| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Hyundai Tucson Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Hyundai Tucson Invoice Comparison
Lowest Total Price: $28,390 Hyundai Tucson Limited | ||||||
| Difference: $2,090 | ||||||
Lowest Total Invoice: $26,870 Hyundai Tucson Limited | ||||||
| Difference: $1,656 | ||||||
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| Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2010 |
| Model | Optima | Optima | Optima | Optima | Optima | Tucson |
| Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Base Price | $23,950 | $31,995 | $25,500 | $27,500 | $35,300 | $24,345 |
| Base Invoice | $22,429 | $29,670 | $23,877 | $25,763 | $32,963 | $23,134 |
| Technology Package | 2,300 | 2,300 | ||||
| Premium Package | 3,300 | 3,300 | 2,850 | |||
| Cargo net | 50 | 50 | 50 | 50 | 50 | 50 |
| Cargo tray | 80 | 80 | 80 | 80 | 80 | 100 |
| Panoramic sunroof | 1,500 | |||||
| Premium Tech Package | 5,300 | |||||
| Auto-dimming rearview mirror | 250 | |||||
| Technology Package | 2,129 | 2,129 | ||||
| Premium Package | 3,059 | 3,059 | 2,594 | |||
| Cargo net | 42 | 42 | 42 | 42 | 42 | 41 |
| Cargo tray | 67 | 67 | 67 | 67 | 67 | 80 |
| Panoramic sunroof | 1,395 | |||||
| Premium Tech Package | 4,919 | |||||
| Auto-dimming rearview mirror | 226 | |||||
| Options (change) | 5,730 | 1,630 | 5,430 | 5,730 | 130 | 3,250 |
| Options (change) | 5,297 | 1,504 | 5,028 | 5,297 | 109 | 2,941 |
| Destination | 800 | 800 | 800 | 800 | 800 | 795 |
| Total Price | $30,480 | $34,425 | $31,730 | $34,030 | $36,230 | $28,390 |
| Total Invoice | $28,526 | $31,974 | $29,705 | $31,860 | $33,872 | $26,870 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Hyundai Tucson dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Hyundai Tucson
| Lowest Adjusted Price and Invoice: Hyundai Tucson Limited | ||||||
| TrueDelta Adjusted Price Difference: $840 | ||||||
| TrueDelta Adjusted Invoice Difference: $486 | ||||||
| Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2010 |
| Model | Optima | Optima | Optima | Optima | Optima | Tucson |
| Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Engine | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 | 176hp I4 |
| Transmission | T6 | T6 | T6 | T6 | T6 | T6 |
| Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 | 360, 7 |
| Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 | 225/55-18 |
| Total Price | $30,480 | $34,425 | $31,730 | $34,030 | $36,230 | $28,390 |
| Adjustments for Features | -1,250 | -1,650 | -1,525 | -2,225 | -3,575 | 0 |
| Feature-Adjusted Total Price | $29,230 | $32,775 | $30,205 | $31,805 | $32,655 | $28,390 |
| Cost Above Minimum | $0 | $3,545 | $975 | $2,575 | $3,425 | $0 |
| Total Invoice | $28,526 | $31,974 | $29,705 | $31,860 | $33,872 | $26,870 |
| Adjustments for Features | -1,170 | -1,533 | -1,428 | -2,083 | -3,342 | 0 |
| Feature-Adjusted Total Invoice | $27,356 | $30,441 | $28,277 | $29,777 | $30,530 | $26,870 |
| Cost Above Minimum | $0 | $3,085 | $921 | $2,421 | $3,174 | $0 |
Features Comparison: Kia Optima vs. Hyundai Tucson
| Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2010 |
| Model | Optima | Optima | Optima | Optima | Optima | Tucson |
| Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Transmission and Drivetrain | ||||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | $1100 |
| FWD | $0 | $0 | $0 | $0 | $0 | $0 |
| Accessories | ||||||
| Heated steering wheel | $100 | $100 | $100 | |||
| Proximity key | $250 | $250 | $250 | $250 | $250 | |
| Brakes, Airbags, and Other Safety | ||||||
| 911 assist | $25 | $25 | $25 | $25 | $25 | |
| Blind spot warning system | $200 | $200 | $200 | $200 | ||
| Cross-traffic warning, rear | $100 | $100 | $100 | $100 | ||
| Hill descent control | $250 | |||||
| Obstacle detection, rear | $250 | $250 | $250 | $250 | ||
| Rollover sensor | $50 | |||||
| Temporary spare tire | $150 | |||||
| Vehicle health reports | $0 | $0 | $0 | $0 | $0 | |
| Cargo Management | ||||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |
| Cargo cover | $75 | |||||
| Rear seat pass-through | $100 | |||||
| Climate Control | ||||||
| Rear air vents | $100 | $100 | $100 | $100 | $100 | |
| Rear wiper | $175 | |||||
| Wiper de-icer | $25 | |||||
| Engine / Motor | ||||||
| Automatic start / stop | $150 | |||||
| Exterior | ||||||
| Body kit | $0 | $0 | $0 | $0 | ||
| Bodyside cladding (gray/black) | $250 | |||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | |
| Deep-tinted rear windows | $275 | |||||
| Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
| Painted brake calipers (optional) | $0 | |||||
| Rear spoiler | $200 | $200 | $200 | |||
| Infotainment | ||||||
| App support | $0 | $0 | $0 | $0 | $0 | |
