The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $35,170 Kia Optima SX | ||||
Difference: $10,084 | ||||
Lowest Total Invoice: $32,646 Kia Optima SX | ||||
Difference: $9,847 | ||||
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Model Year | 2018 | 2015 | 2015 | 2015 |
Model | Optima | S60 | S60 | S60 |
Trim | SX | T5 | T6 | T6 R-Design |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $30,500 | $33,950 | $39,250 | $43,800 |
Base Invoice | $28,380 | $31,913 | $36,895 | $41,172 |
Technology Package | 3,000 | |||
Universal garage door opener | 350 | |||
Remote start | 425 | 499 | 499 | 499 |
Blind spot warning system | 925 | 925 | 925 | |
Platinum Package | 6,250 | 3,750 | 3,400 | |
Sport Package | 1,000 | |||
Heated front seats | 500 | 500 | 500 | |
Rear spoiler | 445 | 445 | ||
Metal pedals | 185 | 185 | ||
Metallic paint (extra cost) | 560 | 560 | 560 | |
Technology Package | 2,727 | |||
Universal garage door opener | 291 | |||
Remote start | 353 | 425 | 425 | 425 |
Blind spot warning system | 870 | 870 | 870 | |
Platinum Package | 5,875 | 3,525 | 3,196 | |
Sport Package | 940 | |||
Heated front seats | 470 | 470 | 470 | |
Rear spoiler | 378 | 378 | ||
Metal pedals | 165 | 165 | ||
Metallic paint (extra cost) | 517 | 517 | 517 | |
Options (change) | 3,775 | 10,364 | 6,864 | 5,884 |
Options (change) | 3,371 | 9,640 | 6,350 | 5,478 |
Destination | 895 | 940 | 940 | 940 |
Total Price | $35,170 | $45,254 | $47,054 | $50,624 |
Total Invoice | $32,646 | $42,493 | $44,185 | $47,590 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
TrueDelta Adjusted Price Difference: $9,099 | ||||
TrueDelta Adjusted Invoice Difference: $8,922 | ||||
Model Year | 2018 | 2015 | 2015 | 2015 |
Model | Optima | S60 | S60 | S60 |
Trim | SX | T5 | T6 | T6 R-Design |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 245hp I4 | 240hp I4 | 302hp I4 | 325hp I6 |
Transmission | T6 | T8 | T8 | T6 |
Drivetrain | FWD | FWD | FWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 630, 10 | 650, 12 | 650, 12 | 650, 12 |
Tire (rear if not all the same) | 235/45-18 | 235/40-19 | 235/40-18 | 235/40-18 |
Total Price | $35,170 | $45,254 | $47,054 | $50,624 |
Adjustments for Features | 0 | -985 | -985 | -2,135 |
Feature-Adjusted Total Price | $35,170 | $44,269 | $46,069 | $48,489 |
Cost Above Minimum | $0 | $0 | $1,800 | $4,220 |
Total Invoice | $32,646 | $42,493 | $44,185 | $47,590 |
Adjustments for Features | 0 | -925 | -925 | -2,007 |
Feature-Adjusted Total Invoice | $32,646 | $41,568 | $43,260 | $45,583 |
Cost Above Minimum | $0 | $0 | $1,692 | $4,015 |
Model Year | 2018 | 2015 | 2015 | 2015 |
Model | Optima | S60 | S60 | S60 |
Trim | SX | T5 | T6 | T6 R-Design |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | ||
8-speed manually-shiftable automatic | $1300 | $1300 | ||
FWD | $0 | $0 | $0 | |
AWD | $1700 | |||
Accessories | ||||
Proximity trunk or liftgate opener | $125 | |||
Remote app | $25 | $25 | $25 | |
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | |||
Cyclist detection | $25 | $25 | $25 | |
Driver drowsiness monitor | $150 | $150 | $150 | |
Knee airbag, driver | $75 | |||
Lane departure prevention, steering-based | $200 | $200 | ||
Obstacle detection, front | $150 | $150 | $150 | |
Pedestrian detection | $50 | $50 | $50 | |
Radar- or camera-based collision preparation system | $0 | $0 | $0 | |
Rollover sensor | $50 | |||
Temporary spare tire | $150 | |||
Torque vectoring, brake-based | $100 | $100 | $100 | |
Vehicle health reports | $0 | |||
Cargo Management | ||||
