The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,045 Hyundai Tucson Limited | ||||||
Difference: $435 | ||||||
Lowest Total Invoice: $28,458 Hyundai Tucson Limited | ||||||
Difference: $68 | ||||||
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Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2015 |
Model | Optima | Optima | Optima | Optima | Optima | Tucson |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Base Price | $23,950 | $31,995 | $25,500 | $27,500 | $35,300 | $26,450 |
Base Invoice | $22,429 | $29,670 | $23,877 | $25,763 | $32,963 | $25,121 |
Premium Package | 3,300 | 3,300 | ||||
Technology Package | 2,300 | 2,300 | 2,550 | |||
Cargo net | 50 | 50 | 50 | 50 | 50 | 50 |
Cargo tray | 80 | 80 | 80 | 80 | 80 | 100 |
Panoramic sunroof | 1,500 | |||||
Premium Tech Package | 5,300 | |||||
Premium Package | 3,059 | 3,059 | ||||
Technology Package | 2,129 | 2,129 | 2,321 | |||
Cargo net | 42 | 42 | 42 | 42 | 42 | 41 |
Cargo tray | 67 | 67 | 67 | 67 | 67 | 80 |
Panoramic sunroof | 1,395 | |||||
Premium Tech Package | 4,919 | |||||
Options (change) | 5,730 | 1,630 | 5,430 | 5,730 | 130 | 2,700 |
Options (change) | 5,297 | 1,504 | 5,028 | 5,297 | 109 | 2,442 |
Destination | 800 | 800 | 800 | 800 | 800 | 895 |
Total Price | $30,480 | $34,425 | $31,730 | $34,030 | $36,230 | $30,045 |
Total Invoice | $28,526 | $31,974 | $29,705 | $31,860 | $33,872 | $28,458 |
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Lowest Adjusted Price: Hyundai Tucson Limited | ||||||
Lowest Adjusted Invoice: Kia Optima EX | ||||||
TrueDelta Adjusted Price Difference: $260 | ||||||
TrueDelta Adjusted Invoice Difference: $96 | ||||||
Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2015 |
Model | Optima | Optima | Optima | Optima | Optima | Tucson |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Engine | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 | 182hp I4 |
Transmission | T6 | T6 | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 | 360, 7 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 | 225/55-18 |
Total Price | $30,480 | $34,425 | $31,730 | $34,030 | $36,230 | $30,045 |
Adjustments for Features | -175 | -575 | -450 | -1,150 | -2,500 | 0 |
Feature-Adjusted Total Price | $30,305 | $33,850 | $31,280 | $32,880 | $33,730 | $30,045 |
Cost Above Minimum | $0 | $3,545 | $975 | $2,575 | $3,425 | $0 |
Total Invoice | $28,526 | $31,974 | $29,705 | $31,860 | $33,872 | $28,458 |
Adjustments for Features | -164 | -534 | -421 | -1,077 | -2,337 | 0 |
Feature-Adjusted Total Invoice | $28,362 | $31,440 | $29,284 | $30,783 | $31,535 | $28,458 |
Cost Above Minimum | $0 | $3,078 | $922 | $2,421 | $3,173 | $0 |
Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2015 |
Model | Optima | Optima | Optima | Optima | Optima | Tucson |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | $1100 |
FWD | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | ||||||
Heated steering wheel | $100 | $100 | $100 | |||
Remote app | $25 | |||||
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | $25 | $25 | $25 | $25 | |
Blind spot warning system | $200 | $200 | $200 | $200 | ||
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | ||
Hill descent control | $250 | |||||
Obstacle detection, rear | $250 | $250 | $250 | $250 | ||
Rollover sensor | $50 | |||||
Temporary spare tire | $150 | |||||
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |
Cargo cover | $75 | |||||
Rear seat pass-through | $100 | |||||
Roof rails | $250 | |||||
Climate Control | ||||||
Rear wiper | $175 | |||||
Wiper de-icer | $25 | |||||
Engine / Motor | ||||||
Automatic start / stop | $150 | |||||
Exterior | ||||||
Body kit | $0 | $0 | $0 | $0 | ||
Bodyside cladding (gray/black) | $250 | |||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | |
Deep-tinted rear windows | $275 | |||||
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | |||||
Rear spoiler | $200 | $200 | $200 | |||
