The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $33,900 Kia Optima SX Turbo | ||||
Difference: $15,500 | ||||
Lowest Total Invoice: $31,751 Kia Optima SX Turbo | ||||
Difference: $14,736 | ||||
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Model Year | 2014 | 2014 | 2014 | 2010 |
Model | Optima | Optima | Optima | C70 |
Trim | Hybrid EX | SX Turbo | SX Limited Turbo | T5 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 2dr Hardtop conv. |
Base Price | $31,995 | $27,500 | $35,300 | $40,000 |
Base Invoice | $29,670 | $25,763 | $32,963 | $37,600 |
Technology Package | 700 | 2,300 | ||
Panoramic sunroof | 1,500 | |||
Premium Package | 3,300 | 1,900 | ||
Climate Package | 900 | |||
Dynamic Package | 900 | |||
Navigation system | 2,600 | |||
Blind spot warning system | 700 | |||
Metallic paint (extra cost) | 550 | |||
Wood trim | 150 | |||
Obstacle detection, rear | 400 | |||
Proximity key | 450 | |||
Technology Package | 650 | 2,129 | ||
Panoramic sunroof | 1,395 | |||
Premium Package | 3,059 | 1,786 | ||
Climate Package | 846 | |||
Dynamic Package | 846 | |||
Navigation system | 2,444 | |||
Blind spot warning system | 658 | |||
Metallic paint (extra cost) | 517 | |||
Wood trim | 141 | |||
Obstacle detection, rear | 376 | |||
Proximity key | 423 | |||
Options (change) | 2,200 | 5,600 | 0 | 8,550 |
Options (change) | 2,045 | 5,188 | 0 | 8,037 |
Destination | 800 | 800 | 800 | 850 |
Total Price | $34,995 | $33,900 | $36,100 | $49,400 |
Total Invoice | $32,515 | $31,751 | $33,763 | $46,487 |
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Lowest Adjusted Price and Invoice: Kia Optima SX Turbo | ||||
TrueDelta Adjusted Price Difference: $11,575 | ||||
TrueDelta Adjusted Invoice Difference: $11,042 | ||||
Model Year | 2014 | 2014 | 2014 | 2010 |
Model | Optima | Optima | Optima | C70 |
Trim | Hybrid EX | SX Turbo | SX Limited Turbo | T5 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 2dr Hardtop conv. |
Engine | 159hp I4 H | 274hp I4 | 274hp I4 | 227hp I5 |
Transmission | T6 | T6 | T6 | M6 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 550, 12 | ?, 8 | ?, 8 | 910, 14 |
Tire (rear if not all the same) | 215/55-17 | 225/45-18 | 225/45-18 | 235/40-18 |
Total Price | $34,995 | $33,900 | $36,100 | $49,400 |
Adjustments for Features | 0 | -25 | -1,375 | -3,950 |
Feature-Adjusted Total Price | $34,995 | $33,875 | $34,725 | $45,450 |
Cost Above Minimum | $1,120 | $0 | $850 | $0 |
Total Invoice | $32,515 | $31,751 | $33,763 | $46,487 |
Adjustments for Features | 0 | -23 | -1,286 | -3,717 |
Feature-Adjusted Total Invoice | $32,515 | $31,728 | $32,477 | $42,770 |
Cost Above Minimum | $787 | $0 | $749 | $0 |
Model Year | 2014 | 2014 | 2014 | 2010 |
Model | Optima | Optima | Optima | C70 |
Trim | Hybrid EX | SX Turbo | SX Limited Turbo | T5 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 2dr Hardtop conv. |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
6-speed manual | $150 | |||
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
Heated steering wheel | $100 | $100 | ||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | $25 | |
Auto-raising roll bars / headrests | $500 | |||
Cross-traffic warning, rear | $100 | $100 | $100 | |
Rearview camera | $200 | $200 | $200 | |
Temporary spare tire | $150 | |||
Vehicle health reports | $0 | $0 | $0 | |
Cargo Management | ||||
Air-conditioned storage compartment | $50 | $50 | $50 | |
Overhead sunglass holder | $25 | $25 | $25 | |
Rear seat pass-through | $100 | $100 | ||
Second-row low console | $100 | |||
Climate Control | ||||
Automatic air recirculation | $100 | |||
Ionizing air filtration | $50 | $50 | $50 | |
Rain-sensing wipers | $175 | |||
Rear air vents | $100 | $100 | $100 | |
Variable intermittent wipers | $75 | $75 | $75 | |
Engine / Motor | ||||
Automatic start / stop | $150 | |||
Exterior | ||||
Body kit | $0 | $0 | $0 | |
Bodyside moldings | $75 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | |
Laminated front side windows | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | |||
Panoramic sunroof | $1200 | $1200 | $1200 | |
Power retractable hardtop | $6750 | |||