Cargo mat | $40 | |||
Cargo organizer | $100 | $100 | $100 | |
Overhead sunglass holder | $25 | |||
Rear seat pass-through | $100 | $100 | $100 | |
Climate Control | ||||
Rain-sensing wipers | $175 | $175 | $175 | |
Variable intermittent wipers | $75 | |||
Engine / Motor | ||||
Automatic start / stop | $150 | $150 | ||
Regenerative braking | $0 | $0 | $0 | |
Exterior | ||||
Black exterior trim (optional) | $0 | |||
Laminated front side windows | $200 | |||
Painted brake calipers (optional) | $0 | |||
Panoramic sunroof | $1200 | |||
Sunroof | $900 | $900 | $900 | |
Infotainment | ||||
Android Auto support | $100 | |||
Apple CarPlay support | $100 | |||
CD player | $125 | $125 | $125 | |
DVD-compatible player | $0 | $0 | $0 | |
In-vehicle Internet | $150 | $150 | $150 | |
MP3-compatible player | $50 | $50 | $50 | |
Telematics service, such as OnStar | $200 | $200 | $200 | |
Voice control for external devices | $0 | |||
Wi-Fi hotspot | $50 | $50 | $50 | |
Instruments, Lights, and Mirrors | ||||
Approach detection | $25 | |||
Auto-dimming driver-side mirror | $75 | $75 | $75 | |
Auto-dimming passenger-side mirror | $75 | $75 | $75 | |
Fog light, rear | $100 | $100 | $100 | |
Fog lights | $125 | |||
Headlight washers | $50 | $50 | $50 | |
Large color reconfigurable instrument cluster display | $250 | $250 | $250 | |
LED headlights | $1000 | |||
Mirror tilt-down in reverse | $25 | $25 | $25 | |
Road sign information | $75 | $75 | $75 | |
Xenon HID headlights | $500 | $500 | $500 | |
Seats and Interior Trim | ||||
Aluminum trim | $100 | $100 | $100 | |
Cooled or ventilated front seats | $300 | |||
Door sill trim plates | $100 | $100 | $100 | |
Leather door panel trim | $250 | $250 | $250 | |
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | |
Power lumbar adjuster, passenger seat | $100 | |||
Power-folding headrests, second row seats | $50 | $50 | $50 | |
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Machined alloy wheels | $350 | |||
Performance steering system (optional) | $0 | $0 | ||
Sport suspension (upgrade) | $0 | $0 | $0 | |
Touring suspension (upgrade) | $0 | |||
Total Value of Features | $5,165 | $6,150 | $6,150 | $7,300 |
Value of Feature Adjustments | $0 | $985 | $985 | $2,135 |
Value of Feature Adjustments | 0 | -925 | -925 | -2,007 |
Model Year | 2018 | 2015 |
Model | Optima | S60 |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 109.3 in |
Length | 191.1 in | 182.5 in |
Width | 73.2 in | 73.4 in |
Height | 57.7 in | 58.4 in |
Curb Weight | 3,220 lb. | 3,434 lb. |
Fuel Capacity | 18.5 gal. | 17.8 gal. |
Row 1 Headroom | 39.8 in | 39.3 in |
Row 1 Shoulder Room | 58.1 in | 57.0 in |
Row 1 Hip Room | 56.0 in | 54.9 in |
Row 1 Legroom | 45.5 in | 41.9 in |
Row 2 Headroom | 37.8 in | 38.3 in |
Row 2 Shoulder Room | 56.4 in | 55.2 in |
Row 2 Hip Room | 56.0 in | 53.5 in |
Row 2 Legroom | 35.6 in | 33.5 in |
Cargo Volume | 15.9 ft3 | 12.0 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Surround sound | 250 | Yes |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Total Requested | 2725 | 89% |
Total Not Requested | 350 | 11% |
Blind spot warning system | ||
Feature | Value | Requested? |
Blind spot warning system | 200 | Yes |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 550 | 79% |
Total Not Requested | 150 | 21% |
Platinum Package | ||
Feature | Value | Requested? |
Steering-linked headlights | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Headlight washers | 50 | No |
Rearview camera | 200 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Surround sound | 250 | Yes |
