The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $35,300 Kia Optima SX | ||||
Difference: $10,080 | ||||
Lowest Total Invoice: $32,975 Kia Optima SX | ||||
Difference: $8,119 | ||||
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Model Year | 2013 | 2006 | 2006 | 2006 |
Model | Optima | Touareg | Touareg | Touareg |
Trim | SX | V6 | V8 | V10 TDI |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV |
Base Price | $26,800 | $37,410 | $44,750 | $67,750 |
Base Invoice | $25,040 | $33,977 | $40,608 | $61,385 |
Premium Package | 2,950 | |||
Limited Package | 3,350 | |||
Navigation system | 1,400 | |||
V6 Package 4 | 6,850 | |||
Tire-pressure monitor | 450 | 450 | ||
V8 Package 2 | 5,260 | |||
Winter Package | 600 | |||
Premium Package | 2,635 | |||
Limited Package | 3,250 | |||
Navigation system | 1,250 | |||
V6 Package 4 | 6,049 | |||
Tire-pressure monitor | 398 | 398 | ||
V8 Package 2 | 4,645 | |||
Winter Package | 530 | |||
Options (change) | 7,700 | 7,300 | 6,310 | 0 |
Options (change) | 7,135 | 6,447 | 5,573 | 0 |
Destination | 800 | 670 | 670 | 670 |
Total Price | $35,300 | $45,380 | $51,730 | $68,420 |
Total Invoice | $32,975 | $41,094 | $46,851 | $62,055 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
TrueDelta Adjusted Price Difference: $7,565 | ||||
TrueDelta Adjusted Invoice Difference: $5,842 | ||||
Model Year | 2013 | 2006 | 2006 | 2006 |
Model | Optima | Touareg | Touareg | Touareg |
Trim | SX | V6 | V8 | V10 TDI |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV |
Engine | 274hp I4 | 240hp V6 | 310hp V8 | 310hp V10 D |
Transmission | T6 | T6 | T6 | T6 |
Drivetrain | FWD | AWD w/4L | AWD w/4L | AWD w/4L |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 550, 12 | 375, 11 | 375, 11 | 375, 11 |
Tire (rear if not all the same) | 225/45-18 | 255/60-17 | 255/55-18 | 255/55-18 |
Total Price | $35,300 | $45,380 | $51,730 | $68,420 |
Adjustments for Features | 0 | -2,515 | -3,515 | -5,840 |
Feature-Adjusted Total Price | $35,300 | $42,865 | $48,215 | $62,580 |
Cost Above Minimum | $0 | $0 | $5,350 | $19,715 |
Total Invoice | $32,975 | $41,094 | $46,851 | $62,055 |
Adjustments for Features | 0 | -2,277 | -3,183 | -5,297 |
Feature-Adjusted Total Invoice | $32,975 | $38,817 | $43,668 | $56,758 |
Cost Above Minimum | $0 | $0 | $4,851 | $17,941 |
Model Year | 2013 | 2006 | 2006 | 2006 |
Model | Optima | Touareg | Touareg | Touareg |
Trim | SX | V6 | V8 | V10 TDI |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 |
FWD | $0 | |||
AWD w/low range | $2200 | $2200 | $2200 | |
Accessories | ||||
Heated steering wheel | $100 | $100 | ||
Proximity key | $250 | $250 | $250 | |
Sunshades, second row | $125 | $125 | $125 | |
Tilt/telescoping steering wheel, manual | $250 | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | ||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | |||
Active or whiplash-reducing head restraints, front seats | $0 | |||
Hill descent control | $250 | $250 | $250 | |
Obstacle detection, rear | $250 | $250 | $250 | |
Vehicle health reports | $0 | |||
Cargo Management | ||||
Cargo cover | $75 | $75 | $75 | |
Rear seat pass-through | $100 | $100 | ||
Roof rails | $250 | $250 | $250 | |
Ski sack | $50 | $50 | ||
Storage compartment under front seat(s) | $50 | $50 | $50 | |
Climate Control | ||||
Heated windshield washer nozzles | $15 | $15 | $15 | |
Rain-sensing wipers | $175 | $175 | $175 | |
Rear air vents | $100 | $100 | $100 | |
Rear air vents with automatic controls | $250 | |||
Rear dual-zone climate control | $125 | |||
Rear HVAC unit | $400 | |||
Rear wiper | $175 | $175 | $175 | |
Residual heat | $50 | $50 | $50 | |
Variable intermittent wipers | $75 | |||
Drivetrain | ||||
Lockable center differential | $150 | $150 | $150 | |
Lockable rear differential | $150 | |||
Exterior | ||||
Body kit | $0 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | |
Deep-tinted rear windows | $275 | $275 | $275 | |
Painted brake calipers (optional) | $0 | |||
Panoramic sunroof | $1200 | |||
Rear spoiler | $200 | |||
Sunroof | $900 | $900 | $900 | |
Infotainment | ||||
App support | $0 | |||
Bluetooth audio streaming | $25 | |||
Bluetooth cell phone link | $100 | |||
CD changer, remote | $200 | $200 | $200 | |
HD radio | $50 | |||
MP3-compatible player | $50 | |||
Satellite radio | $200 | |||
Traffic information | $25 | |||
Voice control for nav and audio | $100 | |||
Instruments, Lights, and Mirrors | ||||
Auto-dimming driver-side mirror | $75 | $75 | $75 | |
