| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Ford Taurus Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Ford Taurus Invoice Comparison
Lowest Total Price: $36,980 Kia Optima SX | ||
| Difference: $9,100 | ||
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| Model Year | 2020 | 2013 |
| Model | Optima | Taurus |
| Trim | SX | SHO |
| Body | 4dr Sedan | 4dr Sedan |
| Base Price | $32,190 | $39,300 |
| Universal garage door opener | 350 | |
| Technology Package | 3,000 | |
| Remote start | 425 | |
| Cargo net | 50 | |
| Navigation system | 795 | |
| Package 302A / 402A | 3,000 | |
| Adaptive cruise control | 1,195 | |
| Sunroof | 995 | |
| Universal garage door opener | 291 | |
| Technology Package | 2,727 | |
| Remote start | 353 | |
| Cargo net | 42 | |
| Navigation system | 710 | |
| Package 302A / 402A | 2,678 | |
| Adaptive cruise control | 1,067 | |
| Sunroof | 888 | |
| Options (change) | 3,825 | 5,985 |
| Options (change) | 3,413 | 5,343 |
| Destination | 965 | 795 |
| Total Price | $36,980 | $46,080 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Ford Taurus
| Lowest Adjusted Price and Invoice: Kia Optima SX | ||
| TrueDelta Adjusted Price Difference: $7,960 | ||
| TrueDelta Adjusted Invoice Difference: $36,965 | ||
| Model Year | 2020 | 2013 |
| Model | Optima | Taurus |
| Trim | SX | SHO |
| Body | 4dr Sedan | 4dr Sedan |
| Engine | 245hp I4 | 365hp V6 |
| Transmission | T6 | T6 |
| Drivetrain | FWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG |
| Audio (watts, speakers) | 630, 10 | 390, 12 |
| Tire (rear if not all the same) | 235/45-18 | 255/45-19 |
| Total Price | $36,980 | $46,080 |
| Adjustments for Features | 0 | -1,140 |
| Feature-Adjusted Total Price | $36,980 | $44,940 |
Features Comparison: Kia Optima vs. Ford Taurus
| Model Year | 2020 | 2013 |
| Model | Optima | Taurus |
| Trim | SX | SHO |
| Body | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||
| 6-speed manually-shiftable automatic | $1100 | $1100 |
| FWD | $0 | |
| AWD | $1700 | |
| Accessories | ||
| Adaptive cruise control | $600 | |
| Adaptive cruise control, all-speed | $850 | |
| Heated steering wheel | $100 | |
| Keyless entry keypad | $50 | |
| Power-adjustable pedals | $125 | |
| Proximity trunk or liftgate opener | $125 | |
| Semi-automated parking system | $500 | |
| Sunshade, rear, power | $225 | |
| Tilt/telescoping steering wheel, manual | $250 | |
| Tilt/telescoping steering wheel, power | $350 | |
| Brakes, Airbags, and Other Safety | ||
| Active or whiplash-reducing head restraints, front seats | $0 | |
| Automatic braking, high-speed or partial | $200 | |
| Automatic braking, low-speed | $200 | |
| Curve control | $50 | |
| Knee airbag, driver | $75 | |
| Lane departure warning | $200 | |
| Obstacle detection, front | $150 | |
| Radar- or camera-based collision preparation system | $0 | |
| Safety key | $5 | |
| Torque vectoring, brake-based | $100 | |
| Cargo Management | ||
| Cargo mat | $40 | |
| Climate Control | ||
| Rain-sensing wipers | $175 | |
| Variable intermittent wipers | $75 | |
| Exterior | ||
| Black exterior trim (optional) | $0 | |
| Laminated front side windows | $200 | |
| Painted brake calipers (optional) | $0 | |
| Panoramic sunroof | $1200 | |
| Sunroof | $900 | |
| Infotainment | ||
| Android Auto support | $100 | |
| App support | $0 | |
| Apple CarPlay support | $100 | |
| CD player | $125 | |
| MP3-compatible player | $50 | |
| Navigation, turn-by-turn | $25 | |
