The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $26,495 Kia Optima EX | ||||||
Difference: $1,200 | ||||||
Lowest Total Invoice: $24,797 Kia Optima EX | ||||||
Difference: $537 | ||||||
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Model Year | 2018 | 2018 | 2018 | 2018 | 2007 | 2007 |
Model | Optima | Optima | Optima | Optima | Wrangler | Wrangler |
Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | Unlimited Sahara | Unlimited Rubicon |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Base Price | $25,600 | $30,990 | $35,210 | $30,500 | $24,905 | $29,240 |
Base Invoice | $23,902 | $28,752 | $32,743 | $28,380 | $22,800 | $26,659 |
MyGig Infotainment System with nav | 1,590 | 1,590 | ||||
Front side airbags | 490 | 490 | ||||
Floor mats | 50 | 50 | ||||
Power Convenience Group | 800 | |||||
MyGig Infotainment System with nav | 1,399 | 1,399 | ||||
Front side airbags | 431 | 431 | ||||
Floor mats | 44 | 44 | ||||
Power Convenience Group | 704 | |||||
Options (change) | 0 | 0 | 0 | 0 | 2,130 | 2,930 |
Options (change) | 0 | 0 | 0 | 0 | 1,874 | 2,578 |
Destination | 895 | 895 | 895 | 895 | 660 | 660 |
Gas Tax | 0 | 0 | -4,919 | 0 | 0 | 0 |
Total Price | $26,495 | $31,885 | $31,186 | $31,395 | $27,695 | $32,830 |
Total Invoice | $24,797 | $29,647 | $28,719 | $29,275 | $25,334 | $29,897 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Jeep Wrangler dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
TrueDelta Adjusted Price Difference: $3,860 | ||||||
TrueDelta Adjusted Invoice Difference: $3,027 | ||||||
Model Year | 2018 | 2018 | 2018 | 2018 | 2007 | 2007 |
Model | Optima | Optima | Optima | Optima | Wrangler | Wrangler |
Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | Unlimited Sahara | Unlimited Rubicon |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Engine | 185hp I4 | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 202hp V6 | 202hp V6 |
Transmission | T6 | T6 | T6 | T6 | M6 | M6 |
Drivetrain | FWD | FWD | FWD | FWD | RWD | 4WD, PT w/4L |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 6 | 630, 10 | 630, 10 | ?, 6 | 368, 7 | 368, 7 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 215/55-17 | 235/45-18 | 255/75-17 | 255/75-17 |
Total Price | $26,495 | $31,885 | $31,186 | $31,395 | $27,695 | $32,830 |
Adjustments for Features | -2,660 | -3,195 | -3,045 | -6,335 | 0 | -2,025 |
Feature-Adjusted Total Price | $23,835 | $28,690 | $28,141 | $25,060 | $27,695 | $30,805 |
Cost Above Minimum | $0 | $4,855 | $4,306 | $1,225 | $0 | $3,110 |
Total Invoice | $24,797 | $29,647 | $28,719 | $29,275 | $25,334 | $29,897 |
Adjustments for Features | -2,490 | -2,971 | -2,804 | -5,907 | 0 | -1,844 |
Feature-Adjusted Total Invoice | $22,307 | $26,676 | $25,915 | $23,368 | $25,334 | $28,053 |
Cost Above Minimum | $0 | $4,369 | $3,608 | $1,061 | $0 | $2,719 |
Model Year | 2018 | 2018 | 2018 | 2018 | 2007 | 2007 |
Model | Optima | Optima | Optima | Optima | Wrangler | Wrangler |
Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | Unlimited Sahara | Unlimited Rubicon |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | ||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | ||
6-speed manual | $150 | $150 | ||||
FWD | $0 | $0 | $0 | $0 | ||
RWD | $0 | |||||
4WD, part-time w/low range | $1700 | |||||
Accessories | ||||||
Heated steering wheel | $100 | $100 | ||||
Proximity key | $250 | $250 | $250 | $250 | ||
Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | ||
Tilt steering wheel, manual | $150 | $150 | ||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | ||