Infotainment | ||||||
App support | $0 | $0 | $0 | $0 | $0 | |
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
Surround sound | $250 | $250 | $250 | $250 | $250 | |
Telematics service, such as OnStar, with navigation | $225 | |||||
Voice control for external devices | $0 | $0 | $0 | $0 | $0 | |
Instruments, Lights, and Mirrors | ||||||
Compass | $0 | $0 | $0 | $0 | $0 | |
Detailed driving style feedback | $100 | |||||
Interior ambient lighting | $150 | $150 | $150 | $150 | $150 | |
Large energy flow and fuel economy display | $25 | |||||
Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | |
Speaker lights | $100 | $100 | $100 | $100 | $100 | |
Xenon HID headlights | $500 | $500 | $500 | |||
Seats and Interior Trim | ||||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | $300 | |
Door sill trim plates | $100 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | $200 | $200 | |
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | ||
Leather door panel trim | $250 | |||||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
Manual recliner, second row seats | $75 | |||||
Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | |
Metal pedals | $75 | $75 | $75 | |||
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | $100 | $100 | |
Wood trim | $300 | |||||
Wood/leather-wrapped steering wheel | $150 | |||||
Suspension, Wheels, and Tires | ||||||
Adaptive dampers - mechanical | $100 | |||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | |||||
Electronic systems calibration selector | $200 | $200 | ||||
Sport suspension (upgrade) | $0 | $0 | $0 | |||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
Total Value of Features | $4,325 | $4,725 | $4,600 | $5,300 | $6,650 | $4,150 |
Value of Feature Adjustments | $175 | $575 | $450 | $1,150 | $2,500 | $0 |
Value of Feature Adjustments | -164 | -534 | -421 | -1,077 | -2,337 | 0 |
Model Year | 2014 | 2015 |
Model | Optima | Tucson |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.0 in | 103.9 in |
Length | 190.7 in | 173.2 in |
Width | 72.1 in | 71.7 in |
Height | 57.9 in | 65.2 in |
Curb Weight | 3,238 lb. | 3,233 lb. |
Fuel Capacity | 18.5 gal. | 15.3 gal. |
Row 1 Headroom | 40.0 in | 39.4 in |
Row 1 Shoulder Room | 57.3 in | 57.1 in |
Row 1 Hip Room | 54.7 in | 55.5 in |
Row 1 Legroom | 45.5 in | 41.2 in |
Row 2 Headroom | 37.6 in | 39.1 in |
Row 2 Shoulder Room | 55.7 in | 55.1 in |
Row 2 Hip Room | 54.5 in | 53.4 in |
Row 2 Legroom | 34.7 in | 38.7 in |
Cargo Volume, Minimum | 15.4 ft3 | 25.7 ft3 |
Cargo Volume, Maximum | 15.4 | 55.8 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Panoramic sunroof | 1200 | Yes |
Power-folding mirrors | 50 | No |
HD radio | 50 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | Yes |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | No |
Total Requested | 1675 | 50% |
Total Not Requested | 1700 | 50% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 725 | 57% |
Total Not Requested | 550 | 43% |
Premium Tech Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | Yes |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | Yes |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | No |
Total Requested | 2400 | 53% |
Total Not Requested | 2150 | 47% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | Yes |
HD radio | 50 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | Yes |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | No |
Total Requested | 1675 | 51% |
Total Not Requested | 1600 | 49% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 725 | 57% |
Total Not Requested | 550 | 43% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Panoramic sunroof | 1200 | Yes |
Voice control for nav and audio | 100 | Yes |
Unbranded, 360W, 7 speakers (with subwoofer) | 350 | No |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Bluetooth audio streaming | 25 | Yes |
Total Requested | 2000 | 85% |
Total Not Requested | 350 | 15% |