The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,795 Kia Optima SX | ||||
Difference: $44,660 | ||||
Lowest Total Invoice: $32,335 Kia Optima SX | ||||
Difference: $40,793 | ||||
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Model Year | 2017 | 2018 | 2018 | 2018 |
Model | LS | Optima | Optima | Optima |
Trim | 460 | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $72,520 | $30,990 | $35,210 | $30,500 |
Base Invoice | $66,717 | $28,752 | $32,743 | $28,380 |
Comfort Package | 2,090 | |||
Pre-Collision System | 1,500 | |||
Blind spot warning system | 500 | |||
LED headlights | 1,450 | |||
Heated steering wheel | 150 | |||
All Weather Package | 100 | |||
Cargo mat | 105 | 95 | 95 | |
Cargo net | 65 | 50 | 50 | 50 |
Technology Package | 5,000 | 5,250 | 3,000 | |
Universal garage door opener | 350 | 350 | 350 | |
Comfort Package | 1,924 | |||
Pre-Collision System | 1,380 | |||
Blind spot warning system | 460 | |||
LED headlights | 1,336 | |||
Heated steering wheel | 140 | |||
All Weather Package | 92 | |||
Cargo mat | 65 | 78 | 78 | |
Cargo net | 39 | 42 | 42 | 42 |
Technology Package | 4,618 | 4,831 | 2,727 | |
Universal garage door opener | 291 | 291 | 291 | |
Options (change) | 5,960 | 5,495 | 5,745 | 3,400 |
Options (change) | 5,436 | 5,029 | 5,242 | 3,060 |
Destination | 975 | 895 | 895 | 895 |
Gas Tax | 0 | 0 | -4,919 | 0 |
Total Price | $79,455 | $37,380 | $36,931 | $34,795 |
Total Invoice | $73,128 | $34,676 | $33,961 | $32,335 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
TrueDelta Adjusted Price Difference: $43,055 | ||||
TrueDelta Adjusted Invoice Difference: $39,321 | ||||
Model Year | 2017 | 2018 | 2018 | 2018 |
Model | LS | Optima | Optima | Optima |
Trim | 460 | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 386hp V8 | 154hp I4 H | 154hp I4 PiH | 245hp I4 |
Transmission | T8 | T6 | T6 | T6 |
Drivetrain | RWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 10 | 630, 10 | 630, 10 | 630, 10 |
Tire (rear if not all the same) | 235/50-18 | 215/55-17 | 215/55-17 | 235/45-18 |
Total Price | $79,455 | $37,380 | $36,931 | $34,795 |
Adjustments for Features | -2,130 | -300 | 0 | -525 |
Feature-Adjusted Total Price | $77,325 | $37,080 | $36,931 | $34,270 |
Cost Above Minimum | $0 | $2,810 | $2,661 | $0 |
Total Invoice | $73,128 | $34,676 | $33,961 | $32,335 |
Adjustments for Features | -1,960 | -278 | 0 | -488 |
Feature-Adjusted Total Invoice | $71,168 | $34,398 | $33,961 | $31,847 |
Cost Above Minimum | $0 | $2,551 | $2,114 | $0 |
Model Year | 2017 | 2018 | 2018 | 2018 |
Model | LS | Optima | Optima | Optima |
Trim | 460 | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
8-speed manually-shiftable automatic | $1300 | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
RWD | $0 | |||
FWD | $0 | $0 | $0 | |
Accessories | ||||
Heated steering wheel | $100 | $100 | $100 | |
Power trunk closer | $350 | |||
Proximity trunk or liftgate opener | $125 | $125 | $125 | |
Remote app | $25 | |||
Remote window/roof operation | $15 | |||
Sunshade, rear, power | $225 | |||
Sunshades, second row | $125 | $125 | ||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | |
Tilt/telescoping steering wheel, power | $350 | |||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | $25 | |
Automatic braking, high-speed or partial | $200 | $200 | $200 | |
Automatic braking, low-speed | $200 | $200 | $200 | |
Full-size spare tire | $225 | |||
Knee airbag, passenger | $75 | |||
Lane departure warning | $200 | $200 | $200 | |
Obstacle detection, front | $150 | |||
Radar- or camera-based collision preparation system | $0 | |||
Rollover sensor | $50 | $50 | $50 | |
Temporary spare tire | $150 | |||
Cargo Management | ||||
Rear seat pass-through | $100 | |||
Storage compartment under front seat(s) | $50 | |||
Climate Control | ||||
Automatic air recirculation | $100 | |||
Rain-sensing wipers | $175 | |||
Variable intermittent wipers | $75 | $75 | $75 | |
Water-repellent front-door glass | $15 | |||
Wiper de-icer | $25 | |||
Engine / Motor | ||||
10 kWh battery pack | $0 | |||
3.3 kW onboard charger | $0 | |||
Automatic start / stop | $150 | $150 | ||
Exterior | ||||
Active grille shutters | $0 | $0 | ||
Black exterior trim (optional) | $0 | |||
Body kit | $0 | $0 | ||
Bright-finished exhaust tip(s) | $25 | $25 | ||
Painted brake calipers (optional) | $0 | |||
Panoramic sunroof | $1200 | $1200 | $1200 | |
Rear spoiler | $200 | |||
Self-repairing paint | $0 | |||
Sunroof | $900 | |||
Infotainment | ||||
Android Auto support | $100 | $100 | $100 | |
Apple CarPlay support | $100 | $100 | $100 | |
CD changer, in-dash | $325 | |||
