| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Jeep Wrangler Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Jeep Wrangler Invoice Comparison
Lowest Total Price: $31,610 Kia Optima SX | |||
| Difference: $16,045 | |||
Lowest Total Invoice: $29,404 Kia Optima SX | |||
| Difference: $15,649 | |||
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| Model Year | 2017 | 2017 | 2018 |
| Model | Optima | Optima | Wrangler |
| Trim | SX | SX Limited | Unlimited Rubicon |
| Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Base Price | $26,855 | $36,090 | $40,495 |
| Base Invoice | $25,023 | $33,481 | $38,546 |
| SX Base Package | 3,085 | ||
| Universal garage door opener | 350 | 350 | |
| Remote start | 425 | 425 | |
| Trail Rail Cargo Management Group | 195 | ||
| Cold Weather Group | 595 | ||
| Active Safety Group | 795 | ||
| Electronic Infotainment System Group | 1,495 | ||
| Proximity key | 495 | ||
| LED headlights | 895 | ||
| Leather seating surfaces | 1,495 | ||
| SX Base Package | 2,842 | ||
| Universal garage door opener | 291 | 291 | |
| Remote start | 353 | 353 | |
| Trail Rail Cargo Management Group | 174 | ||
| Cold Weather Group | 530 | ||
| Active Safety Group | 708 | ||
| Electronic Infotainment System Group | 1,331 | ||
| Proximity key | 441 | ||
| LED headlights | 797 | ||
| Leather seating surfaces | 1,331 | ||
| Options (change) | 3,860 | 775 | 5,965 |
| Options (change) | 3,486 | 644 | 5,312 |
| Destination | 895 | 895 | 1,195 |
| Total Price | $31,610 | $37,760 | $47,655 |
| Total Invoice | $29,404 | $35,020 | $45,053 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Jeep Wrangler dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Jeep Wrangler
| Lowest Adjusted Price and Invoice: Kia Optima SX | |||
| TrueDelta Adjusted Price Difference: $12,745 | |||
| TrueDelta Adjusted Invoice Difference: $12,529 | |||
| Model Year | 2017 | 2017 | 2018 |
| Model | Optima | Optima | Wrangler |
| Trim | SX | SX Limited | Unlimited Rubicon |
| Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Engine | 245hp I4 | 245hp I4 | 285hp V6 |
| Transmission | T6 | T6 | M6 |
| Drivetrain | FWD | FWD | 4WD, PT w/4L |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 6 | 630, 10 | ?, 8 |
| Tire (rear if not all the same) | 235/45-18 | 235/45-18 | 285/70-17 |
| Total Price | $31,610 | $37,760 | $47,655 |
| Adjustments for Features | 0 | -5,675 | -3,300 |
| Feature-Adjusted Total Price | $31,610 | $32,085 | $44,355 |
| Cost Above Minimum | $0 | $475 | $0 |
| Total Invoice | $29,404 | $35,020 | $45,053 |
| Adjustments for Features | 0 | -5,263 | -3,120 |
| Feature-Adjusted Total Invoice | $29,404 | $29,757 | $41,933 |
| Cost Above Minimum | $0 | $353 | $0 |
Features Comparison: Kia Optima vs. Jeep Wrangler
| Model Year | 2017 | 2017 | 2018 |
| Model | Optima | Optima | Wrangler |
| Trim | SX | SX Limited | Unlimited Rubicon |
| Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Transmission and Drivetrain | |||
| 6-speed manually-shiftable automatic | $1100 | $1100 | |
| 6-speed manual | $150 | ||
| FWD | $0 | $0 | |
| 4WD, part-time w/low range | $1700 | ||
| Accessories | |||
| AC power outlet | $100 | ||
| Adaptive cruise control, all-speed | $850 | ||
| Cruise control | $150 | $150 | |
| Proximity trunk or liftgate opener | $125 | $125 | |
| Remote app | $25 | ||
| Sunshades, second row | $125 | $125 | |
