| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Ford Taurus Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Ford Taurus Invoice Comparison
Lowest Total Price: $29,335 Ford Taurus SEL | |||
| Difference: $4,645 | |||
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| Model Year | 2020 | 2008 | 2008 |
| Model | Optima | Taurus | Taurus |
| Trim | SX | SEL | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $32,190 | $23,635 | $27,620 |
| Universal garage door opener | 350 | ||
| Remote start | 425 | 395 | 395 |
| Cargo net | 50 | ||
| SYNC | 395 | ||
| Safety and Security Package | 695 | ||
| Interior Convenience Package | 895 | ||
| Satellite radio | 195 | 195 | |
| Heated front seats | 240 | ||
| Leather seating surfaces | 895 | ||
| Obstacle detection, rear | 295 | ||
| Sunroof | 895 | 895 | |
| Limited Convenience Package | 475 | ||
| Stability control | 495 | ||
| Universal garage door opener | 291 | ||
| Remote start | 353 | 343 | 343 |
| Cargo net | 42 | ||
| SYNC | 344 | ||
| Safety and Security Package | 605 | ||
| Interior Convenience Package | 779 | ||
| Satellite radio | 170 | 170 | |
| Heated front seats | 209 | ||
| Leather seating surfaces | 779 | ||
| Obstacle detection, rear | 257 | ||
| Sunroof | 779 | 779 | |
| Limited Convenience Package | 413 | ||
| Stability control | 431 | ||
| Options (change) | 825 | 4,900 | 2,455 |
| Options (change) | 686 | 4,265 | 2,136 |
| Destination | 965 | 800 | 800 |
| Total Price | $33,980 | $29,335 | $30,875 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Ford Taurus
| Lowest Adjusted Price: Ford Taurus SEL | |||
| Lowest Adjusted Invoice: Kia Optima SX | |||
| TrueDelta Adjusted Price Difference: $140 | |||
| TrueDelta Adjusted Invoice Difference: $25,434 | |||
| Model Year | 2020 | 2008 | 2008 |
| Model | Optima | Taurus | Taurus |
| Trim | SX | SEL | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 245hp I4 | 263hp V6 | 263hp V6 |
| Transmission | T6 | A6 | A6 |
| Drivetrain | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | 21/30 MPG | 18/28 MPG | 18/28 MPG |
| Audio (watts, speakers) | ?, 6 | ?, 4 | ?, 7 |
| Tire (rear if not all the same) | 235/45-18 | 215/60-17 | 225/55-18 |
| Total Price | $33,980 | $29,335 | $30,875 |
| Adjustments for Features | -4,505 | 0 | -640 |
| Feature-Adjusted Total Price | $29,475 | $29,335 | $30,235 |
| Cost Above Minimum | $0 | $0 | $900 |
Features Comparison: Kia Optima vs. Ford Taurus
| Model Year | 2020 | 2008 | 2008 |
| Model | Optima | Taurus | Taurus |
| Trim | SX | SEL | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||
| 6-speed manually-shiftable automatic | $1100 | ||
| 6-speed automatic | $1000 | $1000 | |
| FWD | $0 | $0 | $0 |
| Accessories | |||
| Keyless entry keypad | $50 | $50 | |
| Power-adjustable pedals | $125 | ||
| Proximity key | $250 | ||
| Proximity trunk or liftgate opener | $125 | ||
| Tilt steering wheel, manual | $150 | $150 | |
| Tilt/telescoping steering wheel, manual | $250 | ||
| Universal garage door opener | $100 | $100 | |
| Brakes, Airbags, and Other Safety | |||
| 911 assist | $25 | ||
| Active or whiplash-reducing head restraints, front seats | $0 | ||
| Blind spot warning system | $200 | ||
| Brake assist | $50 | ||
| Cross-traffic warning, rear | $100 | ||
| Knee airbag, driver | $75 | ||
| Rearview camera | $200 | ||
| Vehicle health reports | $0 | ||
| Cargo Management | |||
| Cargo mat | $40 | ||
| Cargo net | $40 | $40 | |
| Exterior | |||
| Black exterior trim (optional) | $0 | ||
| Laminated front side windows | $200 | ||
| Painted brake calipers (optional) | $0 | ||
| Panoramic sunroof | $1200 | ||
