| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Subaru Impreza / WRX Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Subaru Impreza / WRX Invoice Comparison
Lowest Total Price: $24,815 Subaru Impreza / WRX 2.0i Limited | ||||
| Difference: $20 | ||||
Lowest Total Invoice: $23,030 Kia Optima EX | ||||
| Difference: $319 | ||||
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| Model Year | 2009 | 2012 | 2012 | 2012 |
| Model | Optima | Impreza / WRX | Impreza / WRX | Impreza / WRX |
| Trim | EX | 2.0i Limited | WRX Limited | WRX STI Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $20,690 | $21,595 | $29,095 | $37,445 |
| Base Invoice | $19,255 | $20,517 | $27,405 | $35,379 |
| Premium Package | 1,300 | |||
| Convenience Package | 970 | |||
| Navigation system | 1,200 | 1,000 | 1,000 | |
| Auto-dimming rearview mirror | 165 | 165 | 165 | |
| Navigation Package | 1,000 | |||
| Sunroof | 1,000 | |||
| Universal garage door opener | 85 | 85 | 85 | |
| Bodyside moldings | 220 | 220 | 220 | |
| Premium Package | 1,160 | |||
| Convenience Package | 865 | |||
| Navigation system | 1,075 | 888 | 888 | |
| Auto-dimming rearview mirror | 107 | 107 | 107 | |
| Navigation Package | 888 | |||
| Sunroof | 888 | |||
| Universal garage door opener | 56 | 56 | 56 | |
| Bodyside moldings | 143 | 143 | 143 | |
| Options (change) | 3,470 | 2,470 | 1,470 | 1,470 |
| Options (change) | 3,100 | 2,082 | 1,194 | 1,194 |
| Destination | 675 | 750 | 750 | 750 |
| Total Price | $24,835 | $24,815 | $31,315 | $39,665 |
| Total Invoice | $23,030 | $23,349 | $29,349 | $37,323 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Subaru Impreza / WRX dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Subaru Impreza / WRX
| Lowest Adjusted Price and Invoice: Subaru Impreza / WRX 2.0i Limited | ||||
| TrueDelta Adjusted Price Difference: $1,540 | ||||
| TrueDelta Adjusted Invoice Difference: $1,111 | ||||
| Model Year | 2009 | 2012 | 2012 | 2012 |
| Model | Optima | Impreza / WRX | Impreza / WRX | Impreza / WRX |
| Trim | EX | 2.0i Limited | WRX Limited | WRX STI Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 175hp I4 | 148hp H4 | 265hp H4 | 305hp H4 |
| Transmission | T5 | CVT-6 | M5 | M6 |
| Drivetrain | FWD | AWD | AWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 360, 7 | ?, 6 | ?, 6 | ?, 6 |
| Tire (rear if not all the same) | 215/50-17 | 205/50-17 | 235/45-17 | 245/40-18 |
| Total Price | $24,835 | $24,815 | $31,315 | $39,665 |
| Adjustments for Features | 0 | -1,520 | -670 | -2,320 |
| Feature-Adjusted Total Price | $24,835 | $23,295 | $30,645 | $37,345 |
| Cost Above Minimum | $0 | $0 | $7,350 | $14,050 |
| Total Invoice | $23,030 | $23,349 | $29,349 | $37,323 |
| Adjustments for Features | 0 | -1,430 | -628 | -2,183 |
| Feature-Adjusted Total Invoice | $23,030 | $21,919 | $28,721 | $35,140 |
| Cost Above Minimum | $0 | $0 | $6,802 | $13,221 |
Features Comparison: Kia Optima vs. Subaru Impreza / WRX
| Model Year | 2009 | 2012 | 2012 | 2012 |
| Model | Optima | Impreza / WRX | Impreza / WRX | Impreza / WRX |
| Trim | EX | 2.0i Limited | WRX Limited | WRX STI Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||||
| 5-speed manually-shiftable automatic | $1000 | |||
| 6-speed manually-shiftable CVT | $1100 | |||
| 5-speed manual | $0 | |||
| 6-speed manual | $150 | |||
| FWD | $0 | |||
| AWD | $1700 | $1700 | $1700 | |
| Accessories | ||||
| Power-adjustable pedals | $125 | |||
| Sunshade, rear | $125 | |||
| Brakes, Airbags, and Other Safety | ||||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | ||
| Knee airbag, driver | $75 | |||
| Rollover sensor | $50 | $50 | $50 | |
| Cargo Management | ||||
| Overhead sunglass holder | $25 | |||
| Climate Control | ||||
| Wiper de-icer | $25 | $25 | $25 | |
| Drivetrain | ||||
| Adjustable center differential | $275 | |||
| Limited-slip front differential | $500 | |||
| Limited-slip rear differential | $300 | |||
| Exterior | ||||
| Body kit | $0 | $0 | ||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | |
| Hood scoop | $100 | $100 | ||
| Rear spoiler | $200 | $200 | ||
| Tall rear wing-type spoiler | $500 | |||
| Infotainment | ||||
| Bluetooth audio streaming | $25 | $25 | $25 | |
