| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Jeep Wrangler Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Jeep Wrangler Invoice Comparison
Lowest Total Price: $23,880 Kia Optima LX | ||||||||||
| Difference: $1,865 | ||||||||||
Lowest Total Invoice: $23,033 Kia Optima LX | ||||||||||
| Difference: $555 | ||||||||||
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| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2006 | 2006 |
| Model | Optima | Optima | Optima | Optima | Optima | Optima | Optima | Optima | Wrangler | Wrangler |
| Trim | LX | LX 1.6T | Hybrid Premium | S | EX | Hybrid EX | Plug-in Hybrid EX | SX | Unlimited | Unlimited Rubicon |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 2dr SUV, ext. | 2dr SUV, ext. |
| Base Price | $22,500 | $24,300 | $25,995 | $23,500 | $25,600 | $30,990 | $35,210 | $30,500 | $24,265 | $28,735 |
| Base Invoice | $21,739 | $22,949 | $24,350 | $22,652 | $23,902 | $28,752 | $32,743 | $28,380 | $22,206 | $26,184 |
| Universal garage door opener | 350 | 350 | 350 | 350 | 350 | 350 | ||||
| Floor mats | 135 | 135 | 135 | 135 | 30 | 30 | ||||
| Security Group | 295 | 295 | ||||||||
| Leather-wrapped steering wheel | 300 | 300 | ||||||||
| Satellite radio | 195 | 195 | ||||||||
| Universal garage door opener | 291 | 291 | 291 | 291 | 291 | 291 | ||||
| Floor mats | 108 | 108 | 108 | 108 | 26 | 26 | ||||
| Security Group | 260 | 260 | ||||||||
| Leather-wrapped steering wheel | 264 | 264 | ||||||||
| Satellite radio | 172 | 172 | ||||||||
| Options (change) | 485 | 485 | 485 | 485 | 350 | 350 | 0 | 0 | 820 | 820 |
| Options (change) | 399 | 399 | 399 | 399 | 291 | 291 | 0 | 0 | 722 | 722 |
| Destination | 895 | 895 | 895 | 895 | 895 | 895 | 895 | 895 | 660 | 660 |
| Gas Tax | 0 | 0 | 0 | 0 | 0 | 0 | -4,919 | 0 | 0 | 0 |
| Total Price | $23,880 | $25,680 | $27,375 | $24,880 | $26,845 | $32,235 | $31,186 | $31,395 | $25,745 | $30,215 |
| Total Invoice | $23,033 | $24,243 | $25,644 | $23,946 | $25,088 | $29,938 | $28,719 | $29,275 | $23,588 | $27,566 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Jeep Wrangler dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Jeep Wrangler
| Lowest Adjusted Price: Kia Optima LX | ||||||||||
| Lowest Adjusted Invoice: Kia Optima EX | ||||||||||
| TrueDelta Adjusted Price Difference: $3,325 | ||||||||||
| TrueDelta Adjusted Invoice Difference: $2,542 | ||||||||||
| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2006 | 2006 |
| Model | Optima | Optima | Optima | Optima | Optima | Optima | Optima | Optima | Wrangler | Wrangler |
| Trim | LX | LX 1.6T | Hybrid Premium | S | EX | Hybrid EX | Plug-in Hybrid EX | SX | Unlimited | Unlimited Rubicon |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 2dr SUV, ext. | 2dr SUV, ext. |
| Engine | 185hp I4 | 178hp I4 | 154hp I4 H | 185hp I4 | 185hp I4 | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 190hp I6 | 190hp I6 |
| Transmission | T6 | S7 | T6 | T6 | T6 | T6 | T6 | T6 | M6 | M6 |
| Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD | FWD | FWD | 4WD, PT w/4L | 4WD, PT w/4L |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 6 | ?, 6 | ?, 6 | ?, 6 | ?, 6 | 630, 10 | 630, 10 | ?, 6 | ?, 4 | ?, 7 |
| Tire (rear if not all the same) | 205/65-16 | 205/65-16 | 205/65-16 | 215/55-17 | 215/55-17 | 215/55-17 | 215/55-17 | 235/45-18 | 30x9.5-15 | 245/75-16 |
| Total Price | $23,880 | $25,680 | $27,375 | $24,880 | $26,845 | $32,235 | $31,186 | $31,395 | $25,745 | $30,215 |
| Adjustments for Features | -1,460 | -1,085 | -1,635 | -2,385 | -4,325 | -4,860 | -4,460 | -7,750 | 0 | -300 |
| Feature-Adjusted Total Price | $22,420 | $24,595 | $25,740 | $22,495 | $22,520 | $27,375 | $26,726 | $23,645 | $25,745 | $29,915 |