| Brakes, Airbags, and Other Safety | |||
| 911 assist | $25 | $25 | |
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | |
| Around view cameras | $500 | ||
| Automatic braking, high-speed or partial | $200 | ||
| Automatic braking, low-speed | $200 | ||
| Blind spot warning system | $200 | $200 | |
| Cross-traffic warning, rear | $100 | ||
| Forward collision warning | $200 | ||
| Full-size spare tire | $225 | ||
| Knee airbag, driver | $75 | $75 | |
| Lane departure warning | $200 | ||
| Obstacle detection, rear | $250 | $250 | |
| Rearview camera | $200 | $200 | |
| Roll bar | $200 | ||
| Rollover sensor | $50 | $50 | |
| Side curtain airbags | $350 | $350 | |
| Temporary spare tire | $150 | $150 | |
| Trailer sway control | $25 | ||
| Vehicle health reports | $0 | $0 | |
| Cargo Management | |||
| Cargo area rails w/tie downs | $50 | ||
| Overhead sunglass holder | $25 | $25 | |
| Climate Control | |||
| Rear air vents | $100 | $100 | |
| Rear defrost | $200 | $200 | |
| Drivetrain | |||
| Heavy-duty front axle (optional) | $0 | ||
| Limited-slip rear differential | $300 | ||
| Lockable front differential | $150 | ||
| Lockable rear differential | $150 | ||
| Engine / Motor | |||
| Automatic start / stop | $150 | ||
| Engine-block heater | $35 | ||
| Exterior | |||
| Bright-finished exhaust tip(s) | $25 | $25 | |
| Deep-tinted rear windows | $275 | ||
| Externally-mounted spare | $0 | ||
| Laminated front side windows | $200 | $200 | |
| Painted brake calipers (optional) | $0 | $0 | |
| Panoramic sunroof | $1200 | ||
| Rear spoiler | $200 | $200 | |
| Removable soft top | $2000 | ||
| Rock rails | $200 | ||
| Skid plates | $150 | ||
| Tow hook(s), front | $40 | ||
| Tow hook(s), rear | $25 | ||
| Infotainment | |||
| Larger infotainment display | $0 | ||
| Satellite radio | $200 | $200 | |
| Satellite radio - one year subscription | $250 | ||
| Surround sound | $250 | ||
| Telematics service, such as OnStar | $200 | ||
| Traffic + travel information | $25 | ||
| Traffic information | $25 | $25 | |
| Voice control for external devices | $0 | $0 | |
| Wireless charging station | $75 | ||
| Instruments, Lights, and Mirrors | |||
| Approach detection | $25 | $25 | |
| Auto-dimming headlights | $200 | ||
| Compass | $0 | $0 | |
| Fog lights | $125 | ||
| Interior ambient lighting | $150 | $150 | |
| Large color reconfigurable instrument cluster display | $250 | ||
| Power-folding mirrors | $50 | $50 | |
| Steering-linked headlights | $150 | $150 | |
| Turn signals on or near mirrors | $25 | $25 | |
| Seats and Interior Trim | |||
| Center armrest(s), second row | $50 | $50 | |
| Cooled or ventilated front seats | $300 | ||
| Door sill trim plates | $100 | $100 | |
| Heated second row seats | $200 | ||
| Manual height adjuster, driver seat | $50 | ||
| Manual height adjuster, passenger seat | $50 | ||
| Manual lumbar adjuster, driver seat | $50 | ||
| Memory system, driver seat | $200 | $200 | |
| Metal pedals | $75 | $75 | |
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | |
| Power fore-aft adjuster, driver seat | $100 | $100 | |
| Power fore-aft adjuster, passenger seat | $100 | ||
| Power height adjuster, driver seat | $100 | $100 | |
| Power height adjuster, passenger seat | $100 | ||
| Power lumbar adjuster, passenger seat | $100 | ||
| Power recliner, driver seat | $100 | $100 | |
| Power recliner, passenger seat | $100 | ||
