The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $36,495 Kia Optima SX | ||||
Difference: $19,445 | ||||
Lowest Total Invoice: $33,927 Kia Optima SX | ||||
Difference: $18,716 | ||||
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Model Year | 2018 | 2018 | 2018 | 2018 |
Model | Optima | XC90 | XC90 | XC90 |
Trim | SX | T6 Momentum | T6 R-Design | T6 Inscription |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV |
Base Price | $30,500 | $54,050 | $58,050 | $59,150 |
Base Invoice | $28,380 | $50,807 | $54,567 | $55,601 |
Technology Package | 3,000 | |||
Limited Package | 2,100 | |||
Metallic paint (extra cost) | 595 | 595 | 595 | |
Heated steering wheel | 300 | 300 | 300 | |
Technology Package | 2,727 | |||
Limited Package | 1,925 | |||
Metallic paint (extra cost) | 559 | 559 | 559 | |
Heated steering wheel | 282 | 282 | 282 | |
Options (change) | 5,100 | 895 | 895 | 895 |
Options (change) | 4,652 | 841 | 841 | 841 |
Destination | 895 | 995 | 995 | 995 |
Total Price | $36,495 | $55,940 | $59,940 | $61,040 |
Total Invoice | $33,927 | $52,643 | $56,403 | $57,437 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
TrueDelta Adjusted Price Difference: $13,560 | ||||
TrueDelta Adjusted Invoice Difference: $13,178 | ||||
Model Year | 2018 | 2018 | 2018 | 2018 |
Model | Optima | XC90 | XC90 | XC90 |
Trim | SX | T6 Momentum | T6 R-Design | T6 Inscription |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV |
Engine | 245hp I4 | 316hp I4 | 316hp I4 | 316hp I4 |
Transmission | T6 | T8 | T8 | T8 |
Drivetrain | FWD | AWD | AWD | AWD |
EPA Fuel Economy (city/highway) | 22/31 MPG | 20/27 MPG | 20/27 MPG | 20/27 MPG |
Audio (watts, speakers) | 630, 10 | 330, 10 | 330, 10 | 330, 10 |
Tire (rear if not all the same) | 235/45-18 | 235/55-19 | 275/45-20 | 275/45-20 |
Total Price | $36,495 | $55,940 | $59,940 | $61,040 |
Adjustments for Features | 0 | -5,885 | -7,060 | -7,550 |
Feature-Adjusted Total Price | $36,495 | $50,055 | $52,880 | $53,490 |
Cost Above Minimum | $0 | $0 | $2,825 | $3,435 |
Total Invoice | $33,927 | $52,643 | $56,403 | $57,437 |
Adjustments for Features | 0 | -5,538 | -6,643 | -7,104 |
Feature-Adjusted Total Invoice | $33,927 | $47,105 | $49,760 | $50,333 |
Cost Above Minimum | $0 | $0 | $2,655 | $3,228 |
Model Year | 2018 | 2018 | 2018 | 2018 |
Model | Optima | XC90 | XC90 | XC90 |
Trim | SX | T6 Momentum | T6 R-Design | T6 Inscription |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | |||
8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | |
FWD | $0 | |||
AWD | $1700 | $1700 | $1700 | |
Accessories | ||||
Active noise reduction | $0 | $0 | $0 | |
Hands-free trunk or liftgate | $100 | $100 | $100 | |
Power liftgate | $350 | $350 | $350 | |
Proximity trunk or liftgate opener | $125 | |||
Remote app | $25 | $25 | $25 | |
Sunshades, second row | $125 | $125 | ||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | |||
Around view cameras | $500 | |||
Collision preparation system, rear | $100 | $100 | $100 | |
Cyclist detection | $25 | $25 | $25 | |
Driver drowsiness monitor | $150 | $150 | $150 | |
Following distance indicator | $25 | $25 | $25 | |
Hill descent control | $250 | $250 | $250 | |
Intersection collision mitigation | $100 | $100 | $100 | |
Knee airbag, driver | $75 | |||
Lane keeping assist | $400 | $400 | $400 | |
Pedestrian detection | $50 | $50 | $50 | |
Radar- or camera-based collision preparation system | $0 | $0 | $0 | |
Rearview camera | $200 | $200 | $200 | |
Run-off road collision prepartion | $25 | $25 | $25 | |
Secondary collision brake assist | $25 | $25 | $25 | |
Side curtain airbags | $350 | |||
Side curtain airbags, three rows | $500 | $500 | $500 | |
Vehicle health reports | $0 | |||
Cargo Management | ||||
Air-conditioned storage compartment | $50 | $50 | $50 | |
Aluminum roof rails | $250 | $250 | $250 | |
Cargo cover | $75 | $75 | $75 | |
Cargo mat | $40 | $40 | ||
Overhead sunglass holder | $25 | |||
Climate Control | ||||
Automatic air recirculation | $100 | $100 | $100 | |
Rain-sensing wipers | $175 | $175 | $175 | |
Rear air vents | $100 | |||
Rear air vents with automatic controls | $250 | $250 | $250 | |
Rear dual-zone climate control | $125 | $125 | $125 | |
Rear HVAC unit | $400 | $400 | $400 | |
