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Kia Optima vs. Subaru Impreza / WRX Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Subaru Impreza / WRX Invoice Comparison

Lowest Total Price: $30,950

Kia Optima SX   
Difference: $145

Lowest Total Invoice: $28,805

Kia Optima SX   
Difference: $401

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  Down Payment Interest Rate Term
Model Year20112012
ModelOptimaImpreza / WRX
TrimSXWRX Limited
Body4dr Sedan4dr Sedan
Base Price $26,200 $29,095
Base Invoice $24,480 $27,405
Technology Package 2,000  
Premium Package 2,000  
Auto-dimming rearview mirror   165
Navigation system   1,000
Universal garage door opener   85
Technology Package 1,785  
Premium Package 1,790  
Auto-dimming rearview mirror   107
Navigation system   888
Universal garage door opener   56
Options (change) 4,000 1,250
Options (change) 3,575 1,051
Destination 750 750
Total Price $30,950 $31,095
Total Invoice $28,805 $29,206

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Subaru Impreza / WRX dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Subaru Impreza / WRX

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $2,250
TrueDelta Adjusted Invoice Difference: $2,360
Model Year20112012
ModelOptimaImpreza / WRX
TrimSXWRX Limited
Body4dr Sedan4dr Sedan
Engine274hp I4265hp H4
TransmissionT6M5
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)22/34 MPG19/25 MPG
Audio (watts, speakers)550, 12?, 6
Tire (rear if not all the same)225/45-18235/45-17
Total Price$30,950$31,095
Adjustments for Features-2,1050
Feature-Adjusted Total Price$28,845$31,095
Total Invoice$28,805$29,206
Adjustments for Features-1,9590
Feature-Adjusted Total Invoice$26,846$29,206

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Features Comparison: Kia Optima vs. Subaru Impreza / WRX

Model Year20112012
ModelOptimaImpreza / WRX
TrimSXWRX Limited
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
5-speed manual $0
FWD$0 
AWD $1700
Accessories 
Proximity key$250 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Rearview camera$200 
Rollover sensor $50
Cargo Management 
Air-conditioned storage compartment$50 
Overhead sunglass holder$25 
Climate Control 
Dual-zone climate control$125 
Rear air vents$100 
Wiper de-icer $25
Exterior 
Hood scoop $100
Panoramic sunroof$1200 
Sunroof $900
Infotainment 
Traffic information$25 
Instruments, Lights, and Mirrors 
Automatic headlights$125 
Automatic-off headlights $25
Illuminated visor mirror, driver$50 
Illuminated visor mirror, passenger$50 
Interior ambient lighting$150 
Speaker lights$100 
Turn signals on or near mirrors$25 
Visor mirror, driver $10
Visor mirror, passenger $10
Seats and Interior Trim 
Aluminum trim$100 
Center armrest(s), second row$50 
Cooled or ventilated front seats$300 
Heated second row seats$200 
Illuminated door sill trim plates$200 
Leather seating surfaces $900
Manual height adjuster, driver seat $50
Memory system, driver seat$200 
Partial leather seating sufaces$450 
Power fore-aft adjuster, driver seat$100 
Power fore-aft adjuster, passenger seat$100 
Power height adjuster, driver seat$100 
Power lumbar adjuster, driver seat$100 
Power recliner, driver seat$100 
Power recliner, passenger seat$100 
Power tilt adjuster, driver seat$100 
Transmission 
Steering-wheel-mounted transmission controls$100 
Total Value of Features$5,875$3,770
Value of Feature Adjustments$2,105$0
Value of Feature Adjustments-1,9590

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See a complete comparison of Kia Optima vs. Subaru Impreza / WRX features.

Specifications Comparison: Kia Optima vs. Subaru Impreza / WRX

Model Year20112012
ModelOptimaImpreza / WRX
Body4dr Sedan4dr Sedan
Wheelbase110.0 in104.1 in
Length190.7 in180.3 in
Width72.1 in68.5 in
Height57.3 in57.6 in
Curb Weight3,385 lb.3,208 lb.
Fuel Capacity18.5 gal.14.6 gal.
Row 1 Headroom40.0 in39.7 in
Row 1 Shoulder Room57.2 in55.6 in
Row 1 Hip Room54.7 in53.2 in
Row 1 Legroom45.5 in43.5 in
Row 2 Headroom37.6 in37.2 in
Row 2 Shoulder Room55.7 in54.2 in
Row 2 Hip Room54.5 in52.2 in
Row 2 Legroom34.7 in35.4 in
Cargo Volume15.4 ft312.0 ft3

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See a complete comparison of Kia Optima vs. Subaru Impreza / WRX specs.

Option Package Details
Kia Optima SX

Technology Package
FeatureValueRequested?
Navigation system600Yes
Rearview camera200No
Voice control for nav and audio100Yes
Traffic information25No
Bluetooth audio streaming25Yes
Infinity, 550W, 12 speakers (with subwoofer)350No
Total Requested72556%
Total Not Requested57544%
Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Total Requested2009%
Total Not Requested210091%

Option Package Details
Subaru Impreza / WRX WRX Limited

Auto-dimming rearview mirror
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested150100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Satellite radio200Yes
Voice control for nav and audio100Yes
Total Requested900100%
Total Not Requested00%

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