DVD-compatible player | $0 | |||
MP3-compatible player | $50 | |||
Siri Eyes Free support | $0 | |||
Surround sound | $250 | $250 | $250 | |
Telematics service, such as OnStar | $200 | |||
Traffic + travel information | $25 | |||
Traffic information | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | |
Instruments, Lights, and Mirrors | ||||
Analog clock | $25 | |||
Approach detection | $25 | $25 | $25 | |
Auto-dimming driver-side mirror | $75 | |||
Auto-dimming passenger-side mirror | $75 | |||
Compass | $0 | $0 | $0 | |
Detailed driving style feedback | $100 | $100 | ||
Fog lights | $125 | $125 | ||
Headlight washers | $50 | |||
Illuminated vanity mirrors, rear seat | $100 | |||
Large energy flow and fuel economy display | $25 | $25 | ||
Mirror tilt-down in reverse | $25 | |||
Power-folding mirrors | $50 | $50 | ||
Seats and Interior Trim | ||||
Coordinated climate control, front seats | $0 | |||
Door sill trim plates | $100 | |||
Folding second row seats | $300 | $300 | ||
Heated second row seats | $200 | $200 | $200 | |
Leather door panel trim | $250 | |||
Leather-wrapped steering wheel | $150 | $150 | $150 | |
Memory system, passenger seat | $150 | |||
Metal pedals | $75 | |||
Power headrest height adjuster, driver seat | $50 | |||
Power headrest height adjuster, passenger seat | $50 | |||
Power seat belt height adjusters, front row | $25 | |||
Power thigh support length adjuster, driver seat | $100 | |||
Wood trim | $300 | |||
Wood/leather-wrapped steering wheel | $150 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | $200 | ||
Machined alloy wheels | $350 | |||
Performance steering system (optional) | $0 | |||
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | |||
Total Value of Features | $7,255 | $5,425 | $5,125 | $5,650 |
Value of Feature Adjustments | $2,130 | $300 | $0 | $525 |
Value of Feature Adjustments | -1,960 | -278 | 0 | -488 |
Model Year | 2017 | 2018 |
Model | LS | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 116.9 in | 110.4 in |
Length | 200.0 in | 191.1 in |
Width | 73.8 in | 73.2 in |
Height | 58.1 in | 57.7 in |
Curb Weight | 4,234 lb. | 3,220 lb. |
Fuel Capacity | 22.2 gal. | 18.5 gal. |
Row 1 Headroom | 38.0 in | 39.8 in |
Row 1 Shoulder Room | 58.5 in | 58.1 in |
Row 1 Hip Room | 55.4 in | 56.0 in |
Row 1 Legroom | 43.7 in | 45.5 in |
Row 2 Headroom | 38.0 in | 37.8 in |
Row 2 Shoulder Room | 56.9 in | 56.4 in |
Row 2 Hip Room | 55.5 in | 56.0 in |
Row 2 Legroom | 35.8 in | 35.6 in |
Cargo Volume | 18.0 ft3 | 15.9 ft3 |
Comfort Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Heated front seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Sunshade, rear, power | 225 | No |
Power decklid | 350 | No |
Coordinated climate control, front seats | 0 | No |
Total Requested | 700 | 55% |
Total Not Requested | 575 | 45% |
Pre-Collision System | ||
Feature | Value | Requested? |
Radar- or camera-based collision preparation system | 0 | No |
Adaptive cruise control, all-speed | 700 | Yes |
Forward collision warning | 200 | Yes |
Total Requested | 900 | 100% |
Total Not Requested | 0 | 0% |
All Weather Package | ||
Feature | Value | Requested? |
Headlight washers | 50 | No |
Wiper de-icer | 25 | No |
Quick response PTC heater (optional) | 0 | No |
Total Requested | 0 | 0% |
Total Not Requested | 75 | 100% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | No |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Steering-linked headlights | 150 | Yes |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | No |
Auto-dimming headlights | 200 | Yes |
Blind spot warning system | 200 | Yes |
LED headlights | 1000 | Yes |
Cross-traffic warning, rear | 100 | Yes |
Interior ambient lighting | 150 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | Yes |
Total Requested | 3800 | 64% |
Total Not Requested | 2175 | 36% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | No |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Steering-linked headlights | 150 | Yes |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | No |
Auto-dimming headlights | 200 | Yes |
Blind spot warning system | 200 | Yes |
LED headlights | 1000 | Yes |
Cross-traffic warning, rear | 100 | Yes |
Interior ambient lighting | 150 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | Yes |
Total Requested | 3650 | 63% |
Total Not Requested | 2175 | 37% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | No |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Surround sound | 250 | No |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Total Requested | 1875 | 61% |
Total Not Requested | 1200 | 39% |