| SD Card slot | $25 | |
| Traffic + travel information | $25 | |
| Traffic information | $25 | |
| Wi-Fi hotspot capability | $0 | |
| Instruments, Lights, and Mirrors | ||
| Approach detection | $25 | |
| Auto-dimming driver-side mirror | $75 | |
| Fog lights | $125 | |
| Large color reconfigurable instrument cluster display | $250 | |
| LED headlights | $1000 | |
| Power-folding mirrors | $50 | |
| Steering-linked headlights | $150 | |
| Turn signals on or near mirrors | $25 | |
| Xenon HID headlights | $500 | |
| Seats and Interior Trim | ||
| Door sill trim plates | $100 | |
| Heated second row seats | $200 | |
| Power 4-way lumbar adjuster, driver seat | $150 | |
| Power lumbar adjuster, driver seat | $100 | |
| Synthetic suede inserts in leather seating surfaces | $0 | |
| Suspension, Wheels, and Tires | ||
| Alloy wheels | $350 | |
| Electronic systems calibration selector | $200 | |
| Machined alloy wheels | $350 | |
| Performance steering system (optional) | $0 | |
| Total Value of Features | $6,815 | $7,955 |
| Value of Feature Adjustments | $0 | $1,140 |
| Value of Feature Adjustments | 0 | -1,049 |
Specifications Comparison: Kia Optima vs. Ford Taurus
| Model Year | 2020 | 2013 |
| Model | Optima | Taurus |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.4 in | 112.9 in |
| Length | 191.1 in | 202.9 in |
| Width | 73.2 in | 76.2 in |
| Height | 57.7 in | 60.7 in |
| Curb Weight | 3,231 lb. | 3,970 lb. |
| Fuel Capacity | 18.5 gal. | 20.0 gal. |
| Row 1 Headroom | 39.8 in | 39.0 in |
| Row 1 Shoulder Room | 58.1 in | 57.9 in |
| Row 1 Hip Room | 56.0 in | 56.3 in |
| Row 1 Legroom | 45.5 in | 41.9 in |
| Row 2 Headroom | 37.8 in | 37.8 in |
| Row 2 Shoulder Room | 56.4 in | 56.9 in |
| Row 2 Hip Room | 56.0 in | 55.8 in |
| Row 2 Legroom | 35.6 in | 38.1 in |
| Cargo Volume | 15.9 ft3 | 20.1 ft3 |
Option Package Details
Kia Optima SX
| Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Surround sound | 250 | Yes |
| Lane departure warning | 200 | No |
| Adaptive cruise control, all-speed | 700 | No |
| Automatic braking, low-speed | 200 | No |
| Automatic braking, high-speed or partial | 200 | No |
| Forward collision warning | 200 | Yes |
| Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| HD radio | 50 | Yes |
| Total Requested | 1425 | 46% |
| Total Not Requested | 1650 | 54% |
Option Package Details
Ford Taurus SHO
| Adaptive cruise control | ||
| Feature | Value | Requested? |
| Adaptive cruise control | 450 | Yes |
| Radar- or camera-based collision preparation system | 0 | No |
| Forward collision alert | 200 | Yes |
| Total Requested | 650 | 100% |
| Total Not Requested | 0 | 0% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 75 | Yes |
| Total Requested | 675 | 100% |
| Total Not Requested | 0 | 0% |
| Package 302A / 402A | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | No |
| Rain-sensing wipers | 100 | No |
| Sunshade, rear, power | 225 | No |
| Obstacle detection, front | 150 | No |
| Heated steering wheel | 100 | No |
| Auto-dimming headlights | 200 | Yes |
| Parking guidance system - active | 500 | No |
| Heated front seats | 200 | Yes |
| Cooled or ventilated front seats | 300 | Yes |
| Surround sound | 250 | Yes |
| HD radio | 50 | Yes |
| Blind spot warning system | 200 | Yes |
| Rear cross-traffic detection | 100 | Yes |
| Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 1300 | 44% |
| Total Not Requested | 1625 | 56% |
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