Kia Optima Kia Optima 2010 Subaru WRX Subaru WRX 2018

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Kia Optima vs. Subaru WRX Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Subaru WRX Invoice Comparison

Lowest Total Price: $25,090

Kia Optima EX   
Difference: $10,237

Lowest Total Invoice: $23,350

Kia Optima EX   
Difference: $9,581

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020182018
ModelOptimaWRXWRX
TrimEXLimitedSTI Limited
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $20,995 $31,595 $40,895
Base Invoice $19,620 $29,708 $38,587
Navigation system 1,200    
Premium Package 2,200    
Auto-dimming rearview mirror   233 233
Navigation Package   2,100  
Universal garage door opener   111 111
Door sill trim plates   161  
Bodyside moldings   267 267
Navigation system 1,075    
Premium Package 1,960    
Auto-dimming rearview mirror   151 151
Navigation Package   1,863  
Universal garage door opener   72 72
Door sill trim plates   104  
Bodyside moldings   173 173
Options (change) 3,400 2,872 611
Options (change) 3,035 2,363 396
Destination 695 860 860
Total Price $25,090 $35,327 $42,366
Total Invoice $23,350 $32,931 $39,843

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Subaru WRX dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Subaru WRX

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $7,127
TrueDelta Adjusted Invoice Difference: $6,682
Model Year201020182018
ModelOptimaWRXWRX
TrimEXLimitedSTI Limited
Body4dr Sedan4dr Sedan4dr Sedan
Engine175hp I4268hp H4305hp H4
TransmissionT5M6M6
DrivetrainFWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)360, 7440, 9440, 9
Tire (rear if not all the same)215/50-17245/40-18235/35-19
Total Price$25,090$35,327$42,366
Adjustments for Features0-3,110-4,085
Feature-Adjusted Total Price$25,090$32,217$38,281
Cost Above Minimum$0$0$6,064
Total Invoice$23,350$32,931$39,843
Adjustments for Features0-2,899-3,842
Feature-Adjusted Total Invoice$23,350$30,032$36,001
Cost Above Minimum$0$0$5,969

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Features Comparison: Kia Optima vs. Subaru WRX

Model Year201020182018
ModelOptimaWRXWRX
TrimEXLimitedSTI Limited
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000  
6-speed manual $150$150
FWD$0  
AWD $1700$1700
Accessories 
PIN Code Access $10$10
Power-adjustable pedals$125  
Proximity key $250$250
Sunshade, rear$125  
Brakes, Airbags, and Other Safety 
Blind spot warning system $200$200
Cross-traffic warning, rear $100$100
Knee airbag, driver $75$75
Rearview camera $200$200
Rollover sensor $50$50
Torque vectoring, brake-based $100$100
Vehicle health reports $0$0
Cargo Management 
Overhead sunglass holder$25  
Climate Control 
Dual-zone climate control  $125
Wiper de-icer $25$25
Drivetrain 
Adjustable center differential  $275
Limited-slip front differential  $500
Limited-slip rear differential  $300
Exterior 
Body kit $0$0
Bright-finished exhaust tip(s) $25$25
Front splitter spoiler $200$200
Hood scoop $100$100
Painted brake calipers (optional)  $0
Rear spoiler $200$200
Infotainment 
App support $0$0
Bluetooth audio streaming $25$25
Bluetooth cell phone link $100$100
CD player$125  
MP3-compatible player$50  
Navigation map updates, three years $0$0
Siri Eyes Free support $0$0
SMS text-to-speech reader $25$25
Telematics service, such as OnStar $200$200
Traffic + travel information $25$25
Voice control for nav and audio $100$100
Instruments, Lights, and Mirrors 
Boost gauge $75$75
Fog lights$125$125 
Interior ambient lighting$150  
LED headlights, single projector or low beam only $750$750
Steering-linked headlights $150$150
Seats and Interior Trim 
Center armrest(s), second row$50  
Manual lumbar adjuster, driver seat$50  
Metal pedals $75$75
Power fore-aft adjuster, passenger seat$100  
Power lumbar adjuster, driver seat $100 
Power recliner, passenger seat$100  
Synthetic suede inserts in leather seating surfaces  $0
Suspension, Wheels, and Tires 
Performance steering system (optional)  $0
Sport suspension (upgrade) $0 
Ultra-sport suspension (upgrade)  $0
Wheels, dark finish $0$0
Total Value of Features$2,025$5,135$6,110
Value of Feature Adjustments$0$3,110$4,085
Value of Feature Adjustments0-2,899-3,842

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Specifications Comparison: Kia Optima vs. Subaru WRX

Model Year20102018
ModelOptimaWRX
Body4dr Sedan4dr Sedan
Wheelbase107.1 in104.3 in
Length189.0 in180.9 in
Width71.1 in70.7 in
Height58.3 in58.1 in
Curb Weight3,158 lb.3,277 lb.
Fuel Capacity16.4 gal.15.9 gal.
Row 1 Headroom39.8 in39.8 in
Row 1 Shoulder Room57.1 in55.6 in
Row 1 Hip Room54.5 in52.2 in
Row 1 Legroom43.7 in43.3 in
Row 2 Headroom38.0 in37.1 in
Row 2 Shoulder Room56.3 in54.2 in
Row 2 Hip Room54.7 in53.1 in
Row 2 Legroom37.8 in35.4 in
Cargo Volume15.0 ft312.0 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
CD changer, in-dash200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Heated front seats200Yes
Sunroof900Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested110044%
Total Not Requested140056%

Option Package Details
Subaru WRX Limited

Auto-dimming rearview mirror
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested150100%
Total Not Requested00%
Navigation Package
FeatureValueRequested?
Navigation system600Yes
Turn signals on or near mirrors25Yes
Voice control for nav and audio75No
Blind spot warning system200No
Harman/Kardon, 440W, 9 speakers (with subwoofer)350No
Cross-traffic warning, rear100No
Navigation map updates, three years0No
Total Requested62546%
Total Not Requested72554%

Option Package Details
Subaru WRX STI Limited

Auto-dimming rearview mirror
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested150100%
Total Not Requested00%

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