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Kia Optima vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Ford Taurus Invoice Comparison

Lowest Total Price: $30,610

Ford Taurus SEL   
Difference: $3,370

Calculate Payments

  Down Payment Interest Rate Term
Model Year202020092009
ModelOptimaTaurusTaurus
TrimSXSELLimited
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $32,190 $26,670 $30,670
Universal garage door opener 350    
Remote start 425 395 395
Cargo net 50    
SYNC   395  
Leather seating surfaces   1,135  
Obstacle detection, rear   295  
Sunroof   895 895
Universal garage door opener 291    
Remote start 353 343 343
Cargo net 42    
SYNC   344  
Leather seating surfaces   987  
Obstacle detection, rear   257  
Sunroof   779 779
Options (change) 825 3,115 1,290
Options (change) 686 2,710 1,122
Destination 965 825 825
Total Price $33,980 $30,610 $32,785

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Ford Taurus

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $710
TrueDelta Adjusted Invoice Difference: $26,535
Model Year202020092009
ModelOptimaTaurusTaurus
TrimSXSELLimited
Body4dr Sedan4dr Sedan4dr Sedan
Engine245hp I4263hp V6263hp V6
TransmissionT6A6A6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)21/30 MPG18/28 MPG18/28 MPG
Audio (watts, speakers)?, 6?, 4?, 7
Tire (rear if not all the same)235/45-18215/60-17225/55-18
Total Price$33,980$30,610$32,785
Adjustments for Features-4,0800-540
Feature-Adjusted Total Price$29,900$30,610$32,245
Cost Above Minimum$0$0$1,635

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Features Comparison: Kia Optima vs. Ford Taurus

Model Year202020092009
ModelOptimaTaurusTaurus
TrimSXSELLimited
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100  
6-speed automatic $1000$1000
FWD$0$0$0
Accessories 
Keyless entry keypad $50$50
Power-adjustable pedals  $125
Proximity key$250  
Proximity trunk or liftgate opener$125  
Tilt steering wheel, manual $150$150
Tilt/telescoping steering wheel, manual$250  
Universal garage door opener$100 $100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0  
Blind spot warning system$200  
Cross-traffic warning, rear$100  
Knee airbag, driver$75  
Rearview camera$200  
Cargo Management 
Cargo mat$40  
Cargo net$40 $40
Exterior 
Black exterior trim (optional)$0  
Laminated front side windows$200  
Painted brake calipers (optional)$0  
Panoramic sunroof$1200  
Rear spoiler$200  
Sunroof $900$900
Infotainment 
Android Auto support$100  
App support$0  
Apple CarPlay support$100  
Bluetooth audio streaming$25  
CD changer, in-dash $325$325
MP3-compatible player $50$50
Voice control for audio system $25$25
Instruments, Lights, and Mirrors 
Analog clock  $25
Approach detection$25  
Interior ambient lighting$150  
LED headlights$1000  
Power-folding mirrors$50  
Steering-linked headlights$150  
Turn signals on or near mirrors$25  
Seats and Interior Trim 
Cooled or ventilated front seats$300  
Folding passenger seat $150$150
Manual lumbar adjuster, driver seat $50$50
Manual lumbar adjuster, passenger seat $50$50
Metal pedals$75  
Power 4-way lumbar adjuster, driver seat$150  
Power height adjuster, passenger seat$100  
Power lumbar adjuster, passenger seat$100  
Power tilt adjuster, passenger seat$100  
Suspension, Wheels, and Tires 
Chrome-clad alloy wheels  $600
Electronic systems calibration selector$200  
Machined alloy wheels$350$350 
Performance steering system (optional)$0  
Sport suspension (upgrade)$0  
Transmission 
Steering-wheel-mounted transmission controls$100  
Total Value of Features$7,180$3,100$3,640
Value of Feature Adjustments$4,080$0$540
Value of Feature Adjustments-1980-494

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See a complete comparison of Kia Optima vs. Ford Taurus features.

Specifications Comparison: Kia Optima vs. Ford Taurus

Model Year20202009
ModelOptimaTaurus
Body4dr Sedan4dr Sedan
Wheelbase110.4 in112.9 in
Length191.1 in200.4 in
Width73.2 in74.5 in
Height57.7 in61.5 in
Curb Weight3,558 lb.3,643 lb.
Fuel Capacity18.5 gal.20.0 gal.
Row 1 Headroom39.8 in39.4 in
Row 1 Shoulder Room58.1 in57.8 in
Row 1 Hip Room56.0 in53.7 in
Row 1 Legroom45.5 in41.3 in
Row 2 Headroom37.8 in38.7 in
Row 2 Shoulder Room56.4 in57.5 in
Row 2 Hip Room56.0 in53.7 in
Row 2 Legroom35.6 in41.3 in
Cargo Volume15.9 ft321.2 ft3

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See a complete comparison of Kia Optima vs. Ford Taurus specs.

Option Package Details
Ford Taurus SEL

Leather seating surfaces
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
Power recliner, passenger seat100Yes
Manual lumbar adjuster, passenger seat50Yes
Memory system, driver seat200Yes
Total Requested1450100%
Total Not Requested00%
SYNC
FeatureValueRequested?
Bluetooth cell phone link100Yes
Voice control for external devices0Yes
SMS text-to-speech reader25Yes
USB port25Yes
Vehicle health reports0Yes
911 assist25Yes
Voice control for audio system25No
Total Requested17588%
Total Not Requested2512%

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