| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Subaru Impreza / WRX Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Subaru Impreza / WRX Invoice Comparison
Lowest Total Price: $31,221 Subaru Impreza / WRX WRX Limited | |||
| Difference: $2,809 | |||
Lowest Total Invoice: $29,288 Subaru Impreza / WRX WRX Limited | |||
| Difference: $2,572 | |||
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| Model Year | 2014 | 2014 | 2012 |
| Model | Optima | Optima | Impreza / WRX |
| Trim | SX Turbo | SX Limited Turbo | WRX Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $27,500 | $35,300 | $29,095 |
| Base Invoice | $25,763 | $32,963 | $27,405 |
| Technology Package | 2,300 | ||
| Premium Package | 3,300 | ||
| Cargo tray | 80 | 80 | 71 |
| Cargo net | 50 | 50 | 55 |
| Auto-dimming rearview mirror | 165 | ||
| Navigation system | 1,000 | ||
| Universal garage door opener | 85 | ||
| Technology Package | 2,129 | ||
| Premium Package | 3,059 | ||
| Cargo tray | 67 | 67 | 46 |
| Cargo net | 42 | 42 | 36 |
| Auto-dimming rearview mirror | 107 | ||
| Navigation system | 888 | ||
| Universal garage door opener | 56 | ||
| Options (change) | 5,730 | 130 | 1,376 |
| Options (change) | 5,297 | 109 | 1,133 |
| Destination | 800 | 800 | 750 |
| Total Price | $34,030 | $36,230 | $31,221 |
| Total Invoice | $31,860 | $33,872 | $29,288 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Subaru Impreza / WRX dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Subaru Impreza / WRX
| Lowest Adjusted Price and Invoice: Kia Optima SX Turbo | |||
| TrueDelta Adjusted Price Difference: $621 | |||
| TrueDelta Adjusted Invoice Difference: $639 | |||
| Model Year | 2014 | 2014 | 2012 |
| Model | Optima | Optima | Impreza / WRX |
| Trim | SX Turbo | SX Limited Turbo | WRX Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 274hp I4 | 274hp I4 | 265hp H4 |
| Transmission | T6 | T6 | M5 |
| Drivetrain | FWD | FWD | AWD |
| EPA Fuel Economy (city/highway) | 20/31 MPG | 20/31 MPG | 19/25 MPG |
| Audio (watts, speakers) | ?, 8 | ?, 8 | ?, 6 |
| Tire (rear if not all the same) | 225/45-18 | 225/45-18 | 235/45-17 |
| Total Price | $34,030 | $36,230 | $31,221 |
| Adjustments for Features | -3,430 | -4,780 | 0 |
| Feature-Adjusted Total Price | $30,600 | $31,450 | $31,221 |
| Cost Above Minimum | $0 | $850 | $0 |
| Total Invoice | $31,860 | $33,872 | $29,288 |
| Adjustments for Features | -3,211 | -4,469 | 0 |
| Feature-Adjusted Total Invoice | $28,649 | $29,403 | $29,288 |
| Cost Above Minimum | $0 | $754 | $0 |
Features Comparison: Kia Optima vs. Subaru Impreza / WRX
| Model Year | 2014 | 2014 | 2012 |
| Model | Optima | Optima | Impreza / WRX |
| Trim | SX Turbo | SX Limited Turbo | WRX Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||
| 6-speed manually-shiftable automatic | $1100 | $1100 | |
| 5-speed manual | $0 | ||
| FWD | $0 | $0 | |
| AWD | $1700 | ||
| Accessories | |||
| Heated steering wheel | $100 | ||
| Proximity key | $250 | $250 | |
| Brakes, Airbags, and Other Safety | |||
| 911 assist | $25 | $25 | |
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | |
| Blind spot warning system | $200 | $200 | |
| Cross-traffic warning, rear | $100 | $100 | |
| Obstacle detection, rear | $250 | $250 | |
| Rearview camera | $200 | $200 | |
| Rollover sensor | $50 | ||
| Temporary spare tire | $150 | ||
| Vehicle health reports | $0 | $0 | |
| Cargo Management | |||
| Air-conditioned storage compartment | $50 | $50 | |
| Overhead sunglass holder | $25 | $25 | |
| Climate Control | |||
| Dual-zone climate control | $125 | $125 | |
| Ionizing air filtration | $50 | $50 | |
| Rear air vents | $100 | $100 | |
| Wiper de-icer | $25 | ||
| Exterior | |||
| Hood scoop | $100 | ||
| Laminated front side windows | $200 | $200 | |
| Painted brake calipers (optional) | $0 | ||
| Panoramic sunroof | $1200 | $1200 | |
