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Kia Optima vs. Jeep Wrangler Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Jeep Wrangler Invoice Comparison

Lowest Total Price: $25,840

Kia Optima EX   
Difference: $17,690

Lowest Total Invoice: $23,870

Kia Optima EX   
Difference: $17,414

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  Down Payment Interest Rate Term
Model Year200920182018
ModelOptimaWranglerWrangler
TrimEXUnlimited SaharaUnlimited Rubicon
Body4dr Sedan4dr SUV4dr SUV
Base Price $20,690 $37,345 $40,495
Base Invoice $19,255 $35,647 $38,546
Navigation system 1,200    
Premium Package 1,300    
Convenience Package 970    
2.7L V6 1,005    
Electronic Infotainment System Group   1,495 1,495
Leather seating surfaces   1,495 1,495
8-speed shiftable automatic   2,000 2,000
Navigation system 1,075    
Premium Package 1,160    
Convenience Package 865    
2.7L V6 840    
Electronic Infotainment System Group   1,331 1,331
Leather seating surfaces   1,331 1,331
8-speed shiftable automatic   1,780 1,780
Options (change) 4,475 4,990 4,990
Options (change) 3,940 4,442 4,442
Destination 675 1,195 1,195
Total Price $25,840 $43,530 $46,680
Total Invoice $23,870 $41,284 $44,183

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Jeep Wrangler dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Jeep Wrangler

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $13,450
TrueDelta Adjusted Invoice Difference: $13,393
Model Year200920182018
ModelOptimaWranglerWrangler
TrimEXUnlimited SaharaUnlimited Rubicon
Body4dr Sedan4dr SUV4dr SUV
Engine194hp V6285hp V6285hp V6
TransmissionT5T8T8
DrivetrainFWD4WD, PT w/4L4WD, PT w/4L
EPA Fuel Economy (city/highway)20/28 MPG18/23 MPG18/23 MPG
Audio (watts, speakers)360, 7?, 8?, 8
Tire (rear if not all the same)215/50-17255/70-18285/70-17
Total Price$25,840$43,530$46,680
Adjustments for Features0-4,240-5,040
Feature-Adjusted Total Price$25,840$39,290$41,640
Cost Above Minimum$0$0$2,350
Total Invoice$23,870$41,284$44,183
Adjustments for Features0-4,021-4,770
Feature-Adjusted Total Invoice$23,870$37,263$39,413
Cost Above Minimum$0$0$2,150

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Features Comparison: Kia Optima vs. Jeep Wrangler

Model Year200920182018
ModelOptimaWranglerWrangler
TrimEXUnlimited SaharaUnlimited Rubicon
Body4dr Sedan4dr SUV4dr SUV
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000  
8-speed manually-shiftable automatic $1300$1300
FWD$0  
4WD, part-time w/low range $1700$1700
Accessories 
AC power outlet $100$100
Power-adjustable pedals$125  
Remote app $25$25
Sunshade, rear$125  
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0  
Full-size spare tire $225$225
Hill descent control $250$250
Rearview camera $200$200
Roll bar $200$200
Side curtain airbags$350  
Temporary spare tire$150  
Trailer sway control $25$25
Cargo Management 
Overhead sunglass holder$25  
Climate Control 
Dual-zone climate control $125$125
Rear defrost$200  
Drivetrain 
Heavy-duty front axle (optional)  $0
Limited-slip rear differential  $300
Lockable front differential  $150
Lockable rear differential  $150
Engine / Motor 
Automatic start / stop $150$150
Exterior 
Bodyside moldings$75  
Bright-finished exhaust tip(s)$25  
Deep-tinted rear windows $275$275
Externally-mounted spare $0$0
Removable soft top $2000$2000
Rock rails  $200
Skid plates $150$150
Sunroof$900  
Tow hook(s), front $40$40
Tow hook(s), rear $25$25
Tubular side steps $350 
Infotainment 
Android Auto support $100$100
App support $0$0
Apple CarPlay support $100$100
Bluetooth audio streaming $25$25
Bluetooth cell phone link $100$100
CD player$125  
HD radio $50$50
Larger infotainment display $0$0
MP3-compatible player$50  
Satellite radio$200  
Satellite radio - one year subscription $250$250
SMS text-to-speech reader $25$25
Telematics service, such as OnStar $200$200
Traffic + travel information $25$25
Voice control for nav and audio $100$100
Instruments, Lights, and Mirrors 
Compass$0  
Interior ambient lighting $150$150
Large color reconfigurable instrument cluster display $250$250
Turn signals on or near mirrors$25  
Seats and Interior Trim 
Center armrest(s), second row$50  
Door sill trim plates$100  
Heated front seats$200  
Manual height adjuster, driver seat $50$50
Power fore-aft adjuster, driver seat$100  
Power fore-aft adjuster, passenger seat$100  
Power height adjuster, driver seat$100  
Power recliner, driver seat$100  
Power recliner, passenger seat$100  
Power tilt adjuster, driver seat$100  
Suspension, Wheels, and Tires 
All-terrain tires $0$0
Alloy wheels$350$350 
Disconnectable stabilizer bars  $350
Off-road suspension (upgrade)  $0
Polished alloy wheels  $350
White-letter tires $0 
Total Value of Features$4,675$8,915$9,715
Value of Feature Adjustments$0$4,240$5,040
Value of Feature Adjustments0-4,021-4,770

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See a complete comparison of Kia Optima vs. Jeep Wrangler features.

Specifications Comparison: Kia Optima vs. Jeep Wrangler

Model Year20092018
ModelOptimaWrangler
Body4dr Sedan4dr SUV
Wheelbase107.1 in118.4 in
Length189.0 in188.4 in
Width71.1 in73.8 in
Height58.3 in73.6 in
Curb Weight3,294 lb.4,200 lb.
Fuel Capacity16.4 gal.21.5 gal.
Row 1 Headroom39.8 in42.6 in
Row 1 Shoulder Room57.1 in55.7 in
Row 1 Hip Room54.5 in53.9 in
Row 1 Legroom43.7 in41.2 in
Row 2 Headroom38.0 in41.7 in
Row 2 Shoulder Room56.3 in55.7 in
Row 2 Hip Room54.7 in56.7 in
Row 2 Legroom37.8 in38.3 in
Cargo Volume,
Minimum		15.0 ft331.7 ft3
Cargo Volume,
Maximum		15.072.4 ft3

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See a complete comparison of Kia Optima vs. Jeep Wrangler specs.

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Sunroof900No
CD changer, in-dash200No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested00%
Total Not Requested1450100%
Convenience Package
FeatureValueRequested?
215/50VR17 tires400No
Heated front seats200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Power-adjustable pedals125No
Total Requested00%
Total Not Requested1050100%

Option Package Details
Jeep Wrangler Unlimited Sahara

8-speed manually-shiftable automatic
FeatureValueRequested?
8-speed manually-shiftable automatic0Yes
Hill descent control250No
Total Requested00%
Total Not Requested250100%
Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100No
HD radio50No
Traffic + travel information25No
App support0No
Larger infotainment display0No
Total Requested75067%
Total Not Requested37533%

Option Package Details
Jeep Wrangler Unlimited Rubicon

8-speed manually-shiftable automatic
FeatureValueRequested?
8-speed manually-shiftable automatic0Yes
Hill descent control250No
Total Requested00%
Total Not Requested250100%
Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100No
HD radio50No
Traffic + travel information25No
App support0No
Larger infotainment display0No
Total Requested75067%
Total Not Requested37533%

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