The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,900 Kia Optima SX | |||
Difference: $8,020 | |||
Lowest Total Invoice: $32,332 Kia Optima SX | |||
Difference: $8,410 | |||
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Model Year | 2012 | 2018 | 2018 |
Model | Optima | Wrangler | Wrangler |
Trim | SX | Unlimited Sahara | Unlimited Rubicon |
Body | 4dr Sedan | 4dr SUV | 4dr SUV |
Base Price | $26,500 | $37,345 | $40,495 |
Base Invoice | $24,760 | $35,647 | $38,546 |
Limited Package | 3,300 | ||
Navigation system | 1,400 | ||
Premium Package | 2,950 | ||
Electronic Infotainment System Group | 1,495 | 1,495 | |
Proximity key | 495 | 495 | |
Leather seating surfaces | 1,495 | 1,495 | |
LED headlights | 895 | 895 | |
Limited Package | 2,937 | ||
Navigation system | 1,250 | ||
Premium Package | 2,635 | ||
Electronic Infotainment System Group | 1,331 | 1,331 | |
Proximity key | 441 | 441 | |
Leather seating surfaces | 1,331 | 1,331 | |
LED headlights | 797 | 797 | |
Options (change) | 7,650 | 4,380 | 4,380 |
Options (change) | 6,822 | 3,900 | 3,900 |
Destination | 750 | 1,195 | 1,195 |
Total Price | $34,900 | $42,920 | $46,070 |
Total Invoice | $32,332 | $40,742 | $43,641 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | |||
TrueDelta Adjusted Price Difference: $8,055 | |||
TrueDelta Adjusted Invoice Difference: $8,442 | |||
Model Year | 2012 | 2018 | 2018 |
Model | Optima | Wrangler | Wrangler |
Trim | SX | Unlimited Sahara | Unlimited Rubicon |
Body | 4dr Sedan | 4dr SUV | 4dr SUV |
Engine | 274hp I4 | 285hp V6 | 285hp V6 |
Transmission | T6 | M6 | M6 |
Drivetrain | FWD | 4WD, PT w/4L | 4WD, PT w/4L |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 550, 12 | ?, 8 | ?, 8 |
Tire (rear if not all the same) | 225/45-18 | 255/70-18 | 285/70-17 |
Total Price | $34,900 | $42,920 | $46,070 |
Adjustments for Features | -35 | 0 | -800 |
Feature-Adjusted Total Price | $34,865 | $42,920 | $45,270 |
Cost Above Minimum | $0 | $0 | $2,350 |
Total Invoice | $32,332 | $40,742 | $43,641 |
Adjustments for Features | -32 | 0 | -758 |
Feature-Adjusted Total Invoice | $32,300 | $40,742 | $42,883 |
Cost Above Minimum | $0 | $0 | $2,141 |
Model Year | 2012 | 2018 | 2018 |
Model | Optima | Wrangler | Wrangler |
Trim | SX | Unlimited Sahara | Unlimited Rubicon |
Body | 4dr Sedan | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | ||
6-speed manual | $150 | $150 | |
FWD | $0 | ||
4WD, part-time w/low range | $1700 | $1700 | |
Accessories | |||
AC power outlet | $100 | $100 | |
Remote app | $25 | $25 | |
Brakes, Airbags, and Other Safety | |||
Active or whiplash-reducing head restraints, front seats | $0 | ||
Full-size spare tire | $225 | $225 | |
Roll bar | $200 | $200 | |
Side curtain airbags | $350 | ||
Trailer sway control | $25 | $25 | |
Cargo Management | |||
Air-conditioned storage compartment | $50 | ||
Overhead sunglass holder | $25 | ||
Climate Control | |||
Rear air vents | $100 | ||
Rear defrost | $200 | ||
Drivetrain | |||
Heavy-duty front axle (optional) | $0 | ||
Limited-slip rear differential | $300 | ||
Lockable front differential | $150 | ||
Lockable rear differential | $150 | ||
Engine / Motor | |||
Automatic start / stop | $150 | $150 | |
Exterior | |||
Body kit | $0 | ||
Bright-finished exhaust tip(s) | $25 | ||
Deep-tinted rear windows | $275 | $275 | |
Externally-mounted spare | $0 | $0 | |
Painted brake calipers (optional) | $0 | ||
Panoramic sunroof | $1200 | ||
Rear spoiler | $200 | ||
Removable soft top | $2000 | $2000 | |
Rock rails | $200 | ||
Skid plates | $150 | $150 | |
Tow hook(s), front | $40 | $40 | |
Tow hook(s), rear | $25 | $25 | |
Tubular side steps | $350 | ||
Infotainment | |||
Android Auto support | $100 | $100 | |
App support | $0 | $0 | |
Apple CarPlay support | $100 | $100 | |
CD player | $125 | ||
Larger infotainment display | $0 | $0 | |
MP3-compatible player | $50 | ||
Satellite radio | $200 | ||
Satellite radio - one year subscription | $250 | $250 | |
SMS text-to-speech reader | $25 | $25 | |
Telematics service, such as OnStar | $200 | $200 | |
Traffic + travel information | $25 | $25 | |
Traffic information | $25 | ||
Instruments, Lights, and Mirrors | |||
