Kia Optima Kia Optima 2020 Ford Taurus Ford Taurus 2016

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Kia Optima vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Ford Taurus Invoice Comparison

Lowest Total Price: $33,980

Kia Optima SX   
Difference: $10,165

Calculate Payments

  Down Payment Interest Rate Term
Model Year20202016
ModelOptimaTaurus
TrimSXSHO
Body4dr Sedan4dr Sedan
Base Price $32,190 $40,275
Universal garage door opener 350  
Remote start 425  
Cargo net 50  
Sunroof   995
Package 301A / 401A   2,000
Universal garage door opener 291  
Remote start 353  
Cargo net 42  
Sunroof   945
Package 301A / 401A   1,900
Options (change) 825 2,995
Options (change) 686 2,845
Destination 965 875
Total Price $33,980 $44,145

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Ford Taurus

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $8,350
TrueDelta Adjusted Invoice Difference: $38,411
Model Year20202016
ModelOptimaTaurus
TrimSXSHO
Body4dr Sedan4dr Sedan
Engine245hp I4365hp V6
TransmissionT6T6
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)?, 6390, 12
Tire (rear if not all the same)235/45-18245/45-20
Total Price$33,980$44,145
Adjustments for Features0-1,815
Feature-Adjusted Total Price$33,980$42,330

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Features Comparison: Kia Optima vs. Ford Taurus

Model Year20202016
ModelOptimaTaurus
TrimSXSHO
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100
FWD$0 
AWD $1700
Accessories 
Heated steering wheel $100
Keyless entry keypad $50
Power-adjustable pedals $125
Proximity trunk or liftgate opener$125 
Sunshade, rear, power $225
Tilt/telescoping steering wheel, manual$250 
Tilt/telescoping steering wheel, power $350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Curve control $50
Knee airbag, driver$75 
Safety key $5
Torque vectoring, brake-based $100
Cargo Management 
Cargo mat$40 
Climate Control 
Rain-sensing wipers $175
Variable intermittent wipers$75 
Exterior 
Black exterior trim (optional)$0 
Laminated front side windows$200 
Painted brake calipers (optional)$0 
Panoramic sunroof$1200 
Sunroof $900
Infotainment 
Android Auto support$100 
Apple CarPlay support$100 
CD player $125
HD radio $50
MP3-compatible player $50
Surround sound $250
Voice control for audio system $25
Instruments, Lights, and Mirrors 
Approach detection$25 
Auto-dimming driver-side mirror $75
Auto-dimming headlights $200
Fog lights$125 
Large color reconfigurable instrument cluster display $250
LED headlights$1000 
Power-folding mirrors$50 
Steering-linked headlights$150 
Turn signals on or near mirrors$25 
Xenon HID headlights $500
Seats and Interior Trim 
Door sill trim plates $100
Heated second row seats $200
Power 4-way lumbar adjuster, driver seat$150 
Power lumbar adjuster, driver seat $100
Synthetic suede inserts in leather seating surfaces $0
Suspension, Wheels, and Tires 
Alloy wheels $350
Electronic systems calibration selector$200 
Machined alloy wheels$350 
Performance steering system (optional)$0 
Total Value of Features$5,340$7,155
Value of Feature Adjustments$0$1,815
Value of Feature Adjustments0-1,718

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Specifications Comparison: Kia Optima vs. Ford Taurus

Model Year20202016
ModelOptimaTaurus
Body4dr Sedan4dr Sedan
Wheelbase110.4 in112.9 in
Length191.1 in202.9 in
Width73.2 in76.2 in
Height57.7 in60.7 in
Curb Weight3,231 lb.3,970 lb.
Fuel Capacity18.5 gal.20.0 gal.
Row 1 Headroom39.8 in39.0 in
Row 1 Shoulder Room58.1 in57.9 in
Row 1 Hip Room56.0 in56.3 in
Row 1 Legroom45.5 in41.9 in
Row 2 Headroom37.8 in37.8 in
Row 2 Shoulder Room56.4 in56.9 in
Row 2 Hip Room56.0 in55.8 in
Row 2 Legroom35.6 in38.1 in
Cargo Volume15.9 ft320.1 ft3

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Option Package Details
Ford Taurus SHO

Package 301A / 401A
FeatureValueRequested?
Tilt/telescoping steering wheel, power100No
Heated second row seats200No
Rain-sensing wipers100No
Sunshade, rear, power225No
Heated steering wheel100No
Surround sound250No
Auto-dimming headlights200No
HD radio50No
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested30016%
Total Not Requested157584%

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