The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $29,140 Kia Soul + | ||||
Difference: $5,215 | ||||
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Model Year | 2019 | 2015 | 2015 | 2015 |
Model | Soul | Optima | Optima | Optima |
Trim | + | Hybrid EX | SX Turbo | SX Limited Turbo |
Body | 4dr Hatch | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $20,490 | $32,150 | $27,700 | $35,500 |
Primo Lit Package | 4,500 | |||
Audio Package | 1,500 | |||
Universal garage door opener | 350 | |||
Cargo net | 50 | 50 | 50 | 50 |
Cargo tray | 80 | 80 | 80 | 80 |
Rear spoiler | 395 | |||
Interior ambient lighting | 450 | |||
Illuminated door sill trim plates | 250 | |||
Metal pedals | 80 | |||
Technology Package | 2,350 | 2,400 | ||
Premium Package | 3,300 | |||
Primo Lit Package | 4,176 | |||
Audio Package | 1,377 | |||
Universal garage door opener | 291 | |||
Cargo net | 42 | 42 | 42 | 42 |
Cargo tray | 67 | 67 | 67 | 67 |
Rear spoiler | 327 | |||
Interior ambient lighting | 374 | |||
Illuminated door sill trim plates | 208 | |||
Metal pedals | 67 | |||
Technology Package | 2,185 | 2,230 | ||
Premium Package | 3,060 | |||
Options (change) | 7,655 | 2,480 | 5,830 | 130 |
Options (change) | 6,929 | 2,294 | 5,399 | 109 |
Destination | 995 | 825 | 825 | 825 |
Total Price | $29,140 | $35,455 | $34,355 | $36,455 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Soul dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Soul + | ||||
TrueDelta Adjusted Price Difference: $6,465 | ||||
TrueDelta Adjusted Invoice Difference: $24,544 | ||||
Model Year | 2019 | 2015 | 2015 | 2015 |
Model | Soul | Optima | Optima | Optima |
Trim | + | Hybrid EX | SX Turbo | SX Limited Turbo |
Body | 4dr Hatch | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 161hp I4 | 159hp I4 H | 274hp I4 | 274hp I4 |
Transmission | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 315, 8 | 550, 12 | ?, 8 | ?, 8 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 |
Total Price | $29,140 | $35,455 | $34,355 | $36,455 |
Adjustments for Features | -1,275 | 0 | -25 | -1,375 |
Feature-Adjusted Total Price | $27,865 | $35,455 | $34,330 | $35,080 |
Cost Above Minimum | $0 | $1,125 | $0 | $750 |
Model Year | 2019 | 2015 | 2015 | 2015 |
Model | Soul | Optima | Optima | Optima |
Trim | + | Hybrid EX | SX Turbo | SX Limited Turbo |
Body | 4dr Hatch | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 |
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
Adaptive cruise control | $600 | |||
Cruise control | $150 | $150 | $150 | |
Heated steering wheel | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | ||||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | |
Automatic braking, high-speed or partial | $200 | |||
Automatic braking, low-speed | $200 | |||
Forward collision warning | $200 | |||
Lane departure warning | $200 | |||
Obstacle detection, rear | $250 | $250 | $250 | |
Rollover sensor | $50 | |||
Cargo Management | ||||
Air-conditioned storage compartment | $50 | $50 | $50 | |
Cargo cover | $75 | |||
Rear seat pass-through | $100 | |||
Climate Control | ||||
Dual-zone climate control | $125 | $125 | $125 | |
Interior air filter | $0 | $0 | $0 | |
Rear air vents | $100 | $100 | $100 | |
Rear wiper | $175 | |||
Engine / Motor | ||||
Automatic start / stop | $150 | |||
Exterior | ||||
Body kit | $0 | $0 | $0 | |
Bright-finished exhaust tip(s) | $25 | $25 | ||
Deep-tinted rear windows | $275 | |||
Laminated front side windows | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | |||
Rear spoiler | $200 | $200 | $200 | |
Infotainment | ||||
Android Auto support | $100 | |||
Apple CarPlay support | $100 | |||