| Cost Above Minimum | $0 | $2,175 | $3,320 | $75 | $100 | $4,955 | $4,306 | $1,225 | $0 | $4,170 |
| Total Invoice | $23,033 | $24,243 | $25,644 | $23,946 | $25,088 | $29,938 | $28,719 | $29,275 | $23,588 | $27,566 |
| Adjustments for Features | -1,408 | -1,024 | -1,532 | -2,295 | -4,042 | -4,514 | -4,107 | -7,227 | 0 | -274 |
| Feature-Adjusted Total Invoice | $21,625 | $23,219 | $24,112 | $21,651 | $21,046 | $25,424 | $24,612 | $22,048 | $23,588 | $27,292 |
| Cost Above Minimum | $579 | $2,173 | $3,066 | $605 | $0 | $4,378 | $3,566 | $1,002 | $0 | $3,704 |
Features Comparison: Kia Optima vs. Jeep Wrangler
| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2006 | 2006 |
| Model | Optima | Optima | Optima | Optima | Optima | Optima | Optima | Optima | Wrangler | Wrangler |
| Trim | LX | LX 1.6T | Hybrid Premium | S | EX | Hybrid EX | Plug-in Hybrid EX | SX | Unlimited | Unlimited Rubicon |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 2dr SUV, ext. | 2dr SUV, ext. |
| Transmission and Drivetrain | ||||||||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | $1100 | $1100 | |||
| 7-speed automated manual | $1200 | |||||||||
| 6-speed manual | $150 | $150 | ||||||||
| FWD | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | ||
| 4WD, part-time w/low range | $1700 | $1700 | ||||||||
| Accessories | ||||||||||
| Heated steering wheel | $100 | $100 | ||||||||
| Power front side windows | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | ||
| Power locks | $275 | $275 | $275 | $275 | $275 | $275 | $275 | $275 | ||
| Power rear side windows | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | ||
| Proximity key | $250 | $250 | $250 | $250 | $250 | |||||
| Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | $125 | |||||
| Remote keyless entry | $225 | $225 | $225 | $225 | $225 | $225 | $225 | $225 | ||
| Tilt steering wheel, manual | $150 | $150 | ||||||||
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | ||
| Universal garage door opener | $100 | $100 | $100 | $100 | $100 | $100 | ||||
| Brakes, Airbags, and Other Safety | ||||||||||
| 911 assist | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | ||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | ||
| Antilock brakes (ABS) | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | ||
| Blind spot warning system | $200 | $200 | $200 | $200 | ||||||
| Brake assist | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | ||
| Cross-traffic warning, rear | $100 | $100 | $100 | $100 | ||||||
| Front side airbags | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | ||
| Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | ||
| Obstacle detection, rear | $250 | $250 | $250 | $250 | ||||||
| Rearview camera | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | ||
| Roll bar | $200 | $200 | ||||||||
| Rollover sensor | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | ||
| Side curtain airbags | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | ||
| Stability control | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | ||
| Tire-pressure monitor | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | ||
| Traction control | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||
| Vehicle health reports | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | ||
| Cargo Management | ||||||||||
| Cargo mat | $40 | $40 | ||||||||
| Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | ||
| Rear seat pass-through | $100 | |||||||||
| Climate Control | ||||||||||
| Automatic climate control, front | $200 | $200 | $200 | $200 | $200 | |||||
| Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | |||||
| Interior air filter | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | ||
| Rear air vents | $100 | $100 | $100 | $100 | ||||||
