The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $29,135 Kia Soul + | |||
Difference: $2,465 | |||
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Model Year | 2019 | 2012 | 2012 |
Model | Soul | Optima | Optima |
Trim | + | SX | Hybrid |
Body | 4dr Hatch | 4dr Sedan | 4dr Sedan |
Base Price | $20,490 | $26,500 | $25,700 |
Primo Lit Package | 4,500 | ||
Audio Package | 1,500 | ||
Universal garage door opener | 350 | ||
Floor mats | 125 | ||
Interior ambient lighting | 450 | ||
Metal pedals | 80 | ||
Illuminated door sill trim plates | 250 | ||
Rear spoiler | 395 | ||
Premium Package | 2,950 | ||
Navigation system | 1,400 | ||
Premium Technology Package | 5,350 | ||
Primo Lit Package | 4,176 | ||
Audio Package | 1,377 | ||
Universal garage door opener | 291 | ||
Floor mats | 102 | ||
Interior ambient lighting | 374 | ||
Metal pedals | 67 | ||
Illuminated door sill trim plates | 208 | ||
Rear spoiler | 327 | ||
Premium Package | 2,635 | ||
Navigation system | 1,250 | ||
Premium Technology Package | 4,780 | ||
Options (change) | 7,650 | 4,350 | 5,350 |
Options (change) | 6,922 | 3,885 | 4,780 |
Destination | 995 | 750 | 750 |
Total Price | $29,135 | $31,600 | $31,800 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Soul dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Soul + | |||
TrueDelta Adjusted Price Difference: $5,165 | |||
TrueDelta Adjusted Invoice Difference: $22,181 | |||
Model Year | 2019 | 2012 | 2012 |
Model | Soul | Optima | Optima |
Trim | + | SX | Hybrid |
Body | 4dr Hatch | 4dr Sedan | 4dr Sedan |
Engine | 161hp I4 | 274hp I4 | 166hp I4 H |
Transmission | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 315, 8 | 550, 12 | 550, 12 |
Tire (rear if not all the same) | 215/55-17 | 225/45-18 | 215/55-17 |
Total Price | $29,135 | $31,600 | $31,800 |
Adjustments for Features | -2,700 | 0 | -200 |
Feature-Adjusted Total Price | $26,435 | $31,600 | $31,600 |
Cost Above Minimum | $0 | $0 | $0 |
Model Year | 2019 | 2012 | 2012 |
Model | Soul | Optima | Optima |
Trim | + | SX | Hybrid |
Body | 4dr Hatch | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 |
FWD | $0 | $0 | $0 |
Accessories | |||
Adaptive cruise control | $600 | ||
Cruise control | $150 | $150 | |
Heated steering wheel | $100 | $100 | |
Brakes, Airbags, and Other Safety | |||
911 assist | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | |
Automatic braking, high-speed or partial | $200 | ||
Automatic braking, low-speed | $200 | ||
Blind spot warning system | $200 | ||
Cross-traffic warning, rear | $100 | ||
Forward collision warning | $200 | ||
Lane departure warning | $200 | ||
Rollover sensor | $50 | ||
Vehicle health reports | $0 | ||
Cargo Management | |||
Air-conditioned storage compartment | $50 | $50 | |
Cargo cover | $75 | ||
Rear seat pass-through | $100 | ||
Climate Control | |||
Dual-zone climate control | $125 | $125 | |
Interior air filter | $0 | $0 | |
Ionizing air filtration | $50 | ||
Rear air vents | $100 | $100 | |
Rear wiper | $175 | ||
Engine / Motor | |||
Automatic start / stop | $150 | ||
Exterior | |||
Body kit | $0 | $0 | |
Bright-finished exhaust tip(s) | $25 | ||
Deep-tinted rear windows | $275 | ||
Infotainment | |||
Android Auto support | $100 | ||
App support | $0 | ||
Apple CarPlay support | $100 | ||
SMS text-to-speech reader | $25 | ||
Traffic information | $25 | $25 | |
Voice control for external devices | $0 | ||
Voice control for nav and audio | $100 | $100 | |
Instruments, Lights, and Mirrors | |||
Detailed driving style feedback | $100 | ||
Large energy flow and fuel economy display | $25 | ||
Turn signals on or near mirrors | $25 | $25 | |
Seats and Interior Trim | |||
Aluminum trim | $100 | ||
Folding second row seats | $300 | $300 | |
Leather seating surfaces | $900 | $900 | |
