Kia Optima Kia Optima 2010 Kia Niro Kia Niro 2018

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Kia Optima vs. Kia Niro Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Kia Niro Invoice Comparison

Lowest Total Price: $25,090

Kia Optima EX   
Difference: $2,235

Lowest Total Invoice: $23,350

Kia Optima EX   
Difference: $2,624

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020182018
ModelOptimaNiroNiro
TrimEXEXTouring
Body4dr Sedan4dr SUV4dr SUV
Base Price $20,995 $26,150 $32,000
Base Invoice $19,620 $24,843 $30,370
Navigation system 1,200    
Premium Package 2,200    
Door sill trim plates   100  
Floor mats   135 135
Navigation system 1,075    
Premium Package 1,960    
Door sill trim plates   83  
Floor mats   108 108
Options (change) 3,400 235 135
Options (change) 3,035 191 108
Destination 695 940 940
Total Price $25,090 $27,325 $33,075
Total Invoice $23,350 $25,974 $31,418

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Kia Niro dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Kia Niro

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $1,885
TrueDelta Adjusted Invoice Difference: $2,269
Model Year201020182018
ModelOptimaNiroNiro
TrimEXEXTouring
Body4dr Sedan4dr SUV4dr SUV
Engine175hp I4104hp I4 H104hp I4 H
TransmissionT5S6S6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)360, 7?, 6315, 8
Tire (rear if not all the same)215/50-17205/60-16225/45-18
Total Price$25,090$27,325$33,075
Adjustments for Features-2500-6,350
Feature-Adjusted Total Price$24,840$27,325$26,725
Cost Above Minimum$0$600$0
Total Invoice$23,350$25,974$31,418
Adjustments for Features-2330-6,032
Feature-Adjusted Total Invoice$23,117$25,974$25,386
Cost Above Minimum$0$588$0

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Features Comparison: Kia Optima vs. Kia Niro

Model Year201020182018
ModelOptimaNiroNiro
TrimEXEXTouring
Body4dr Sedan4dr SUV4dr SUV
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000  
6-speed automated manual $1100$1100
FWD$0$0$0
Accessories 
AC power outlet  $100
Adaptive cruise control  $600
Cruise control$150$150 
Heated steering wheel  $100
Power-adjustable pedals$125  
Proximity key $250$250
Proximity trunk or liftgate opener $125$125
Sunshade, rear$125  
Universal garage door opener$100  
Brakes, Airbags, and Other Safety 
911 assist $25$25
Active or whiplash-reducing head restraints, front seats$0  
Automatic braking, high-speed or partial  $200
Automatic braking, low-speed  $200
Blind spot warning system $200$200
Cross-traffic warning, rear $100$100
Forward collision warning  $200
Knee airbag, driver $75$75
Lane departure prevention, steering-based  $200
Lane departure warning  $200
Obstacle detection, front  $150
Obstacle detection, rear  $250
Pedestrian detection  $50
Rearview camera $200$200
Rollover sensor $50$50
Temporary spare tire$150  
Vehicle health reports $0$0
Cargo Management 
Cargo cover $75$75
Roof rails $250$250
Climate Control 
Dual-zone climate control $125$125
Interior air filter$0  
Ionizing air filtration $50$50
Rear air vents $100$100
Rear wiper $175$175
Engine / Motor 
Automatic start / stop $150$150
Exterior 
Active grille shutters $0$0
Deep-tinted rear windows $275$275
Rear spoiler $200$200
Sunroof$900 $900
Wheel-lip moldings $75$75
Infotainment 
Android Auto support $100$100
App support $0$0
Apple CarPlay support $100$100
Bluetooth audio streaming $25$25
Bluetooth cell phone link $100$100
CD player$125  
HD radio  $50
MP3-compatible player$50  
Navigation system$600 $600
Rear seat USB outlets (optional) $0$0
SMS text-to-speech reader $25$25
Surround sound  $250
Traffic information  $25
Voice control for external devices $0$0
Voice control for nav and audio  $100
Wireless charging station  $75
Instruments, Lights, and Mirrors 
Approach detection $25$25
Compass$0  
Detailed driving style feedback $100$100
Large energy flow and fuel economy display $25$25
Power-folding mirrors $50$50
Tachometer$75  
Xenon HID headlights  $500
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Leather seating surfaces$900 $900
Manual height adjuster, driver seat $50 
Manual height adjuster, passenger seat $50$50
Manual lumbar adjuster, driver seat$50  
Memory system, driver seat  $200
Partial leather seating sufaces $450 
Power fore-aft adjuster, driver seat$100 $100
Power fore-aft adjuster, passenger seat$100  
Power height adjuster, driver seat$100 $100
Power lumbar adjuster, driver seat  $100
Power recliner, driver seat$100 $100
Power recliner, passenger seat$100  
Power tilt adjuster, driver seat$100 $100
Suspension, Wheels, and Tires 
Alloy wheels$350 $350
Electronic systems calibration selector $200$200
Total Value of Features$5,300$5,050$11,400
Value of Feature Adjustments$250$0$6,350
Value of Feature Adjustments-2330-6,032

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Specifications Comparison: Kia Optima vs. Kia Niro

Model Year20102018
ModelOptimaNiro
Body4dr Sedan4dr SUV
Wheelbase107.1 in106.3 in
Length189.0 in171.5 in
Width71.1 in71.1 in
Height58.3 in60.4 in
Curb Weight3,158 lb.3,107 lb.
Fuel Capacity16.4 gal.11.9 gal.
Row 1 Headroom39.8 in40.1 in
Row 1 Shoulder Room57.1 in56.0 in
Row 1 Hip Room54.5 in53.7 in
Row 1 Legroom43.7 in41.7 in
Row 2 Headroom38.0 in39.1 in
Row 2 Shoulder Room56.3 in55.2 in
Row 2 Hip Room54.7 in48.3 in
Row 2 Legroom37.8 in37.4 in
Cargo Volume,
Minimum
15.0 ft319.4 ft3
Cargo Volume,
Maximum
15.054.5 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested110044%
Total Not Requested140056%

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