| HD radio | $50 | $50 | $50 | $50 | $50 | |
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
| Surround sound | $250 | $250 | $250 | $250 | $250 | |
| Voice control for external devices | $0 | $0 | $0 | $0 | $0 | |
| Instruments, Lights, and Mirrors | ||||||
| Detailed driving style feedback | $100 | |||||
| Interior ambient lighting | $150 | $150 | $150 | $150 | $150 | |
| Large energy flow and fuel economy display | $25 | |||||
| Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | |
| Speaker lights | $100 | $100 | $100 | $100 | $100 | |
| Xenon HID headlights | $500 | $500 | $500 | |||
| Seats and Interior Trim | ||||||
| Cooled or ventilated front seats | $300 | $300 | $300 | $300 | $300 | |
| Door sill trim plates | $100 | |||||
| Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
| Heated second row seats | $200 | $200 | $200 | $200 | $200 | |
| Illuminated door sill trim plates | $200 | $200 | $200 | $200 | ||
| Leather door panel trim | $250 | |||||
| Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
| Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | |
| Metal pedals | $75 | $75 | $75 | |||
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | |
| Power recliner, passenger seat | $100 | $100 | $100 | $100 | $100 | |
| Wood trim | $300 | |||||
| Wood/leather-wrapped steering wheel | $150 | |||||
| Suspension, Wheels, and Tires | ||||||
| Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
| Chrome-plated alloy wheels | $850 | |||||
| Electronic systems calibration selector | $200 | $200 | ||||
| Sport suspension (upgrade) | $0 | $0 | $0 | |||
| Transmission | ||||||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
| Total Value of Features | $4,725 | $5,125 | $5,000 | $5,700 | $7,050 | $3,475 |
| Value of Feature Adjustments | $1,250 | $1,650 | $1,525 | $2,225 | $3,575 | $0 |
| Value of Feature Adjustments | -1,170 | -1,533 | -1,428 | -2,083 | -3,342 | 0 |
Specifications Comparison: Kia Optima vs. Hyundai Tucson
| Model Year | 2014 | 2010 |
| Model | Optima | Tucson |
| Body | 4dr Sedan | 4dr SUV |
| Wheelbase | 110.0 in | 103.9 in |
| Length | 190.7 in | 173.2 in |
| Width | 72.1 in | 71.7 in |
| Height | 57.9 in | 65.2 in |
| Curb Weight | 3,238 lb. | 3,180 lb. |
| Fuel Capacity | 18.5 gal. | 14.5 gal. |
| Row 1 Headroom | 40.0 in | 39.4 in |
| Row 1 Shoulder Room | 57.3 in | 57.1 in |
| Row 1 Hip Room | 54.7 in | 55.5 in |
| Row 1 Legroom | 45.5 in | 42.1 in |
| Row 2 Headroom | 37.6 in | 39.1 in |
| Row 2 Shoulder Room | 55.7 in | 55.1 in |
| Row 2 Hip Room | 54.5 in | 53.4 in |
| Row 2 Legroom | 34.7 in | 38.7 in |
| Cargo Volume, Minimum | 15.4 ft3 | 25.7 ft3 |
| Cargo Volume, Maximum | 15.4 | 55.8 ft3 |
Option Package Details
Kia Optima EX
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 725 | 57% |
| Total Not Requested | 550 | 43% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | No |
| Panoramic sunroof | 1200 | Yes |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Rearview camera | 200 | Yes |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | No |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| App support | 0 | No |
| Total Requested | 1625 | 48% |
| Total Not Requested | 1750 | 52% |
Option Package Details
Kia Optima SX
| Premium Tech Package | ||
| Feature | Value | Requested? |
| Panoramic sunroof | 1200 | Yes |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Rearview camera | 200 | Yes |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | No |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| App support | 0 | No |
| Total Requested | 2350 | 52% |
| Total Not Requested | 2200 | 48% |
Option Package Details
Kia Optima SX Turbo
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 725 | 57% |
| Total Not Requested | 550 | 43% |
| Premium Package | ||
| Feature | Value | Requested? |
| Panoramic sunroof | 1200 | Yes |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Rearview camera | 200 | Yes |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | No |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| App support | 0 | No |
| Total Requested | 1625 | 50% |
| Total Not Requested | 1650 | 50% |
Option Package Details
Hyundai Tucson Limited
| Auto-dimming rearview mirror | ||
| Feature | Value | Requested? |
| Auto-dimming rearview mirror | 150 | Yes |
| Universal garage door opener | 100 | Yes |
| Compass | 0 | Yes |
| Total Requested | 250 | 100% |
| Total Not Requested | 0 | 0% |
| Premium Package | ||
| Feature | Value | Requested? |
| Panoramic sunroof | 1200 | Yes |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Unbranded, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 2150 | 86% |
| Total Not Requested | 350 | 14% |
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