The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $25,090 Kia Optima EX | |||
Difference: $10,237 | |||
Lowest Total Invoice: $23,350 Kia Optima EX | |||
Difference: $9,581 | |||
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Model Year | 2010 | 2018 | 2018 |
Model | Optima | WRX | WRX |
Trim | EX | Limited | STI Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $20,995 | $31,595 | $40,895 |
Base Invoice | $19,620 | $29,708 | $38,587 |
Navigation system | 1,200 | ||
Premium Package | 2,200 | ||
Auto-dimming rearview mirror | 233 | 233 | |
Navigation Package | 2,100 | ||
Universal garage door opener | 111 | 111 | |
Door sill trim plates | 161 | ||
Bodyside moldings | 267 | 267 | |
Navigation system | 1,075 | ||
Premium Package | 1,960 | ||
Auto-dimming rearview mirror | 151 | 151 | |
Navigation Package | 1,863 | ||
Universal garage door opener | 72 | 72 | |
Door sill trim plates | 104 | ||
Bodyside moldings | 173 | 173 | |
Options (change) | 3,400 | 2,872 | 611 |
Options (change) | 3,035 | 2,363 | 396 |
Destination | 695 | 860 | 860 |
Total Price | $25,090 | $35,327 | $42,366 |
Total Invoice | $23,350 | $32,931 | $39,843 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Subaru WRX dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima EX | |||
TrueDelta Adjusted Price Difference: $7,127 | |||
TrueDelta Adjusted Invoice Difference: $6,682 | |||
Model Year | 2010 | 2018 | 2018 |
Model | Optima | WRX | WRX |
Trim | EX | Limited | STI Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 175hp I4 | 268hp H4 | 305hp H4 |
Transmission | T5 | M6 | M6 |
Drivetrain | FWD | AWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 360, 7 | 440, 9 | 440, 9 |
Tire (rear if not all the same) | 215/50-17 | 245/40-18 | 235/35-19 |
Total Price | $25,090 | $35,327 | $42,366 |
Adjustments for Features | 0 | -3,110 | -4,085 |
Feature-Adjusted Total Price | $25,090 | $32,217 | $38,281 |
Cost Above Minimum | $0 | $0 | $6,064 |
Total Invoice | $23,350 | $32,931 | $39,843 |
Adjustments for Features | 0 | -2,899 | -3,842 |
Feature-Adjusted Total Invoice | $23,350 | $30,032 | $36,001 |
Cost Above Minimum | $0 | $0 | $5,969 |
Model Year | 2010 | 2018 | 2018 |
Model | Optima | WRX | WRX |
Trim | EX | Limited | STI Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
5-speed manually-shiftable automatic | $1000 | ||
6-speed manual | $150 | $150 | |
FWD | $0 | ||
AWD | $1700 | $1700 | |
Accessories | |||
PIN Code Access | $10 | $10 | |
Power-adjustable pedals | $125 | ||
Proximity key | $250 | $250 | |
Sunshade, rear | $125 | ||
Brakes, Airbags, and Other Safety | |||
Blind spot warning system | $200 | $200 | |
Cross-traffic warning, rear | $100 | $100 | |
Knee airbag, driver | $75 | $75 | |
Rearview camera | $200 | $200 | |
Rollover sensor | $50 | $50 | |
Torque vectoring, brake-based | $100 | $100 | |
Vehicle health reports | $0 | $0 | |
Cargo Management | |||
Overhead sunglass holder | $25 | ||
Climate Control | |||
Dual-zone climate control | $125 | ||
Wiper de-icer | $25 | $25 | |
Drivetrain | |||
Adjustable center differential | $275 | ||
Limited-slip front differential | $500 | ||
Limited-slip rear differential | $300 | ||
Exterior | |||
Body kit | $0 | $0 | |
Bright-finished exhaust tip(s) | $25 | $25 | |
Front splitter spoiler | $200 | $200 | |
Hood scoop | $100 | $100 | |
Painted brake calipers (optional) | $0 | ||
Rear spoiler | $200 | $200 | |
Infotainment | |||
App support | $0 | $0 | |
Bluetooth audio streaming | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | |
CD player | $125 | ||
MP3-compatible player | $50 | ||
Navigation map updates, three years | $0 | $0 | |
Siri Eyes Free support | $0 | $0 | |
SMS text-to-speech reader | $25 | $25 | |
Telematics service, such as OnStar | $200 | $200 | |
Traffic + travel information | $25 | $25 | |
Voice control for nav and audio | $100 | $100 | |
Instruments, Lights, and Mirrors | |||
Boost gauge | $75 | $75 | |
Fog lights | $125 | $125 | |
Interior ambient lighting | $150 | ||
LED headlights, single projector or low beam only | $750 | $750 | |
Steering-linked headlights | $150 | $150 | |
Seats and Interior Trim | |||
Center armrest(s), second row | $50 | ||
Manual lumbar adjuster, driver seat | $50 | ||
Metal pedals | $75 | $75 | |
Power fore-aft adjuster, passenger seat | $100 | ||
Power lumbar adjuster, driver seat | $100 | ||
Power recliner, passenger seat | $100 | ||
Synthetic suede inserts in leather seating surfaces | $0 | ||
Suspension, Wheels, and Tires | |||
Performance steering system (optional) | $0 | ||
Sport suspension (upgrade) | $0 | ||
Ultra-sport suspension (upgrade) | $0 | ||
Wheels, dark finish | $0 | $0 | |
Total Value of Features | $2,025 | $5,135 | $6,110 |
Value of Feature Adjustments | $0 | $3,110 | $4,085 |
Value of Feature Adjustments | 0 | -2,899 | -3,842 |
Model Year | 2010 | 2018 |
Model | Optima | WRX |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 107.1 in | 104.3 in |
Length | 189.0 in | 180.9 in |
Width | 71.1 in | 70.7 in |
Height | 58.3 in | 58.1 in |
Curb Weight | 3,158 lb. | 3,277 lb. |
Fuel Capacity | 16.4 gal. | 15.9 gal. |
Row 1 Headroom | 39.8 in | 39.8 in |
Row 1 Shoulder Room | 57.1 in | 55.6 in |
Row 1 Hip Room | 54.5 in | 52.2 in |
Row 1 Legroom | 43.7 in | 43.3 in |
Row 2 Headroom | 38.0 in | 37.1 in |
Row 2 Shoulder Room | 56.3 in | 54.2 in |
Row 2 Hip Room | 54.7 in | 53.1 in |
Row 2 Legroom | 37.8 in | 35.4 in |
Cargo Volume | 15.0 ft3 | 12.0 ft3 |
Premium Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Power-adjustable pedals | 125 | No |
CD changer, in-dash | 200 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Sunshade, rear | 125 | No |
Heated front seats | 200 | Yes |
Sunroof | 900 | Yes |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 1100 | 44% |
Total Not Requested | 1400 | 56% |
Auto-dimming rearview mirror | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 150 | 100% |
Total Not Requested | 0 | 0% |
Navigation Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Turn signals on or near mirrors | 25 | Yes |
Voice control for nav and audio | 75 | No |
Blind spot warning system | 200 | No |
Harman/Kardon, 440W, 9 speakers (with subwoofer) | 350 | No |
Cross-traffic warning, rear | 100 | No |
Navigation map updates, three years | 0 | No |
Total Requested | 625 | 46% |
Total Not Requested | 725 | 54% |
Auto-dimming rearview mirror | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 150 | 100% |
Total Not Requested | 0 | 0% |