Cargo organizer | 100 | No |
Auto-dimming passenger-side mirror | 75 | No |
Interior ambient lighting | 150 | Yes |
Harman/Kardon, 650W, 12 speakers | 350 | No |
Navigation system | 600 | Yes |
Leather seating surfaces | 900 | Yes |
Sunroof | 900 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Additional chrome trim | 0 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Leather door panel trim | 250 | No |
Large color reconfigurable instrument cluster display | 250 | No |
Lane departure prevention system, steering-based | 200 | No |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Proximity key | 250 | Yes |
Power-folding mirrors | 50 | Yes |
Mirror tilt-down in reverse | 25 | No |
Auto-dimming headlights | 200 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Driver drowsiness monitor | 150 | No |
Automatic braking, high-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Road sign information | 75 | No |
Pedestrian detection | 50 | No |
Cyclist detection | 25 | No |
Total Requested | 5825 | 78% |
Total Not Requested | 1675 | 22% |
Sport Package | ||
Feature | Value | Requested? |
Sport suspension (upgrade) | 250 | Yes |
Steering-wheel-mounted transmission controls | 100 | Yes |
235/40WR19 tires | 400 | No |
Total Requested | 350 | 47% |
Total Not Requested | 400 | 53% |
Blind spot warning system | ||
Feature | Value | Requested? |
Blind spot warning system | 200 | Yes |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 550 | 79% |
Total Not Requested | 150 | 21% |
Platinum Package | ||
Feature | Value | Requested? |
Steering-linked headlights | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Headlight washers | 50 | No |
Rearview camera | 200 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Surround sound | 250 | Yes |
Cargo organizer | 100 | No |
Auto-dimming passenger-side mirror | 75 | No |
Interior ambient lighting | 150 | Yes |
Harman/Kardon, 650W, 12 speakers | 350 | No |
Lane departure prevention system, steering-based | 200 | No |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Power-folding mirrors | 50 | Yes |
Mirror tilt-down in reverse | 25 | No |
Auto-dimming headlights | 200 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Driver drowsiness monitor | 150 | No |
Automatic braking, high-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Road sign information | 75 | No |
Pedestrian detection | 50 | No |
Cyclist detection | 25 | No |
Total Requested | 2900 | 71% |
Total Not Requested | 1175 | 29% |
Blind spot warning system | ||
Feature | Value | Requested? |
Blind spot warning system | 200 | Yes |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 550 | 79% |
Total Not Requested | 150 | 21% |
Platinum Package | ||
Feature | Value | Requested? |
Rearview camera | 200 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Surround sound | 250 | Yes |
Cargo organizer | 100 | No |
Auto-dimming passenger-side mirror | 75 | No |
Interior ambient lighting | 150 | Yes |
Harman/Kardon, 650W, 12 speakers | 350 | No |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Power-folding mirrors | 50 | Yes |
Mirror tilt-down in reverse | 25 | No |
Auto-dimming headlights | 200 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Driver drowsiness monitor | 150 | No |
Automatic braking, high-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Road sign information | 75 | No |
Pedestrian detection | 50 | No |
Cyclist detection | 25 | No |
Total Requested | 2250 | 71% |
Total Not Requested | 925 | 29% |