The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,225 Kia Optima SX Turbo | |||||
Difference: $17,505 | |||||
Lowest Total Invoice: $32,035 Kia Optima SX Turbo | |||||
Difference: $14,816 | |||||
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Model Year | 2015 | 2015 | 2015 | 2006 | 2006 |
Model | Optima | Optima | Optima | Touareg | Touareg |
Trim | Hybrid EX | SX Turbo | SX Limited Turbo | V8 | V10 TDI |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Base Price | $32,150 | $27,700 | $35,500 | $44,750 | $67,750 |
Base Invoice | $29,815 | $25,920 | $33,140 | $40,608 | $61,385 |
Technology Package | 2,350 | 2,400 | |||
Premium Package | 3,300 | ||||
V8 Package 2 | 5,260 | ||||
Winter Package | 600 | ||||
Tire-pressure monitor | 450 | ||||
Technology Package | 2,185 | 2,230 | |||
Premium Package | 3,060 | ||||
V8 Package 2 | 4,645 | ||||
Winter Package | 530 | ||||
Tire-pressure monitor | 398 | ||||
Options (change) | 2,350 | 5,700 | 0 | 6,310 | 0 |
Options (change) | 2,185 | 5,290 | 0 | 5,573 | 0 |
Destination | 825 | 825 | 825 | 670 | 670 |
Total Price | $35,325 | $34,225 | $36,325 | $51,730 | $68,420 |
Total Invoice | $32,825 | $32,035 | $33,965 | $46,851 | $62,055 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Volkswagen Touareg dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima SX Turbo | |||||
TrueDelta Adjusted Price Difference: $14,665 | |||||
TrueDelta Adjusted Invoice Difference: $12,244 | |||||
Model Year | 2015 | 2015 | 2015 | 2006 | 2006 |
Model | Optima | Optima | Optima | Touareg | Touareg |
Trim | Hybrid EX | SX Turbo | SX Limited Turbo | V8 | V10 TDI |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Engine | 159hp I4 H | 274hp I4 | 274hp I4 | 310hp V8 | 310hp V10 D |
Transmission | T6 | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | AWD w/4L | AWD w/4L |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 550, 12 | ?, 8 | ?, 8 | 375, 11 | 375, 11 |
Tire (rear if not all the same) | 215/55-17 | 225/45-18 | 225/45-18 | 255/55-18 | 255/55-18 |
Total Price | $35,325 | $34,225 | $36,325 | $51,730 | $68,420 |
Adjustments for Features | -50 | 0 | -600 | -2,840 | -5,165 |
Feature-Adjusted Total Price | $35,275 | $34,225 | $35,725 | $48,890 | $63,255 |
Cost Above Minimum | $1,050 | $0 | $1,500 | $0 | $14,365 |
Total Invoice | $32,825 | $32,035 | $33,965 | $46,851 | $62,055 |
Adjustments for Features | -46 | 0 | -561 | -2,572 | -4,685 |
Feature-Adjusted Total Invoice | $32,779 | $32,035 | $33,404 | $44,279 | $57,370 |
Cost Above Minimum | $744 | $0 | $1,369 | $0 | $13,091 |
Model Year | 2015 | 2015 | 2015 | 2006 | 2006 |
Model | Optima | Optima | Optima | Touareg | Touareg |
Trim | Hybrid EX | SX Turbo | SX Limited Turbo | V8 | V10 TDI |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 |
FWD | $0 | $0 | $0 | ||
AWD w/low range | $2200 | $2200 | |||
Accessories | |||||
Heated steering wheel | $100 | $100 | $100 | $100 | |
Sunshades, second row | $125 | $125 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | |||
Brakes, Airbags, and Other Safety | |||||
911 assist | $25 | $25 | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | ||
Blind spot warning system | $200 | $200 | $200 | ||
Cross-traffic warning, rear | $100 | $100 | $100 | ||
Hill descent control | $250 | $250 | |||
Vehicle health reports | $0 | $0 | $0 | ||
Cargo Management | |||||
Cargo cover | $75 | $75 | |||
Rear seat pass-through | $100 | $100 | $100 | ||
Roof rails | $250 | $250 | |||
Ski sack | $50 | $50 | |||
Storage compartment under front seat(s) | $50 | $50 | |||
Climate Control | |||||
Heated windshield washer nozzles | $15 | $15 | |||
Ionizing air filtration | $50 | $50 | $50 | ||
Rain-sensing wipers | $175 | $175 | |||
Rear air vents | $100 | $100 | $100 | $100 | |
Rear air vents with automatic controls | $250 | ||||
Rear dual-zone climate control | $125 | ||||
Rear HVAC unit | $400 | ||||
Rear wiper | $175 | $175 | |||
Residual heat | $50 | $50 | |||
Variable intermittent wipers | $75 | $75 | $75 | ||
Drivetrain | |||||
Lockable center differential | $150 | $150 | |||
Lockable rear differential | $150 | ||||
Engine / Motor | |||||
Automatic start / stop | $150 | ||||
Exterior | |||||
Body kit | $0 | $0 | $0 | ||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |
Deep-tinted rear windows | $275 | $275 | |||
Laminated front side windows | $200 | $200 | $200 | ||