Rear spoiler | $200 | $200 | ||
Infotainment | ||||
App support | $0 | $0 | $0 | |
Aux input | $50 | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | $25 | |
MP3-compatible player | $50 | $50 | $50 | |
SMS text-to-speech reader | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | |
Voice control for nav and audio | $100 | $100 | $100 | |
Instruments, Lights, and Mirrors | ||||
Automatic headlights | $125 | $125 | $125 | |
Automatic-off headlights | $25 | |||
Detailed driving style feedback | $100 | |||
Fog light, rear | $100 | |||
Headlight washers | $50 | |||
Interior ambient lighting | $150 | $150 | $150 | |
Large energy flow and fuel economy display | $25 | |||
Speaker lights | $100 | $100 | $100 | |
Seats and Interior Trim | ||||
Center armrest(s), second row | $50 | $50 | $50 | |
Cooled or ventilated front seats | $300 | $300 | $300 | |
Door sill trim plates | $100 | |||
Floor mats | $75 | |||
Folding passenger seat | $150 | |||
Folding second row seats | $300 | $300 | ||
Heated second row seats | $200 | $200 | $200 | |
Illuminated door sill trim plates | $200 | $200 | $200 | |
Leather door panel trim | $250 | |||
Leather-wrapped steering wheel | $150 | $150 | $150 | |
Manual lumbar adjuster, driver seat | $50 | |||
Manual lumbar adjuster, passenger seat | $50 | |||
Metal pedals | $75 | $75 | ||
Power height adjuster, passenger seat | $100 | |||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | |||
Wood trim | $300 | $300 | ||
Wood/leather-wrapped steering wheel | $150 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | |||
Electronic systems calibration selector | $200 | $200 | ||
Sport suspension (upgrade) | $0 | $0 | ||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | $100 | ||
Total Value of Features | $5,775 | $5,800 | $7,150 | $9,725 |
Value of Feature Adjustments | $0 | $25 | $1,375 | $3,950 |
Value of Feature Adjustments | 0 | -23 | -1,286 | -3,717 |
Model Year | 2014 | 2010 |
Model | Optima | C70 |
Body | 4dr Sedan | 2dr Hardtop conv. |
Wheelbase | 110.0 in | 103.9 in |
Length | 190.7 in | 180.4 in |
Width | 72.1 in | 72.3 in |
Height | 57.9 in | 55.1 in |
Curb Weight | 3,238 lb. | 3,793 lb. |
Fuel Capacity | 18.5 gal. | 16.4 gal. |
Row 1 Headroom | 40.0 in | 38.2 in |
Row 1 Shoulder Room | 57.3 in | 53.6 in |
Row 1 Hip Room | 54.7 in | 53.1 in |
Row 1 Legroom | 45.5 in | 42.3 in |
Row 2 Headroom | 37.6 in | 36.4 in |
Row 2 Shoulder Room | 55.7 in | 47.0 in |
Row 2 Hip Room | 54.5 in | 41.5 in |
Row 2 Legroom | 34.7 in | 33.9 in |
Cargo Volume | 15.4 ft3 | 12.8 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | No |
Total Requested | 450 | 82% |
Total Not Requested | 100 | 18% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | No |
Total Requested | 1075 | 84% |
Total Not Requested | 200 | 16% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | No |
Surround sound | 250 | Yes |
Power-folding mirrors | 50 | Yes |
HD radio | 50 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Voice control for external devices | 0 | No |
Total Requested | 950 | 29% |
Total Not Requested | 2325 | 71% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Surround sound | 250 | Yes |
Dynaudio, 910W, 14 speakers (with subwoofer) | 350 | No |
Traffic information | 25 | Yes |
Total Requested | 875 | 71% |
Total Not Requested | 350 | 29% |
Blind spot warning system | ||
Feature | Value | Requested? |
Blind spot warning system | 200 | Yes |
Power-folding mirrors | 50 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Climate Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Rain-sensing wipers | 100 | No |
Headlight washers | 50 | No |
Automatic air recirculation | 100 | No |
Total Requested | 200 | 44% |
Total Not Requested | 250 | 56% |
Dynamic Package | ||
Feature | Value | Requested? |
Xenon HID headlights | 500 | Yes |
235/40VR18 tires | 400 | No |
Total Requested | 500 | 56% |
Total Not Requested | 400 | 44% |
Premium Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 450 | Yes |
Universal garage door opener | 100 | Yes |
Satellite radio | 200 | Yes |
Compass | 0 | Yes |
Total Requested | 750 | 100% |
Total Not Requested | 0 | 0% |