Rear wiper | $175 | $175 | $175 | |
Variable intermittent wipers | $75 | |||
Engine / Motor | ||||
Automatic start / stop | $150 | $150 | $150 | |
Regenerative braking | $0 | $0 | $0 | |
Exterior | ||||
Black grille (optional) | $0 | |||
Bodyside cladding | $350 | $350 | $350 | |
Deep-tinted rear windows | $275 | $275 | $275 | |
Laminated front side windows | $200 | |||
Painted brake calipers (optional) | $0 | |||
Wheel-lip moldings | $75 | $75 | $75 | |
Infotainment | ||||
Handwriting recognition | $200 | $200 | $200 | |
In-vehicle Internet | $150 | $150 | $150 | |
Surround sound | $250 | |||
Telematics service, such as OnStar | $200 | $200 | $200 | |
Voice control for external devices | $0 | |||
Wi-Fi hotspot | $50 | $50 | $50 | |
Instruments, Lights, and Mirrors | ||||
Approach detection | $25 | |||
Auto-dimming driver-side mirror | $75 | $75 | $75 | |
Auto-dimming passenger-side mirror | $75 | $75 | $75 | |
Fog light, rear | $100 | $100 | $100 | |
Headlight washers | $50 | $50 | ||
Interior ambient lighting | $150 | $150 | $150 | |
Large color reconfigurable instrument cluster display | $250 | $250 | $250 | |
Mirror tilt-down in reverse | $25 | $25 | $25 | |
Road sign information | $75 | $75 | $75 | |
Spotter mirror(s) | $50 | $50 | $50 | |
Steering-linked fog lights | $50 | $50 | $50 | |
Steering-linked headlights | $150 | $150 | $150 | |
Seats and Interior Trim | ||||
Aluminum trim | $100 | $100 | ||
Cooled or ventilated front seats | $300 | $300 | ||
Door sill trim plates | $100 | |||
Folding third row seats | $600 | $600 | $600 | |
Heated second row seats | $200 | |||
Illuminated door sill trim plates | $200 | $200 | ||
Leather door panel trim | $250 | $250 | $250 | |
Manual fore-aft adjuster, second row seats | $75 | $75 | $75 | |
Manual recliner, second row seats | $75 | $75 | $75 | |
Memory system, passenger seat | $150 | $150 | ||
Metal pedals | $75 | $75 | ||
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | |
Power lumbar adjuster, passenger seat | $100 | |||
Power seatback bolsters, driver seat | $100 | $100 | ||
Power seatback bolsters, passenger seat | $100 | $100 | ||
Power thigh support length adjuster, driver seat | $100 | $100 | ||
Power thigh support length adjuster, passenger seat | $100 | $100 | ||
Power-folding headrests, second row seats | $50 | $50 | $50 | |
Synthetic suede inserts in leather seating surfaces | $0 | |||
Wood trim | $300 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | |||
Chrome-plated alloy wheels | $850 | |||
Performance steering system (optional) | $0 | |||
Polished alloy wheels | $350 | $350 | ||
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | $100 | ||
Total Value of Features | $4,940 | $10,825 | $12,000 | $12,490 |
Value of Feature Adjustments | $0 | $5,885 | $7,060 | $7,550 |
Value of Feature Adjustments | 0 | -5,538 | -6,643 | -7,104 |
Model Year | 2018 | 2018 |
Model | Optima | XC90 |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.4 in | 117.5 in |
Length | 191.1 in | 194.8 in |
Width | 73.2 in | 79.1 in |
Height | 57.7 in | 69.9 in |
Curb Weight | 3,494 lb. | 4,623 lb. |
Fuel Capacity | 18.5 gal. | 18.8 gal. |
Row 1 Headroom | 39.8 in | 38.9 in |
Row 1 Shoulder Room | 58.1 in | 57.7 in |
Row 1 Hip Room | 56.0 in | 0.0 in |
Row 1 Legroom | 45.5 in | 40.9 in |
Row 2 Headroom | 37.8 in | 38.5 in |
Row 2 Shoulder Room | 56.4 in | 56.5 in |
Row 2 Hip Room | 56.0 in | 0.0 in |
Row 2 Legroom | 35.6 in | 37.0 in |
Row 3 Headroom | 0.0 in | 35.5 in |
Row 3 Legroom | 0.0 in | 31.9 in |
Cargo Volume, Minimum | 15.9 ft3 | 15.8 ft3 |
Cargo Volume, Behind R2 | 15.9 | 41.8 ft3 |
Cargo Volume, Maximum | 15.9 | 85.7 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Surround sound | 250 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Total Requested | 2475 | 80% |
Total Not Requested | 600 | 20% |
Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | 0 | No |
Heated second row seats | 200 | No |
Sunshades, second row | 125 | Yes |
Heated steering wheel | 100 | Yes |
Additional chrome trim | 0 | No |
Special interior trim | 0 | No |
Dark-colored headliner (optional) | 0 | No |
Around view cameras | 300 | No |
Chrome-plated alloy wheels | 500 | No |
Total Requested | 225 | 18% |
Total Not Requested | 1000 | 82% |