Painted brake calipers (optional) | $0 | ||||
Panoramic sunroof | $1200 | $1200 | $1200 | ||
Rear spoiler | $200 | $200 | |||
Sunroof | $900 | $900 | |||
Infotainment | |||||
App support | $0 | $0 | $0 | ||
Bluetooth audio streaming | $25 | $25 | $25 | ||
Bluetooth cell phone link | $100 | $100 | $100 | ||
CD changer, remote | $200 | $200 | |||
HD radio | $50 | $50 | $50 | ||
MP3-compatible player | $50 | $50 | $50 | ||
Satellite radio | $200 | $200 | $200 | ||
SMS text-to-speech reader | $25 | $25 | $25 | ||
Surround sound | $250 | $250 | $250 | ||
Traffic information | $25 | $25 | $25 | ||
Voice control for external devices | $0 | $0 | $0 | ||
Voice control for nav and audio | $100 | $100 | $100 | ||
Instruments, Lights, and Mirrors | |||||
Auto-dimming driver-side mirror | $75 | $75 | |||
Auto-dimming passenger-side mirror | $75 | $75 | |||
Detailed driving style feedback | $100 | ||||
Headlight washers | $50 | $50 | |||
Large energy flow and fuel economy display | $25 | ||||
Mirror tilt-down in reverse | $25 | $25 | |||
Speaker lights | $100 | $100 | $100 | ||
Seats and Interior Trim | |||||
Cooled or ventilated front seats | $300 | $300 | $300 | ||
Floor mats | $75 | $75 | |||
Folding second row seats | $300 | $300 | $300 | $300 | |
Illuminated door sill trim plates | $200 | $200 | $200 | ||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | |
Memory system, passenger seat | $150 | $150 | |||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | |||
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | |||
Power height adjuster, passenger seat | $100 | $100 | |||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | ||
Power seat belt height adjusters, front row | $25 | $25 | |||
Power tilt adjuster, passenger seat | $100 | $100 | |||
Wood trim | $300 | $300 | $300 | ||
Wood/leather-wrapped steering wheel | $150 | ||||
Suspension, Wheels, and Tires | |||||
Adaptive dampers - electrical | $500 | ||||
Air suspension, auto-leveling and height adjustable | $1000 | ||||
Alloy wheels | $350 | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | $200 | |||
Polished alloy wheels | $350 | ||||
Sport suspension (upgrade) | $0 | $0 | |||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | $100 | |||
Total Value of Features | $6,000 | $5,950 | $6,550 | $8,790 | $11,115 |
Value of Feature Adjustments | $50 | $0 | $600 | $2,840 | $5,165 |
Value of Feature Adjustments | -46 | 0 | -561 | -2,572 | -4,685 |
Model Year | 2015 | 2006 |
Model | Optima | Touareg |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.0 in | 112.4 in |
Length | 190.7 in | 187.2 in |
Width | 72.1 in | 75.9 in |
Height | 57.9 in | 68.0 in |
Curb Weight | 3,238 lb. | 5,087 lb. |
Fuel Capacity | 18.5 gal. | 26.4 gal. |
Row 1 Headroom | 40.0 in | 38.7 in |
Row 1 Shoulder Room | 57.3 in | 57.7 in |
Row 1 Hip Room | 54.7 in | 0.0 in |
Row 1 Legroom | 45.5 in | 41.3 in |
Row 2 Headroom | 37.6 in | 38.3 in |
Row 2 Shoulder Room | 55.7 in | 57.4 in |
Row 2 Hip Room | 54.5 in | 0.0 in |
Row 2 Legroom | 34.7 in | 35.6 in |
Cargo Volume, Minimum | 15.4 ft3 | 31.0 ft3 |
Cargo Volume, Maximum | 15.4 | 71.0 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Panoramic sunroof | 1200 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 250 | 14% |
Total Not Requested | 1500 | 86% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | Yes |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Voice control for external devices | 0 | No |
Total Requested | 1050 | 32% |
Total Not Requested | 2225 | 68% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 850 | 67% |
Total Not Requested | 425 | 33% |
V8 Package 2 | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Tilt/telescoping steering wheel, power | 100 | No |
Memory system, passenger seat | 150 | No |
Proximity key | 250 | Yes |
Power seatbelt height adjusters, front row | 25 | No |
Navigation system | 600 | Yes |
CD changer, remote | 200 | No |
Rearview camera | 200 | Yes |
Aux input | 50 | Yes |
Unbranded, 375W, 11 speakers | 350 | No |
Xenon HID headlights | 500 | Yes |
Headlight washers | 50 | No |
Total Requested | 1850 | 68% |
Total Not Requested | 875 | 32% |
Winter Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Rear seat pass-through | 100 | Yes |
Heated steering wheel | 100 | Yes |
Ski sack | 50 | No |
Total Requested | 400 | 89% |
Total Not Requested | 50 | 11% |