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Kia Optima vs. Kia Rio Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Kia Rio Invoice Comparison

Lowest Total Price: $20,545

Kia Rio SX   
Difference: $4,290

Lowest Total Invoice: $19,497

Kia Rio SX   
Difference: $3,533

Calculate Payments

  Down Payment Interest Rate Term
Model Year20092012
ModelOptimaRio
TrimEXSX
Body4dr Sedan4dr Sedan
Base Price $20,690 $17,500
Base Invoice $19,255 $16,675
Premium Package 1,300 2,200
Convenience Package 970  
Navigation system 1,200  
Floor mats   95
Premium Package 1,160 2,000
Convenience Package 865  
Navigation system 1,075  
Floor mats   72
Options (change) 3,470 2,295
Options (change) 3,100 2,072
Destination 675 750
Total Price $24,835 $20,545
Total Invoice $23,030 $19,497

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Kia Rio dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Kia Rio

Lowest Adjusted Price and Invoice: Kia Rio SX
TrueDelta Adjusted Price Difference: $3,540
TrueDelta Adjusted Invoice Difference: $2,838
Model Year20092012
ModelOptimaRio
TrimEXSX
Body4dr Sedan4dr Sedan
Engine175hp I4138hp I4
TransmissionT5T6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)22/32 MPG28/36 MPG
Audio (watts, speakers)360, 7?, 6
Tire (rear if not all the same)215/50-17205/45-17
Total Price$24,835$20,545
Adjustments for Features-7500
Feature-Adjusted Total Price$24,085$20,545
Total Invoice$23,030$19,497
Adjustments for Features-6950
Feature-Adjusted Total Invoice$22,335$19,497

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Features Comparison: Kia Optima vs. Kia Rio

Model Year20092012
ModelOptimaRio
TrimEXSX
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000 
6-speed manually-shiftable automatic $1100
FWD$0$0
Accessories 
Power-adjustable pedals$125 
Proximity key $250
Sunshade, rear$125 
Universal garage door opener$100 
Brakes, Airbags, and Other Safety 
Rearview camera $200
Temporary spare tire$150 
Cargo Management 
Overhead sunglass holder$25 
Climate Control 
Automatic climate control, front$200 
Interior air filter$0 
Exterior 
Bodyside moldings$75 
Bright-finished exhaust tip(s) $25
Infotainment 
Bluetooth audio streaming $25
Bluetooth cell phone link $100
HD radio $50
Traffic information $25
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150 
Compass$0 
Outside temperature display$50 
Power-folding mirrors $50
Seats and Interior Trim 
Center armrest(s), second row$50 
Door sill trim plates$100 
Manual height adjuster, driver seat $50
Manual lumbar adjuster, driver seat$50 
Metal pedals $75
Power fore-aft adjuster, driver seat$100 
Power fore-aft adjuster, passenger seat$100 
Power height adjuster, driver seat$100 
Power recliner, driver seat$100 
Power recliner, passenger seat$100 
Power tilt adjuster, driver seat$100 
Soft-touch instrument panel (optional) $0
Suspension, Wheels, and Tires 
Sport suspension (upgrade) $0
Total Value of Features$2,800$2,050
Value of Feature Adjustments$750$0
Value of Feature Adjustments-6950

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See a complete comparison of Kia Optima vs. Kia Rio features.

Specifications Comparison: Kia Optima vs. Kia Rio

Model Year20092012
ModelOptimaRio
Body4dr Sedan4dr Sedan
Wheelbase107.1 in101.2 in
Length189.0 in171.9 in
Width71.1 in67.7 in
Height58.3 in57.3 in
Curb Weight3,197 lb.2,476 lb.
Fuel Capacity16.4 gal.11.4 gal.
Row 1 Headroom39.8 in40.0 in
Row 1 Shoulder Room57.1 in53.1 in
Row 1 Hip Room54.5 in52.1 in
Row 1 Legroom43.7 in43.8 in
Row 2 Headroom38.0 in37.6 in
Row 2 Shoulder Room56.3 in52.1 in
Row 2 Hip Room54.7 in51.2 in
Row 2 Legroom37.8 in31.1 in
Cargo Volume15.0 ft313.7 ft3

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See a complete comparison of Kia Optima vs. Kia Rio specs.

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested90062%
Total Not Requested55038%
Convenience Package
FeatureValueRequested?
215/50VR17 tires400No
Heated front seats200Yes
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Power-adjustable pedals125No
Total Requested20019%
Total Not Requested85081%

Option Package Details
Kia Rio SX

Premium Package
FeatureValueRequested?
Navigation system600Yes
Leather seating surfaces900Yes
Heated front seats200Yes
Sunroof900Yes
Proximity key250No
Voice control for nav and audio100No
Traffic information25No
Total Requested260087%
Total Not Requested37513%

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