Auto-dimming passenger-side mirror | $75 | $75 | $75 | |
Headlight washers | $50 | $50 | $50 | |
Mirror tilt-down in reverse | $25 | $25 | $25 | |
Speaker lights | $100 | |||
Seats and Interior Trim | ||||
Aluminum trim | $100 | |||
Cooled or ventilated front seats | $300 | |||
Floor mats | $75 | $75 | $75 | |
Heated second row seats | $200 | $200 | $200 | |
Illuminated door sill trim plates | $200 | |||
Leather-wrapped steering wheel | $150 | $150 | $150 | |
Memory system, passenger seat | $150 | $150 | ||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | |
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | |
Power height adjuster, passenger seat | $100 | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | |||
Power seat belt height adjusters, front row | $25 | $25 | ||
Power tilt adjuster, passenger seat | $100 | $100 | $100 | |
Wood/leather-wrapped steering wheel | $150 | |||
Suspension, Wheels, and Tires | ||||
Adaptive dampers - electrical | $500 | |||
Air suspension, auto-leveling and height adjustable | $1000 | |||
Alloy wheels | $350 | $350 | $350 | |
Polished alloy wheels | $350 | |||
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | |||
Total Value of Features | $5,375 | $7,890 | $8,890 | $11,215 |
Value of Feature Adjustments | $0 | $2,515 | $3,515 | $5,840 |
Value of Feature Adjustments | 0 | -2,277 | -3,183 | -5,297 |
Model Year | 2013 | 2006 |
Model | Optima | Touareg |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.0 in | 112.4 in |
Length | 190.7 in | 187.2 in |
Width | 72.1 in | 75.9 in |
Height | 57.3 in | 68.0 in |
Curb Weight | 3,224 lb. | 5,087 lb. |
Fuel Capacity | 18.5 gal. | 26.4 gal. |
Row 1 Headroom | 40.0 in | 38.7 in |
Row 1 Shoulder Room | 57.2 in | 57.7 in |
Row 1 Hip Room | 54.7 in | 0.0 in |
Row 1 Legroom | 45.5 in | 41.3 in |
Row 2 Headroom | 37.6 in | 38.3 in |
Row 2 Shoulder Room | 55.7 in | 57.4 in |
Row 2 Hip Room | 54.5 in | 0.0 in |
Row 2 Legroom | 34.7 in | 35.6 in |
Cargo Volume, Minimum | 15.4 ft3 | 31.0 ft3 |
Cargo Volume, Maximum | 15.4 | 71.0 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | Yes |
HD radio | 50 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
App support | 0 | No |
Rearview camera | 200 | Yes |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
Total Requested | 1050 | 35% |
Total Not Requested | 1980 | 65% |
Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | -450 | No |
Wood trim | 300 | Yes |
Leather seating surfaces | 450 | Yes |
Wood/leather-wrapped steering wheel | 0 | No |
Additional chrome trim | 0 | No |
First-aid kit | 15 | No |
Upholstered door panels, leather | 250 | No |
Chrome-plated alloy wheels | 500 | No |
Painted brake calipers (optional) | 0 | No |
Total Requested | 750 | 70% |
Total Not Requested | 315 | 30% |
V6 Package 4 | ||
Feature | Value | Requested? |
Power tilt adjuster, passenger seat | 100 | No |
Auto-dimming driver-side mirror | 75 | No |
Power-folding mirrors | 50 | Yes |
Auto-dimming passenger-side mirror | 75 | No |
Leather seating surfaces | 900 | Yes |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Power recliner, driver seat | 100 | Yes |
Power 4-way lumbar adjuster, driver seat | 150 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power 4-way lumbar adjuster, passenger seat | 150 | No |
Sunshades, second row | 125 | No |
Memory system, driver seat | 200 | Yes |
Power height adjuster, passenger seat | 50 | No |
Navigation system | 600 | Yes |
CD changer, remote | 200 | No |
Rearview camera | 200 | Yes |
Aux input | 50 | Yes |
Unbranded, 375W, 11 speakers | 350 | No |
Obstacle detection, rear | 250 | No |
Xenon HID headlights | 500 | Yes |
Headlight washers | 50 | No |
Total Requested | 3050 | 66% |
Total Not Requested | 1575 | 34% |
V8 Package 2 | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | No |
Tilt/telescoping steering wheel, power | 100 | No |
Memory system, passenger seat | 150 | No |
Proximity key | 250 | Yes |
Power seatbelt height adjusters, front row | 25 | No |
Navigation system | 600 | Yes |
CD changer, remote | 200 | No |
Rearview camera | 200 | Yes |
Aux input | 50 | Yes |
Unbranded, 375W, 11 speakers | 350 | No |
Xenon HID headlights | 500 | Yes |
Headlight washers | 50 | No |
Total Requested | 1600 | 59% |
Total Not Requested | 1125 | 41% |
Winter Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Rear seat pass-through | 100 | No |
Heated steering wheel | 100 | No |
Ski sack | 50 | No |
Total Requested | 200 | 44% |
Total Not Requested | 250 | 56% |