Compass | $0 | ||
Large color reconfigurable instrument cluster display | $250 | $250 | |
LED headlights | $1000 | $1000 | |
Power-folding mirrors | $50 | ||
Speaker lights | $100 | ||
Turn signals on or near mirrors | $25 | ||
Xenon HID headlights | $500 | ||
Seats and Interior Trim | |||
Aluminum trim | $100 | ||
Center armrest(s), second row | $50 | ||
Cooled or ventilated front seats | $300 | ||
Heated front seats | $200 | ||
Heated second row seats | $200 | ||
Illuminated door sill trim plates | $200 | ||
Leather door panel trim | $250 | ||
Leather-wrapped steering wheel | $150 | $150 | |
Manual height adjuster, driver seat | $50 | $50 | |
Manual lumbar adjuster, driver seat | $50 | $50 | |
Memory system, driver seat | $200 | ||
Metal pedals | $75 | ||
Power fore-aft adjuster, driver seat | $100 | ||
Power fore-aft adjuster, passenger seat | $100 | ||
Power height adjuster, driver seat | $100 | ||
Power lumbar adjuster, driver seat | $100 | ||
Power recliner, driver seat | $100 | ||
Power recliner, passenger seat | $100 | ||
Power tilt adjuster, driver seat | $100 | ||
Wood trim | $300 | ||
Wood/leather-wrapped steering wheel | $150 | ||
Suspension, Wheels, and Tires | |||
All-terrain tires | $0 | $0 | |
Alloy wheels | $350 | ||
Chrome-plated alloy wheels | $850 | ||
Disconnectable stabilizer bars | $350 | ||
Off-road suspension (upgrade) | $0 | ||
Polished alloy wheels | $350 | ||
Sport suspension (upgrade) | $0 | ||
White-letter tires | $0 | ||
Transmission | |||
Steering-wheel-mounted transmission controls | $100 | ||
Total Value of Features | $8,000 | $7,965 | $8,765 |
Value of Feature Adjustments | $35 | $0 | $800 |
Value of Feature Adjustments | -32 | 0 | -758 |
Model Year | 2012 | 2018 |
Model | Optima | Wrangler |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.0 in | 118.4 in |
Length | 190.7 in | 188.4 in |
Width | 72.1 in | 73.8 in |
Height | 57.3 in | 73.6 in |
Curb Weight | 3,207 lb. | 4,216 lb. |
Fuel Capacity | 18.5 gal. | 21.5 gal. |
Row 1 Headroom | 40.0 in | 42.6 in |
Row 1 Shoulder Room | 57.2 in | 55.7 in |
Row 1 Hip Room | 54.7 in | 53.9 in |
Row 1 Legroom | 45.5 in | 41.2 in |
Row 2 Headroom | 37.6 in | 41.7 in |
Row 2 Shoulder Room | 55.7 in | 55.7 in |
Row 2 Hip Room | 54.5 in | 56.7 in |
Row 2 Legroom | 34.7 in | 38.3 in |
Cargo Volume, Minimum | 15.4 ft3 | 31.7 ft3 |
Cargo Volume, Maximum | 15.4 | 72.4 ft3 |
Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | -450 | No |
Wood trim | 300 | No |
Leather seating surfaces | 450 | Yes |
Wood/leather-wrapped steering wheel | 0 | No |
Additional chrome trim | 0 | No |
Upholstered door panels, leather | 250 | No |
Chrome-plated alloy wheels | 500 | No |
Painted brake calipers (optional) | 0 | No |
Total Requested | 450 | 43% |
Total Not Requested | 600 | 57% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | No |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | Yes |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | Yes |
Media drive, small | 5 | No |
Total Requested | 275 | 9% |
Total Not Requested | 2730 | 91% |
LED headlights | ||
Feature | Value | Requested? |
LED headlights | 1000 | No |
LED tail lights | 0 | No |
Total Requested | 0 | 0% |
Total Not Requested | 1000 | 100% |
Electronic Infotainment System Group | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Telematics service, such as OnStar | 200 | No |
Voice control for nav and audio | 100 | Yes |
HD radio | 50 | Yes |
Traffic + travel information | 25 | No |
App support | 0 | No |
Larger infotainment display | 0 | No |
Total Requested | 900 | 80% |
Total Not Requested | 225 | 20% |
LED headlights | ||
Feature | Value | Requested? |
LED headlights | 1000 | No |
LED tail lights | 0 | No |
Total Requested | 0 | 0% |
Total Not Requested | 1000 | 100% |
Electronic Infotainment System Group | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Telematics service, such as OnStar | 200 | No |
Voice control for nav and audio | 100 | Yes |
HD radio | 50 | Yes |
Traffic + travel information | 25 | No |
App support | 0 | No |
Larger infotainment display | 0 | No |
Total Requested | 900 | 80% |
Total Not Requested | 225 | 20% |