| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Subaru Impreza / WRX Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Subaru Impreza / WRX Invoice Comparison
Lowest Total Price: $31,550 Subaru Impreza / WRX WRX Limited | ||||
| Difference: $110 | ||||
Lowest Total Invoice: $29,446 Kia Optima SX | ||||
| Difference: $96 | ||||
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| Model Year | 2017 | 2017 | 2012 | 2012 |
| Model | Optima | Optima | Impreza / WRX | Impreza / WRX |
| Trim | SX | SX Limited | WRX Limited | WRX STI Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $26,855 | $36,090 | $29,095 | $37,445 |
| Base Invoice | $25,023 | $33,481 | $27,405 | $35,379 |
| Universal garage door opener | 350 | 350 | 85 | 85 |
| SX Base Package | 3,085 | |||
| Remote start | 425 | 425 | 400 | 400 |
| Cargo net | 50 | 50 | 55 | 55 |
| Auto-dimming rearview mirror | 165 | 165 | ||
| Navigation system | 1,000 | 1,000 | ||
| Universal garage door opener | 291 | 291 | 56 | 56 |
| SX Base Package | 2,842 | |||
| Remote start | 353 | 353 | 300 | 300 |
| Cargo net | 42 | 42 | 36 | 36 |
| Auto-dimming rearview mirror | 107 | 107 | ||
| Navigation system | 888 | 888 | ||
| Options (change) | 3,910 | 825 | 1,705 | 1,705 |
| Options (change) | 3,528 | 686 | 1,387 | 1,387 |
| Destination | 895 | 895 | 750 | 750 |
| Total Price | $31,660 | $37,810 | $31,550 | $39,900 |
| Total Invoice | $29,446 | $35,062 | $29,542 | $37,516 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Subaru Impreza / WRX dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Subaru Impreza / WRX
| Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
| TrueDelta Adjusted Price Difference: $1,785 | ||||
| TrueDelta Adjusted Invoice Difference: $1,858 | ||||
| Model Year | 2017 | 2017 | 2012 | 2012 |
| Model | Optima | Optima | Impreza / WRX | Impreza / WRX |
| Trim | SX | SX Limited | WRX Limited | WRX STI Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 245hp I4 | 245hp I4 | 265hp H4 | 305hp H4 |
| Transmission | T6 | T6 | M5 | M6 |
| Drivetrain | FWD | FWD | AWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 6 | 630, 10 | ?, 6 | ?, 6 |
| Tire (rear if not all the same) | 235/45-18 | 235/45-18 | 235/45-17 | 245/40-18 |
| Total Price | $31,660 | $37,810 | $31,550 | $39,900 |
| Adjustments for Features | -1,895 | -7,570 | 0 | -1,650 |
| Feature-Adjusted Total Price | $29,765 | $30,240 | $31,550 | $38,250 |
| Cost Above Minimum | $0 | $475 | $0 | $6,700 |
| Total Invoice | $29,446 | $35,062 | $29,542 | $37,516 |
| Adjustments for Features | -1,762 | -7,020 | 0 | -1,551 |
| Feature-Adjusted Total Invoice | $27,684 | $28,042 | $29,542 | $35,965 |
| Cost Above Minimum | $0 | $358 | $0 | $6,423 |
Features Comparison: Kia Optima vs. Subaru Impreza / WRX
| Model Year | 2017 | 2017 | 2012 | 2012 |
| Model | Optima | Optima | Impreza / WRX | Impreza / WRX |
| Trim | SX | SX Limited | WRX Limited | WRX STI Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | ||
| 5-speed manual | $0 | |||
| 6-speed manual | $150 | |||
| FWD | $0 | $0 | ||
| AWD | $1700 | $1700 | ||
| Accessories | ||||
| Adaptive cruise control, all-speed | $850 | |||
| Cruise control | $150 | $150 | $150 | |
| Heated steering wheel | $100 | $100 | ||
| Proximity key | $250 | $250 | ||
| Proximity trunk or liftgate opener | $125 | $125 | ||
| Sunshades, second row | $125 | $125 | ||
| Brakes, Airbags, and Other Safety | ||||
| 911 assist | $25 | $25 | ||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | ||
| Around view cameras | $500 | |||
| Automatic braking, high-speed or partial | $200 | |||
| Automatic braking, low-speed | $200 | |||
| Blind spot warning system | $200 | |||
| Cross-traffic warning, rear | $100 | |||
| Forward collision warning | $200 | |||
| Knee airbag, driver | $75 | $75 | ||
| Lane departure warning | $200 | |||
| Obstacle detection, rear | $250 | |||
| Rearview camera | $200 | |||
| Vehicle health reports | $0 | $0 | ||
| Cargo Management | ||||
| Cargo mat | $40 | $40 | ||
| Overhead sunglass holder | $25 | $25 | ||
| Climate Control | ||||
| Dual-zone climate control | $125 | $125 | ||
| Rear air vents | $100 | $100 | ||
| Wiper de-icer | $25 | $25 | ||
| Drivetrain | ||||
| Adjustable center differential | $275 | |||
| Limited-slip front differential | $500 | |||
| Limited-slip rear differential | $300 | |||
| Exterior | ||||
| Body kit | $0 | $0 | ||
| Hood scoop | $100 | $100 | ||
| Laminated front side windows | $200 | $200 | ||
| Painted brake calipers (optional) | $0 | $0 | ||
| Panoramic sunroof | $1200 | |||
| Rear spoiler | $200 | $200 | $200 | |
| Sunroof | $900 | $900 | ||
| Tall rear wing-type spoiler | $500 | |||
| Infotainment | ||||
| Android Auto support | $100 | $100 | ||
| App support | $0 | $0 | ||
| Apple CarPlay support | $100 | $100 | ||
