Kia Optima Kia Optima 2010 Subaru Outback Subaru Outback 2018

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Kia Optima vs. Subaru Outback Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Subaru Outback Invoice Comparison

Lowest Total Price: $26,090

Kia Optima EX   
Difference: $10,220

Lowest Total Invoice: $24,290

Kia Optima EX   
Difference: $9,689

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020182018
ModelOptimaOutbackOutback
TrimEX3.6R Limited3.6R Touring
Body4dr Sedan4dr Wagon4dr Wagon
Base Price $20,995 $35,395 $38,690
Base Invoice $19,620 $33,064 $36,089
Premium Package 2,200    
Navigation system 1,200    
2.7L V6 1,000    
Premium Package 1,960    
Navigation system 1,075    
2.7L V6 940    
Options (change) 4,400 0 0
Options (change) 3,975 0 0
Destination 695 915 915
Total Price $26,090 $36,310 $39,605
Total Invoice $24,290 $33,979 $37,004

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Subaru Outback dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Subaru Outback

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $3,745
TrueDelta Adjusted Invoice Difference: $3,630
Model Year201020182018
ModelOptimaOutbackOutback
TrimEX3.6R Limited3.6R Touring
Body4dr Sedan4dr Wagon4dr Wagon
Engine194hp V6256hp H6256hp H6
TransmissionT5CVT-6CVT-6
DrivetrainFWDAWDAWD
EPA Fuel Economy (city/highway)20/28 MPG20/27 MPG20/27 MPG
Audio (watts, speakers)360, 7576, 12576, 12
Tire (rear if not all the same)215/50-17225/60-18225/60-18
Total Price$26,090$36,310$39,605
Adjustments for Features0-6,475-9,615
Feature-Adjusted Total Price$26,090$29,835$29,990
Cost Above Minimum$0$0$155
Total Invoice$24,290$33,979$37,004
Adjustments for Features0-6,059-8,984
Feature-Adjusted Total Invoice$24,290$27,920$28,020
Cost Above Minimum$0$0$100

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Features Comparison: Kia Optima vs. Subaru Outback

Model Year201020182018
ModelOptimaOutbackOutback
TrimEX3.6R Limited3.6R Touring
Body4dr Sedan4dr Wagon4dr Wagon
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000  
6-speed manually-shiftable CVT $1100$1100
FWD$0  
AWD $1700$1700
Accessories 
Adaptive cruise control, all-speed  $850
Cruise control$150$150 
Heated steering wheel  $100
Lead vehicle start alert  $25
PIN Code Access $10$10
Power liftgate $350$350
Power-adjustable pedals$125  
Proximity key $250$250
Sunshade, rear$125  
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0  
Automatic braking, high-speed or partial  $200
Automatic braking, low-speed  $200
Backup collision intervention  $150
Blind spot warning system $200$200
Cross-traffic warning, rear $100$100
Forward collision warning  $200
Hill descent control $250$250
Lane departure prevention, steering-based  $200
Lane departure warning  $200
Lane sway warning  $25
Obstacle detection, rear  $250
Pedestrian detection  $50
Radar- or camera-based collision preparation system  $0
Rearview camera $200$200
Rollover sensor $50$50
Seat cushion airbag, driver $75$75
Seat cushion airbag, passenger $75$75
Torque vectoring, brake-based $100$100
Vehicle health reports $0$0
Cargo Management 
Cargo cover $75$75
Cargo tray $40$40
Roof rack $300 
Roof rails  $250
Climate Control 
Dual-zone climate control $125$125
Rear air vents $100$100
Rear wiper $175$175
Wiper de-icer $25$25
Exterior 
Active grille shutters $0$0
Bodyside cladding (gray/black) $250$250
Bodyside moldings$75  
Bright-finished exhaust tip(s)$25  
Deep-tinted rear windows $275$275
Rear bumper protector  $40
Rear spoiler $200$200
Infotainment 
Android Auto support $100$100
Apple CarPlay support $100$100
Bluetooth audio streaming $25$25
Bluetooth cell phone link $100$100
HD radio $50$50
Navigation app $50 
Navigation map updates, three years  $0
Navigation system$600 $600
SMS text-to-speech reader $25$25
Telematics service, such as OnStar $200$200
Traffic + travel information  $25
Voice control for audio system $25 
Voice control for nav and audio  $100
Instruments, Lights, and Mirrors 
Auto-dimming headlights  $200
LED headlights, single projector or low beam only $750$750
Steering-linked headlights $150$150
Seats and Interior Trim 
Heated second row seats $200$200
Manual lumbar adjuster, driver seat$50  
Manual recliner, second row seats $75$75
Memory system, driver seat $200$200
Power lumbar adjuster, driver seat $100$100
Suspension, Wheels, and Tires 
Alloy wheels$350  
Electronic systems calibration selector $200$200
Machined alloy wheels $350$350
Raised heavy-duty suspension $0$0
Transmission 
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$2,500$8,975$12,115
Value of Feature Adjustments$0$6,475$9,615
Value of Feature Adjustments0-6,059-8,984

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Specifications Comparison: Kia Optima vs. Subaru Outback

Model Year20102018
ModelOptimaOutback
Body4dr Sedan4dr Wagon
Wheelbase107.1 in108.1 in
Length189.0 in189.9 in
Width71.1 in72.4 in
Height58.3 in66.1 in
Curb Weight3,294 lb.3,893 lb.
Fuel Capacity16.4 gal.18.5 gal.
Row 1 Headroom39.8 in40.8 in
Row 1 Shoulder Room57.1 in58.1 in
Row 1 Hip Room54.5 in55.5 in
Row 1 Legroom43.7 in42.9 in
Row 2 Headroom38.0 in38.9 in
Row 2 Shoulder Room56.3 in57.3 in
Row 2 Hip Room54.7 in55.0 in
Row 2 Legroom37.8 in38.1 in
Cargo Volume,
Minimum
15.0 ft335.5 ft3
Cargo Volume,
Maximum
15.073.3 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested130052%
Total Not Requested120048%

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