| Rear spoiler | $200 | $200 | |
| Sunroof | $900 | ||
| Infotainment | |||
| App support | $0 | $0 | |
| HD radio | $50 | $50 | |
| SMS text-to-speech reader | $25 | $25 | |
| Surround sound | $250 | $250 | |
| Traffic information | $25 | $25 | |
| Voice control for external devices | $0 | $0 | |
| Instruments, Lights, and Mirrors | |||
| Automatic headlights | $125 | $125 | |
| Automatic-off headlights | $25 | ||
| Illuminated visor mirror, driver | $50 | $50 | |
| Illuminated visor mirror, passenger | $50 | $50 | |
| Interior ambient lighting | $150 | $150 | |
| Power-folding mirrors | $50 | $50 | |
| Speaker lights | $100 | $100 | |
| Turn signals on or near mirrors | $25 | $25 | |
| Visor mirror, driver | $10 | ||
| Visor mirror, passenger | $10 | ||
| Seats and Interior Trim | |||
| Center armrest(s), second row | $50 | $50 | |
| Cooled or ventilated front seats | $300 | $300 | |
| Floor mats | $75 | ||
| Heated second row seats | $200 | $200 | |
| Illuminated door sill trim plates | $200 | $200 | |
| Leather door panel trim | $250 | ||
| Leather-wrapped steering wheel | $150 | $150 | |
| Manual height adjuster, driver seat | $50 | ||
| Memory system, driver seat | $200 | $200 | |
| Power fore-aft adjuster, driver seat | $100 | $100 | |
| Power fore-aft adjuster, passenger seat | $100 | $100 | |
| Power height adjuster, driver seat | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | $100 | |
| Power recliner, driver seat | $100 | $100 | |
| Power recliner, passenger seat | $100 | $100 | |
| Power tilt adjuster, driver seat | $100 | $100 | |
| Wood trim | $300 | ||
| Wood/leather-wrapped steering wheel | $150 | ||
| Suspension, Wheels, and Tires | |||
| Alloy wheels | $350 | $350 | |
| Chrome-plated alloy wheels | $850 | ||
| Electronic systems calibration selector | $200 | $200 | |
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | $100 | |
| Total Value of Features | $7,225 | $8,575 | $3,795 |
| Value of Feature Adjustments | $3,430 | $4,780 | $0 |
| Value of Feature Adjustments | -3,211 | -4,469 | 0 |
Specifications Comparison: Kia Optima vs. Subaru Impreza / WRX
| Model Year | 2014 | 2012 |
| Model | Optima | Impreza / WRX |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.0 in | 104.1 in |
| Length | 190.7 in | 180.3 in |
| Width | 72.1 in | 68.5 in |
| Height | 57.9 in | 57.6 in |
| Curb Weight | 3,468 lb. | 3,208 lb. |
| Fuel Capacity | 18.5 gal. | 14.6 gal. |
| Row 1 Headroom | 40.0 in | 39.7 in |
| Row 1 Shoulder Room | 57.3 in | 55.6 in |
| Row 1 Hip Room | 54.7 in | 53.2 in |
| Row 1 Legroom | 45.5 in | 43.5 in |
| Row 2 Headroom | 37.6 in | 37.2 in |
| Row 2 Shoulder Room | 55.7 in | 54.2 in |
| Row 2 Hip Room | 54.5 in | 52.2 in |
| Row 2 Legroom | 34.7 in | 35.4 in |
| Cargo Volume | 15.4 ft3 | 12.0 ft3 |
Option Package Details
Kia Optima SX Turbo
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 700 | 55% |
| Total Not Requested | 575 | 45% |
| Premium Package | ||
| Feature | Value | Requested? |
| Panoramic sunroof | 1200 | No |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Rearview camera | 200 | No |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | No |
| Heated front seats | 200 | Yes |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| App support | 0 | No |
| Total Requested | 225 | 7% |
| Total Not Requested | 3050 | 93% |
Option Package Details
Subaru Impreza / WRX WRX Limited
| Auto-dimming rearview mirror | ||
| Feature | Value | Requested? |
| Auto-dimming rearview mirror | 150 | Yes |
| Compass | 0 | Yes |
| Total Requested | 150 | 100% |
| Total Not Requested | 0 | 0% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Satellite radio | 200 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Total Requested | 900 | 100% |
| Total Not Requested | 0 | 0% |
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