sedan
Wheelbase107.1 in112.9 in
Length186.4 in202.9 in
Width71.1 in76.2 in
Height58.3 in60.7 in
Curb Weight3,143 lb.3,970 lb.
Fuel Capacity17.0 gal.20.0 gal.
Row 1 Headroom39.8 in39.0 in
Row 1 Shoulder Room57.1 in57.9 in
Row 1 Hip Room54.5 in56.3 in
Row 1 Legroom43.7 in41.9 in
Row 2 Headroom38.0 in37.8 in
Row 2 Shoulder Room56.3 in56.9 in
Row 2 Hip Room54.7 in55.8 in
Row 2 Legroom37.8 in38.1 in
Cargo Volume14.8 ft320.1 ft3

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See a complete comparison of Kia Optima vs. Ford Taurus specs.

Option Package Details
Kia Optima EX

Convenience Package
FeatureValueRequested?
Heated front seats200Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125Yes
Power-adjustable pedals125Yes
Total Requested650100%
Total Not Requested00%
Appearance Package
FeatureValueRequested?
215/50VR17 tires400No
Upgraded instruments0No
Aluminum trim100No
Special exterior trim0No
Total Requested00%
Total Not Requested500100%
Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
MP3-compatible player50Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested95063%
Total Not Requested55037%

Option Package Details
Ford Taurus Limited

Package 301A / 401A
FeatureValueRequested?
Tilt/telescoping steering wheel, power100No
Heated second row seats200No
Rain-sensing wipers100No
Sunshade, rear, power225No
Heated steering wheel100No
Auto-dimming driver-side mirror75No
Surround sound250No
Auto-dimming headlights200No
HD radio50No
Blind spot warning system200No
Rear cross-traffic detection100No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested00%
Total Not Requested1950100%

Option Package Details
Ford Taurus SHO

Package 301A / 401A
FeatureValueRequested?
Tilt/telescoping steering wheel, power100No
Heated second row seats200No
Rain-sensing wipers100No
Sunshade, rear, power225No
Heated steering wheel100No
Surround sound250No
Auto-dimming headlights200No
HD radio50No
Blind spot warning system200No
Rear cross-traffic detection100No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested00%
Total Not Requested1875100%

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