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Kia Optima vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius Invoice Comparison

Lowest Total Price: $33,331

Toyota Prius Four   
Difference: $2,144

Lowest Total Invoice: $30,875

Toyota Prius Four   
Difference: $2,085

Calculate Payments

  Down Payment Interest Rate Term
Model Year20162015
ModelOptimaPrius
TrimHybrid EXFour
Body4dr Sedan4dr Hatch
Base Price $32,195 $28,435
Base Invoice $29,856 $26,470
Technology Package 2,380  
Cargo net 50 51
Solar Roof Package   3,820
Floor mats   200
Technology Package 2,212  
Cargo net 42 35
Solar Roof Package   3,418
Floor mats   127
Options (change) 2,430 4,071
Options (change) 2,254 3,580
Destination 850 825
Total Price $35,475 $33,331
Total Invoice $32,960 $30,875

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Prius

Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX
TrueDelta Adjusted Price Difference: $941
TrueDelta Adjusted Invoice Difference: $781
Model Year20162015
ModelOptimaPrius
TrimHybrid EXFour
Body4dr Sedan4dr Hatch
Engine159hp I4 H98hp I4 H
TransmissionT6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)36/40 MPG51/48 MPG
Audio (watts, speakers)550, 12120, 8
Tire (rear if not all the same)215/55-17195/65-15
Total Price$35,475$33,331
Adjustments for Features-3,0850
Feature-Adjusted Total Price$32,390$33,331
Total Invoice$32,960$30,875
Adjustments for Features-2,8660
Feature-Adjusted Total Invoice$30,094$30,875

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Features Comparison: Kia Optima vs. Toyota Prius

Model Year20162015
ModelOptimaPrius
TrimHybrid EXFour
Body4dr Sedan4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0$0
Accessories 
Heated steering wheel$100 
Remote climate control $25
Brakes, Airbags, and Other Safety 
911 assist$25 
Blind spot warning system$200 
Cross-traffic warning, rear$100 
Knee airbag, driver $75
Obstacle detection, rear$250 
Rollover sensor$50 
Temporary spare tire $150
Vehicle health reports$0 
Cargo Management 
Air-conditioned storage compartment$50 
Cargo cover $75
Cargo mat $40
Rear seat pass-through$100 
Climate Control 
Dual-zone climate control$125 
Rear air vents$100 
Rear wiper $175
Exterior 
Body kit$0 
Laminated front side windows$200 
Panoramic sunroof$1200 
Solar panel $300
Sunroof $900
Infotainment 
DVD-compatible player $0
Surround sound$250 
Telematics service, such as OnStar $200
Traffic + travel information $25
Traffic information$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Compass$0 
Detailed driving style feedback$100 
Digital instruments $0
Fog lights$125 
Head-up display (HUD) $350
Interior ambient lighting$150 
Power-folding mirrors$50 
Tachometer$75 
Turn signals on or near mirrors$25 
Xenon HID headlights$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Folding second row seats $300
Heated second row seats$200 
Illuminated door sill trim plates$200 
Leather seating surfaces$900 
Memory system, driver seat$200 
Power fore-aft adjuster, passenger seat$100 
Power recliner, passenger seat$100 
Synthetic leather seating surfaces $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Total Value of Features$6,900$3,815
Value of Feature Adjustments$3,085$0
Value of Feature Adjustments-2,8660

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See a complete comparison of Kia Optima vs. Toyota Prius features.

Specifications Comparison: Kia Optima vs. Toyota Prius

Model Year20162015
ModelOptimaPrius
Body4dr Sedan4dr Hatch
Wheelbase110.4 in106.3 in
Length191.1 in176.4 in
Width73.2 in68.7 in
Height57.7 in58.7 in
Curb Weight3,496 lb.3,042 lb.
Fuel Capacity18.5 gal.11.9 gal.
Row 1 Headroom39.8 in38.6 in
Row 1 Shoulder Room58.1 in54.9 in
Row 1 Hip Room56.0 in52.7 in
Row 1 Legroom45.5 in42.5 in
Row 2 Headroom37.8 in37.6 in
Row 2 Shoulder Room56.4 in53.1 in
Row 2 Hip Room56.0 in51.2 in
Row 2 Legroom35.6 in36.0 in
Cargo Volume,
Minimum		15.9 ft321.6 ft3
Cargo Volume,
Maximum		15.939.6 ft3

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See a complete comparison of Kia Optima vs. Toyota Prius specs.

Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Obstacle detection, rear250No
Panoramic sunroof1200No
Blind spot warning system200No
Rear cross-traffic detection100No
Total Requested00%
Total Not Requested1750100%

Option Package Details
Toyota Prius Four

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Solar Roof Package
FeatureValueRequested?
Telematics service, such as OnStar200No
Head-up display (HUD)350No
Remote air conditioning25No
Sunroof900Yes
Solar panel300No
Total Requested90051%
Total Not Requested87549%

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