| Rear defrost | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | ||
| Drivetrain | ||||||||||
| Heavy-duty front axle (optional) | $0 | |||||||||
| Limited-slip rear differential | $300 | $300 | ||||||||
| Lockable front differential | $150 | |||||||||
| Lockable rear differential | $150 | |||||||||
| Engine / Motor | ||||||||||
| 10 kWh battery pack | $0 | |||||||||
| 3.3 kW onboard charger | $0 | |||||||||
| Automatic start / stop | $150 | $150 | $150 | |||||||
| Exterior | ||||||||||
| Active grille shutters | $0 | $0 | $0 | |||||||
| Black exterior trim (optional) | $0 | |||||||||
| Body kit | $0 | $0 | $0 | |||||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | ||||||
| Deep-tinted rear windows | $275 | $275 | ||||||||
| Externally-mounted spare | $0 | $0 | ||||||||
| Laminated front side windows | $200 | $200 | $200 | $200 | $200 | $200 | ||||
| Painted brake calipers (optional) | $0 | |||||||||
| Panoramic sunroof | $1200 | |||||||||
| Rear spoiler | $200 | $200 | ||||||||
| Removable soft top | $2000 | $2000 | ||||||||
| Skid plates | $150 | $150 | ||||||||
| Tow hook(s), front | $40 | $40 | ||||||||
| Tow hook(s), rear | $25 | $25 | ||||||||
| Wheel-lip moldings | $75 | $75 | ||||||||
| Infotainment | ||||||||||
| Android Auto support | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||
| App support | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | ||
| Apple CarPlay support | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||
| Audio controls on steering wheel | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | ||
| Aux input | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | ||
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | ||
| Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||
| CD player | $125 | $125 | ||||||||
| HD radio | $50 | $50 | ||||||||
| Navigation system | $600 | $600 | ||||||||
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | ||
| Surround sound | $250 | $250 | ||||||||
| Traffic information | $25 | $25 | ||||||||
| Voice control for external devices | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | ||
| Voice control for nav and audio | $100 | $100 | ||||||||
| Instruments, Lights, and Mirrors | ||||||||||
| Approach detection | $25 | $25 | $25 | $25 | $25 | |||||
| Automatic headlights | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | ||
| Compass | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | ||
| Detailed driving style feedback | $100 | $100 | $100 | |||||||
| Fog lights | $125 | $125 | $125 | $125 | ||||||
| Heated mirrors | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | ||
| Illuminated visor mirror, driver | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | ||
| Illuminated visor mirror, passenger | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | ||
| Large energy flow and fuel economy display | $25 | $25 | $25 | |||||||
| LED headlights | $1000 | |||||||||
| Power mirrors | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | ||
| Power-folding mirrors | $50 | $50 | ||||||||
| Steering-linked headlights | $150 | |||||||||
| Trip computer | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | ||
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | ||
| Seats and Interior Trim | ||||||||||
| Center armrest(s), second row | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | ||
| Cooled or ventilated front seats | $300 | |||||||||
| Folding second row seats | $300 | $300 | $300 | $300 | $300 | $300 | $300 | |||
| Heated front seats | $200 | $200 | $200 | $200 | ||||||
| Leather seating surfaces | $900 | $900 | $900 | $900 | ||||||
| Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
| Manual height adjuster, driver seat | $50 | $50 | ||||||||
| Manual height adjuster, passenger seat | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |||
