The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $35,170 Kia Optima SX | ||
Difference: $10,100 | ||
Lowest Total Invoice: $32,646 Kia Optima SX | ||
Difference: $9,956 | ||
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Model Year | 2018 | 2009 |
Model | Optima | V70 |
Trim | SX | 3.2 |
Body | 4dr Sedan | 4dr Wagon |
Base Price | $30,500 | $32,900 |
Base Invoice | $28,380 | $30,926 |
Technology Package | 3,000 | 2,295 |
Universal garage door opener | 350 | |
Remote start | 425 | |
Personal Car Communicator | 495 | |
Climate Package | 725 | |
Premium Package | 2,995 | |
Collision Avoidance Package | 1,695 | |
Navigation system | 2,120 | |
Blind spot warning system | 695 | |
Metallic paint (extra cost) | 525 | |
Technology Package | 2,727 | 2,157 |
Universal garage door opener | 291 | |
Remote start | 353 | |
Personal Car Communicator | 465 | |
Climate Package | 681 | |
Premium Package | 2,815 | |
Collision Avoidance Package | 1,593 | |
Navigation system | 1,993 | |
Blind spot warning system | 653 | |
Metallic paint (extra cost) | 494 | |
Options (change) | 3,775 | 11,545 |
Options (change) | 3,371 | 10,851 |
Destination | 895 | 825 |
Total Price | $35,170 | $45,270 |
Total Invoice | $32,646 | $42,602 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Volvo V70 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima SX | ||
TrueDelta Adjusted Price Difference: $12,270 | ||
TrueDelta Adjusted Invoice Difference: $11,970 | ||
Model Year | 2018 | 2009 |
Model | Optima | V70 |
Trim | SX | 3.2 |
Body | 4dr Sedan | 4dr Wagon |
Engine | 245hp I4 | 235hp I6 |
Transmission | T6 | T6 |
Drivetrain | FWD | FWD |
EPA Fuel Economy (city/highway) | 22/31 MPG | 16/25 MPG |
Audio (watts, speakers) | 630, 10 | 650, 12 |
Tire (rear if not all the same) | 235/45-18 | 225/55-16 |
Total Price | $35,170 | $45,270 |
Adjustments for Features | -2,170 | 0 |
Feature-Adjusted Total Price | $33,000 | $45,270 |
Total Invoice | $32,646 | $42,602 |
Adjustments for Features | -2,014 | 0 |
Feature-Adjusted Total Invoice | $30,632 | $42,602 |
Model Year | 2018 | 2009 |
Model | Optima | V70 |
Trim | SX | 3.2 |
Body | 4dr Sedan | 4dr Wagon |
Transmission and Drivetrain | ||
6-speed manually-shiftable automatic | $1100 | $1100 |
FWD | $0 | $0 |
Accessories | ||
Adaptive cruise control | $600 | |
Adaptive cruise control, all-speed | $850 | |
Proximity trunk or liftgate opener | $125 | |
Brakes, Airbags, and Other Safety | ||
911 assist | $25 | |
Cross-traffic warning, rear | $100 | |
Driver drowsiness monitor | $150 | |
Heartbeat monitor | $0 | |
Knee airbag, driver | $75 | |
Obstacle detection, rear | $250 | |
Radar- or camera-based collision preparation system | $0 | |
Rearview camera | $200 | |
Rollover sensor | $50 | |
Security status communicator | $50 | |
Vehicle health reports | $0 | |
Cargo Management | ||
Cargo cover | $75 | |
Overhead sunglass holder | $25 | |
Climate Control | ||
Heated windshield washer nozzles | $15 | |
Rain-sensing wipers | $175 | |
Rear wiper | $175 | |
Variable intermittent wipers | $75 | |
Exterior | ||
Black exterior trim (optional) | $0 | |
Laminated front side windows | $200 | |
Painted brake calipers (optional) | $0 | |
Panoramic sunroof | $1200 | |
Rear bumper protector | $40 | |
Rear spoiler | $200 | |
Sunroof | $900 | |
Infotainment | ||
Android Auto support | $100 | |
App support | $0 | |
Apple CarPlay support | $100 | |
Bluetooth audio streaming | $25 | |
CD player | $125 | |
MP3-compatible player | $50 | |
Rear seat audio controls | $25 | |
SMS text-to-speech reader | $25 | |
Voice control for external devices | $0 | |
Voice control for nav and audio | $100 | |
Instruments, Lights, and Mirrors | ||
Approach detection | $25 | |
Auto-dimming headlights | $200 | |
Fog light, rear | $100 | |
Fog lights | $125 | |
Headlight washers | $50 | |