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | $25 | $25 | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | ||
Blind spot warning system | $200 | $200 | ||||
Cross-traffic warning, rear | $100 | $100 | ||||
Knee airbag, driver | $75 | $75 | $75 | $75 | ||
Obstacle detection, rear | $250 | $250 | ||||
Rearview camera | $200 | $200 | $200 | $200 | ||
Roll bar | $200 | $200 | ||||
Rollover sensor | $50 | $50 | $50 | $50 | ||
Side curtain airbags | $350 | $350 | $350 | $350 | ||
Tire-pressure monitor | $75 | $75 | $75 | $75 | ||
Vehicle health reports | $0 | $0 | $0 | $0 | ||
Cargo Management | ||||||
Cargo mat | $40 | $40 | ||||
Overhead sunglass holder | $25 | $25 | $25 | $25 | ||
Climate Control | ||||||
Automatic climate control, front | $200 | $200 | $200 | $200 | ||
Dual-zone climate control | $125 | $125 | $125 | $125 | ||
Interior air filter | $0 | $0 | $0 | $0 | ||
Rear air vents | $100 | $100 | $100 | $100 | ||
Rear defrost | $200 | $200 | $200 | $200 | ||
Drivetrain | ||||||
Heavy-duty front axle (optional) | $0 | |||||
Limited-slip rear differential | $300 | |||||
Lockable front differential | $150 | |||||
Lockable rear differential | $150 | |||||
Engine / Motor | ||||||
10 kWh battery pack | $0 | |||||
3.3 kW onboard charger | $0 | |||||
Automatic start / stop | $150 | $150 | ||||
Exterior | ||||||
Active grille shutters | $0 | $0 | ||||
Black exterior trim (optional) | $0 | |||||
Body kit | $0 | $0 | ||||
Bright-finished exhaust tip(s) | $25 | $25 | ||||
Deep-tinted rear windows | $275 | |||||
Externally-mounted spare | $0 | $0 | ||||
Laminated front side windows | $200 | $200 | $200 | $200 | ||
Painted brake calipers (optional) | $0 | |||||
Panoramic sunroof | $1200 | |||||
Rear spoiler | $200 | |||||
Removable soft top | $2000 | $2000 | ||||
Skid plates | $150 | $150 | ||||
Tow hook(s), front | $40 | $40 | ||||
Tow hook(s), rear | $25 | $25 | ||||
Tubular side steps | $350 | |||||
Infotainment | ||||||
Android Auto support | $100 | $100 | $100 | $100 | ||
App support | $0 | $0 | $0 | $0 | ||
Apple CarPlay support | $100 | $100 | $100 | $100 | ||
Audio controls on steering wheel | $125 | $125 | $125 | $125 | ||
Bluetooth audio streaming | $25 | $25 | $25 | $25 | ||
Bluetooth cell phone link | $100 | $100 | $100 | $100 | ||
CD player | $125 | $125 | ||||
DVD-compatible player | $0 | $0 | ||||
HD radio | $50 | $50 | ||||
Media drive | $15 | $15 | ||||
MP3-compatible player | $50 | $50 | ||||
Navigation system | $600 | $600 | $600 | $600 | ||
Off-road navigation system | $0 | $0 | ||||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | ||
Surround sound | $250 | $250 | ||||
Traffic information | $25 | $25 | $25 | $25 | ||
Voice control for external devices | $0 | $0 | $0 | $0 | ||
Voice control for nav and audio | $100 | $100 | ||||
Instruments, Lights, and Mirrors | ||||||
Approach detection | $25 | $25 | $25 | $25 | ||
Auto-dimming rearview mirror | $150 | $150 | ||||
Automatic headlights | $125 | $125 | $125 | $125 | ||
Compass | $0 | $0 | ||||
Detailed driving style feedback | $100 | $100 | ||||
Fog lights | $125 | $125 | $125 | |||
Heated mirrors | $25 | $25 | $25 | $25 | ||
Illuminated visor mirror, driver | $50 | $50 | $50 | $50 | ||
Illuminated visor mirror, passenger | $50 | $50 | $50 | $50 | ||
Large energy flow and fuel economy display | $25 | $25 | ||||
LED headlights | $1000 | |||||
Power mirrors | $150 | $150 | $150 | $150 | ||
Power-folding mirrors | $50 | $50 | ||||
