Kia Optima Kia Optima 2012 Kia Soul Kia Soul 2013

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Kia Optima vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Kia Soul Invoice Comparison

Lowest Total Price: $24,445

Kia Soul !   
Difference: $3,855

Lowest Total Invoice: $23,005

Kia Soul !   
Difference: $3,305

Calculate Payments

  Down Payment Interest Rate Term
Model Year2012201220122013
ModelOptimaOptimaOptimaSoul
TrimEXSXHybrid!
Body4dr Sedan4dr Sedan4dr Sedan4dr Hatch
Base Price $23,200 $26,500 $25,700 $19,900
Base Invoice $21,675 $24,760 $24,020 $18,985
Premium Package 2,950 2,950   2,500
Navigation system 1,400 1,400    
Premium Technology Package     5,350  
Illuminated door sill trim plates       250
Interior ambient lighting       350
Universal garage door opener       350
Rear spoiler       295
Premium Package 2,635 2,635   2,195
Navigation system 1,250 1,250    
Premium Technology Package     4,780  
Illuminated door sill trim plates       200
Interior ambient lighting       305
Universal garage door opener       280
Rear spoiler       240
Options (change) 4,350 4,350 5,350 3,745
Options (change) 3,885 3,885 4,780 3,220
Destination 750 750 750 800
Total Price $28,300 $31,600 $31,800 $24,445
Total Invoice $26,310 $29,395 $29,550 $23,005

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Kia Soul dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Soul !
TrueDelta Adjusted Price Difference: $2,705
TrueDelta Adjusted Invoice Difference: $2,236
Model Year2012201220122013
ModelOptimaOptimaOptimaSoul
TrimEXSXHybrid!
Body4dr Sedan4dr Sedan4dr Sedan4dr Hatch
Engine200hp I4274hp I4166hp I4 H164hp I4
TransmissionT6T6T6T6
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)550, 12550, 12550, 12350, 8
Tire (rear if not all the same)215/55-17225/45-18215/55-17235/45-18
Total Price$28,300$31,600$31,800$24,445
Adjustments for Features-1,150-1,775-1,9750
Feature-Adjusted Total Price$27,150$29,825$29,825$24,445
Cost Above Minimum$0$2,675$2,675$0
Total Invoice$26,310$29,395$29,550$23,005
Adjustments for Features-1,069-1,651-1,8350
Feature-Adjusted Total Invoice$25,241$27,744$27,715$23,005
Cost Above Minimum$0$2,503$2,474$0

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Features Comparison: Kia Optima vs. Kia Soul

Model Year2012201220122013
ModelOptimaOptimaOptimaSoul
TrimEXSXHybrid!
Body4dr Sedan4dr Sedan4dr Sedan4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100$1100
FWD$0$0$0$0
Accessories 
Heated steering wheel$100 $100 
Brakes, Airbags, and Other Safety 
911 assist   $25
Vehicle health reports   $0
Cargo Management 
Air-conditioned storage compartment$50$50$50 
Overhead sunglass holder$25$25$25 
Rear seat pass-through  $100 
Climate Control 
Dual-zone climate control$125$125$125 
Interior air filter$0$0$0 
Rear air vents$100$100$100 
Rear wiper   $175
Engine / Motor 
Automatic start / stop  $150 
Exterior 
Body kit $0$0 
Bodyside moldings   $75
Bright-finished exhaust tip(s)$25$25  
Deep-tinted rear windows   $275
Panoramic sunroof$1200$1200$1200 
Rear spoiler $200$200$200
Sunroof   $900
Infotainment 
App support   $0
HD radio$50$50$50 
Traffic information$25$25 $25
Voice control for nav and audio$100$100 $100
Instruments, Lights, and Mirrors 
Detailed driving style feedback  $100 
Large energy flow and fuel economy display  $25 
Xenon HID headlights $500$500 
Seats and Interior Trim 
Aluminum trim $100  
Center armrest(s), second row$50$50$50 
Cooled or ventilated front seats$300$300$300 
Folding second row seats$300$300 $300
Heated second row seats$200$200$200 
Illuminated door sill trim plates $200$200$200
Leather seating surfaces$900 $900$900
Manual height adjuster, driver seat   $50
Memory system, driver seat$200$200$200 
Metal pedals $75 $75
Partial leather seating sufaces $450  
Power fore-aft adjuster, driver seat$100$100$100 
Power fore-aft adjuster, passenger seat$100$100$100 
Power height adjuster, driver seat$100$100$100 
Power lumbar adjuster, driver seat$100$100$100 
Power recliner, driver seat$100$100$100 
Power recliner, passenger seat$100$100$100 
Power tilt adjuster, driver seat$100$100$100 
Suspension, Wheels, and Tires 
Sport suspension (upgrade) $0  
Transmission 
Steering-wheel-mounted transmission controls $100  
Total Value of Features$5,550$6,175$6,375$4,400
Value of Feature Adjustments$1,150$1,775$1,975$0
Value of Feature Adjustments-1,069-1,651-1,8350

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Specifications Comparison: Kia Optima vs. Kia Soul

Model Year20122013
ModelOptimaSoul
Body4dr Sedan4dr Hatch
Wheelbase110.0 in100.4 in
Length190.7 in162.2 in
Width72.1 in70.3 in
Height57.3 in63.4 in
Curb Weight3,207 lb.2,616 lb.
Fuel Capacity18.5 gal.12.7 gal.
Row 1 Headroom40.0 in40.2 in
Row 1 Shoulder Room57.2 in55.2 in
Row 1 Hip Room54.7 in53.3 in
Row 1 Legroom45.5 in42.1 in
Row 2 Headroom37.6 in39.6 in
Row 2 Shoulder Room55.7 in55.1 in
Row 2 Hip Room54.5 in52.7 in
Row 2 Legroom34.7 in39.0 in
Cargo Volume,
Minimum
15.4 ft323.7 ft3
Cargo Volume,
Maximum
15.453.4 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Heated steering wheel100No
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Power-folding mirrors50Yes
HD radio50No
Infinity, 550W, 12 speakers (with subwoofer)350No
Rearview camera200Yes
Voice control for external devices0No
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Media drive, small5No
Total Requested47515%
Total Not Requested263085%

Option Package Details
Kia Optima SX

Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Power-folding mirrors50Yes
HD radio50No
Infinity, 550W, 12 speakers (with subwoofer)350No
Rearview camera200Yes
Voice control for external devices0No
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Media drive, small5No
Total Requested47516%
Total Not Requested253084%

Option Package Details
Kia Optima Hybrid

Premium Technology Package
FeatureValueRequested?
Navigation system600Yes
Leather seating surfaces900Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Xenon HID headlights500No
Heated steering wheel100No
Compass0Yes
215/55HR17 tires400No
Interior ambient lighting150Yes
Illuminated door sill trim plates200Yes
Infinity, 550W, 12 speakers (with subwoofer)350No
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Power-folding mirrors50Yes
HD radio50No
Power fore-aft adjuster, driver seat100No
Power height adjuster, driver seat50No
Power tilt adjuster, driver seat100No
Power recliner, driver seat100No
Rearview camera200Yes
Voice control for external devices0No
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Media drive, small5No
Total Requested257540%
Total Not Requested388060%

Option Package Details
Kia Soul !

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Navigation system600Yes
Leather seating surfaces900Yes
Automatic climate control, front200Yes
Heated front seats200Yes
Proximity key250Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested2275100%
Total Not Requested00%

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