Memory system, driver seat | $200 | $200 | |
Metal pedals | $75 | $75 | |
Partial leather seating sufaces | $450 | ||
Power height adjuster, passenger seat | $100 | ||
Power tilt adjuster, passenger seat | $100 | ||
Upholstered instrument cluster hood | $50 | ||
Suspension, Wheels, and Tires | |||
Electronic systems calibration selector | $200 | ||
Sport suspension (upgrade) | $0 | ||
Transmission | |||
Steering-wheel-mounted transmission controls | $100 | ||
Total Value of Features | $5,625 | $2,925 | $3,125 |
Value of Feature Adjustments | $2,700 | $0 | $200 |
Value of Feature Adjustments | -734 | 0 | -186 |
Model Year | 2019 | 2012 |
Model | Soul | Optima |
Body | 4dr Hatch | 4dr Sedan |
Wheelbase | 101.2 in | 110.0 in |
Length | 163.0 in | 190.7 in |
Width | 70.9 in | 72.1 in |
Height | 63.5 in | 57.3 in |
Curb Weight | 2,885 lb. | 3,207 lb. |
Fuel Capacity | 14.2 gal. | 18.5 gal. |
Row 1 Headroom | 39.6 in | 40.0 in |
Row 1 Shoulder Room | 55.5 in | 57.2 in |
Row 1 Hip Room | 53.2 in | 54.7 in |
Row 1 Legroom | 40.9 in | 45.5 in |
Row 2 Headroom | 39.5 in | 37.6 in |
Row 2 Shoulder Room | 54.7 in | 55.7 in |
Row 2 Hip Room | 49.3 in | 54.5 in |
Row 2 Legroom | 39.1 in | 34.7 in |
Cargo Volume, Minimum | 24.2 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 61.3 ft3 | 15.4 ft3 |
Primo Lit Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Upgraded instruments | 0 | No |
Panoramic sunroof | 1200 | Yes |
Power recliner, driver seat | 100 | Yes |
Power lumbar adjuster, driver seat | 100 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Xenon HID headlights | 500 | Yes |
Power height adjuster, passenger seat | 100 | No |
Power tilt adjuster, passenger seat | 100 | No |
Power-folding mirrors | 50 | Yes |
Lane departure warning | 200 | No |
Blind spot warning system | 200 | No |
Cross-traffic warning, rear | 100 | No |
Forward collision warning | 200 | No |
LED tail lights | 0 | No |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Automatic braking, high-speed or partial | 200 | No |
Adaptive cruise control | 450 | No |
Automatic braking, low-speed | 200 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
Total Requested | 4100 | 70% |
Total Not Requested | 1750 | 30% |
Audio Package | ||
Feature | Value | Requested? |
HD radio | 50 | Yes |
Speaker lights | 100 | Yes |
Harman/Kardon, 315W, 8 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Special interior trim | 0 | No |
Upholstered instrument cluster hood | 50 | No |
Leather-wrapped steering wheel | 150 | Yes |
Proximity key | 250 | Yes |
Engine immobilizer (optional) | 0 | No |
Total Requested | 1275 | 76% |
Total Not Requested | 400 | 24% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Total Requested | 725 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | Yes |
Power-folding mirrors | 50 | Yes |
HD radio | 50 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Media drive, small | 5 | No |
Rearview camera | 200 | Yes |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | Yes |
Total Requested | 2425 | 81% |
Total Not Requested | 580 | 19% |
Premium Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Leather seating surfaces | 900 | Yes |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Heated steering wheel | 100 | Yes |
Compass | 0 | Yes |
215/55HR17 tires | 400 | No |
Interior ambient lighting | 150 | Yes |
Illuminated door sill trim plates | 200 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | Yes |
Power-folding mirrors | 50 | Yes |
HD radio | 50 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Power recliner, driver seat | 100 | Yes |
Media drive, small | 5 | No |
Rearview camera | 200 | Yes |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | Yes |
Total Requested | 5475 | 85% |
Total Not Requested | 980 | 15% |