| Power tilt adjuster, driver seat | $100 | $100 | |
| Power tilt adjuster, passenger seat | $100 | ||
| Suspension, Wheels, and Tires | |||
| All-terrain tires | $0 | ||
| Chrome-plated alloy wheels | $850 | ||
| Disconnectable stabilizer bars | $350 | ||
| Electronic systems calibration selector | $200 | $200 | |
| Machined alloy wheels | $350 | ||
| Off-road suspension (upgrade) | $0 | ||
| Performance steering system (optional) | $0 | $0 | |
| Polished alloy wheels | $350 | ||
| Sport suspension (upgrade) | $0 | $0 | |
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | $100 | |
| Total Value of Features | $5,250 | $10,925 | $8,550 |
| Value of Feature Adjustments | $0 | $5,675 | $3,300 |
| Value of Feature Adjustments | 0 | -5,263 | -3,120 |
Specifications Comparison: Kia Optima vs. Jeep Wrangler
| Model Year | 2017 | 2018 |
| Model | Optima | Wrangler |
| Body | 4dr Sedan | 4dr SUV |
| Wheelbase | 110.4 in | 118.4 in |
| Length | 191.1 in | 188.4 in |
| Width | 73.2 in | 73.8 in |
| Height | 57.7 in | 73.6 in |
| Curb Weight | 3,220 lb. | 4,216 lb. |
| Fuel Capacity | 18.5 gal. | 21.5 gal. |
| Row 1 Headroom | 39.8 in | 42.6 in |
| Row 1 Shoulder Room | 58.1 in | 55.7 in |
| Row 1 Hip Room | 56.0 in | 53.9 in |
| Row 1 Legroom | 45.5 in | 41.2 in |
| Row 2 Headroom | 37.8 in | 41.7 in |
| Row 2 Shoulder Room | 56.4 in | 55.7 in |
| Row 2 Hip Room | 56.0 in | 56.7 in |
| Row 2 Legroom | 35.6 in | 38.3 in |
| Cargo Volume, Minimum | 15.9 ft3 | 31.7 ft3 |
| Cargo Volume, Maximum | 15.9 | 72.4 ft3 |
Option Package Details
Kia Optima SX
| SX Base Package | ||
| Feature | Value | Requested? |
| Auto-dimming rearview mirror | 150 | Yes |
| Steering-linked headlights | 150 | No |
| Door sill trim plates | 100 | No |
| LED headlights | 1000 | Yes |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| HD radio | 50 | Yes |
| Proximity key | 250 | Yes |
| Perimeter approach lighting | 25 | No |
| Approach detection | 25 | No |
| Proximity trunk or liftgate opener | 125 | No |
| Total Requested | 2175 | 84% |
| Total Not Requested | 425 | 16% |
Option Package Details
Jeep Wrangler Unlimited Rubicon
| LED headlights | ||
| Feature | Value | Requested? |
| LED headlights | 1000 | Yes |
| LED tail lights | 0 | No |
| Total Requested | 1000 | 100% |
| Total Not Requested | 0 | 0% |
| Trail Rail Cargo Management Group | ||
| Feature | Value | Requested? |
| Cargo mat | 40 | Yes |
| Cargo area rails w/tie downs | 50 | No |
| Total Requested | 40 | 44% |
| Total Not Requested | 50 | 56% |
| Cold Weather Group | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Remote start | 150 | Yes |
| Engine-block heater | 35 | No |
| Total Requested | 450 | 93% |
| Total Not Requested | 35 | 7% |
| Active Safety Group | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | Yes |
| Blind spot warning system | 200 | Yes |
| LED tail lights | 0 | No |
| Total Requested | 450 | 100% |
| Total Not Requested | 0 | 0% |
| Electronic Infotainment System Group | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Telematics service, such as OnStar | 200 | No |
| Voice control for nav and audio | 100 | Yes |
| HD radio | 50 | Yes |
| Traffic + travel information | 25 | No |
| App support | 0 | Yes |
| Larger infotainment display | 0 | No |
| Total Requested | 900 | 80% |
| Total Not Requested | 225 | 20% |
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