Surround sound | $250 | $250 | $250 | |
Instruments, Lights, and Mirrors | ||||
Detailed driving style feedback | $100 | |||
Large energy flow and fuel economy display | $25 | |||
Turn signals on or near mirrors | $25 | $25 | $25 | |
Seats and Interior Trim | ||||
Folding second row seats | $300 | $300 | $300 | |
Leather door panel trim | $250 | |||
Leather-wrapped steering wheel | $150 | $150 | $150 | |
Memory system, driver seat | $200 | $200 | $200 | |
Metal pedals | $75 | $75 | $75 | |
Power height adjuster, passenger seat | $100 | |||
Power tilt adjuster, passenger seat | $100 | |||
Upholstered instrument cluster hood | $50 | |||
Wood trim | $300 | |||
Wood/leather-wrapped steering wheel | $150 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | |||
Electronic systems calibration selector | $200 | $200 | $200 | |
Sport suspension (upgrade) | $0 | $0 | ||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | $100 | ||
Total Value of Features | $4,900 | $3,625 | $3,650 | $5,000 |
Value of Feature Adjustments | $1,275 | $0 | $25 | $1,375 |
Value of Feature Adjustments | -347 | 0 | -23 | -1,285 |
Model Year | 2019 | 2015 |
Model | Soul | Optima |
Body | 4dr Hatch | 4dr Sedan |
Wheelbase | 101.2 in | 110.0 in |
Length | 163.0 in | 190.7 in |
Width | 70.9 in | 72.1 in |
Height | 63.5 in | 57.9 in |
Curb Weight | 2,885 lb. | 3,238 lb. |
Fuel Capacity | 14.2 gal. | 18.5 gal. |
Row 1 Headroom | 39.6 in | 40.0 in |
Row 1 Shoulder Room | 55.5 in | 57.3 in |
Row 1 Hip Room | 53.2 in | 54.7 in |
Row 1 Legroom | 40.9 in | 45.5 in |
Row 2 Headroom | 39.5 in | 37.6 in |
Row 2 Shoulder Room | 54.7 in | 55.7 in |
Row 2 Hip Room | 49.3 in | 54.5 in |
Row 2 Legroom | 39.1 in | 34.7 in |
Cargo Volume, Minimum | 24.2 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 61.3 ft3 | 15.4 ft3 |
Primo Lit Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Upgraded instruments | 0 | No |
Panoramic sunroof | 1200 | Yes |
LED tail lights | 0 | No |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Power recliner, driver seat | 100 | Yes |
Power lumbar adjuster, driver seat | 100 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Xenon HID headlights | 500 | Yes |
Power height adjuster, passenger seat | 100 | No |
Power tilt adjuster, passenger seat | 100 | No |
Power-folding mirrors | 50 | Yes |
Lane departure warning | 200 | No |
Blind spot warning system | 200 | Yes |
Cross-traffic warning, rear | 100 | Yes |
Forward collision warning | 200 | No |
Adaptive cruise control | 450 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
Total Requested | 4400 | 75% |
Total Not Requested | 1450 | 25% |
Audio Package | ||
Feature | Value | Requested? |
HD radio | 50 | Yes |
Speaker lights | 100 | Yes |
Harman/Kardon, 315W, 8 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Proximity key | 250 | Yes |
Engine immobilizer (optional) | 0 | No |
Special interior trim | 0 | No |
Upholstered instrument cluster hood | 50 | No |
Total Requested | 1275 | 76% |
Total Not Requested | 400 | 24% |
Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | No |
Panoramic sunroof | 1200 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 1500 | 86% |
Total Not Requested | 250 | 14% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | Yes |
HD radio | 50 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
App support | 0 | Yes |
Voice control for external devices | 0 | Yes |
SMS text-to-speech reader | 25 | Yes |
Vehicle health reports | 0 | Yes |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
Total Requested | 2475 | 76% |
Total Not Requested | 800 | 24% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 1025 | 80% |
Total Not Requested | 250 | 20% |