The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $31,185 Kia Optima SX | ||||||
Difference: $60,645 | ||||||
Lowest Total Invoice: $29,010 Kia Optima Plug-in Hybrid EX | ||||||
Difference: $57,319 | ||||||
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Model Year | 2017 | 2017 | 2017 | 2017 | 2012 | 2012 |
Model | Optima | Optima | Optima | Optima | GT-R | GT-R |
Trim | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited | Premium | Black Edition |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 2dr Coupe | 2dr Coupe |
Base Price | $30,990 | $35,210 | $26,855 | $36,090 | $89,950 | $95,100 |
Base Invoice | $28,752 | $32,743 | $25,023 | $33,481 | $84,648 | $89,492 |
Universal garage door opener | 350 | 350 | 350 | 350 | ||
SX Base Package | 3,085 | |||||
Floor mats | 280 | 280 | ||||
Rearview camera | 600 | 600 | ||||
Universal garage door opener | 291 | 291 | 291 | 291 | ||
SX Base Package | 2,842 | |||||
Floor mats | 200 | 200 | ||||
Rearview camera | 481 | 481 | ||||
Options (change) | 350 | 350 | 3,435 | 350 | 880 | 880 |
Options (change) | 291 | 291 | 3,133 | 291 | 681 | 681 |
Destination | 895 | 895 | 895 | 895 | 1,000 | 1,000 |
Gas Tax | 0 | -4,919 | 0 | 0 | 0 | 0 |
Total Price | $32,235 | $31,536 | $31,185 | $37,335 | $91,830 | $96,980 |
Total Invoice | $29,938 | $29,010 | $29,051 | $34,667 | $86,329 | $91,173 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||||
TrueDelta Adjusted Price Difference: $58,520 | ||||||
TrueDelta Adjusted Invoice Difference: $55,264 | ||||||
Model Year | 2017 | 2017 | 2017 | 2017 | 2012 | 2012 |
Model | Optima | Optima | Optima | Optima | GT-R | GT-R |
Trim | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited | Premium | Black Edition |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 2dr Coupe | 2dr Coupe |
Engine | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 245hp I4 | 530hp V6 | 530hp V6 |
Transmission | T6 | T6 | T6 | T6 | S6 | S6 |
Drivetrain | FWD | FWD | FWD | FWD | AWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 630, 10 | 630, 10 | ?, 6 | 630, 10 | ?, 11 | ?, 11 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 235/45-18 | 235/45-18 | 255/40-20 | 255/40-20 |
Total Price | $32,235 | $31,536 | $31,185 | $37,335 | $91,830 | $96,980 |
Adjustments for Features | -200 | 0 | -1,865 | -7,540 | -3,990 | -3,890 |
Feature-Adjusted Total Price | $32,035 | $31,536 | $29,320 | $29,795 | $87,840 | $93,090 |
Cost Above Minimum | $2,715 | $2,216 | $0 | $475 | $0 | $5,250 |
Total Invoice | $29,938 | $29,010 | $29,051 | $34,667 | $86,329 | $91,173 |
Adjustments for Features | -186 | 0 | -1,737 | -7,001 | -3,751 | -3,657 |
Feature-Adjusted Total Invoice | $29,752 | $29,010 | $27,314 | $27,666 | $82,578 | $87,516 |
Cost Above Minimum | $2,438 | $1,696 | $0 | $352 | $0 | $4,938 |
Model Year | 2017 | 2017 | 2017 | 2017 | 2012 | 2012 |
Model | Optima | Optima | Optima | Optima | GT-R | GT-R |
Trim | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited | Premium | Black Edition |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 2dr Coupe | 2dr Coupe |
Transmission and Drivetrain | ||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | ||
6-speed automated manual | $1100 | $1100 | ||||
FWD | $0 | $0 | $0 | $0 | ||
AWD | $1700 | $1700 | ||||
Accessories | ||||||
Adaptive cruise control, all-speed | $850 | |||||
Cruise control | $150 | $150 | $150 | $150 | $150 | |
Heated steering wheel | $100 | $100 | $100 | $100 | ||
Power rear side windows | $200 | $200 | $200 | $200 | ||
Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | ||
Sunshades, second row | $125 | $125 | ||||
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | $25 | $25 | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | ||
Around view cameras | $500 | |||||
Automatic braking, high-speed or partial | $200 | |||||
Automatic braking, low-speed | $200 | |||||
Blind spot warning system | $200 | |||||
Cross-traffic warning, rear | $100 | |||||
Forward collision warning | $200 | |||||
Knee airbag, driver | $75 | $75 | $75 | $75 | ||
Lane departure warning | $200 | |||||
Obstacle detection, rear | $250 | |||||
Rearview camera | $200 | $200 | $200 | $200 | $200 | |
Rollover sensor | $50 | $50 | $50 | $50 | ||
Temporary spare tire | $150 | $150 | ||||
Tires, run-flat | $150 | $150 | ||||
Vehicle health reports | $0 | $0 | $0 | $0 | ||
Cargo Management | ||||||
Cargo mat | $40 | $40 | ||||
Climate Control | ||||||
Rear air vents | $100 | $100 | $100 | $100 | ||
Drivetrain | ||||||
Limited-slip rear differential | $300 | $300 | ||||
Engine / Motor | ||||||