| Rear spoiler | $200 | ||
| Sunroof | $900 | $900 | |
| Infotainment | |||
| Android Auto support | $100 | ||
| App support | $0 | ||
| Apple CarPlay support | $100 | ||
| Bluetooth audio streaming | $25 | ||
| CD changer, in-dash | $325 | $325 | |
| MP3-compatible player | $50 | $50 | |
| Voice control for audio system | $25 | $25 | |
| Instruments, Lights, and Mirrors | |||
| Analog clock | $25 | ||
| Approach detection | $25 | ||
| Interior ambient lighting | $150 | ||
| LED headlights | $1000 | ||
| Power-folding mirrors | $50 | ||
| Steering-linked headlights | $150 | ||
| Turn signals on or near mirrors | $25 | ||
| Seats and Interior Trim | |||
| Cooled or ventilated front seats | $300 | ||
| Folding passenger seat | $150 | $150 | |
| Manual lumbar adjuster, driver seat | $50 | $50 | |
| Manual lumbar adjuster, passenger seat | $50 | ||
| Memory system, driver seat | $200 | $200 | |
| Metal pedals | $75 | ||
| Power 4-way lumbar adjuster, driver seat | $150 | ||
| Power height adjuster, passenger seat | $100 | ||
| Power lumbar adjuster, passenger seat | $100 | ||
| Power recliner, passenger seat | $100 | $100 | |
| Power tilt adjuster, passenger seat | $100 | ||
| Suspension, Wheels, and Tires | |||
| Electronic systems calibration selector | $200 | ||
| Performance steering system (optional) | $0 | ||
| Sport suspension (upgrade) | $0 | ||
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | ||
| Total Value of Features | $7,205 | $2,700 | $3,340 |
| Value of Feature Adjustments | $4,505 | $0 | $640 |
| Value of Feature Adjustments | -219 | 0 | -587 |
Specifications Comparison: Kia Optima vs. Ford Taurus
| Model Year | 2020 | 2008 |
| Model | Optima | Taurus |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.4 in | 112.9 in |
| Length | 191.1 in | 200.4 in |
| Width | 73.2 in | 74.5 in |
| Height | 57.7 in | 61.5 in |
| Curb Weight | 3,558 lb. | 3,643 lb. |
| Fuel Capacity | 18.5 gal. | 20.0 gal. |
| Row 1 Headroom | 39.8 in | 39.4 in |
| Row 1 Shoulder Room | 58.1 in | 57.8 in |
| Row 1 Hip Room | 56.0 in | 53.7 in |
| Row 1 Legroom | 45.5 in | 41.3 in |
| Row 2 Headroom | 37.8 in | 38.7 in |
| Row 2 Shoulder Room | 56.4 in | 57.5 in |
| Row 2 Hip Room | 56.0 in | 53.7 in |
| Row 2 Legroom | 35.6 in | 41.3 in |
| Cargo Volume | 15.9 ft3 | 21.2 ft3 |
Option Package Details
Ford Taurus SEL
| SYNC | ||
| Feature | Value | Requested? |
| Bluetooth cell phone link | 100 | Yes |
| Voice control for external devices | 0 | Yes |
| SMS text-to-speech reader | 25 | Yes |
| USB port | 25 | Yes |
| Voice control for audio system | 25 | No |
| Total Requested | 150 | 86% |
| Total Not Requested | 25 | 14% |
| Safety and Security Package | ||
| Feature | Value | Requested? |
| Stability control | 400 | Yes |
| Heated mirrors | 25 | Yes |
| Alarm | 100 | No |
| Perimeter approach lighting | 25 | No |
| Total Requested | 425 | 77% |
| Total Not Requested | 125 | 23% |
| Interior Convenience Package | ||
| Feature | Value | Requested? |
| Automatic climate control, front | 200 | Yes |
| CD changer, in-dash | 200 | No |
| Power recliner, driver seat | 100 | Yes |
| Automatic headlights | 125 | Yes |
| Outside temperature display | 50 | Yes |
| Dual-zone climate control | 125 | Yes |
| Total Requested | 600 | 75% |
| Total Not Requested | 200 | 25% |
Option Package Details
Ford Taurus Limited
| Limited Convenience Package | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Power-adjustable pedals | 125 | No |
| Cargo net | 40 | Yes |
| Total Requested | 390 | 76% |
| Total Not Requested | 125 | 24% |
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