| CD player | $125 | $125 | ||
| HD radio | $50 | $50 | ||
| MP3-compatible player | $50 | $50 | ||
| SMS text-to-speech reader | $25 | $25 | ||
| Surround sound | $250 | |||
| Traffic information | $25 | $25 | ||
| Voice control for external devices | $0 | $0 | ||
| Wireless charging station | $75 | |||
| Instruments, Lights, and Mirrors | ||||
| Approach detection | $25 | $25 | ||
| Auto-dimming headlights | $200 | |||
| Automatic headlights | $125 | $125 | ||
| Automatic-off headlights | $25 | $25 | ||
| Fog lights | $125 | $125 | ||
| Illuminated visor mirror, driver | $50 | $50 | ||
| Illuminated visor mirror, passenger | $50 | $50 | ||
| Interior ambient lighting | $150 | |||
| LED headlights | $1000 | $1000 | ||
| Power-folding mirrors | $50 | $50 | ||
| Steering-linked headlights | $150 | $150 | ||
| Turn signals on or near mirrors | $25 | $25 | $25 | |
| Visor mirror, driver | $10 | $10 | ||
| Visor mirror, passenger | $10 | $10 | ||
| Xenon HID headlights | $500 | $500 | ||
| Seats and Interior Trim | ||||
| Center armrest(s), second row | $50 | $50 | ||
| Cooled or ventilated front seats | $300 | |||
| Door sill trim plates | $100 | $100 | $100 | |
| Heated second row seats | $200 | |||
| Manual height adjuster, driver seat | $50 | $50 | ||
| Manual height adjuster, passenger seat | $50 | |||
| Memory system, driver seat | $200 | $200 | ||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | ||
| Power fore-aft adjuster, driver seat | $100 | $100 | ||
| Power fore-aft adjuster, passenger seat | $100 | |||
| Power height adjuster, driver seat | $100 | $100 | ||
| Power height adjuster, passenger seat | $100 | |||
| Power lumbar adjuster, passenger seat | $100 | |||
| Power recliner, driver seat | $100 | $100 | ||
| Power recliner, passenger seat | $100 | |||
| Power tilt adjuster, driver seat | $100 | $100 | ||
| Power tilt adjuster, passenger seat | $100 | |||
| Suspension, Wheels, and Tires | ||||
| Alloy wheels | $350 | $350 | ||
| Chrome-plated alloy wheels | $850 | |||
| Electronic systems calibration selector | $200 | $200 | ||
| Machined alloy wheels | $350 | |||
| Performance steering system (optional) | $0 | $0 | ||
| Sport suspension (upgrade) | $0 | $0 | $0 | |
| Ultra-sport suspension (upgrade) | $0 | |||
| Transmission | ||||
| Steering-wheel-mounted transmission controls | $100 | $100 | ||
| Total Value of Features | $6,215 | $11,890 | $4,320 | $5,970 |
| Value of Feature Adjustments | $1,895 | $7,570 | $0 | $1,650 |
| Value of Feature Adjustments | -1,762 | -7,020 | 0 | -1,551 |
Specifications Comparison: Kia Optima vs. Subaru Impreza / WRX
| Model Year | 2017 | 2012 |
| Model | Optima | Impreza / WRX |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.4 in | 104.1 in |
| Length | 191.1 in | 180.3 in |
| Width | 73.2 in | 68.5 in |
| Height | 57.7 in | 57.6 in |
| Curb Weight | 3,220 lb. | 2,912 lb. |
| Fuel Capacity | 18.5 gal. | 14.6 gal. |
| Row 1 Headroom | 39.8 in | 39.7 in |
| Row 1 Shoulder Room | 58.1 in | 55.6 in |
| Row 1 Hip Room | 56.0 in | 53.2 in |
| Row 1 Legroom | 45.5 in | 43.5 in |
| Row 2 Headroom | 37.8 in | 37.2 in |
| Row 2 Shoulder Room | 56.4 in | 54.2 in |
| Row 2 Hip Room | 56.0 in | 52.2 in |
| Row 2 Legroom | 35.6 in | 35.4 in |
| Cargo Volume | 15.9 ft3 | 12.0 ft3 |
Option Package Details
Kia Optima SX
| SX Base Package | ||
| Feature | Value | Requested? |
| Auto-dimming rearview mirror | 150 | Yes |
| Steering-linked headlights | 150 | No |
| Door sill trim plates | 100 | Yes |
| LED headlights | 1000 | No |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | No |
| HD radio | 50 | No |
| Proximity key | 250 | No |
| Perimeter approach lighting | 25 | No |
| Approach detection | 25 | No |
| Proximity trunk or liftgate opener | 125 | No |
| Total Requested | 950 | 37% |
| Total Not Requested | 1650 | 63% |
Option Package Details
Subaru Impreza / WRX WRX Limited
| Auto-dimming rearview mirror | ||
| Feature | Value | Requested? |
| Auto-dimming rearview mirror | 150 | Yes |
| Compass | 0 | Yes |
| Total Requested | 150 | 100% |
| Total Not Requested | 0 | 0% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Satellite radio | 200 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Total Requested | 900 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Subaru Impreza / WRX WRX STI Limited
| Auto-dimming rearview mirror | ||
| Feature | Value | Requested? |
| Auto-dimming rearview mirror | 150 | Yes |
| Compass | 0 | Yes |
| Total Requested | 150 | 100% |
| Total Not Requested | 0 | 0% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Satellite radio | 200 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Total Requested | 900 | 100% |
| Total Not Requested | 0 | 0% |
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