10 kWh battery pack | $0 | |||||
3.3 kW onboard charger | $0 | |||||
Automatic start / stop | $150 | $150 | ||||
Exterior | ||||||
Active grille shutters | $0 | $0 | ||||
Body kit | $0 | $0 | ||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | ||
Carbon fiber wing-type rear spoiler | $400 | |||||
Laminated front side windows | $200 | $200 | $200 | $200 | ||
Painted brake calipers (optional) | $0 | $0 | ||||
Panoramic sunroof | $1200 | |||||
Rear spoiler | $200 | $200 | ||||
Tall rear wing-type spoiler | $500 | |||||
Infotainment | ||||||
Android Auto support | $100 | $100 | $100 | $100 | ||
App support | $0 | $0 | $0 | $0 | ||
Apple CarPlay support | $100 | $100 | $100 | $100 | ||
Aux input | $50 | $50 | $50 | $50 | ||
CD player | $125 | $125 | ||||
DVD-compatible player | $0 | $0 | ||||
HD radio | $50 | $50 | $50 | $50 | ||
Media drive | $15 | $15 | ||||
MP3-compatible player | $50 | $50 | ||||
SD Card slot | $25 | $25 | ||||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | ||
Surround sound | $250 | $250 | $250 | $250 | $250 | |
Traffic + travel information | $25 | $25 | ||||
Traffic information | $25 | $25 | $25 | $25 | ||
Voice control for external devices | $0 | $0 | $0 | $0 | ||
Wireless charging station | $75 | |||||
Instruments, Lights, and Mirrors | ||||||
Approach detection | $25 | $25 | ||||
Auto-dimming headlights | $200 | |||||
Boost gauge | $75 | $75 | ||||
Compass | $0 | $0 | $0 | $0 | ||
Detailed driving style feedback | $100 | $100 | $100 | $100 | ||
Interior ambient lighting | $150 | |||||
Large energy flow and fuel economy display | $25 | $25 | ||||
LED headlights | $1000 | $1000 | ||||
Performance meter | $150 | $150 | ||||
Power-folding mirrors | $50 | $50 | $50 | $50 | ||
Steering-linked headlights | $150 | $150 | ||||
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | ||
Xenon HID headlights | $500 | $500 | ||||
Seats and Interior Trim | ||||||
Carbon fiber trim | $200 | $200 | ||||
Cooled or ventilated front seats | $300 | |||||
Door sill trim plates | $100 | $100 | $100 | $100 | $100 | |
Folding second row seats | $300 | $300 | $300 | |||
Heated second row seats | $200 | |||||
Leather door panel trim | $250 | $250 | ||||
Manual height adjuster, passenger seat | $50 | $50 | $50 | |||
Memory system, driver seat | $200 | $200 | $200 | $200 | ||
Metal pedals | $75 | $75 | $75 | $75 | ||
No leather in second row | $-300 | $-300 | ||||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | ||
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | |||
Power height adjuster, passenger seat | $100 | |||||
Power lumbar adjuster, passenger seat | $100 | |||||
Power recliner, passenger seat | $100 | $100 | $100 | |||
Power tilt adjuster, passenger seat | $100 | |||||
Synthetic suede inserts in leather seating surfaces | $0 | |||||
Upholstered instrument panel, leather | $1000 | $1000 | ||||
Suspension, Wheels, and Tires | ||||||
Adaptive dampers - electrical | $500 | $500 | ||||
Alloy wheels | $350 | $350 | $350 | $350 | ||
Chrome-plated alloy wheels | $850 | |||||
Electronic systems calibration selector | $200 | $200 | $200 | $200 | ||
Machined alloy wheels | $350 | |||||
Performance steering system (optional) | $0 | $0 | ||||
Sport suspension (upgrade) | $0 | $0 | ||||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | $100 | ||
Total Value of Features | $4,325 | $4,125 | $5,990 | $11,665 | $8,115 | $8,015 |
Value of Feature Adjustments | $200 | $0 | $1,865 | $7,540 | $3,990 | $3,890 |
Value of Feature Adjustments | -186 | 0 | -1,737 | -7,001 | -3,751 | -3,657 |
Model Year | 2017 | 2012 |
Model | Optima | GT-R |
Body | 4dr Sedan | 2dr Coupe |
Wheelbase | 110.4 in | 109.4 in |
Length | 191.1 in | 183.9 in |
Width | 73.2 in | 74.6 in |
Height | 57.7 in | 53.9 in |
Curb Weight | 3,220 lb. | 3,830 lb. |
Fuel Capacity | 18.5 gal. | 19.5 gal. |
Row 1 Headroom | 39.8 in | 38.1 in |
Row 1 Shoulder Room | 58.1 in | 54.3 in |
Row 1 Hip Room | 56.0 in | 54.7 in |
Row 1 Legroom | 45.5 in | 44.6 in |
Row 2 Headroom | 37.8 in | 33.5 in |
Row 2 Shoulder Room | 56.4 in | 50.0 in |
Row 2 Hip Room | 56.0 in | 44.9 in |
Row 2 Legroom | 35.6 in | 26.4 in |
Cargo Volume | 15.9 ft3 | 8.8 ft3 |
SX Base Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Steering-linked headlights | 150 | No |
Door sill trim plates | 100 | Yes |
LED headlights | 1000 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | No |
Proximity key | 250 | Yes |
Perimeter approach lighting | 25 | No |
Approach detection | 25 | No |
Proximity trunk or liftgate opener | 125 | No |
Total Requested | 1225 | 47% |
Total Not Requested | 1375 | 53% |