Interior ambient lighting | $150 | |
LED headlights | $1000 | |
Xenon HID headlights | $500 | |
Seats and Interior Trim | ||
Cooled or ventilated front seats | $300 | |
Door sill trim plates | $100 | |
Folding passenger seat | $150 | |
Integrated second row child seats, two | $225 | |
Manual lumbar adjuster, driver seat | $50 | |
Manual lumbar adjuster, passenger seat | $50 | |
Manual recliner, second row seats | $75 | |
Metal pedals | $75 | |
Power 4-way lumbar adjuster, driver seat | $150 | |
Power lumbar adjuster, passenger seat | $100 | |
Wood trim | $300 | |
Suspension, Wheels, and Tires | ||
Alloy wheels | $350 | |
Electronic systems calibration selector | $200 | |
Machined alloy wheels | $350 | |
Performance steering system (optional) | $0 | |
Sport suspension (upgrade) | $0 | |
Transmission | ||
Steering-wheel-mounted transmission controls | $100 | |
Total Value of Features | $7,600 | $5,430 |
Value of Feature Adjustments | $2,170 | $0 |
Value of Feature Adjustments | -2,014 | 0 |
Model Year | 2018 | 2009 |
Model | Optima | V70 |
Body | 4dr Sedan | 4dr Wagon |
Wheelbase | 110.4 in | 110.8 in |
Length | 191.1 in | 189.9 in |
Width | 73.2 in | 73.3 in |
Height | 57.7 in | 60.9 in |
Curb Weight | 3,494 lb. | 3,527 lb. |
Fuel Capacity | 18.5 gal. | 18.5 gal. |
Row 1 Headroom | 39.8 in | 38.8 in |
Row 1 Shoulder Room | 58.1 in | 57.4 in |
Row 1 Hip Room | 56.0 in | 54.8 in |
Row 1 Legroom | 45.5 in | 41.9 in |
Row 2 Headroom | 37.8 in | 38.6 in |
Row 2 Shoulder Room | 56.4 in | 56.5 in |
Row 2 Hip Room | 56.0 in | 55.1 in |
Row 2 Legroom | 35.6 in | 34.6 in |
Cargo Volume, Minimum | 15.9 ft3 | 33.3 ft3 |
Cargo Volume, Maximum | 15.9 | 72.1 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Surround sound | 250 | Yes |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Total Requested | 1725 | 56% |
Total Not Requested | 1350 | 44% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Traffic information | 25 | Yes |
Total Requested | 625 | 100% |
Total Not Requested | 0 | 0% |
Blind spot warning system | ||
Feature | Value | Requested? |
Blind spot warning system | 200 | Yes |
Power-folding mirrors | 50 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Personal Car Communicator | ||
Feature | Value | Requested? |
Remote start | 150 | Yes |
Proximity key | 250 | Yes |
Heartbeat monitor | 0 | No |
Security status communicator | 50 | No |
Total Requested | 400 | 89% |
Total Not Requested | 50 | 11% |
Climate Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Rain-sensing wipers | 100 | No |
Headlight washers | 50 | No |
Heated windshield washer nozzles | 15 | No |
Total Requested | 200 | 55% |
Total Not Requested | 165 | 45% |
Premium Package | ||
Feature | Value | Requested? |
Wood trim | 300 | No |
Leather seating surfaces | 900 | Yes |
Sunroof | 900 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Manual lumbar adjuster, passenger seat | 50 | Yes |
Universal garage door opener | 100 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 50 | Yes |
Compass | 0 | Yes |
Total Requested | 2250 | 88% |
Total Not Requested | 300 | 12% |
Collision Avoidance Package | ||
Feature | Value | Requested? |
Adaptive cruise control | 450 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning system | 200 | Yes |
Automatic braking, low-speed | 200 | Yes |
Driver drowsiness monitor | 150 | No |
Automatic braking, high-speed | 200 | Yes |
Forward collision alert | 200 | Yes |
Total Requested | 1250 | 89% |
Total Not Requested | 150 | 11% |
Technology Package | ||
Feature | Value | Requested? |
Steering-linked headlights | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Satellite radio | 200 | Yes |
Surround sound | 250 | Yes |
Rear seat audio controls | 25 | No |
Dynaudio, 650W, 12 speakers | 350 | No |
Total Requested | 1100 | 75% |
Total Not Requested | 375 | 25% |