| Memory system, driver seat | $200 | $200 | $200 | $200 | ||||||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | ||||||
| Power fore-aft adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | $100 | ||||
| Power fore-aft adjuster, passenger seat | $100 | |||||||||
| Power height adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | $100 | ||||
| Power height adjuster, passenger seat | $100 | |||||||||
| Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | ||||||
| Power lumbar adjuster, passenger seat | $100 | |||||||||
| Power recliner, driver seat | $100 | $100 | $100 | $100 | $100 | $100 | ||||
| Power recliner, passenger seat | $100 | |||||||||
| Power tilt adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | $100 | ||||
| Power tilt adjuster, passenger seat | $100 | |||||||||
| Removable second row seats | $0 | $0 | ||||||||
| Stain-resistant fabric | $100 | $100 | ||||||||
| Suspension, Wheels, and Tires | ||||||||||
| All-terrain tires | $0 | $0 | ||||||||
| Alloy wheels | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | |
| Electronic systems calibration selector | $200 | $200 | $200 | $200 | ||||||
| Machined alloy wheels | $350 | |||||||||
| Off-road suspension (upgrade) | $0 | $0 | ||||||||
| Performance steering system (optional) | $0 | |||||||||
| Sport suspension (upgrade) | $0 | |||||||||
| White-letter tires | $0 | |||||||||
| Transmission | ||||||||||
| Steering-wheel-mounted transmission controls | $100 | |||||||||
| Total Value of Features | $7,575 | $7,200 | $7,750 | $8,500 | $10,440 | $10,975 | $10,575 | $13,865 | $6,115 | $6,415 |
| Value of Feature Adjustments | $1,460 | $1,085 | $1,635 | $2,385 | $4,325 | $4,860 | $4,460 | $7,750 | $0 | $300 |
| Value of Feature Adjustments | -1,408 | -1,024 | -1,532 | -2,295 | -4,042 | -4,514 | -4,107 | -7,227 | 0 | -274 |
Specifications Comparison: Kia Optima vs. Jeep Wrangler
| Model Year | 2018 | 2006 |
| Model | Optima | Wrangler |
| Body | 4dr Sedan | 2dr SUV, ext. |
| Wheelbase | 110.4 in | 103.4 in |
| Length | 191.1 in | 167.0 in |
| Width | 73.2 in | 66.7 in |
| Height | 57.7 in | 71.2 in |
| Curb Weight | 3,220 lb. | 3,695 lb. |
| Fuel Capacity | 18.5 gal. | 19.0 gal. |
| Row 1 Headroom | 39.8 in | 41.9 in |
| Row 1 Shoulder Room | 58.1 in | 50.8 in |
| Row 1 Hip Room | 56.0 in | 51.8 in |
| Row 1 Legroom | 45.5 in | 41.1 in |
| Row 2 Headroom | 37.8 in | 40.6 in |
| Row 2 Shoulder Room | 56.4 in | 57.3 in |
| Row 2 Hip Room | 56.0 in | 42.7 in |
| Row 2 Legroom | 35.6 in | 36.7 in |
| Cargo Volume, Minimum | 15.9 ft3 | 29.5 ft3 |
| Cargo Volume, Maximum | 15.9 | 63.3 ft3 |
Option Package Details
Jeep Wrangler Unlimited
| Leather-wrapped steering wheel | ||
| Feature | Value | Requested? |
| Leather-wrapped steering wheel | 150 | Yes |
| Cruise control | 150 | Yes |
| Total Requested | 300 | 100% |
| Total Not Requested | 0 | 0% |
| Security Group | ||
| Feature | Value | Requested? |
| Auto-dimming rearview mirror | 150 | Yes |
| Outside temperature display | 50 | Yes |
| Compass | 0 | Yes |
| Engine immobilizer (optional) | 0 | No |
| Total Requested | 200 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Jeep Wrangler Unlimited Rubicon
| Leather-wrapped steering wheel | ||
| Feature | Value | Requested? |
| Leather-wrapped steering wheel | 150 | Yes |
| Cruise control | 150 | Yes |
| Total Requested | 300 | 100% |
| Total Not Requested | 0 | 0% |
| Security Group | ||
| Feature | Value | Requested? |
| Auto-dimming rearview mirror | 150 | Yes |
| Outside temperature display | 50 | Yes |
| Compass | 0 | Yes |
| Engine immobilizer (optional) | 0 | No |
| Total Requested | 200 | 100% |
| Total Not Requested | 0 | 0% |
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