Kia Optima Kia Optima 2018 Toyota Prius c Toyota Prius c 2012

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Kia Optima vs. Toyota Prius c Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius c Invoice Comparison

Lowest Total Price: $22,785

Toyota Prius c Three   
Difference: $9,100

Lowest Total Invoice: $21,248

Toyota Prius c Three   
Difference: $8,399

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820122012
ModelOptimaPrius cPrius c
TrimHybrid EXThreeFour
Body4dr Sedan4dr Hatch4dr Hatch
Base Price $30,990 $21,635 $23,230
Base Invoice $28,752 $20,140 $21,625
Alloy wheels   390  
Alloy wheels   348  
Options (change) 0 390 0
Options (change) 0 348 0
Destination 895 760 760
Total Price $31,885 $22,785 $23,990
Total Invoice $29,647 $21,248 $22,385

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Kia Optima vs. Toyota Prius c

Lowest Adjusted Price and Invoice: Toyota Prius c Three
TrueDelta Adjusted Price Difference: $6,120
TrueDelta Adjusted Invoice Difference: $5,628
Model Year201820122012
ModelOptimaPrius cPrius c
TrimHybrid EXThreeFour
Body4dr Sedan4dr Hatch4dr Hatch
Engine154hp I4 H73hp I4 H73hp I4 H
TransmissionT6CVTCVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)39/46 MPG53/46 MPG53/46 MPG
Audio (watts, speakers)630, 10?, 6?, 6
Tire (rear if not all the same)215/55-17175/65-15175/65-15
Total Price$31,885$22,785$23,990
Adjustments for Features-2,9800-350
Feature-Adjusted Total Price$28,905$22,785$23,640
Cost Above Minimum$0$0$855
Total Invoice$29,647$21,248$22,385
Adjustments for Features-2,7710-327
Feature-Adjusted Total Invoice$26,876$21,248$22,058
Cost Above Minimum$0$0$810

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Features Comparison: Kia Optima vs. Toyota Prius c

Model Year201820122012
ModelOptimaPrius cPrius c
TrimHybrid EXThreeFour
Body4dr Sedan4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100  
CVT $1000$1000
FWD$0$0$0
Accessories 
Heated steering wheel$100  
Proximity trunk or liftgate opener$125  
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150  
911 assist$25  
Rearview camera$200  
Rollover sensor$50  
Seat cushion airbag, driver $75$75
Seat cushion airbag, passenger $75$75
Temporary spare tire $150$150
Vehicle health reports$0  
Cargo Management 
Cargo cover $75$75
Overhead sunglass holder$25  
Climate Control 
Dual-zone climate control$125  
Rear air vents$100  
Rear wiper $175$175
Exterior 
Active grille shutters$0  
Body kit$0  
Laminated front side windows$200  
Rear spoiler $200$200
Infotainment 
Android Auto support$100  
Apple CarPlay support$100  
CD player $125$125
MP3-compatible player $50$50
Surround sound$250  
Traffic + travel information $25$25
Traffic information$25  
Voice control for external devices$0  
Instruments, Lights, and Mirrors 
Approach detection$25  
Automatic headlights$125  
Digital instruments $0$0
Fog lights  $125
Heated mirrors$25 $25
Illuminated visor mirror, driver$50  
Illuminated visor mirror, passenger$50  
Tachometer$75  
Visor mirror, driver $10$10
Visor mirror, passenger $10$10
Seats and Interior Trim 
Center armrest(s), second row$50  
Floor mats$75  
Heated front seats$200 $200
Leather seating surfaces$900  
Leather-wrapped steering wheel$150  
Manual height adjuster, driver seat $50$50
Manual height adjuster, passenger seat$50  
Memory system, driver seat$200  
Power 4-way lumbar adjuster, driver seat$150  
Power fore-aft adjuster, driver seat$100  
Power height adjuster, driver seat$100  
Power recliner, driver seat$100  
Power tilt adjuster, driver seat$100  
Synthetic leather seating surfaces  $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200$200
Total Value of Features$5,200$2,220$2,570
Value of Feature Adjustments$2,980$0$350
Value of Feature Adjustments-2,7710-327

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Specifications Comparison: Kia Optima vs. Toyota Prius c

Model Year20182012
ModelOptimaPrius c
Body4dr Sedan4dr Hatch
Wheelbase110.4 in100.4 in
Length191.1 in157.3 in
Width73.2 in66.7 in
Height57.7 in56.9 in
Curb Weight3,486 lb.2,500 lb.
Fuel Capacity18.5 gal.9.5 gal.
Row 1 Headroom39.8 in38.6 in
Row 1 Shoulder Room58.1 in52.3 in
Row 1 Hip Room56.0 in51.0 in
Row 1 Legroom45.5 in41.7 in
Row 2 Headroom37.8 in37.0 in
Row 2 Shoulder Room56.4 in51.7 in
Row 2 Hip Room56.0 in50.8 in
Row 2 Legroom35.6 in35.0 in
Cargo Volume,
Minimum
15.9 ft317.1 ft3
Cargo Volume,
Maximum
15.90.0 ft3

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