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The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $33,900 Kia Optima SX Turbo | ||||
Difference: $13,190 | ||||
Lowest Total Invoice: $31,751 Kia Optima SX Turbo | ||||
Difference: $11,421 | ||||
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Model Year | 2014 | 2014 | 2015 | 2015 |
Model | Optima | Optima | Discovery Sport | Discovery Sport |
Trim | SX Turbo | SX Limited Turbo | HSE | HSE Lux |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Base Price | $27,500 | $35,300 | $41,570 | $45,570 |
Base Invoice | $25,763 | $32,963 | $38,037 | $41,697 |
Technology Package | 2,300 | |||
Premium Package | 3,300 | |||
Driver Assist Plus Package | 1,295 | |||
Climate Comfort Package | 1,600 | 1,600 | ||
Satellite radio | 750 | |||
App support | 430 | 430 | ||
Telematics service, such as OnStar | 450 | 450 | ||
Technology Package | 2,129 | |||
Premium Package | 3,059 | |||
Driver Assist Plus Package | 1,185 | |||
Climate Comfort Package | 1,464 | 1,464 | ||
Satellite radio | 686 | |||
App support | 393 | 393 | ||
Telematics service, such as OnStar | 412 | 412 | ||
Options (change) | 5,600 | 0 | 4,525 | 2,480 |
Options (change) | 5,188 | 0 | 4,140 | 2,269 |
Destination | 800 | 800 | 995 | 995 |
Total Price | $33,900 | $36,100 | $47,090 | $49,045 |
Total Invoice | $31,751 | $33,763 | $43,172 | $44,961 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Land Rover Discovery Sport dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima SX Turbo | ||||
TrueDelta Adjusted Price Difference: $9,375 | ||||
TrueDelta Adjusted Invoice Difference: $7,923 | ||||
Model Year | 2014 | 2014 | 2015 | 2015 |
Model | Optima | Optima | Discovery Sport | Discovery Sport |
Trim | SX Turbo | SX Limited Turbo | HSE | HSE Lux |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Engine | 274hp I4 | 274hp I4 | 240hp I4 | 240hp I4 |
Transmission | T6 | T6 | T9 | T9 |
Drivetrain | FWD | FWD | AWD | AWD |
EPA Fuel Economy (city/highway) | 20/31 MPG | 20/31 MPG | 20/26 MPG | 20/26 MPG |
Audio (watts, speakers) | ?, 8 | ?, 8 | 190, 10 | 250, 11 |
Tire (rear if not all the same) | 225/45-18 | 225/45-18 | 235/55-19 | 235/55-19 |
Total Price | $33,900 | $36,100 | $47,090 | $49,045 |
Adjustments for Features | 0 | -1,350 | -3,815 | -3,540 |
Feature-Adjusted Total Price | $33,900 | $34,750 | $43,275 | $45,505 |
Cost Above Minimum | $0 | $850 | $0 | $2,230 |
Total Invoice | $31,751 | $33,763 | $43,172 | $44,961 |
Adjustments for Features | 0 | -1,263 | -3,498 | -3,245 |
Feature-Adjusted Total Invoice | $31,751 | $32,500 | $39,674 | $41,716 |
Cost Above Minimum | $0 | $749 | $0 | $2,042 |
Model Year | 2014 | 2014 | 2015 | 2015 |
Model | Optima | Optima | Discovery Sport | Discovery Sport |
Trim | SX Turbo | SX Limited Turbo | HSE | HSE Lux |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | ||
9-speed manually-shiftable automatic | $1400 | $1400 | ||
FWD | $0 | $0 | ||
AWD | $1700 | $1700 | ||
Accessories | ||||
Heated steering wheel | $100 | $100 | $100 | |
Power liftgate | $350 | $350 | ||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | ||
Automatic braking, high-speed or partial | $200 | |||
Automatic braking, low-speed | $200 | |||
Blind spot warning system | $200 | $200 | ||
Cross-traffic warning, rear | $100 | $100 | ||
Hill descent control | $250 | $250 | ||
Knee airbag, driver | $75 | $75 | ||
Lane departure warning | $200 | |||
Obstacle detection, front | $150 | $150 | ||
Rollover sensor | $50 | $50 | ||
Temporary spare tire | $150 | $150 | ||
Terrain selector | $200 | $200 | ||
Trailer sway control | $25 | $25 | ||
Vehicle health reports | $0 | $0 | ||
Cargo Management | ||||
Air-conditioned storage compartment | $50 | $50 | ||
Console with shifter | $150 | $150 | ||
Overhead sunglass holder | $25 | $25 | ||
Climate Control | ||||
Automatic air recirculation | $100 | $100 | ||
Electrically heated windshield | $250 | $250 | ||
Interior air filter | $0 | $0 | ||
Ionizing air filtration | $50 | $50 | ||
Rain-sensing wipers | $175 | $175 | ||
Rear air vents | $100 | $100 | ||
Rear air vents with manual controls | $150 | $150 | ||
Rear wiper | $175 | $175 | ||
Variable intermittent wipers | $75 | $75 | ||
Engine / Motor | ||||