| Bluetooth cell phone link | $100 | $100 | $100 | |
| HD radio | $50 | |||
| SMS text-to-speech reader | $25 | |||
| Traffic information | $25 | |||
| Voice control for nav and audio | $100 | $100 | $100 | |
| Instruments, Lights, and Mirrors | ||||
| Automatic headlights | $125 | $125 | ||
| Automatic-off headlights | $25 | $25 | ||
| Illuminated visor mirror, driver | $50 | |||
| Illuminated visor mirror, passenger | $50 | |||
| Turn signals on or near mirrors | $25 | $25 | ||
| Visor mirror, driver | $10 | $10 | $10 | |
| Visor mirror, passenger | $10 | $10 | $10 | |
| Xenon HID headlights | $500 | $500 | ||
| Seats and Interior Trim | ||||
| Center armrest(s), second row | $50 | $50 | ||
| Door sill trim plates | $100 | $100 | ||
| Manual height adjuster, driver seat | $50 | $50 | $50 | |
| Manual lumbar adjuster, driver seat | $50 | |||
| Metal pedals | $75 | $75 | ||
| Power fore-aft adjuster, driver seat | $100 | |||
| Power fore-aft adjuster, passenger seat | $100 | |||
| Power height adjuster, driver seat | $100 | |||
| Power recliner, driver seat | $100 | |||
| Power recliner, passenger seat | $100 | |||
| Power tilt adjuster, driver seat | $100 | |||
| Suspension, Wheels, and Tires | ||||
| Sport suspension (upgrade) | $0 | |||
| Ultra-sport suspension (upgrade) | $0 | |||
| Transmission | ||||
| Steering-wheel-mounted transmission controls | $100 | |||
| Total Value of Features | $2,325 | $3,845 | $2,995 | $4,645 |
| Value of Feature Adjustments | $0 | $1,520 | $670 | $2,320 |
| Value of Feature Adjustments | 0 | -1,430 | -628 | -2,183 |
Specifications Comparison: Kia Optima vs. Subaru Impreza / WRX
| Model Year | 2009 | 2012 |
| Model | Optima | Impreza / WRX |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 107.1 in | 104.1 in |
| Length | 189.0 in | 180.3 in |
| Width | 71.1 in | 68.5 in |
| Height | 58.3 in | 57.6 in |
| Curb Weight | 3,158 lb. | 2,912 lb. |
| Fuel Capacity | 16.4 gal. | 14.6 gal. |
| Row 1 Headroom | 39.8 in | 39.7 in |
| Row 1 Shoulder Room | 57.1 in | 55.6 in |
| Row 1 Hip Room | 54.5 in | 53.2 in |
| Row 1 Legroom | 43.7 in | 43.5 in |
| Row 2 Headroom | 38.0 in | 37.2 in |
| Row 2 Shoulder Room | 56.3 in | 54.2 in |
| Row 2 Hip Room | 54.7 in | 52.2 in |
| Row 2 Legroom | 37.8 in | 35.4 in |
| Cargo Volume | 15.0 ft3 | 12.0 ft3 |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 900 | 62% |
| Total Not Requested | 550 | 38% |
| Convenience Package | ||
| Feature | Value | Requested? |
| 215/50VR17 tires | 400 | No |
| Heated front seats | 200 | Yes |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Sunshade, rear | 125 | No |
| Power-adjustable pedals | 125 | No |
| Total Requested | 200 | 19% |
| Total Not Requested | 850 | 81% |
Option Package Details
Subaru Impreza / WRX 2.0i Limited
| Auto-dimming rearview mirror | ||
| Feature | Value | Requested? |
| Auto-dimming rearview mirror | 150 | Yes |
| Compass | 0 | Yes |
| Total Requested | 150 | 100% |
| Total Not Requested | 0 | 0% |
| Navigation Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Satellite radio | 200 | Yes |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | No |
| 205/50VR17 tires | 400 | No |
| SMS text-to-speech reader | 25 | No |
| Total Requested | 800 | 59% |
| Total Not Requested | 550 | 41% |
Option Package Details
Subaru Impreza / WRX WRX Limited
| Auto-dimming rearview mirror | ||
| Feature | Value | Requested? |
| Auto-dimming rearview mirror | 150 | Yes |
| Compass | 0 | Yes |
| Total Requested | 150 | 100% |
| Total Not Requested | 0 | 0% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Satellite radio | 200 | Yes |
| Voice control for nav and audio | 100 | No |
| Total Requested | 800 | 89% |
| Total Not Requested | 100 | 11% |
Option Package Details
Subaru Impreza / WRX WRX STI Limited
| Auto-dimming rearview mirror | ||
| Feature | Value | Requested? |
| Auto-dimming rearview mirror | 150 | Yes |
| Compass | 0 | Yes |
| Total Requested | 150 | 100% |
| Total Not Requested | 0 | 0% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Satellite radio | 200 | Yes |
| Voice control for nav and audio | 100 | No |
| Total Requested | 800 | 89% |
| Total Not Requested | 100 | 11% |
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