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Kia Optima vs. Hyundai Tucson Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Hyundai Tucson Invoice Comparison

Lowest Total Price: $25,090

Kia Optima EX   
Difference: $2,965

Lowest Total Invoice: $23,350

Kia Optima EX   
Difference: $3,602

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102018
ModelOptimaTucson
TrimEXSEL Plus
Body4dr Sedan4dr SUV
Base Price $20,995 $26,700
Base Invoice $19,620 $25,646
Navigation system 1,200  
Premium Package 2,200  
Floor mats   125
Illuminated door sill trim plates   250
Navigation system 1,075  
Premium Package 1,960  
Floor mats   100
Illuminated door sill trim plates   226
Options (change) 3,400 375
Options (change) 3,035 326
Destination 695 980
Total Price $25,090 $28,055
Total Invoice $23,350 $26,952

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Hyundai Tucson dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Hyundai Tucson

Lowest Adjusted Price: Hyundai Tucson SEL Plus
Lowest Adjusted Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $685
TrueDelta Adjusted Invoice Difference: $96
Model Year20102018
ModelOptimaTucson
TrimEXSEL Plus
Body4dr Sedan4dr SUV
Engine175hp I4164hp I4
TransmissionT5T6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)22/32 MPG23/30 MPG
Audio (watts, speakers)360, 7315, 8
Tire (rear if not all the same)215/50-17225/60-17
Total Price$25,090$28,055
Adjustments for Features0-3,650
Feature-Adjusted Total Price$25,090$24,405
Total Invoice$23,350$26,952
Adjustments for Features0-3,506
Feature-Adjusted Total Invoice$23,350$23,446

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Features Comparison: Kia Optima vs. Hyundai Tucson

Model Year20102018
ModelOptimaTucson
TrimEXSEL Plus
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000 
6-speed manually-shiftable automatic $1100
FWD$0$0
Accessories 
Power-adjustable pedals$125 
Proximity key $250
Remote app $25
Sunshade, rear$125 
Brakes, Airbags, and Other Safety 
Blind spot warning system $200
Cross-traffic warning, rear $100
Hill descent control $250
Rearview camera $200
Rollover sensor $50
Vehicle health reports $0
Cargo Management 
Cargo shelf, height-adjustable $100
Roof rails $250
Climate Control 
Dual-zone climate control $125
Ionizing air filtration $50
Rear air vents $100
Rear wiper $175
Exterior 
Bodyside cladding (gray/black) $250
Bodyside moldings$75 
Bright-finished exhaust tip(s) $25
Deep-tinted rear windows $275
Rear spoiler $200
Sunroof$900 
Wheel-lip moldings $75
Infotainment 
Android Auto support $100
Apple CarPlay support $100
Bluetooth audio streaming $25
Bluetooth cell phone link $100
CD player$125 
HD radio $50
MP3-compatible player$50 
Surround sound $250
Telematics service, such as OnStar, with navigation $225
Traffic + travel information $25
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Interior ambient lighting$150 
LED headlights, single projector or low beam only $750
Seats and Interior Trim 
Door sill trim plates$100 
Illuminated door sill trim plates $200
Manual lumbar adjuster, driver seat$50 
Manual recliner, second row seats $75
Power height adjuster, passenger seat $100
Power lumbar adjuster, driver seat $100
Power tilt adjuster, passenger seat $100
Upholstered instrument cluster hood $50
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Total Value of Features$2,700$6,350
Value of Feature Adjustments$0$3,650
Value of Feature Adjustments0-3,506

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See a complete comparison of Kia Optima vs. Hyundai Tucson features.

Specifications Comparison: Kia Optima vs. Hyundai Tucson

Model Year20102018
ModelOptimaTucson
Body4dr Sedan4dr SUV
Wheelbase107.1 in105.1 in
Length189.0 in176.2 in
Width71.1 in72.8 in
Height58.3 in64.8 in
Curb Weight3,197 lb.3,300 lb.
Fuel Capacity16.4 gal.16.4 gal.
Row 1 Headroom39.8 in39.6 in
Row 1 Shoulder Room57.1 in57.1 in
Row 1 Hip Room54.5 in55.6 in
Row 1 Legroom43.7 in41.5 in
Row 2 Headroom38.0 in39.2 in
Row 2 Shoulder Room56.3 in55.1 in
Row 2 Hip Room54.7 in54.5 in
Row 2 Legroom37.8 in38.2 in
Cargo Volume,
Minimum		15.0 ft331.0 ft3
Cargo Volume,
Maximum		15.061.9 ft3

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See a complete comparison of Kia Optima vs. Hyundai Tucson specs.

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Sunroof900No
CD changer, in-dash200No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Heated front seats200Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested40016%
Total Not Requested210084%

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