Automatic start / stop | $150 | $150 | ||
Exterior | ||||
Body kit | $0 | $0 | ||
Bodyside cladding (gray/black) | $250 | $250 | ||
Bright-finished exhaust tip(s) | $25 | $25 | ||
Deep-tinted rear windows | $275 | $275 | ||
Glass roof panel(s) | $300 | $300 | ||
Laminated front side windows | $200 | $200 | ||
Painted brake calipers (optional) | $0 | |||
Panoramic sunroof | $1200 | $1200 | ||
Rear spoiler | $200 | $200 | $200 | |
Tow hook(s), front | $40 | $40 | ||
Tow hook(s), rear | $25 | $25 | ||
Wheel-lip moldings | $75 | $75 | ||
Infotainment | ||||
Aux input | $50 | $50 | ||
Off-road navigation system | $0 | $0 | ||
SMS text-to-speech reader | $25 | $25 | ||
Surround sound | $250 | $250 | ||
Telematics service, such as OnStar | $200 | $200 | ||
Voice control for external devices | $0 | $0 | ||
Instruments, Lights, and Mirrors | ||||
Compass | $0 | $0 | ||
Headlight washers | $50 | $50 | ||
Interior ambient lighting | $150 | $150 | $150 | |
Interior ambient lighting, configurable | $150 | |||
Road sign information | $75 | |||
Speaker lights | $100 | $100 | ||
Seats and Interior Trim | ||||
Aluminum trim | $100 | $100 | ||
Floor mats | $75 | $75 | ||
Illuminated door sill trim plates | $200 | $200 | $200 | |
Leather door panel trim | $250 | |||
Leather-wrapped steering wheel | $150 | $150 | $150 | |
Manual fore-aft adjuster, second row seats | $75 | $75 | ||
Manual recliner, second row seats | $75 | $75 | ||
Memory system, passenger seat | $150 | $150 | ||
Metal pedals | $75 | $75 | ||
Power height adjuster, passenger seat | $100 | $100 | ||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | |
Power lumbar adjuster, passenger seat | $100 | |||
Power tilt adjuster, passenger seat | $100 | $100 | ||
Upgraded floor mats | $0 | |||
Wood trim | $300 | |||
Wood/leather-wrapped steering wheel | $150 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | |||
Electronic systems calibration selector | $200 | $200 | ||
Sport suspension (upgrade) | $0 | $0 | ||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | $100 | ||
Total Value of Features | $5,050 | $6,400 | $8,865 | $8,590 |
Value of Feature Adjustments | $0 | $1,350 | $3,815 | $3,540 |
Value of Feature Adjustments | 0 | -1,263 | -3,498 | -3,245 |
Model Year | 2014 | 2015 |
Model | Optima | Discovery Sport |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.0 in | 107.9 in |
Length | 190.7 in | 180.7 in |
Width | 72.1 in | 74.6 in |
Height | 57.9 in | 67.9 in |
Curb Weight | 3,468 lb. | 3,845 lb. |
Fuel Capacity | 18.5 gal. | 18.5 gal. |
Row 1 Headroom | 40.0 in | 40.2 in |
Row 1 Shoulder Room | 57.3 in | 0.0 in |
Row 1 Hip Room | 54.7 in | 0.0 in |
Row 1 Legroom | 45.5 in | 0.0 in |
Row 2 Headroom | 37.6 in | 38.7 in |
Row 2 Shoulder Room | 55.7 in | 0.0 in |
Row 2 Hip Room | 54.5 in | 0.0 in |
Row 2 Legroom | 34.7 in | 0.0 in |
Cargo Volume, Minimum | 15.4 ft3 | 0.0 ft3 |
Cargo Volume, Behind R2 | 15.4 | 32.7 ft3 |
Cargo Volume, Maximum | 15.4 | 66.9 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 975 | 76% |
Total Not Requested | 300 | 24% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | Yes |
HD radio | 50 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | Yes |
Total Requested | 1450 | 44% |
Total Not Requested | 1825 | 56% |
Satellite radio | ||
Feature | Value | Requested? |
Satellite radio | 200 | Yes |
HD radio | 50 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Driver Assist Plus Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Lane departure warning system | 200 | No |
Off-road navigation system | 0 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed | 200 | No |
Road sign information | 75 | No |
Total Requested | 700 | 51% |
Total Not Requested | 675 | 49% |
Climate Comfort Package | ||
Feature | Value | Requested? |
Cooled or ventilated front seats | 300 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
Electrically heated windshield | 250 | No |
Total Requested | 800 | 76% |
Total Not Requested | 250 | 24% |
Climate Comfort Package | ||
Feature | Value | Requested? |
Cooled or ventilated front seats | 300 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
Electrically heated windshield | 250 | No |
Total Requested | 800 | 76% |
Total Not Requested | 250 | 24% |