Steering-linked headlights | $150 | |||||
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | ||
Seats and Interior Trim | ||||||
Center armrest(s), second row | $50 | $50 | $50 | $50 | ||
Cooled or ventilated front seats | $300 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Heated front seats | $200 | $200 | $200 | $200 | ||
Leather seating surfaces | $900 | $900 | $900 | $900 | ||
Manual height adjuster, driver seat | $50 | $50 | ||||
Manual height adjuster, passenger seat | $50 | $50 | $50 | |||
Memory system, driver seat | $200 | $200 | $200 | $200 | ||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | ||
Power fore-aft adjuster, driver seat | $100 | $100 | $100 | $100 | ||
Power fore-aft adjuster, passenger seat | $100 | |||||
Power height adjuster, driver seat | $100 | $100 | $100 | $100 | ||
Power height adjuster, passenger seat | $100 | |||||
Power lumbar adjuster, passenger seat | $100 | |||||
Power recliner, driver seat | $100 | $100 | $100 | $100 | ||
Power recliner, passenger seat | $100 | |||||
Power tilt adjuster, driver seat | $100 | $100 | $100 | $100 | ||
Power tilt adjuster, passenger seat | $100 | |||||
Stain-resistant fabric | $100 | $100 | ||||
Suspension, Wheels, and Tires | ||||||
All-terrain tires | $0 | $0 | ||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
Disconnectable stabilizer bars | $350 | |||||
Electronic systems calibration selector | $200 | $200 | ||||
Machined alloy wheels | $350 | |||||
Off-road suspension (upgrade) | $0 | |||||
Performance steering system (optional) | $0 | |||||
Sport suspension (upgrade) | $0 | |||||
White-letter tires | $0 | |||||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | |||||
Total Value of Features | $7,740 | $8,275 | $8,125 | $11,415 | $5,080 | $7,105 |
Value of Feature Adjustments | $2,660 | $3,195 | $3,045 | $6,335 | $0 | $2,025 |
Value of Feature Adjustments | -2,490 | -2,971 | -2,804 | -5,907 | 0 | -1,844 |
Model Year | 2018 | 2007 |
Model | Optima | Wrangler |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.4 in | 116.0 in |
Length | 191.1 in | 184.4 in |
Width | 73.2 in | 73.9 in |
Height | 57.7 in | 72.3 in |
Curb Weight | 3,220 lb. | 4,181 lb. |
Fuel Capacity | 18.5 gal. | 21.6 gal. |
Row 1 Headroom | 39.8 in | 41.3 in |
Row 1 Shoulder Room | 58.1 in | 55.8 in |
Row 1 Hip Room | 56.0 in | 55.6 in |
Row 1 Legroom | 45.5 in | 41.0 in |
Row 2 Headroom | 37.8 in | 40.3 in |
Row 2 Shoulder Room | 56.4 in | 56.8 in |
Row 2 Hip Room | 56.0 in | 56.7 in |
Row 2 Legroom | 35.6 in | 37.2 in |
Cargo Volume, Minimum | 15.9 ft3 | 46.4 ft3 |
Cargo Volume, Maximum | 15.9 | 82.0 ft3 |
MyGig Infotainment System with nav | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Satellite radio | 200 | Yes |
DVD-compatible player | 0 | No |
Traffic information | 25 | Yes |
Off-road navigation system | 0 | No |
Media drive, large | 15 | No |
Total Requested | 825 | 98% |
Total Not Requested | 15 | 2% |
Power Convenience Group | ||
Feature | Value | Requested? |
Power front side windows | 250 | Yes |
Power locks | 275 | Yes |
Remote keyless entry | 225 | Yes |
Alarm | 100 | No |
Power rear side windows | 200 | Yes |
Total Requested | 950 | 90% |
Total Not Requested | 100 | 10% |
MyGig Infotainment System with nav | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Satellite radio | 200 | Yes |
DVD-compatible player | 0 | No |
Traffic information | 25 | Yes |
Off-road navigation system | 0 | No |
Media drive, large | 15 | No |
Total Requested | 825 | 98% |
Total Not Requested | 15 | 2% |