The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $28,300 Kia Optima EX | ||||
Difference: $17,205 | ||||
Lowest Total Invoice: $26,310 Kia Optima EX | ||||
Difference: $14,907 | ||||
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Model Year | 2012 | 2012 | 2012 | 2007 |
Model | Optima | Optima | Optima | Armada |
Trim | EX | EX Turbo | SX | LE |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Base Price | $23,200 | $25,100 | $26,500 | $40,250 |
Base Invoice | $21,675 | $23,455 | $24,760 | $36,594 |
Premium Package | 2,950 | 2,950 | 2,950 | |
Navigation system | 1,400 | 1,400 | 1,400 | |
Limited Package | 3,300 | |||
Technology Package | 3,900 | |||
Interior air filter | 50 | |||
Floor mats | 210 | |||
Satellite radio | 350 | |||
Premium Package | 2,635 | 2,635 | 2,635 | |
Navigation system | 1,250 | 1,250 | 1,250 | |
Limited Package | 2,937 | |||
Technology Package | 3,383 | |||
Interior air filter | 37 | |||
Floor mats | 155 | |||
Satellite radio | 303 | |||
Options (change) | 4,350 | 4,350 | 7,650 | 4,510 |
Options (change) | 3,885 | 3,885 | 6,822 | 3,878 |
Destination | 750 | 750 | 750 | 745 |
Total Price | $28,300 | $30,200 | $34,900 | $45,505 |
Total Invoice | $26,310 | $28,090 | $32,332 | $41,217 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
TrueDelta Adjusted Price Difference: $14,250 | ||||
TrueDelta Adjusted Invoice Difference: $12,230 | ||||
Model Year | 2012 | 2012 | 2012 | 2007 |
Model | Optima | Optima | Optima | Armada |
Trim | EX | EX Turbo | SX | LE |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Engine | 200hp I4 | 274hp I4 | 274hp I4 | 317hp V8 |
Transmission | T6 | T6 | T6 | A5 |
Drivetrain | FWD | FWD | FWD | RWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 550, 12 | 550, 12 | 550, 12 | 265, 10 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 225/45-18 | 265/70-18 |
Total Price | $28,300 | $30,200 | $34,900 | $45,505 |
Adjustments for Features | 0 | 0 | -1,300 | -2,955 |
Feature-Adjusted Total Price | $28,300 | $30,200 | $33,600 | $42,550 |
Cost Above Minimum | $0 | $1,900 | $5,300 | $0 |
Total Invoice | $26,310 | $28,090 | $32,332 | $41,217 |
Adjustments for Features | 0 | 0 | -1,204 | -2,677 |
Feature-Adjusted Total Invoice | $26,310 | $28,090 | $31,128 | $38,540 |
Cost Above Minimum | $0 | $1,780 | $4,818 | $0 |
Model Year | 2012 | 2012 | 2012 | 2007 |
Model | Optima | Optima | Optima | Armada |
Trim | EX | EX Turbo | SX | LE |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
5-speed automatic | $900 | |||
FWD | $0 | $0 | $0 | |
RWD | $0 | |||
Accessories | ||||
Heated steering wheel | $100 | $100 | ||
Power flip-out rear side windows | $125 | |||
Power liftgate | $350 | |||
Power-adjustable pedals | $125 | |||
Proximity key | $250 | $250 | $250 | |
Remote window/roof operation | $15 | |||
Tilt steering wheel, manual | $150 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | |
Brakes, Airbags, and Other Safety | ||||
Obstacle detection, rear | $250 | |||
Rollover sensor | $50 | |||
Side curtain airbags | $350 | $350 | $350 | |
Side curtain airbags, three rows | $500 | |||
Cargo Management | ||||
Air-conditioned storage compartment | $50 | $50 | $50 | |
Class IV trailer hitch | $300 | |||
Overhead console storage compartments | $100 | |||
Removable second-row console | $200 | |||
Roof rack | $300 | |||
Trailering equipment (7 wire) | $150 | |||
Climate Control | ||||
Rear air vents | $100 | $100 | $100 | |
Rear air vents with manual controls | $150 | |||
Rear HVAC unit | $400 | |||
Rear wiper | $175 | |||
Exterior | ||||
Body kit | $0 | |||
Bodyside moldings | $75 | |||
Deep-tinted rear windows | $275 | |||
Painted brake calipers (optional) | $0 | |||
Panoramic sunroof | $1200 | $1200 | $1200 | |
Rear spoiler | $200 | |||
Running boards | $350 | |||
Sunroof | $900 | |||
Tow hook(s), front | $40 | |||
Infotainment | ||||
Aux input | $50 | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | |
CD changer, in-dash | $325 | |||
CD player | $125 | $125 | $125 | |
HD radio | $50 | $50 | $50 | |
Rear seat audio controls | $25 | |||
Traffic information | $25 | $25 | $25 | |
Voice control for nav and audio | $100 | $100 | $100 | |
Instruments, Lights, and Mirrors | ||||
Auto-dimming driver-side mirror | $75 | |||
Auto-dimming passenger-side mirror | $75 | |||
Speaker lights | $100 | $100 | $100 | |
Transmission temperature gauge | $75 | |||
Trip computer | $150 | $150 | $150 | |
Xenon HID headlights | $500 | |||
Seats and Interior Trim | ||||
Aluminum trim | $100 | |||
Cooled or ventilated front seats | $300 | $300 | $300 | |
Folding passenger seat | $150 | |||
Folding third row seats | $600 | |||
Heated second row seats | $200 | $200 | $200 | |
Illuminated door sill trim plates | $200 | |||
Leather-wrapped steering wheel | $150 | $150 | $150 | |
Manual lumbar adjuster, driver seat | $50 | |||
Manual lumbar adjuster, passenger seat | $50 | |||
Manual recliner, second row seats | $75 | |||
Power height adjuster, passenger seat | $100 | |||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | |||
Wood trim | $300 | |||
Wood/leather-wrapped steering wheel | $150 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | ||
Auto-leveling rear shocks | $200 | |||
Polished alloy wheels | $350 | $350 | ||
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | |||
Total Value of Features | $5,325 | $5,325 | $6,625 | $8,280 |
Value of Feature Adjustments | $0 | $0 | $1,300 | $2,955 |
Value of Feature Adjustments | 0 | 0 | -1,204 | -2,677 |
Model Year | 2012 | 2007 |
Model | Optima | Armada |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.0 in | 123.2 in |
Length | 190.7 in | 206.9 in |
Width | 72.1 in | 78.8 in |
Height | 57.3 in | 77.8 in |
Curb Weight | 3,207 lb. | 5,252 lb. |
Fuel Capacity | 18.5 gal. | 28.0 gal. |
Row 1 Headroom | 40.0 in | 41.0 in |
Row 1 Shoulder Room | 57.2 in | 65.1 in |
Row 1 Hip Room | 54.7 in | 61.3 in |
Row 1 Legroom | 45.5 in | 41.8 in |
Row 2 Headroom | 37.6 in | 40.0 in |
Row 2 Shoulder Room | 55.7 in | 64.5 in |
Row 2 Hip Room | 54.5 in | 60.1 in |
Row 2 Legroom | 34.7 in | 41.9 in |
Row 3 Headroom | 0.0 in | 35.9 in |
Row 3 Shoulder Room | 0.0 in | 63.7 in |
Row 3 Hip Room | 0.0 in | 48.8 in |
Row 3 Legroom | 0.0 in | 32.2 in |
Cargo Volume, Minimum | 15.4 ft3 | 20.0 ft3 |
Cargo Volume, Behind R2 | 15.4 | 56.7 ft3 |
Cargo Volume, Maximum | 15.4 | 97.1 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | Yes |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Media drive, small | 5 | No |
Rearview camera | 200 | Yes |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | No |
Total Requested | 750 | 24% |
Total Not Requested | 2355 | 76% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | Yes |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Media drive, small | 5 | No |
Rearview camera | 200 | Yes |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | No |
Total Requested | 750 | 24% |
Total Not Requested | 2355 | 76% |
Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | -450 | No |
Wood trim | 300 | No |
Leather seating surfaces | 450 | Yes |
Wood/leather-wrapped steering wheel | 0 | No |
Additional chrome trim | 0 | No |
Upholstered door panels, leather | 250 | No |
Chrome-plated alloy wheels | 500 | No |
Painted brake calipers (optional) | 0 | No |
Total Requested | 450 | 43% |
Total Not Requested | 600 | 57% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | Yes |
HD radio | 50 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Media drive, small | 5 | No |
Rearview camera | 200 | Yes |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | No |
Total Requested | 750 | 25% |
Total Not Requested | 2255 | 75% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Sunroof | 900 | Yes |
Rearview camera | 200 | Yes |
Polished alloy wheels | 350 | Yes |
Total Requested | 2050 | 100% |
Total Not Requested | 0 | 0% |